“The smell of a freshly printed book is the best smell in the world”
Do you still remember the smell of a book? After the e-publication became popular, the scent of books has gradually been forgotten. If you’re an avid lover of reading actual books, you must remember the scent of the books, especially when you step into a bookstore or library, that rich smell is so unforgettable and enticing. Now, you don’t need a book to smell that scent because the scent of the book has been preserved.
As the name of the fragrance suggests, Paper Passion smells like freshly printed books. It represents the special bond between book lovers and papers. The concept was jointly developed by ‘Wallpaper’ magazine and German publisher, Gerhard Steidl, Paper Passion was created by famed perfumer, Geza Schoe and designed by chief designer of Chanel, Karl Lagerfeld.
Karl Lagerfeld is a book addict; he owns an impressive library with a collection of over 300,000 books.
The bottle is a simple design with square body and black cap, printed ‘for Booklovers’ on the side. It was simple but chic. The perfume package designed by Karl Lagerfeld and British publisher, STEiDL is also very creative. The package is a shape of an exquisite book with many paper-themed quotes. When you open the book, the bottle is rested inside.
Simple design of square bottle and black cap with ‘For Booklovers’ printed on the side.
Lagerfeld thinks that the smell of a freshly printed book is the best smell in the world.
Different from the conventional perfumes where hundreds of spices were used, perfumer Geza Schoe only used 5 ingredients to complete the replica smell of books. However, due to the concern of confidentiality, of course the ingredients would never be revealed. If you miss the quaint and elegant smell of the book, ‘Paper Passion’ would be a good choice for you!
A blog jointly written by members of Gamania brand center provides insights and observation about brand, marketing and design by designers, project drafters, musicians, exhibition planners, creative minds and aliens…