The Japanese ladies who sell matches: こけしマッチ manufacturer





The Japanese ladies who sell matches: こけしマッチ manufacturer 


It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity. 


Since the invention of lighter, matches gradually faded out of sight. At the brink of their obsolete existence, two Japanese ladies, Yamada Akiko and Hirasaka Kumi came to the rescue, saved these near-extinction matches and gave them new lives. 




The idea of creating these quirky matches originated in 1994 when Hirasaka Kumi worked in an advertising agency. She participated in a competition with the theme of a ‘box’ and came up with a whimsical idea to paint each match with various facial expressions and styles in a total of 100 match boxes. These hand-made doll-like matches mimicked the ancient Japanese dolls, and are reminiscent of local culture. Nowadays, these matches turned into the ‘it’ item as souvenir tokens. In addition, they also created many pieces with humorous touch, the following is an example around the theme, ‘love’. 

However, these match products are no longer painted by hand but manufactured by machines. After all, these two ladies still work in the advertising industry and it would be hard to make a living out of creative matches, so they are just running the business on the side. The following is some of their printed products. 

The fire of love burns forever!

This tiny match company even analyzed and painted their staff, what a team! 


Business sector: Yamada Akiko

Manufacture sector: Hirasaka Kumi

IT: Nishiumi Shinsuke

こけしマッチmanufactory website:http://www.kokeshi-m.com


Source of picture: こけしマッチ manufactory



About Author


A blog jointly written by members of Gamania brand center provides insights and observation about brand, marketing and design by designers, project drafters, musicians, exhibition planners, creative minds and aliens…

Blog: gamaniabrandcenter.blogspot.com


Read more
April 1, 2020

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation
April 16, 2020


Gamania will officially enter its 25th year in 2020. In this issue of G!VOICE, we

Feature VOL. 89
April 16, 2020

After a Transition, Who is Gamania at 25 Years Old? Exclusive Interview with Iona, Director of the Corporate Marketing Office

5 years ago, at the age 20, Gamania Digital Entertainment established its goal to developed

Feature VOL. 89
April 1, 2020

The Impact of smartphone Holding Methods on UI Design, Let’s Talk about Thumb Rules

Thumb Zone Interaction Design - Mobile UX ▲Photo by Andrea Natali on Unsplash When Saha

Columns On UX
May 15, 2020

The Most Fashionable Acessory for 2020 GAMA DRAGON BOAT FESTIVAL – Q Brick Fragrant Sachet

May 5 Dragon Boat Festival is the holiday on which we conduct customs to pursue

2020 Design