Over the years Gamania's exhibition strategy has focused mainly on the TGS in Asia. In a dramatic change during the heat of late August this year, Gamania entered "Gamescom", the largest game show in Europe. There Gamania not only left a strong impression on major game European game companies but also set a new milestone in Gamania's global expansion.
A Spectacular Gaming Carnival! – 2011 Gamescon
As we mentioned before, the annual "Gamescon" is the largest and most professional general game show in Europe. Practically all of the world's top game companies and hardware / software vendors come to Gamescon to show off their products for the year. Their goal is to attract the attention of the media legions in attendance and generate maximum exposure in the shortest amount of time. All kinds of hardware and software are therefore on sale at the booths during the show and there are even booths for online transactions as well.
Apart from the electronics products, the next highlight of the show is probably the game company booths. Unlike the game trade shows in Asia, most of the game companies at Gamescon adopted a more direct and simple style. You won't see show girls running around everywhere either, giving Gamescon a far more professional atmosphere.
Playing a demo in front of the goal provided extra realism.
Isn't the tank turret a little small?
(缺圖)
Europe has a very detailed 5-level game grading system.
Careful Planning for Flawless Execution!
This year's Gamescon was held between August 17 and 21 during the hottest part of the season. The heat did not deter Gamania however. Surrounded on all sides by major game companies from around the world, the staff held numerous meetings to make sure that everything would go off without a hitch.
Gamania was technically not an exhibitor at Gamescon. Instead, Gamania presented our many accomplishments in games and animations to the media and other game companies in a B2B (business-to-business) format in order to identify opportunities for exchanges or partnership. Though a B2B exhibition required less manpower, it also imposed greater demands on the details. To make sure that Gamania's accomplishments can be presented in the most perfect manner, the staff checked their procedures and went over every little detail whenever they had a moment to spare.
Gamania had a B2B exhibition area at Gamescon.
European staff carefully going over the details.
Gamania's European staff did great work. Well done!