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Spreading the Story the Smart Way!

Spreading the Story the Smart Way!

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip all seemed strange and unusual. In the digital age, the flood of information means more unusual stories have now been excavated. It can be said

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How to Tell a Good Story? The Story Must Be Interesting and Influential!

How to Tell a Good Story? The Story Must Be Interesting and Influential!

In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in, started making a bagel and asked: "Who do you think is the most powerful person in the world?" Thomas immediately replied: "Nelson Mandela!" Jobs, in his usual confident manner, said:

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Rise of Micro-Stories Breathe Magic into Brand Stories!

Rise of Micro-Stories Breathe Magic into Brand Stories!

The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized

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Stage Charisma: How to Deliver Your Story?

Stage Charisma: How to Deliver Your Story?

Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Face-to-face interactions will never replace experience with storytelling. So

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Stories are Everywhere!  The Top Storytellers of Gamania

Stories are Everywhere! The Top Storytellers of Gamania

Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique insights. This exclusive in-depth interview by G!VOICE

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2014.07.08

Famous Sightings of the GAMAbuddy over the Years! G!Voice introduces: The 2-inch Mascot Figurine!

The GAMAbuddy is one of the most important symbols among us Gamanians. This month, G!Voice wishes to reminds you how often this little fellow pops up around you on a daily basis! Where do we usually see our little friend? Let’s take a look, shall we? ▲ Our mascot greets us every day when we set foot in Gama Island. ▲ It loves to watch us exercise during noontime at the gym. ▲ Or when we enjoy our afternoon tea, or share a smoke outside of Gama Island. ▲ GAMAbuddy’s favorite hobby is gazing out of display windows and

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2014.07.08

The world today used to be imaginations in the past

What expectations did the past have for the future? Why did our world today turn out the way it is? Have you ever wondered about these questions? 100 years again, 19th century artist Jean-Marc Côté illustrated a series of images titled “Visions of the Year 2000”. Let’s see how well his predictions fit with our modern society nowadays!      The future in the eyes of the past   How we imagined the future 100 years ago  Present day  Super cleaning robots Autonomous vacuum cleaners  Achievement: 130% Even though the robot is doing all the work, it is still

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2014.07.08

Science Nonfiction I Revolutions start from daydreaming

Doraemon was introduced in 1970 by Fujiko Fujio, and immediately became a household favorite to children and adults alike. The artist, Fujiko Fujio, designed Doraemon with a magic pocket that could pull out any gadget to solve any problems that occur in daily life. Because of its relativeness with the common people, Doraemon’s “inventions” are things we really hope to have in real life. According to Wikipedia, Doraemon has presented 1,963 items (2,000 including gadgets in animated versions) to date.   2012 is exactly 100 years before Doraemon’s birth date. The “100 years before the birth of DORAEMON” exhibition

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2014.07.08

Science Nonfiction II The bridge from dreams to reality

Do you remember? On Oct 6th, 2012, over 9,000 fans packed into Taipei World Trade Center Hall 2 (Taipei Show Hall 2) just to get a glimpse of their favorite “singer”, Hatsune Miku.   Miku is a singing synthesizer developed by Crypton Future Media. When the software was first presented in 2007, there was no humanoid person to go with it. It was literally just an synthesizer application. Not even Crypton expected Miku to become the legacy it is now.   The Japanese website Nico Nico Douga, played a fundamental role in the popularity Hatsune Miku, as users starting

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2014.07.08

Imagining the Future

Does innovation and creativity bring us science fiction, or technological breakthroughs? On Jan. 9th, 2007, Steve Jobs used his iPhone to make the first call outside the company. It was made to a local Starbucks in San Francisco, in which the worker answered: “Good morning, how may I help you?” “I would like to take out 4,000 lattes, thank you.” Jobs laughs at his own joke, and adds, “No no, I was just kidding. Wrong number. Bye!” This was when iPhone was introduced to the world for the first time. The other defining moment was when Jobs initiated Google

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2014.07.04

The Lord of the Brands! Sanrio’s Road to International Fandom

Sanrio is a name that anyone discussing in terms of intellectual property will always refer to. While Disney started from building characters, Sanrio started from product production: Everything had a Hello Kitty logo on it, and anything with a Hello Kitty logo on it sold. About Sanrio Origin: The name Sanrio comes from Spanish, meaning “holy river” Founded: 1960 by Shintaro Tsuji as the Yamanashi Silk Company. IP Assets include: Hello Kitty, Melody, Keroppi, Pompompurin, Badtz-Maru and more    This white, bob-tail cat with a red bow has been one of the most loved characters in history. She is

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2014.07.04

The Master of Story-telling! Disney: An Empire built on Toons

When you think of animation, you think of Disney. Disney started with the character of a single mouse, and now owns the world’s largest and most successful brand in the entertainment business. Recently the debate on Disney’s agressiveness for ALL intellectual properties is one of the hottest topics anywhere. First with Pixar, Marvel, and now Lucasfilm - What will become of all these well-known names, and how will they all fit into the universe of Disney?   About the Walt Disney Company Founded: 1922 as Disney Brothers Cartoon Studio. IPs Assets include: Mickey Mouse, Donald Duck, Snow White and

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2014.07.04

Battle of the Superheroes! A Look into DC Comics

DC Comics is the oldest and largest comic book companies in the United States, owning over 1,000 well-known characters -- mostly superheroes. This includes the popular cultural icon, Superman! DC Comics went through a lot to solidify the image of Superman in the DC universe. Needless to say, with all the movies about him, the battle over Superman’s intellectual property has been a fascinating one. About DC Comics Origin: Started with the publishing of Detective Comics, Inc. Founded: 1934 as National Allied Publications IP Assets include: Superman, Batman, Wonder Woman, the Flash, Green Lantern Parent Company: Warner Bros Entertainment

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2014.07.04

A New Rising IP Star! How Angry Birds Won Over the App World

Promoting a character intellectual property is not an easy task. It calls for solid public recognition and constant daily-life references. Since 2009, Angry Birds has become the most popular mobile App of its time. This year, an amusement park inspired by the game opens in Zhejiang, China. So what’s the story behind its creator, Rovio Entertainment Ltd.? What’s the secret to a character IP success? About Rovio Entertainment Founded: 2003 as Relude, 2005 changed to Rovio Entertainment Ltd. IP Assets include: Angry Birds, Bad Piggies Headquarters: Espoo, Finland Revenue: €152.2 million (2012)            “Twang! ----

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2014.07.04

Mapping Gamania’s IP! A Talk with Sanvy

Superman, Hello Kitty, Disney, and Angry Birds. By now you already now what intellectual property is all about. Actually, here in Gamania, we also have experts that secure rights to our intellectual property. Last year when Mig Said was in collaboration with one of Taiwan’s popular teen dramas, the Square-Head Lion instantly became a household image. This was made possible by Global Pursuit (GPNA), our studio-turned licensing company led by our very own Sanvy Hsieh, the Director of Gamania’s Creativity Center. About Global Pursuit Established by Sanvy Hsieh of the Creativity Center in 2012 IP assets include: Harajuku Lovers,

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2014.07.03

Breaking Boundaries: Web 3. 0 — The Mobile Era

MRT cards, VIP cards, credit cards, cash cards, membership cards... Don’t you ever wish that someone would invent a single card that could be used in every occasion? At first, we invented these cards to make life more convenient, but now we need an universal card to unify the billions of cards carried around in everyday life. And the Web 3. 0 Era is a direct response to these demands.      Sharing Information on Unified Platforms    Notice that ever more websites accept (if not require) logging in with your Facebook account? The Web 3. 0 Era stands

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2014.07.03

Reading into the Future! Big Data: Super Applications

The Web 3. 0 era introduces a new concept: the Big Data! The study of the Big Data allows analysts to predict the development of the internet and discover overlooked potential in the market. Big Data, basically, is a look into the future. Even the White House acknowledges the opportunities it holds, concluding that “data will be the new oil”. So, what kind of potential are we talking about here? What exactly makes the Big Data so valuable?      Information Growth Encourages the Big Data Trend    We all know this is an age where information is everything.

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