How long has it been since you’ve watched TV? From being in the habit of waiting by your TV every day at 8 P.M. to seeking entertainment via online channels, there are now an increasing number of convenient ways to enjoy music and videos on the computer, mobile phone, and tablet PC. Youtube, Netflix, iQIYI, Sohu, and Tudou are a few of the websites which provide vast amounts of video content to the world at all hours of the day. How do online platforms compete for market share under these changing circumstances, and how can traditional TV stations change

In the past two years, the term “co-creation” had emerged frequently. Michael Dell believed that co-creation could create excellent opportunities for Dell. A.G. Lafley, former CEO of Proctor & Gamble, felt that a brand must be created alongside customers, involving them in its co-creation throughout the entire process. BMW, SONY, and LEGO have all established online platforms for co-creation. Have you still been working hard all by yourself when all these Fortune 500 companies have begun actively integrating consumer co-creation into their brand strategies? What is Co-Creation? The old business model of brands creating products and values that consumers

You have surely heard of many scientists who have had to overcome multiple failures and obstacles such as funding, environment, and the market before their inventions went public. Take the Wright brothers for example. With only high school educations, the two initially used their mechanical expertise to run a bicycle shop in order to study flight. Halfway through, their research was halted for two years due to a shortage of funds. Revolutionary development of the airplane did not take place until they successfully convinced the U.S. army aviation to invest funding and a technological partnership. In the past, many

G!VOICE Recommended: An entertainment kingdom that originally began in the animation industry, Disney is an expert on global implementation of intellectual property rights. The exhibition lays our Disney’s history in whole this time, so the audience can look back fondly at adorable characters from our childhood while also observing the hard work, dedication, and commercial thought which Disney and its creators put forth behind the creation of each successful character. ▲The charm of various Disney character types are shown in various exhibition areas. Exhibition Content The Disney Kingdom will move into Songshan Cultural and Creative Park starting December. Original

“Taking part in a competition means more than just realizing a great dream. When you encounter failure, you will be able to draw on this memory and recall how much effort you put in to achieve your dream.” Yuli Lin shared her experience and state of mind at Gama Conference after completing the 250 km long Marathon des Sables, also known as the Marathon of Death. She encouraged all Gamanians to pursue their dreams wholeheartedly and embark on proud, regret-free lives. When a Super Model Hits the Road Lin confessed that she held no great love for running at

A data revolution sparked by big data is now underway, to uncover valuable information from immense amounts of information to develop smarter products that better meet users’ needs and resolve what was unsolvable in the past. The rise of wearable technology will be an important part of the big data revolution. Through collecting, organizing, and analyzing usage data from large volumes of users around the clock, products can communicate quickly and effectively. This may even reveal things which no one realizes to corporations so that they may remain one step ahead of competitors! All major technology companies such as

Gamania’s annual Mid-Autumn BBQ took place in Bali this year. The Hawaiian-themed BBQ night was a meld of three major elements: coconut trees, summer night, and music. The fragrant BBQ, cold beer, exciting water fight, refreshing music, and exciting events brought Gamanians a passionate evening of joy. Let G!VOICE give you a recap of the highlights which took place during Let's Go! Gawaii! Bountiful Feast! In addition to all you can eat BBQ and endless beer, the welfare committee also prepared wild boar cooked on-site by the chefs, making it an all-out party for carnivores! The alcohol selection included beer and

This Mid-Autumn Festival Gamania invites pop band The Gama Lunar Rabbits to show us some of the Moon Palace’s grooviest moves. Put your hands up in the air: We are going wild tonight! https://youtu.be/KOIv-j6QoBE?list=UU06EWmGrIC0YTNgUqDXL6Yg

The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized point of view to make the customer identify and connect with the brand values. Apart from story localization, Yankelvich Research reports that consumers now see 3,000 ~ 20,000 advertisements each day in this age of information explosion. This makes them short on patience and easily distracted. The change in

Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Face-to-face interactions will never replace experience with storytelling. So what are the secret techniques of top storytellers in the workplace? Decipher the secrets now with G!VOICE! Be creative Like reading books or watching movies, storytelling involves drawing the audience into the story. Storytelling is a process of "recreation". You are creating the feeling, building up the atmosphere, or

G!VOICE's Pick: The introduction of Japanese paper tape triggered a fashion of paper tape in Taiwan as well. The many colors and patterns of paper tape make it a unique form of expression. Paper tape is now not only just used for decoration but also the creator of endless business opportunities. Starting out as a type of stationery, it has been expanded to 3C products and furniture as well. It is now an indispensable part of cultural & creative products. Behind it all is the original inventor - the famous Japanese paper tape brand "mt". The real charm of

Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique insights. This exclusive in-depth interview by G!VOICE will show you Gamanians' ways of telling stories!  Pay attention to little things in life - Connie Ma, Director of CSO Global Business Development Office With her confident attitude and frank laugh, Connie Ma (Director of Global Market Development Office) speaks in an easy-going "big sister next door" kind of