In a total marketing strategy, every moment and every marketing tool aim for different objectives. In order to draw the customers’ attention, make them remember, entice them to purchase and make a favorable impression on them, one needs various marketing information and tools. What makes games quite different from ordinary products in the use of marketing tools is the Gameplay screen, i.e. game content, which is shown in the advertising process, like a teaser wherein the players see the finished product without pay. However, is there really anyone who shows the entire Gameplay to players? Of course, there isn’t

SPACE17 was relocated from the 17th floor to the 1st floor, following the transfer of Gama-Island last end of July. The exhibition of SPACE 17 showcases a brand new look. Along with the launch of “DENSITY”, a trendy brand among brands, the first series of exhibits of SPACE 17 started off with “What is Called Density: DENSITY Brand Exhibition”!   Experimental Paper Installation Art: Different Angles, Different Impressions Upon stepping inside Gama-Island, you will find a striking protruding wall with 3 big letters displayed: “D”, “S” and “T” which represent “DENSITY”. But what makes it particularly special is that

G!VOICE Recommend:  “We often face different predicaments in life. Sometimes when we are knocked down by the setback, we come up with negative ideas and thoughts. This is a vicious circle where in the end, we would be shrouded by negativity. Nick was born different. In the past he had experienced despair towards life but now he’s learned to embrace it. In this book, he teaches people to appreciate those who are nice to you as well as those who aren’t. Learn to see things with some humor. You only get to live once so whenever you set up

Gama-Island, the distinctive food and refreshment center of Gamanians, was reopened on the first floor of the headquarters in Taipei on July 25. The new Gama-Island is more spacious and comfortable and offers a more leisurely atmosphere as compared to its previous one. The area’s overall look doesn’t fall behind that of world-renowned coffee shop chains. No wonder an endless stream of Gamanians have been flocking to the place since its soft opening. “Which high-class coffee shop is to be opened here?” “I want to work in Gamania, too.” “It seems it has a strong sense of design.” These

Korea subsidiary of Gamania announced the new promotion video for Web Koihime†Musou in October 2011 and that the game will be introduced in the later in the year. Taking a footstep after Japan, these three gorgeous teenager fighting warriors of 3 kingdoms are expected to sweep Korea off its feet.  Web Koihime†Musou is based on the popular game, Koihime†Musou by BaseSon in Japan. The webpage game was developed and adapted by GJP. Shin Koihime†Musou won the Grand Prize for Moe-Style Game in 2009. Moe element is said to be the biggest feature in Web Koihime†Musou. The game ingeniously turned

Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets have gone shallower, people feel uncertain about the economic status quo so they no longer squander money on high end brands. The show must go on, even though high end brand was taken a hard blow. Crossover was introduced to the scene and coined another trendy term, Hi Street, a hybrid between high fashion and street fashion.  Known for its practicality, street(sport) brand is much adored by younger generation which gives it an edge

Special Report ACGHK，Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011 The “Animation-Comic-Game Hong Kong” held in the Hong Kong Convention and Exhibition Center attracts a large number of anime and video game enthusiasts every year. It is a large exhibition of comics, animation, video games, toys and models. The event this year ran from July 29 to Aug. 2, with an unprecedented number of attendees estimated at 690,000. There are 170 exhibitors and 500 booths in total this year, making it the largest in history.   Gamania’s exhibit this year maintained its consistent attractive presentation

Whether you are doing an external promotion campaign or an internal illustration, videos are great tools for briefing. The videos may have different names such as teaser, trailer, PV, MV, Gameplay, Walk Through, depending on their nature or usage. However whatever their names may be, as long as the end receiver is B2B or B2C, the videos entails the task of exhibition and illustration.   We have previously talked about “How to brief/introduce a game to players.” This time, I’d like to share with everyone how to use videos to illustrate an end result. Several years ago, Cannes Lions

Lomo is more than a camera brand, it’s a photography attitude or even a life style.  Lomo has brought up slogans such as “There is no rule” and “Don’t think, just take it,” the fun-loving and spontaneous nature is quite similar to Gamanians, who always seem to be the pioneer to explore all possibilities. SPACE 17’s feature exhibition, titled “0°-360° Viewpoint: Gamania Lomo Photography Exhibition.” We invited renowned photographer, DINGDONG to GHQ and asked him to randomly, casually take pictures that capture his impression of Gamania from various angles, creating a vivacious and surprising Gama-vision.  In to exhibition, SPACE

Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output.  UX LAB’s services, features and laboratory facilities are discussed in the article. UX LAB Research Scope ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”. In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the

For September’s feature activity, Gamania Mobilization, Gamania invited the pride of Taiwan cinematography, director, Lin Yu-Hsien (a.k.a Ah-Meow Lin) to give a speech on how he accomplished his dream and how he faced frustration and setbacks with all Gamanians.  The Birth of the Documentary, Jump!Boys Ah-Meow Lin once faced the plight of unemployment when he was younger. Without any financial support, he had no way but to head back to hometown and seek aid from his family. He had no other better things to do then so he took a camera and went to the local elementary school everyday

When it comes to the word “trendy”, we have to mention iPhone, the game changer in mobile phones. Besides the smooth hardware and first-rate man-machine interface that make iPhone distinctive, the featured applications are what make iPhone great. It has been more than 3 years since the iPhone App Store came into the market. It featured the function of “touch + sense” that has never been seen before and introduced many innovative Apps at the very start. What’s more, the originality of the developers makes one gasp in admiration. They always have a masterpiece coming out that makes them

▲Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!  Popular Gamania online game, Dragon Nest conducted a version upgrade on September 27th 2011, launching brand new career, Academic. The spokesperson for the adorable character is Taiwanese singer, Genie Zhuo. Academic may seem sweet and innocent, but she specializes in using heavy weaponry and electromagnetic guns and thus is categorized as a long-distance attacking character. When player’s role reaches level 15, he/she may choose to change the task and upgrade to “Mechanic Summoner,” in which he/she can summon up to 7 mechanic partners to assist in attack!  In addition to

Global Exclusive Last year was a great year for Gamania TGS. Gamania demonstrated its status as a major international game company in terms of "quality", "quantity", international media exposure, popularity at Chiba and sheer force of presence. This year Gamania is not going to TGS, not going to E3 and not going to Gamescon. Instead, Gamania decided to stay home in Taipei and host its own independent digital entertainment exhibition – the Gamania Game Show (GGS). What led to this decision? Let's find out!  Hosting an independent digital entertainment exhibition is a break from Gamania's tradition of taking part

All tribes have their own identification symbols. As trendsetters, you should be dressed with the smell of the “street” and the youth. The following are basic outfits recommended by G! VOICE. You can rest assured that you will become trendy by mixing and matching these accessories. Trendy T-shirt: Don't think that any worn T-shirt or company T-shirts shopped from some 3C exhibition are considered trendy T-shirts. The reason why trendy T-shirts are trendy is that there are culture and design implications behind them, such as a sketch of screaming hands on T-shirts of skateboarders; trendy “XX” patterns of KAWS;

It is rare to see an independent game show in Taiwan. To deliver a world-class GGS, Gamania's "Corporate Marketing Office企業行銷室 (CM)" held countless meetings during the preparation period. All of the participating units were on high alert as well, running test after test to make sure everything was absolutely perfect. The exhibition setup unit also ran at maximum efficiency to transform the old buildings with nothing at all into a high-quality exhibition venue combining fantasy with technology in just two short weeks. G!VOICE will now take everyone on a tour of all the preparations for GGS so you can

Fashion trends are constantly changing. In order to keep up with the trends, some effort needs to be exerted. Below are popular magazines and websites recommended by G! VOICE. You will never be left behind as long as you read this stuff frequently.   Magazines 《Milk》  “Milk” was started by TK, the godfather of trend in Hong Kong in 2001. In Hong Kong where the information flows fast, “Milk” brings the newest and hottest information on trends to readers every week. The content also provides an insight into various lifestyles, featuring different street cultures favored by the youth. The

There are many elements involved in organizing a successful game show. Once you get past the venue design, show girls and performances, what really matters is a wealth of greatly quality game content. The Gamania Game Show featured 4 MMO heavyweight titles and 9 SNS, Web Game and Mobile Game titles. The lineup not only demonstrated Gamania's strong, vibrant R&D capability and originality but also gave this rare expo on self-developed titles in Taiwan both depth and breadth. In keeping with the spirit of "a good show is worth sharing!", G!VOICE ventured deep into the GGS to bring Gamanians