▲Photo from the Associated Press The changing algorithm of Facebook is no longer news, and no longer surprising to us editors or any digital marketing professional. In fact, the changes on Facebook are not universal around the world, but gradually
▲Built in 2014 and designed by Kume Sekkei in Japan, the 5-story museum is a completely white building, inside and out. (Photo from https://www.gq.com.tw/life/travel/content-33317.html) Yayoi Kusama is an internationally renowned artist with creations displayed at the Venice Biennial, and held
▲Festive New Outfit! Gama Buddy becomes a rice dumpling (Little Orange Dumpling). He announces it's festival time! Eating rice dumplings on the Dragon Boat Festival is a must, but what deliciousness exactly should be wrapped inside to show sincerity? Gama
▲The wildly sought after McDonald's limited supply of Szechuan Sauce and poster. As long as your brand has been around long enough, then you must have, in one way or another, some discontinued products that are deemed "classic or fondly
Gamania’s 2014 Anniversary Celebration started on November 6th, offering the best perks in the gaming world this year. Each week, players have the chance to win major prizes. The prizes include two round trip tickets and admission to Tokyo Disneyland or Universal Studios in Osaka, weekly drawings for a new iPhone 6 Plus, Yamaha scooter, and other prizes worth more than NT$1 million in total so that players Love to Play for Life! To thank players across Taiwan for their continued love and support, the beanfun! platform is also launching its new exclusive point card, the beanfun! card. Point
Lineage, a classic Gamanian game which has dominated the Taiwanese market for 14 years, officially announced open registration for the 2014 Lineage Battle of Kings competition on October 28th. Individual and team blood league battles are planned for a competition of the best Lineage players. ▲Sexy Ma Yourong’s warrior call to arms Exclusive Ma Yourong Wallpaper Available for Download, Surprise Meal Delivery for Fiercest Warriors Lineage launched a new class, warrior, in Korea this summer, causing much hype amongst players worldwide. Now, the class is coming to Taiwanese players at the start of 2015. Before the class is launched, the game
Gamania’s first person shooter, Counter Strike Online is implementing crossover cooperation with a manga/anime for the first time ever. From now until February 24th, 2015, the exclusive limited time only overseas Counter Strike Online X Attack on Titan crossover level will be available. Players will play as a member of the Scout Regiment, equipped with 3D maneuver gear and armed with snap-blade to fight against swarms of titans and the main boss, the armored titan! The only way to defend the lines is to launch a full-on attack. Players must have the courage to give their hearts up in
Do you know about Smart cars? It carries only two people, but is sold for ten times the cost of a motorcycle. Even the cheapest Smart car model runs NT$655,000. With a ridiculously short length of only 2.69 meters and an engine less than 1000 CCs in size, this tiny, slow car is often jokingly referred to as an “electric wheelchair”. However, recently the company produced the largest City Car in history. What was the motivation behind this? When Smart cars first came to market in 1998, it emphasized a miniature vehicle suitable for urban transportation. It is easy
Recently, many people have decided to transfer their iOS or Android platform app onto the other respective platform after development, in hopes that more Apple or Android fans would share these apps’ services. However, development teams can face major challenges when implementing cross-platform development and design. This includes different hardware, software, screen resolution, and user interfaces. Though we cannot alter the iOS or Android software or hardware specifications, we can devote extra energy in the interface and operation experience so that all Apple and Android fans may enjoy an excellent usage experience. The next cross-platform app design cases will
How long has it been since you’ve watched TV? From being in the habit of waiting by your TV every day at 8 P.M. to seeking entertainment via online channels, there are now an increasing number of convenient ways to enjoy music and videos on the computer, mobile phone, and tablet PC. Youtube, Netflix, iQIYI, Sohu, and Tudou are a few of the websites which provide vast amounts of video content to the world at all hours of the day. How do online platforms compete for market share under these changing circumstances, and how can traditional TV stations change
In the past two years, the term “co-creation” had emerged frequently. Michael Dell believed that co-creation could create excellent opportunities for Dell. A.G. Lafley, former CEO of Proctor & Gamble, felt that a brand must be created alongside customers, involving them in its co-creation throughout the entire process. BMW, SONY, and LEGO have all established online platforms for co-creation. Have you still been working hard all by yourself when all these Fortune 500 companies have begun actively integrating consumer co-creation into their brand strategies? What is Co-Creation? The old business model of brands creating products and values that consumers
This Mid-Autumn Festival Gamania invites pop band The Gama Lunar Rabbits to show us some of the Moon Palace’s grooviest moves. Put your hands up in the air: We are going wild tonight! https://youtu.be/KOIv-j6QoBE?list=UU06EWmGrIC0YTNgUqDXL6Yg
The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized point of view to make the customer identify and connect with the brand values. Apart from story localization, Yankelvich Research reports that consumers now see 3,000 ~ 20,000 advertisements each day in this age of information explosion. This makes them short on patience and easily distracted. The change in
Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Face-to-face interactions will never replace experience with storytelling. So what are the secret techniques of top storytellers in the workplace? Decipher the secrets now with G!VOICE! Be creative Like reading books or watching movies, storytelling involves drawing the audience into the story. Storytelling is a process of "recreation". You are creating the feeling, building up the atmosphere, or
G!VOICE's Pick: The introduction of Japanese paper tape triggered a fashion of paper tape in Taiwan as well. The many colors and patterns of paper tape make it a unique form of expression. Paper tape is now not only just used for decoration but also the creator of endless business opportunities. Starting out as a type of stationery, it has been expanded to 3C products and furniture as well. It is now an indispensable part of cultural & creative products. Behind it all is the original inventor - the famous Japanese paper tape brand "mt". The real charm of
Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique insights. This exclusive in-depth interview by G!VOICE will show you Gamanians' ways of telling stories! Pay attention to little things in life - Connie Ma, Director of CSO Global Business Development Office With her confident attitude and frank laugh, Connie Ma (Director of Global Market Development Office) speaks in an easy-going "big sister next door" kind of