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Laurels

Why did Heineken sponsor the “New York, East River, +Pool”?

Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New

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“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to 15. "Golden Paragon 9" is released in Taiwan, ahead of

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Don’t underestimate the youth as superficial!

Don’t underestimate the youth as superficial!

Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The

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2014.07.17
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Gamanian Production Line – Gama Island’s New Window Display!

▲Have any Gamanians noticed that Gama Island’s window display looks different now? How is a Gamanian born? What do Gamanians eat? What kind of exhibitions intrigue them? What sport classes do they take? The true spirit of Gamanian culture is demonstrated best through Gama Island! Gama Island is more than just a cafeteria for Gamanians. It has its own area dedicated to contemporary art and sub-culture, known as Space 17, and includes a well-equipped gym upstairs. The purpose of these recreational stations is to take care of our mind, body and spirit; Gama Island is like a modeling factory

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2014.07.17
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The Four Characteristics of a Dream Island Warrior

      Embracing Dreams - Yizhong      “Any expense will affect the balance sheet...“ The professor on the platform drones on with his accounting calculations, but fails to capture the attention of Yizhong. “Add two seconds to the fade-in time for the second picture and the image should be smoother…” Yizhong’s thoughts were far removed from whatever was written on the blackboard. This boy doesn’t concentrate in class!  This is Yizhong, a top student in the National Chengchi University Department of Accounting. In the beginning, he enjoyed studying commerce and hoped to become a CEO in the

Feature
2014.07.17
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Athletic Design Exhibition

SPACE 17 Feature Report Sportswear, sneakers, caps etc are the key elements for fans to support sports events. We want to copy those sports stars’ apparel and styles, for example, NY cap, the light orange and blue colored Linsanity T-shirt etc. Through these apparel, people could guess which sports star you support. These images that people could instantly recognize is what we called, athletic design! This month Gama-island is full of energy and enthusiasm, hosting an “Athletic Design Exhibition” at SPACE 17 and showcasing jerseys and a wall of athletic designs. Right now, all kinds of sports competitions are

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2014.07.17
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Leaping Over the Obstacle in Mind: Challenge the Impossible

E-sports is a fairly new sports with limited support and popularity and therefore as young eSports contestants in Taiwan (average age from 16-22), they need to put in a lot of efforts to hack a path amidst adverse environment. They are the pioneers for opening the path for others who might follow suit in the future, and right now, members of Gama Bearss are at that stage.  The cruel winning and losing reality of eSPorts, frictions among peers, the opposition from the families, these young contestants faced frustration and failures earlier than most. To give them courage and encouragement

Feature
2014.07.17
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Requiem for a Dream

    G-Voice Recommendation:    This is a film by Darren Aronofsky who directed the critically acclaimed Black Swan (2000). If you consider Trainspotting as a brilliant film on drugs, addiction and the critique on modernity, Requiem for a Dream would be ever more appealing to your taste. Although the film is full of images of using drugs, and considered banned for such reason, the atmosphere created in Dream is a sound warning rather than an appraisal of any kind.    One of the films technique is using rapid cuts to parallel the emotion drug addicts are going through.

Columns Recommendation
2014.07.17
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SPACE 17 – January: DESIRE Phantom

Art / Lust / Photography 〉〉〉 SPACE 17 (January) features erotic art and photography. One of the forerunners in this industry is Terry Richardson. His works are charged with sexual tension, yet is regarded by the public as a highly-respected form of art. From fashion designers to President Obama, all were happy to be associated with Terry Richardson. His legacy tells the rest. Yonehara Yasumasa is another example of an erotic artist that has now achieved international fandom and prestige. The erotic industry doesn’t always have to point to sex and nudity, especially in Europe, Japan and the US. As

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2014.07.17
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Chapter 5: The Community Efficiency gain through the right resources – GamaVille

In order to unite and gather fair opinions from different departments, our company presents you with our very own social platform: GamaVille. Surely everyone is familiar with Facebook, yet it is more personal-oriented. On the other hand, GamaVille offers the same model with the framework of our work environment. GamaVille is not a rigid, bureaucratic site, though. This platform not only can elevate work efficiency. It also embodies the spirit of Playwork, and aims for employees to have fun at work. ▲GamaVille has stream feeds similar to those on Facebook. It will update you on your friends’ latest events,

Feature
2014.07.17
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Legendary Performances: The White Lie

Legendary Performances: The White Lie   Why is it that those who appear in commercials are always compelled to exaggerate their reactions? Why do food products always look much more tastier on television? ? ? Is this a dishonesty scam, or just an artistic portrayal that allows imagination? We must start from the story of production assistants. . . . . .    When I was working as an film producer’s assistant, the director had looked at me with hope and excitement and exclaimed: “Bruce, that chicken patty needs to burst with juice and flavor the moment it is

Columns On Ads
2014.07.17
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Gamania’s Branchild Core Blaze: Media Tester to be Held in L.A on June 7, 2012 Release of Latest Content: Latest Version to be Released on Official Website

Gamania R&D team’s dedicated work, developed by Unreal Engine 3, freely maneuver 3D action game, Core Blaze received high media praise in last year’s Gamania Game Show. This year, Gamania sees the potential for Core Blaze to enter Europe and U.S markets. Gamania announced today (June 17) that a meda tester, Core Blaze: The VIP Experience will be held on June 7, in L.A, U.S. Further details have not yet been released but through the event trailer, one could see the latest content of Core Blaze and Gamania’s keen amtition to impress the media with this exceptional action game. 

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2014.07.17
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The Dream Island Museum

    1/4/2008 The Gamania Cheer Up Foundation is created   Armed with the spirit of the motto “Dare to dream and dare to be yourself,” the Gamania Cheer Up Foundation was officially founded on January 4th, 2008. The foundation hoped to raise spirits and pursue dreams. It also hoped to channel positive value into society. The foundation formally announced its dream planting sponsorship plan at a press conference. The plan was to encourage taking the initiative and becoming advocates for their dreams.          2/1-7/2008 Dream Planting Sponsorship Plan   The foundation collected many various types

Feature
2014.07.17
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Failing ads? Change your method, now!

  When was the last time you came across an online ad?  Yesterday? Last week? Last month? Or maybe never?    It is an proved fact that consumers are even less convinced by the advertisements they see. According to the following research: Only 14% view commercials as trustworthy, yet 78% take in a friend’s or any online reviewer’s opinion as a reliable source. Consumers are now smart enough to look past the fancy packaging of a product, hence the birth of “embedded marketing” and other promoting strategies as such. On the web, a new form of media is also

Columns On Market Trends
2014.07.17
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OB & The Bubble Craze Has Begun!

The 3D FPS mini game <Bubble Fighter> has launched exclusively in Taiwan! The bubble war is on! The 3D FPS mini game <Bubble Fighter> open beta started on Jan. 1st with 4 game modes in total: “Classic”, “Pirate”, “Item” and “Zombie”. There are 3 open maps, including an urban, forest and arena setting, also with an exclusive map for Taiwanese gamers. Ready, set? Come and join the intense battling world of <Bubble Fighter> now! Besides the <Bubble Fighter> testing event, GTW also hosted an actual <Bubble Cup Tournament> on Dec. 10th 6pm! All Gamanians are invited to this squirt

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2014.07.17
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The Future of Corporate Space

        The Branding Center Tour Welcomes You!    As our corporate structure is reaching the state of sophistication, our image needs to adapt to the change as well. Gamanians not only need to embody inspiration and fun, but also professionalism and confidence. Starting in 2010, “Gamania” as a brand has presented itself to the public, and now signifies much more than just a name. This concept is realized through the implement of Gamania Business Headquarters Smart Office 2. 0.   Our colleagues from the Branding Center have redecorated their new office before the Christmas holidays, and

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2014.07.17
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Dream Island School – Eight Goals

Courage, Breaking through Physiological and Psychological BarriersChallenge on Suhua Highway   On the fourth day of the cycling trip around the island, this year’s exhausted cyclists faced the most rigorous section of their journey. This section was also a controversial part of the original route path. The young people were not familiar with cycling or trained. Suhua Highway is dangerous and, without a doubt, the most problematic aspect of the event.    After a 5 o’clock morning alarm, the team leader gave words of encouragement to the group before the planned 6 o’clock departure. The leader was faced with

Feature
2014.07.17
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Chapter 2: Class Out of the four classes, which one do you belong to?

There are different classes in a game, each with their own properties and traits. Let’s start a fun test to see what kind of a warrior you might be, shall we? Ready, set, all gamanians? GO! Q1 You are sitting in a cafe enjoying a cup of coffee. You see a man at the table next to you concentrating on his smart phone. You would assume:  A. He is checking in on Facebook.  B. He is chatting via Line with friends.  C. He is playing Angry Birds.  D. He is googling for reviews on this cafe.    Q2 You

Feature
2014.07.17
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“Design Thinking” – How to create an unique APP

  Christmas is coming, and everyone is wondering what special gifts are in store for them! Christmas presents can be ever more special if you can create one yourself! The user-experience center hosted an “X’mas Design Thinking” event in December 2011 that allowed its participants to design a Christmas-themed APP on their on accord. The following demonstrates how we play with the concept of “Design Thinking”.      1. Let’s role play! The Designer & The Recipient Role playing is a good way to create interaction and detect problems in an efficient manner. 2 two are paired together with

Columns On UX
2014.07.17
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GAMANIA YEAR END PARTY

    Anime expos have nothing on us! This year, all Gamanians gathered together dressed up as their favorite manga or cartoon characters for the 2012 End Party! The insightful Conan, ultimate athlete Sakuragi, Vocaliod’s Miku, the graceful gentlemen thief or the ever-courageous Luffy, all of them showed up on Jan 18th in the Taida Stadium!   The best shows at the end party are also composed by Gamanians themselves. All of them show perfect sportsmanship as they put in everything they’ve got to offer everyone the best night of the year! This is what the spirit of FAMILY

Events TW
2014.07.17
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Experience the new Gamania Official Site & Fansite!

Check it out! Visit www. gamania. com to find out what has changed! Not only is the our official site enriched with more visual enticements, our company headquarters, subsidiaries and corporate structure is displayed in much more detail. You may also find all Gamania-related digital creations. After 6 months of innovative research, the Gamania Corporate Official Site launched last month!     International Recognition and Professionalism demonstrates the Fun Gamania Spirit   In this globalized era of the Internet and digital convenience, the most dominant professional image of a company is represented through its website. The former Gamania site

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