The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand’s image but it’s hard to

Storytelling is not as simple as “A long time ago…”. There are all kinds of storytelling techniques in life and work. It all depends on

Brand image is woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the digital entertainment

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip

Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what

In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in, started making a bagel and