“Have a Break, Have a Kit Kat” is the well-known tagline of Kit Kat chocolate bar, a Nestlé brand, and appears in its advertisement every time. The repetition of this tagline in the advertisement is intended to make consumers naturally think of “Kit Kat” when they “have a break”. However, such big dream of brand cannot remain theoretical. The most efficient way is making consumers truly get the meaning behind these words. And Kit Kat’s creative idea is so ingenious that you’ll definitely understand what “Have a Break, Have a Kit Kat” is all at a glance. To promote

Have you ever imaged yourself driving all the way through European towns, Russian border and Mongolian grassland just like being on a romantic trip in the movie? Last year, Frogfree (Ming-Huang Yang), Max (You-Zhi Luo) and Jia-Ying Wu were coincidentally attracted by videos on the Internet. However, instead of just imagining, they did sign up for the Mongol Rally without hesitation! Three middle-aged men teamed up “TaiwanWay” and drove a ten-yeared vintage car across 16000km of Eurasia. At last, they successfully crossed the finish line! We invited them to the first Gamania Conference to share with Gamanians their experiences

How often do you go to convenience stores a week? Taiwan has the highest density of convenience stores on the planet. The number of them already exceeded 10,000 several years ago! Statistics suggests that one in every three people goes to convenience stores every day with an average expense of 71 NTD each time. Life in Taiwan have already inseparably linked with convenience stores! Under fierce competition, convenience stores in Taiwan rack their brains, trying to capture the hearts of consumers through various kinds of marketing strategies such as introducing sticker collection, creating soft serve ice creams fad and

G!VOICE Recommendation Following the conception “Exquisite Lifestyle & Insight into Taiwan” focusing on aesthetics in city life in 2015, this year, Creative Expo Taiwan, entitled “Savoring the Rich Eastern Culture”, will broaden its horizons, reflect on local culture from an international point of view with a more open-minded attitude, and promote Chinese aesthetics via Eastern modern design language! Exhibition Introduction This year, Creative Expo Taiwan invites “Design Poet” Jun-Liang Chen to serve the position as general coordinator and gathers prominent curators at home and abroad to work together on the 5-day feast of aesthetics and culture that will be

2016 Gamania Big Event: Moving to a New Home! “No.736, Zhongzheng Rd., Zhonghe Dist.” is such a familiar address that we, as Gamanians, all know that it is where Gamania locates. But in the future, we will have a new home completely belonging to us in Neihu. The new building succeeds the same Gamanian spirit as well as provides more comfortable spaces for Gamanians to elaborate their talents. All of us are looking forward to it. Regarding this big move, CEO Albert said, “We need a place to accommodate both the parent company and subsidiaries, so that we can

Gamania Group loves challenges. We embrace the dreams that no one dares to have, take on them and blazes the trail with vigor. Gamania is a provider of digital entertainment content and is going to be a navigator of wholly ecological Internet life. We expect ourselves to become the pioneer of startups. By multiple development, extending our reach in cross-over fields, making iconoclastic disruptive innovation, thinking openly outside the box, creating limitless space where creativity is free from constraints, Gamania opens up an unprecedented brand-new world. Emulating the globally leading counterparts. Brand-new Space Sparks Creative Thinking. Innovative Internet enterprises,

Gamania has established GungHo Gamania together with GungHo, a leader of mobile games in Japan. The alliance formally released its flagship title Summons Board for mobile users on the 3 major platforms of Android, iOS, and Playphone on January 26 and showcased the game for the first time in the 2016 Taipei Game Show. In addition to exciting gameplay experiences and stage performances, many celebrity Summoner Pets were invited to interact with fellow gamers. Game developer Mr. Ogiwara also came to Taiwan to meet and share the joys of gaming with fans. Summon Boards achieved a spectacular performance for

HaPod Digital Technology Co., Ltd. (a team under Gamania group) formally acquired 543 King, a large 3D strategy combat mobile game title based on the Three Kingdoms developed by Shanghai Morefun Digital Technologies which was formally released on Android and iOS today (February 1) for downloads by players in Taiwan and Hong Kong. In addition to its unique “Dual Fighting” model and a streamlined “Auction” system, the renowned Uncle Lulululu dubbing team for The Simpsons, Family Guy, Sponge Bob, and other famous cartoons were engaged to provide “localized dubbing” featuring unique satirical banter related to recent events, providing players

A new storm for the cloud gaming market Gamania is the agent for the epic FPS title Counter Strike Online 2 (CSO2), and has officially released a beta version today (February 18), adding a new boost for the cloud gaming market. The official beta for CSO2 comes with realistic scenics and smoother shooting action. It is also the first game to provide “quick registration” and “one-click account creation” functions to simplify the account registration process, allowing gamers to get down to the game world as quickly as possible. CSO2 also released characters based upon Taiwan’s Army 101st Amphibious Reconnaissance

MapleStory, a most popular title under Gamania, has unleashed the most powerful new BOSS of the year today (February 24) - Destruction King Urus. Urus is powered by new 2D skeletal animations as well as natural and smooth combat visuals. Players may team up with 17 friends to defeat this monstrous boss. Playing with more friends means more team points and achievements that can be earned, and more points means more maple coins and XP. MapleStory is also adding the Japanese version of the Silent Crusade. Starting from February 24, players will be able to embark on a new

CSO2, developed by NEXON using the original Counter-Strike game from Valve, is Gamania’s classic number 1 first-person shooter (FPS). Angrypug, a live gaming channel broadcaster famed for his declaration of “Taiwan No. 1” will be providing live gaming feeds today (February 26), 21:00 on February 29, 22:00 on March 4, 13:00 on March 6, and 22:00 on March 11. Voice of gg 3:0, Manaki, OP + Bro, Sandy, SmallM Fantasy, Taiwan Jungler, Honeyliciousss and other leading live gaming channel hosts also joined forces to declare “Taiwan Number 1” with fellow players. ▲ CSO2 invited the American live gaming channel

It has been 5 months since our last UI Designer’s experience in learning programming (1). Have you been practicing? Did you face any difficulties? If your programming lessons are progressing smoothly, it would mean that you're a gifted designer with great potential. Without further ado, let’s delve into the next phase of our lessons. The contents we’ll go over today will be more difficult. You’ll need to invest more time and effort into learning this. I will therefore try to inspire fellow designers by sharing my personal experiences in the quest to master programming. After learning basic HTML and