Brand image is woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the digital entertainment industry were replete with the story of the founder, R&D team or spokesperson. In recent years, leading brands have all started changing their brand content strategy to put the spotlight back on the user. Moving user experiences are used to create a brand image with warm and build up consumer support.   The Moving Story of Google "If we did not make you cry, we failed!" said Lorraine Twohill, Google's global marketing vice-president .

“Jingle bell, jingle bells, jingle all the way...” Christmas is a time when magic is in the air, everyone just becomes more softer and more beautiful. And of course, there’s Santa Claus. The image of the jolly old man in a reindeer sleigh is always one of the best things to look forward to during this time of the year. Following the moon festival, the holiday-special Gama Buddy now is here to celebrate the moment, for Christmas comes but once a year.   Santa Gama Buddy’s Coming to Town Gama Buddy’s grown a white beard! Wearing a red velvet

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip all seemed strange and unusual. In the digital age, the flood of information means more unusual stories have now been excavated. It can be said to be an exciting era where stories can be found everywhere! We can not only use digital tools to make stories more moving, but also spread them far and wide to influence more people! G!VOICE will share a few tips and explore with you how to spread great stories

In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in, started making a bagel and asked: "Who do you think is the most powerful person in the world?" Thomas immediately replied: "Nelson Mandela!" Jobs, in his usual confident manner, said: "Wrong! The most powerful person in the world is the storyteller. They create the vision, values and issues for a whole generation. This is the role that Disney took all for himself. Do you know what? I've had enough! I want to become the next storyteller!" He then walked

Scientific American magazine believes that 3D printing will revolutionize conventional manufacturing. The Economist even compared 3D printing to the 3rd Industrial Revolution. From individual makers and small design studios to big companies like GE, Adidas and BMW, everyone including the U.S. Government is all rushing headlong into the 3D printing market. All of this showed that 3D printing is now a trend you can't afford to ignore. For this issue of "Gamania TownHall", we invite Kamm, the founder of "Fabraft Design Lab" and "MakerBar Taipei" to share with Gamanians the applications and opportunities in 3D printing technology as well as the Maker

The luxurious internet resource of Gamania Gamanians would use a part of the internet resource at work every day. However, we may not know how luxurious the service is. What kind of internet resource does Gamanian possess? G!VOICE is going to take an IT tour for the readers now! Luxury 1: 32TB FTP space The Gamania FTPs of \\gfs01 and \\gfs02 are the central hubs for file exchanges every day. We can share files with our co-workers through FTP. We may be wondering, why the FTP space seems never full? Actually, it will full but we have a super large FTP space of

First, perish that thought. It is important to have a good-looking interface design but ease of use takes priority over good looks. In pure graphic design, there is no need to consider human "interaction". In interface design, however, the concept of "interaction" must be incorporated. It must respond and give feedback to all user operations, and optimize the software's usability within the constraints of the hardware. How to achieve the perfect balance between the visuals and performance is what keeps interface designers up at night.  So what is good Interactive interface design? In the book Designing for Interaction, it

The local operations teams for MIMIGIGI mobile games announced today (7/10) that it is introducing Makina Dolls, developed by the Japanese game maker Dropwave. The game attracted widespread attention among gamers because all of the in-game cut-scenes were produced by Satoshi Nishimura, the Japanese producer known for his work on the Hajime no Ippo TV series, the TRIGUN Badlands Rumble movie, Hunter x Hunter and other animes familiar to anime fans. Players were particularly fired up by the offer of a Makina Dolls figure as the reward for collecting a full card set. Makina Dolls is slated to go

When it comes to work, Gamanians are always in the lead, having mastered the skill of setting targets, then surpassing them! But when it comes to the body, people are often completely clueless. They don't know what's happening, and don't know how to set things right. This time, "SPACE 17" organized the "Fit Body, Fit Mind" themed exhibition to teach Gamanians how to get that healthy, toned body in their spare time!  To introduce Gamanians to the secrets of body weight numbers, the "Fit Body, Fit Mind" exhibition provided the formulae for BMI and body fat percentage. As a

If you got to the ATM to withdraw some money and instead of money, it dispensed a plane ticket to Disneyland, or "gives you 1 dollar when you wanted 50 cents", how would you react?  TD Trust, a Canadian Bank, launched the "TD Thanks You" campaign to give customers a surprise. To convey the message "TD Trust is a bank that understands you", the Automated Teller Machines (ATM) in some regions were secretly converted to Automated Thanking Machines. These machines look just like a normal ATM. It's only when you insert your card and prepare to operate the machine

Gamania's leisure racing game Kart Rider released its biggest expansion this year simultaneously in Taiwan, China and Korea: Transformers. The first two new karts are of course Optimus Prime, the leader of the Autobots, and Galvatron, the leader of the Decepticons! The two new karts completely overturned players' impression of the game because when the players hit the boosters while in motion, their kart immediately turns into a transformer and keeps going. Along with the all new karts, Kart Rider is also releasing the all new Transformers Track and the official website has also been revamped with a Transformers

You've probably seen it all when it comes to brand marketing for merchandise. You can probably think of solutions like advertisements, PR events, spokesperson and viral marketing. But what if the brand you want to promote is a city? Kumamoto, a traditional agricultural prefecture in Japan with a population of just 1.8 million, came up with a creative secret weapon - Kumamon. Thanks to Kumamon, Kumamoto Prefecture achieved nearly 90% national recognition, increased tourism by nearly 190,000 people, and sold up to 29.36 billion Yen in Kumamon peripheral merchandise in 2012! Even convenience stores in Taiwan are now getting