If you, as a Gamanian who spends time with young consumers, do not understand the word “trendy”, a catchword of today’s youth, I'm afraid you will be or were already left behind. “G! VOICE” specially invited Shen Junwei, a veteran journalist who has worked for many years with trends, to explain in detail to Gamanians what “trendy” is and how the world is “trendy” via his profound observations.    The street culture of Uraharajuku gives rise to the trends that influence China Mainland, Hong Kong and Taiwan, and even the entire world. Image source: http://sleepwalkingintokyo.wordpress.com     To explain

We know that many men fell under the spell of video games but you probably aren’t aware that video games actually helped Gillette razors boost its sales!   Gillette Razor+American Football+EANFL 10 Many years ago, the godfather of Taiwan Advertisement, David Sun helped a razor brand create a very masculine slogan, “Men’s knive”, shaping the image of a “true manhood”. At the time when electric razor just emerged from the market, the ad made owning a less technologically-advanced razor trendy. For the longest time, the razor & shaving industry makes its profit not from the razor itself, but the

Adventurous Gamanians dare to top themselves, in 2011 they carried out the spirit of revolution and created many glorious results. Although, there was no bloodshed or heads flying about, you can definitely say that Gamanians did their best in every sense!  G!VOICE will take every down the memory lane and review the glorious battles fought in the name of Gamania Revolution. We need to learn from the past and seek to march forward on our path of spreading Gamania to the world.  Revolutionary Events Worldwide Gamania Game Show Gamania hosted the first and very own Gamania Game Show! The

In recent years, “MIT” has suddenly become every brand’s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French and Japanese products. However, the trend seems to have changed in recent years. As if finally waking up to reality, the government started to encourage enterprises to promote local brands and the media suddenly shifted a positive attitude towards “Proud of Taiwan” and is now advocating it energetically. Even consumers have started to become more patriotic by acknowledging “MIT” products. We never realized that Taiwan finally has what is called a “national brand” until

Trends are transmitted in this way: pop culture in the streets of Europe and America is gradually transmitted to Japan, Mainland China, Hong Kong and Taiwan. But what elements of culture help in spreading it? 《G! VOICE》 finds out! Trend is the pop culture from the bottom up First, please look at the figure below. Fashion or high fashion is transmitted from top to bottom, but street fashion goes from bottom to top. Trend is transmitted mutually between tribes. Each tribe has its own inner circle, which interacts with each other. Trend enthusiasts generally have multiple tribe identities. Trend

G! VOICE recommends:  “This is a creative exhibition that will make students in grades five and six revive an old dream. It will exhibit over 160 pieces of manuscripts autographed by Osamu Tezuka, the god of cartoon. The animated films and his workroom will be featured. There are 8 exhibition areas altogether. Once you enter the exhibition area, you will feel as if you are traveling in time, not only in ancient times but also hundreds of years into the future, with the cartoon characters of Osamu Tezuka. Grown-ups can revive an old dream and children can have a

Trend, trendy; of course trend comes first followed by trendy. And what leads trends around the world are the brands and sponsors listed below. If you do not know these big shots, I’m afraid you are far from being trendy! G! VOICE listed all the famous brands below. Gamanians who are interested in these can Google them: Japan: l   Hiroshi Fujiwara, the godfather of trend (creator of Fragment Design, Head Porter, Burton and Base Control). l   Nigo (creator of BAPE (sold to IT Hong Kong already), and is now the talent behind Human Made. A marketing genius) l   Shinsuke

In a total marketing strategy, every moment and every marketing tool aim for different objectives. In order to draw the customers’ attention, make them remember, entice them to purchase and make a favorable impression on them, one needs various marketing information and tools. What makes games quite different from ordinary products in the use of marketing tools is the Gameplay screen, i.e. game content, which is shown in the advertising process, like a teaser wherein the players see the finished product without pay. However, is there really anyone who shows the entire Gameplay to players? Of course, there isn’t

G!VOICE Recommend:  “We often face different predicaments in life. Sometimes when we are knocked down by the setback, we come up with negative ideas and thoughts. This is a vicious circle where in the end, we would be shrouded by negativity. Nick was born different. In the past he had experienced despair towards life but now he’s learned to embrace it. In this book, he teaches people to appreciate those who are nice to you as well as those who aren’t. Learn to see things with some humor. You only get to live once so whenever you set up

SPACE17 was relocated from the 17th floor to the 1st floor, following the transfer of Gama-Island last end of July. The exhibition of SPACE 17 showcases a brand new look. Along with the launch of “DENSITY”, a trendy brand among brands, the first series of exhibits of SPACE 17 started off with “What is Called Density: DENSITY Brand Exhibition”!   Experimental Paper Installation Art: Different Angles, Different Impressions Upon stepping inside Gama-Island, you will find a striking protruding wall with 3 big letters displayed: “D”, “S” and “T” which represent “DENSITY”. But what makes it particularly special is that

Gama-Island, the distinctive food and refreshment center of Gamanians, was reopened on the first floor of the headquarters in Taipei on July 25. The new Gama-Island is more spacious and comfortable and offers a more leisurely atmosphere as compared to its previous one. The area’s overall look doesn’t fall behind that of world-renowned coffee shop chains. No wonder an endless stream of Gamanians have been flocking to the place since its soft opening. “Which high-class coffee shop is to be opened here?” “I want to work in Gamania, too.” “It seems it has a strong sense of design.” These

Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets have gone shallower, people feel uncertain about the economic status quo so they no longer squander money on high end brands. The show must go on, even though high end brand was taken a hard blow. Crossover was introduced to the scene and coined another trendy term, Hi Street, a hybrid between high fashion and street fashion.  Known for its practicality, street(sport) brand is much adored by younger generation which gives it an edge