HOLE  IN  ELEVEN     The Japanese ladies who sell matches: こけしマッチ manufacturer    It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity.    Since the invention of lighter, matches gradually faded out of sight. At the brink of

G!VIOCE Recommend:  “Imagine when you throw your broken carpet to the garden, it can be decomposed and provided nutrition to the earth; the detergent flow through the river can actually nourish the river; when the garden and farms alike have signs written, ‘Dump the Waste Here’…” Cradle to Cradle’s visionary eco ideal will overthrow your perspective on green design and reexamine it.  Introduction In the nature, there is nothing to be disposed. When a cherry tree blossoms, the flowers will fall to the ground—nothing is being wasted here. Because all the dry branches, fallen leaves and flowers will return

在洛杉磯進行的E3展，Xbox與343揭露了Halo 4新的Trailer 「Awakening」，Halo 4 新的三部曲的第一波，上市預定為2012年12月（好長時間的預熱行銷啊）。Trailer裡，主角在逃離燃燒中的飛行器之前，從低溫睡眠中被喚醒……，Trailer 的故事劇情很短，但花了很多素材來鋪陳、來達成影片目的，並加深影片的張力。 一個成熟且目的清楚的商業影片，會把所有的資源與精力，運用在想說清楚的那個目的上，為了被消費者記住，「目的」是否明確非常重要，完成的方法也很重要。 換個說法，CG、3D、合成這方面的影像工業，一路走來從電影、遊戲、廣告、Animate等等產業來看，「擬真」一直是商業賣點。CG做得像真實的，頭髮會飄、毛會抖……，人的身體可以有四隻腳、長尾巴，但卻是會說話的人。我們可以用很炫的CG科技，讓消費這看到一個「超酷炫」的電影技術，也可以把很炫的CG科技，轉化成「運釀一股氣氛來引起共鳴」。 這支Trailer是個上乘之作，花了很多錢、用了很多人力來塑造一個氣氛，一個畫面裡有各種影音的元素來鋪陳氣氛，而非把時間與人員花在製作跳來飛去的模型、以及誇張的鏡位視角來拍攝主角揮舞手中的武器上。 這支影片與宣傳由知名廣告代理商McCann來負責，找到了這支Trailer的製作人員名單後，就很想寫這篇文章跟大家分享，一個CG或是一個宣傳影片，要結合許多的專業來完成，我覺得，我們目前還是在用廚師兼掌櫃的方法幹活，距離真正成熟的大規模商業影片製作……「兄弟們，我們還有很長的一段路要走……加油吧」 Halo 4 - Official Teaser Trailer https://youtu.be/kE-YP2t6Syo ------------------------------------------- 作者介紹 Bruce 曾擔任過國內外電視廣告製作、電影發行與戲院行銷、日本電通北京分公司創意比稿團隊、遊戲橘子內部導演，目前為日本遊戲橘子商品開發部課長（Section Manager） -------------------------------------------

    A good design will enable people to have a better quality life! Taipei World Design Expo 2011 was held inside the Nangang Exhibition Hall. Have you noticed there is a room called, ‘Universal Design’ exhibiting various things from everyday utility to futures and billboards? The concept of universal design is based on ‘humanity’, the products should be easy and convenient to use for the healthy, senile or physically/mentally challenged people.    This multi-functional opener adopts the principle of physics and is suitable for female or seniors who might have trouble opening drinks. With this opener, you can easily

Mobile phone makers are increasingly focusing on hardware upgrades rather than functionality. In the rush to introduce faster processors and add more Flash memory, they forget that it's the user experience that decides how practical the new hardware is.  Though the iPhone dominates the smart phone market, once you remove the IOS system the actual hardware is something that any other smart phone maker can put together. What they can't imitate is how user-friendly and intuitive the design of the operating system is. The UI has always been the most easily overlooked part of software design. Smart phones are

There is a kind of revolution that doesn’t require human sacrifice, or mobilization, or hatred or fanfare, it starts from the self! Every mini revolution can change the society bit by bit. Once we gather enough “bits”, this world could be a better place.  G!VOICE collected a series of mini revolutions done by Gamanians. Let’s hear their hot-blooded declarations. We bet you can’t wait to start one of your own to make the world a different place after reading it.  [ 1 ] Bottle caps can be a kind of revolution Name: Bruce yang Unit: GJP-Product Development Department Mini

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.”    Movie Trailer for Tuesday with Morrie    Introduction  The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion

The last GM was hosted on December 19, 2011. Our last but not least special guest is not only hugely influential but has deep connection with game industry. The founder of Bahamut.bbs  (formerly known as Gamer), Chen, Jian-Hong (a.k.a Sega) was invited to share his hot blooded history of building his career upon video game website.   Gamer had just celebrated its 15th birthday and currently possesses 2.5 million members with daily hits of 20 million which is the top 6 website in Taiwan. However, at the very beginning, Bahamut was just a BBS for game discussions set up

Like Mao said, “Revolution is not treating someone to a meal.” We need courage and determination for new change. G!VOICE selected a series movies, books and music to replenish Gamanians’ energy so they can learn the passion and perseverance from them on the path of revolution.      【Selected Films】 Follow the youth of revolutionary heroes 《Motorcycle Diary》 革命常來自於對社會的不平，拉丁美洲革命英雄格瓦拉24歲的青春歷險，他在暑假和友人一同騎著摩托車、環繞南美洲旅行。旅途中看到了拉丁美洲各國的苦難與不義，在他心中種下他充滿理想主義的革命種子。   Passion and Patriotism in Chinese History 《1911》 1911 is an epic historical drama based on the founding of Republic of China when nationalist forces and idealists led by Sun Yat-Sen overthrew Qing Dynasty. The movie was made in commemoration

Introduction   Game companies have always focused considerable effort on interpreting players' feelings and thoughts regarding their games. Current solutions mostly consist of quantifiable market research methods such as surveys, in-depth interviews, or focus groups. While these methods may extract information about player opinion and satisfaction after playing the game, there are hardly any instinctive tools which allow immediate measurement of player responses during game play. Perhaps psychophysiology, which has been applied in other industries for some years, will provide a suitable method to aid us in correctly interpreting player responses so that we may improve the user experience.

A self-produced online game, Lucent Heart by Playcoo, Gamania’s R&D subsidiary is expected to make is footprint onto Europe, specifically, France in the end of 2011 after previous successful launch in Japan and North America. Closed beta has started in October and open beta test will follow suit in November. To celebrate this special event, Gamania has prepared adorable lions and alpacas rides to give away to players!  Lucent Heart’s official French website: www.lucentheart.fr 《 Lucent Heart》Exciting video introduction https://youtu.be/NnWEt0q1JWI

▲（Source of picture:http://polwig.com）   You looked at yourself in the mirror on January 1st, beginning to make a list of new year resolutions such as shake off 3 kg (and even bought a new pair of running shoes for it), life is supposed to unfold as the way you planned. Everything seemed so wonderful in your imagination!    January 2nd, your only exercise was lying on the couch, your new running shoes never touched the road.    This is a common scene in the beginning of the year. The new beginning motivates us but we are also easily be