Are single function apps superior to multi-purpose apps? Since the App Store was launched in 2008, this issue has gone under constant debate. A consensus was finally reached after analysis of data such as user preferences and usage behavior over the past few years. An overwhelming trend is now sweeping the App market right now: single function apps over multi-purpose apps! This is apparent from Facebook’s delegation of messaging functions to the FB Messenger App, and Google creating independent apps for Gmail, Google search, Google maps, and other separate functions. ▲Google has created 74 apps in total for its

Since Gamanians of all sizes love to play, Halloween is an opportunity that can’t be passed up! This year, Halloween was more exciting than ever before with our favorite pranksters from Gama Garden dressed up in various adorable costumes yelling “trick or treat” at the top of their lungs. Gama Island was enveloped in such an eerie atmosphere that those who entered without being mentally prepared were sure to emerge in tears. What was most frightening were the spirits which emerged from hell and headed straight for Gamania. They suddenly appeared to terrorize the office, causing many of the

These bloodthirsty pirates took over the Gamania building! On November 11th, all Gamanians received invitations from renowned pirate Captain Ullik to search for the hidden ocean’s treasure G while celebrating Gamania’s anniversary. The pirates were raring to go early in the morning, as they tried to outdo each other with their costumes! After a debriefing from Captain Ullik, each team set off with their hints and maps!  ▲Each pirate ship crew sounded off in the courtyard, frightening passersby with vicious looks! In the first stage of the treasure hunt, captains received 9 cryptic hints which directed the pirates toward

This Mid-Autumn Festival Gamania invites pop band The Gama Lunar Rabbits to show us some of the Moon Palace’s grooviest moves. Put your hands up in the air: We are going wild tonight! https://youtu.be/KOIv-j6QoBE?list=UU06EWmGrIC0YTNgUqDXL6Yg

The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized point of view to make the customer identify and connect with the brand values. Apart from story localization, Yankelvich Research reports that consumers now see 3,000 ~ 20,000 advertisements each day in this age of information explosion. This makes them short on patience and easily distracted. The change in

Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Face-to-face interactions will never replace experience with storytelling. So what are the secret techniques of top storytellers in the workplace? Decipher the secrets now with G!VOICE! Be creative Like reading books or watching movies, storytelling involves drawing the audience into the story. Storytelling is a process of "recreation". You are creating the feeling, building up the atmosphere, or

G!VOICE's Pick: The introduction of Japanese paper tape triggered a fashion of paper tape in Taiwan as well. The many colors and patterns of paper tape make it a unique form of expression. Paper tape is now not only just used for decoration but also the creator of endless business opportunities. Starting out as a type of stationery, it has been expanded to 3C products and furniture as well. It is now an indispensable part of cultural & creative products. Behind it all is the original inventor - the famous Japanese paper tape brand "mt". The real charm of

Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique insights. This exclusive in-depth interview by G!VOICE will show you Gamanians' ways of telling stories!  Pay attention to little things in life - Connie Ma, Director of CSO Global Business Development Office With her confident attitude and frank laugh, Connie Ma (Director of Global Market Development Office) speaks in an easy-going "big sister next door" kind of

Brand image is woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the digital entertainment industry were replete with the story of the founder, R&D team or spokesperson. In recent years, leading brands have all started changing their brand content strategy to put the spotlight back on the user. Moving user experiences are used to create a brand image with warm and build up consumer support.   The Moving Story of Google "If we did not make you cry, we failed!" said Lorraine Twohill, Google's global marketing vice-president .

“Jingle bell, jingle bells, jingle all the way...” Christmas is a time when magic is in the air, everyone just becomes more softer and more beautiful. And of course, there’s Santa Claus. The image of the jolly old man in a reindeer sleigh is always one of the best things to look forward to during this time of the year. Following the moon festival, the holiday-special Gama Buddy now is here to celebrate the moment, for Christmas comes but once a year.   Santa Gama Buddy’s Coming to Town Gama Buddy’s grown a white beard! Wearing a red velvet

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip all seemed strange and unusual. In the digital age, the flood of information means more unusual stories have now been excavated. It can be said to be an exciting era where stories can be found everywhere! We can not only use digital tools to make stories more moving, but also spread them far and wide to influence more people! G!VOICE will share a few tips and explore with you how to spread great stories

In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in, started making a bagel and asked: "Who do you think is the most powerful person in the world?" Thomas immediately replied: "Nelson Mandela!" Jobs, in his usual confident manner, said: "Wrong! The most powerful person in the world is the storyteller. They create the vision, values and issues for a whole generation. This is the role that Disney took all for himself. Do you know what? I've had enough! I want to become the next storyteller!" He then walked

Scientific American magazine believes that 3D printing will revolutionize conventional manufacturing. The Economist even compared 3D printing to the 3rd Industrial Revolution. From individual makers and small design studios to big companies like GE, Adidas and BMW, everyone including the U.S. Government is all rushing headlong into the 3D printing market. All of this showed that 3D printing is now a trend you can't afford to ignore. For this issue of "Gamania TownHall", we invite Kamm, the founder of "Fabraft Design Lab" and "MakerBar Taipei" to share with Gamanians the applications and opportunities in 3D printing technology as well as the Maker

The luxurious internet resource of Gamania Gamanians would use a part of the internet resource at work every day. However, we may not know how luxurious the service is. What kind of internet resource does Gamanian possess? G!VOICE is going to take an IT tour for the readers now! Luxury 1: 32TB FTP space The Gamania FTPs of \\gfs01 and \\gfs02 are the central hubs for file exchanges every day. We can share files with our co-workers through FTP. We may be wondering, why the FTP space seems never full? Actually, it will full but we have a super large FTP space of

First, perish that thought. It is important to have a good-looking interface design but ease of use takes priority over good looks. In pure graphic design, there is no need to consider human "interaction". In interface design, however, the concept of "interaction" must be incorporated. It must respond and give feedback to all user operations, and optimize the software's usability within the constraints of the hardware. How to achieve the perfect balance between the visuals and performance is what keeps interface designers up at night.  So what is good Interactive interface design? In the book Designing for Interaction, it

The local operations teams for MIMIGIGI mobile games announced today (7/10) that it is introducing Makina Dolls, developed by the Japanese game maker Dropwave. The game attracted widespread attention among gamers because all of the in-game cut-scenes were produced by Satoshi Nishimura, the Japanese producer known for his work on the Hajime no Ippo TV series, the TRIGUN Badlands Rumble movie, Hunter x Hunter and other animes familiar to anime fans. Players were particularly fired up by the offer of a Makina Dolls figure as the reward for collecting a full card set. Makina Dolls is slated to go

When it comes to work, Gamanians are always in the lead, having mastered the skill of setting targets, then surpassing them! But when it comes to the body, people are often completely clueless. They don't know what's happening, and don't know how to set things right. This time, "SPACE 17" organized the "Fit Body, Fit Mind" themed exhibition to teach Gamanians how to get that healthy, toned body in their spare time!  To introduce Gamanians to the secrets of body weight numbers, the "Fit Body, Fit Mind" exhibition provided the formulae for BMI and body fat percentage. As a

If you got to the ATM to withdraw some money and instead of money, it dispensed a plane ticket to Disneyland, or "gives you 1 dollar when you wanted 50 cents", how would you react?  TD Trust, a Canadian Bank, launched the "TD Thanks You" campaign to give customers a surprise. To convey the message "TD Trust is a bank that understands you", the Automated Teller Machines (ATM) in some regions were secretly converted to Automated Thanking Machines. These machines look just like a normal ATM. It's only when you insert your card and prepare to operate the machine

Gamania's leisure racing game Kart Rider released its biggest expansion this year simultaneously in Taiwan, China and Korea: Transformers. The first two new karts are of course Optimus Prime, the leader of the Autobots, and Galvatron, the leader of the Decepticons! The two new karts completely overturned players' impression of the game because when the players hit the boosters while in motion, their kart immediately turns into a transformer and keeps going. Along with the all new karts, Kart Rider is also releasing the all new Transformers Track and the official website has also been revamped with a Transformers

You've probably seen it all when it comes to brand marketing for merchandise. You can probably think of solutions like advertisements, PR events, spokesperson and viral marketing. But what if the brand you want to promote is a city? Kumamoto, a traditional agricultural prefecture in Japan with a population of just 1.8 million, came up with a creative secret weapon - Kumamon. Thanks to Kumamon, Kumamoto Prefecture achieved nearly 90% national recognition, increased tourism by nearly 190,000 people, and sold up to 29.36 billion Yen in Kumamon peripheral merchandise in 2012! Even convenience stores in Taiwan are now getting