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Design

The Secret Trick in the Advertising Industry

The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018 Today, I would like to recommend a book, a book that is a shared secret in the advertising industry - "The close-out report of Cannes Creative Lions 2018".  It is written

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When the Trend News Breaks, Should Social Media Follow or Not?

When the Trend News Breaks, Should Social Media Follow or Not?

Social media topics replace and alternate each other at a rapid speed. Traditional TV commercials was used to be broadcasting for a year, and one version of digital banners can be resized into hundreds of different versions that could be

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[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

[Book Excerpt] A.I. Superpowers Dr. Lee Kai-Fu’s Deep Analysis of Ten-Year A.I. Future Trend

▲ A.I. Superpowers Artificial intelligence has been the hot topic in recent years. The interactions between Iron Man Tony Stark and A.I. computer "J.A.R.V.I.S." are amazing, and could that ever happen in the near future? Can human beings be released

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《Cross Gate M》 Jun 25 Official Online Release in HK, Macau,and Taiwan!

《Cross Gate M》 Jun 25 Official Online Release in HK, Macau,and Taiwan!

It  was announced today (June 20) that the MMORPG mobile game 《Cross Gate M》, crafted by Japanese gaming giant SQUARE ENIX and distributed by Gamania, is to be officially released in Hong Kong, Macau, and Taiwan on Google Play and

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PREV NEXT
2014.11.29
0

Gama Conference Yuli Lin’s Desert Marathon Challenge

“Taking part in a competition means more than just realizing a great dream. When you encounter failure, you will be able to draw on this memory and recall how much effort you put in to achieve your dream.” Yuli Lin shared her experience and state of mind at Gama Conference after completing the 250 km long Marathon des Sables, also known as the Marathon of Death. She encouraged all Gamanians to pursue their dreams wholeheartedly and embark on proud, regret-free lives. When a Super Model Hits the Road Lin confessed that she held no great love for running at

Events TW
2014.11.29
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Even Smarter! Wearable Technology Integrated with Big Data

A data revolution sparked by big data is now underway, to uncover valuable information from immense amounts of information to develop smarter products that better meet users’ needs and resolve what was unsolvable in the past. The rise of wearable technology will be an important part of the big data revolution. Through collecting, organizing, and analyzing usage data from large volumes of users around the clock, products can communicate quickly and effectively. This may even reveal things which no one realizes to corporations so that they may remain one step ahead of competitors! All major technology companies such as

Feature VOL. 67
2014.11.29
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2014 Mid-Autumn Festivities! Let’s Go To Gawaii!

Gamania’s annual Mid-Autumn BBQ took place in Bali this year. The Hawaiian-themed BBQ night was a meld of three major elements: coconut trees, summer night, and music. The fragrant BBQ, cold beer, exciting water fight, refreshing music, and exciting events brought Gamanians a passionate evening of joy. Let G!VOICE give you a recap of the highlights which took place during Let's Go! Gawaii! Bountiful Feast! In addition to all you can eat BBQ and endless beer, the welfare committee also prepared wild boar cooked on-site by the chefs, making it an all-out party for carnivores! The alcohol selection included beer and

Events TW
2014.09.02
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A Mystery Guest Rocks the Moon this Mid-Autumn Holiday!

This Mid-Autumn Festival Gamania invites pop band The Gama Lunar Rabbits to show us some of the Moon Palace’s grooviest moves. Put your hands up in the air: We are going wild tonight! https://youtu.be/KOIv-j6QoBE?list=UU06EWmGrIC0YTNgUqDXL6Yg

2014 Design
2014.09.01
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Rise of Micro-Stories Breathe Magic into Brand Stories!

The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the consumer's experience and use a more approachable, localized point of view to make the customer identify and connect with the brand values. Apart from story localization, Yankelvich Research reports that consumers now see 3,000 ~ 20,000 advertisements each day in this age of information explosion. This makes them short on patience and easily distracted. The change in

Feature VOL. 66
2014.09.01
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Stage Charisma: How to Deliver Your Story?

Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Face-to-face interactions will never replace experience with storytelling. So what are the secret techniques of top storytellers in the workplace? Decipher the secrets now with G!VOICE! Be creative Like reading books or watching movies, storytelling involves drawing the audience into the story. Storytelling is a process of "recreation". You are creating the feeling, building up the atmosphere, or

Feature VOL. 66
2014.09.01
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Paper Tape Inventor Visits Taiwan – “mt Exhibition”

G!VOICE's Pick: The introduction of Japanese paper tape triggered a fashion of paper tape in Taiwan as well. The many colors and patterns of paper tape make it a unique form of expression. Paper tape is now not only just used for decoration but also the creator of endless business opportunities. Starting out as a type of stationery, it has been expanded to 3C products and furniture as well. It is now an indispensable part of cultural & creative products. Behind it all is the original inventor - the famous Japanese paper tape brand "mt". The real charm of

Columns Recommendation
2014.09.01
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Stories are Everywhere! The Top Storytellers of Gamania

Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique insights. This exclusive in-depth interview by G!VOICE will show you Gamanians' ways of telling stories!  Pay attention to little things in life - Connie Ma, Director of CSO Global Business Development Office With her confident attitude and frank laugh, Connie Ma (Director of Global Market Development Office) speaks in an easy-going "big sister next door" kind of

Feature VOL. 66
2014.09.01
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Merry Xmas! Christmas is Here! Gama Buddy Doubles the Cheer

“Jingle bell, jingle bells, jingle all the way...” Christmas is a time when magic is in the air, everyone just becomes more softer and more beautiful. And of course, there’s Santa Claus. The image of the jolly old man in a reindeer sleigh is always one of the best things to look forward to during this time of the year. Following the moon festival, the holiday-special Gama Buddy now is here to celebrate the moment, for Christmas comes but once a year.   Santa Gama Buddy’s Coming to Town Gama Buddy’s grown a white beard! Wearing a red velvet

2013 Design
2014.09.01
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Tell the Story, Give the Brand Warmth

Brand image is woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the digital entertainment industry were replete with the story of the founder, R&D team or spokesperson. In recent years, leading brands have all started changing their brand content strategy to put the spotlight back on the user. Moving user experiences are used to create a brand image with warm and build up consumer support.   The Moving Story of Google "If we did not make you cry, we failed!" said Lorraine Twohill, Google's global marketing vice-president .

Feature VOL. 66
2014.09.01
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Spreading the Story the Smart Way!

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip all seemed strange and unusual. In the digital age, the flood of information means more unusual stories have now been excavated. It can be said to be an exciting era where stories can be found everywhere! We can not only use digital tools to make stories more moving, but also spread them far and wide to influence more people! G!VOICE will share a few tips and explore with you how to spread great stories

Feature VOL. 66
2014.09.01
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How to Tell a Good Story? The Story Must Be Interesting and Influential!

In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in, started making a bagel and asked: "Who do you think is the most powerful person in the world?" Thomas immediately replied: "Nelson Mandela!" Jobs, in his usual confident manner, said: "Wrong! The most powerful person in the world is the storyteller. They create the vision, values and issues for a whole generation. This is the role that Disney took all for himself. Do you know what? I've had enough! I want to become the next storyteller!" He then walked

Feature VOL. 66
2014.09.01
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“Gama Townhall” 3D Printing the 3rd Industrial Revolution!? – Kamm

Scientific American magazine believes that 3D printing will revolutionize conventional manufacturing. The Economist even compared 3D printing to the 3rd Industrial Revolution. From individual makers and small design studios to big companies like GE, Adidas and BMW, everyone including the U.S. Government is all rushing headlong into the 3D printing market. All of this showed that 3D printing is now a trend you can't afford to ignore. For this issue of "Gamania TownHall", we invite Kamm, the founder of "Fabraft Design Lab" and "MakerBar Taipei" to share with Gamanians the applications and opportunities in 3D printing technology as well as the Maker

Events TW
2014.08.28
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The luxurious internet resource of Gamania

The luxurious internet resource of Gamania Gamanians would use a part of the internet resource at work every day. However, we may not know how luxurious the service is. What kind of internet resource does Gamanian possess? G!VOICE is going to take an IT tour for the readers now! Luxury 1: 32TB FTP space The Gamania FTPs of \\gfs01 and \\gfs02 are the central hubs for file exchanges every day. We can share files with our co-workers through FTP. We may be wondering, why the FTP space seems never full? Actually, it will full but we have a super large FTP space of

Feature VOL. 38
2014.08.26
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Interactive Interface Design is Simple?

First, perish that thought. It is important to have a good-looking interface design but ease of use takes priority over good looks. In pure graphic design, there is no need to consider human "interaction". In interface design, however, the concept of "interaction" must be incorporated. It must respond and give feedback to all user operations, and optimize the software's usability within the constraints of the hardware. How to achieve the perfect balance between the visuals and performance is what keeps interface designers up at night.  So what is good Interactive interface design? In the book Designing for Interaction, it

Columns On UX
2014.08.26
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Top Animator Brings Makina Dolls Mobile Game to Life!

The local operations teams for MIMIGIGI mobile games announced today (7/10) that it is introducing Makina Dolls, developed by the Japanese game maker Dropwave. The game attracted widespread attention among gamers because all of the in-game cut-scenes were produced by Satoshi Nishimura, the Japanese producer known for his work on the Hajime no Ippo TV series, the TRIGUN Badlands Rumble movie, Hunter x Hunter and other animes familiar to anime fans. Players were particularly fired up by the offer of a Makina Dolls figure as the reward for collecting a full card set. Makina Dolls is slated to go

Events TW
2014.08.26
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《SPACE 17》 Fit Body, Fit Mind

When it comes to work, Gamanians are always in the lead, having mastered the skill of setting targets, then surpassing them! But when it comes to the body, people are often completely clueless. They don't know what's happening, and don't know how to set things right. This time, "SPACE 17" organized the "Fit Body, Fit Mind" themed exhibition to teach Gamanians how to get that healthy, toned body in their spare time!  To introduce Gamanians to the secrets of body weight numbers, the "Fit Body, Fit Mind" exhibition provided the formulae for BMI and body fat percentage. As a

Events TW
2014.08.26
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TD Trust ATM: An ATM That Dispenses “More than Just Cash”

If you got to the ATM to withdraw some money and instead of money, it dispensed a plane ticket to Disneyland, or "gives you 1 dollar when you wanted 50 cents", how would you react?  TD Trust, a Canadian Bank, launched the "TD Thanks You" campaign to give customers a surprise. To convey the message "TD Trust is a bank that understands you", the Automated Teller Machines (ATM) in some regions were secretly converted to Automated Thanking Machines. These machines look just like a normal ATM. It's only when you insert your card and prepare to operate the machine

Columns On Market Trends
2014.08.26
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Kart Rider Becomes Transfomers’ Latest Battlefield!

Gamania's leisure racing game Kart Rider released its biggest expansion this year simultaneously in Taiwan, China and Korea: Transformers. The first two new karts are of course Optimus Prime, the leader of the Autobots, and Galvatron, the leader of the Decepticons! The two new karts completely overturned players' impression of the game because when the players hit the boosters while in motion, their kart immediately turns into a transformer and keeps going. Along with the all new karts, Kart Rider is also releasing the all new Transformers Track and the official website has also been revamped with a Transformers

Events TW
2014.08.26
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A New Paradigm in City Marketing Kumamon Takes the World by Storm

You've probably seen it all when it comes to brand marketing for merchandise. You can probably think of solutions like advertisements, PR events, spokesperson and viral marketing. But what if the brand you want to promote is a city? Kumamoto, a traditional agricultural prefecture in Japan with a population of just 1.8 million, came up with a creative secret weapon - Kumamon. Thanks to Kumamon, Kumamoto Prefecture achieved nearly 90% national recognition, increased tourism by nearly 190,000 people, and sold up to 29.36 billion Yen in Kumamon peripheral merchandise in 2012! Even convenience stores in Taiwan are now getting

Columns On Branding