The two of most vibrant and active “brands” in the world: Lady Gaga who has over 36 million fans following her on Facebook and Starbucks with 22 million fans. What sparks would they ignite when they collaborate?  In May 2011, Lady Gaga launched her much anticipated new album, Born This Way, comprising over dozens of brands such as Starbucks, Google, Amazon, members-only Luxury website, Gilt, Tapulous (music&game), Robin Hood (charity group) and Zynga etc, among which, the most interesting collaboration were the ones wih Starbucks and Zynga.  Lady Gaga + Starbucks = SRCH ( Search ) Starbucks and Layd

The 16th Gama-Cup was held in Window of China theme park (WOC) in Taiwan 2011. The weather did not complement the event as it started pouring, however, these rain drops didn’t quench the fire in every Gamanian’s heart but made it burn even more fervently! Before stepping in to the event, you could clearly notice the tiny buildings and architecture around you. In an instant, we all became giants. We felt like giants walking in the miniature city in the rain which was kind of special. Then we reached the train station. You must take the special MOC train to

June, 20th, Gamania invited a super-star guest – the designer, Ching-yang Hsiao, also known as Master Hsiao, who was nominated for 2005, 2008, 2009, and 2010 Grammy Awards. If you are a fan of Der-fu Hu, Mayday, A-Yue, Chi-zhen Chen, or Purdur Chen, or you’ve ever seen their album covers then you must have heard of the works of the Master Hsiao because all their album covers came from him. He designed more than 800 album covers and each had unique and touching story behind. Story Island - the album interweaved with paper-cuts and musical notes . In the

Although occupying different functions as operation and R&D, Gameastor and Fantasy Fish both take on oriental theme. Both parties decided to work closely together when there is a new project to work on jointly. Was there any particular reason behind this collaboration? They wanted to weigh in on the fronts of “operation+R&D” and created a new classic self-produced game. Gameastor and Fantasy Fish established a project team named GLP , the name stands for their goal of becoming a Grand Line Pioneer. This theme for the project is the most recognizable history in the East—Three Kingdoms. To ensure the

Oriental fantasy online game, Soul Captor, developed by Gamania’s Seedo Digital held a CB test in May 2011. The CB test round will follow closely by Taiwan which is about to begin from the period of June 16 to 20 2011.  One of the major features of the game is the tiny and delicate souls. Different from pet systems commonly seen in other games, the souls will stay with the players throughout the journey and after the players beat the monsters, the souls will help collect the souls of the monsters into the Soul Directory Book. Their styles may

▲（Source︰www.moleskine.com） Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative way or develop by-business now. After launching Incase and not very convenient app for iPhone and iPad, the noted notebook brand, Moleskine now has some new stuff. On the Public Design Festival in Milan Italy, Moleskine showed several new notebook series, oh, no, not notebook, they were glasses, pencils, ball pens, portable lights, reading rack, and many types of bags. At the first glance, the move Moleskine acted this time was a bit confusing.

After 72 hours for the voyage of 966km, the Gamania Bravery has successfully returned Taiwan! The summer school hosted by Gamania Cheer Up Foundation had a topic of [Bravery] this year. The outpost event in June was started with the Gamania Bravery. ▲Picture taken before setting out A brave voyage from Hong Kong to Kaohsiung Gamania Bravery had recruited 10 brave youths to join the voyage. Their mission was to sail the powerless sailboat, Gamania Bravery from Hong Kong to Kaohsiung, Taiwan. Teenagers from all over the world had to establish the mutual understanding, learn how to lift the

Remember some 14 years ago when cell phone was first introduced, Far Eastone Telecommunications came up with the slogan, “With Far Eastone, distance doesn’t exist.” 14 years have passed, we really do live a life without hassles caused by distance. Telecommunications, internet, cell phones, computers and household appliances integrated into one, leading our life into a path of technology. On the notion of screen technology, smart phone changed our habits of viewing things, we went from looking at the screen to using it as keyboards. This groundbreaking technology enables us to rid of buttons and keyboards. Everything you need

Speaking of department activity planning and creativity, our youngest colleagues in Customer Service Center (CS) seem to be taking the lead. In addition to Uniform Day and Beach Day which are familiar to Gamanians, these colleagues planned a special game community activity that combines both the virtual and real worlds around the time of Dragon Boat Festival. GAMA CITY, a game that facilitates team spirit and interaction between rookie and veteran staff through fun and interesting ways, how do you play it? Well, read on to find out!  GAMA CITY is divided into three phases: Gama community, Gama Stake-Raise

Energetic and playful Gamanians just can’t seem to sit still, they love to do it in “groups” when it comes to participating sports event, be it marathon, mountain climbing, swimming across Sun-Moon Lake or other competitions, they love to have other Gamanian partners on board. Well, since they love to do it ensemble, then why not do it with some style and honor? Below is a series of “Best Moment” pictures, showing GTW raising the Gama flags after they finished each sporting event. See how they’re full of passion and vigor? Gamanians worldwide, are you tempted to carry Gama

I’ve been blogged about core ideas, the importance of core ideas and how to create them since I launched this blog last year.  Before I get to the script production, I’d like to share with everyone on “how to present your core ideas” Everyone is either the creator or manager of the games. To explicate your ideas to make the team, clients or your supervisors can understood is called the proposal. The purpose of the proposal is to make people understand what you are trying to say and subsequently identify with you.  There are many ways to raise a

The greatest and most expected  1st national CSO championship is coming!  In order to rise the vigor of 《CS Online》 in FPS and attract players. The operation unit in Taiwan especially hosts the first [National CS Online Championship]. The contests are [Formal], [Inter-campus], and [Just for Fun]. 5,248 players and 896 teams are estimated to participate in the contests. There will be 945 intensive games. It will definitely be the greatest and most attractive CS contest in Taiwan ever! The first National Championship not only provides both actual and online matches. The operation unit also grants $1 million as

▲Senior Supervisor of R&D department  If game equals fun, the routine of R&D department in Gamania can be called as the process of making fun. However, they are playing professionally and consciously. The senior supervisor of the R&D department, Cookie (Rao, Min-Han) pointed out, “Essentially, although our responsibility is to focus on the games the greatest difference between us and the players is that we are playing consciously. While most players are luckier than us (laugh), because they can simply enjoy the fun of games.” Building a Fun Theme Park The so called “play consciously,” Cookie suggested means the

What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with

▲Creative Center-Concept Design   Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world.      When hobbies turn to work   Weylen

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president