What is User Experience?    We often here friends saying, “This thing is rad!” or “Feeling awesome!” to describe their positive feelings after experiencing something. This process where they interact with people or things are what we called User Experience (UX). To elaborate further, user experience is based on the user-centric idea, emphasizing on the application and aesthetic value of the product or software, including subjective impression, functions, usability, information etc. These factors relate to one another and cannot be separated and the whole thing comes into form the user experience. User experience is subjective and psychologicalal feeling that

GCN hosted its very own Spring Banquet on February 25th 2011. This year’s banquet was unprecedented, participants wise, or content wise. GCN also had the most VIPs, in addition to CEO Albert and BU/SU heads of GHQ, 臺灣區營運長V哥, COO of GTW, Vincent Chuang, COO of Alibangbang Barron Lo, and COO of RedGate, Jacky also came to Shanghai. The event was mesmerizing and marvelous, in addition to exciting games and shows prepared by the organizing committee, all the supervisors of GCN also prepared stellar performances to show their appreciation for Gamanians’ hard work and encourage everyone to keep up with

▲Creative Center-Concept Design   Prior to joining Gamania, Weylen worked for Disney Australia for 6 years and after he came back to Taiwan he worked two years as a animation designer. However, he wanted to try new things. Since doing miniature models is one of his fondest hobbies so he mentioned to his supervisor in 2003 that he wanted to do just that. Since then, Weylen’s transformed from doing graphic design to 3D model making. The flat-out world he initially perceived has gradually turned into a tangible 3 dimensional world.      When hobbies turn to work   Weylen

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  

▲Deputy-Manager of Division 1, Game Operation Department GTW   If you know even just a little bit about Gamanian, you’d probably know why operation units in GTW are the craziest among all the departments. Why it that? Is it because they’re usually stressful? The deputy manager of division 1, operation department, Wan-Yi, Fou doesn’t think so (Although it is a fact). She told G!Voice that, “Playing hard is to bring grater work energy.”   When asked about her view about work and play, she said, “Work Hard and Play Harder.”     Fervency Brings one a Sense of Achievement

Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle?    ▲Ping Huang Liao, CEO of Outward Bound Taiwan     Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme”   Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,

Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement.    And the product people care about who their consumers are. Who are the products for and how to use it?    Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target.    I often ask our R&D team, “Who are our

In the information era of high mobility, people demand not only convenience of information accessibility but also its availability, for example, you may download any application you want on your phone or take an interesting picture and upload the photo to Facebook to share with your friends. When we enjoy the convenience and information that technology brings through any device, we do it through “UI”.   What is UI(User Interface)? Actually UI is all around us, any interface that assists the interaction between a person and an item or between people is considered an UI, which includes icons, signs, sounds and

Barbie, a plastic doll without life, not only sold billion worldwide and live the legend for over half a century! From flight attendant, doctor, rock n roller, Barbie always stays on the front-line of fashion. She has thrown on numerous outfits, broken up and made up with boyfriend, Kenny countless times. Rumors about their relationship remains a mystery, her life story far more exciting and enticing than the people who own her. All of this attributed to her manufacturer, Mattel, the company that continuously create values for its product through stories.  Mattel not only infused life into its product,

Created by Gamania’s subsidiary, Seedo Digital Co., Soul Captor the fantasy 3D online game made its tribute launch in Hong Kong! The close beta test (CB) fired up in May and the public test soon follows. The initial CB test came out on Facebook and the campaign was done in the form of comics. The adorable and funny characters were well-received, especially the “Create Your Very Own Comic Strips of the Lovely Soul Character” campaign which prompted much creativity and feverous discussion online. After the campaign ended, there were total of 20 players who received the extremely rare Cowboy

Since Gamania Cheer Up Foundation was established in 2008, they have encouraged teenagers in Taiwan to pursue dreams and be themselves. In the summer of 2011, the foundation announced the theme for this year’s summer school, Courage. The foundation will also expand on the “Courage Based Educational Training Program”, assisting participated college students to cultivate team spirits, challenge themselves, and further develop and make full use of this positive energy in the future!     Activate the “Courage Education”– Training 100 Teenage Volunteers   The Gamania Cheer Up Foundation administrated a survey to understand the courage of dream chasing

Gamania Game Developers Exchange (GDEX) made its debut appearance in GHQ. Encompassing various topics and forums, GDEX consisted of 32 sharing sessions during the span of 9 days. Special guest, Dr. Won Lee, CEO of KOR R&D Company flew his way to Gamania to give a seminar speech. The topics covered by GDEX this year include, introduction on the latest technology and productions of game industry, R&D team experience sharing, promotion of development strategy and regulation, domestic and overseas game campaign sharing and feedbacks. One can say that the latest trend and technological information of the game industry worldwide

All You Can East Ice Cream: Cool and Chill GJP Birthday Celebration!  Whenever there’s a birthday goes around in Gamania, Gamanians get to play as much as they want and eat to their hearts’ content! The birthday guy/gal could collect birthday vouchers, or take birthday leaves. For other bystanders in the office, they get to TP their colleague’s office or cream the birthday person etc. Birthday events are important dates in Gamania, colleagues could seek ‘revenge’ at this time (jk) and it’s a healthy outlet for Gamanians to let it all out and be merry! (lol) GJP held a

This is definitely the first time as well as the most significant time for the group. PlayWork Campaign, initiated by Brand Center was officially launched on March 21st 2011. In addition to having simultaneous exhibitions in Gamania operating cities such as Taipei, Hong Kong, Tokyo, Seoul, Shanghai, Beijing, Los Angeles, Amsterdam, Blair and Berlin, the campaign also combines films, internet activities and video memorial books etc. The campaign serves as a retrospection for Gamania’s growth and glory over the past 15 years. In the meantime, Gamania will also continue to carry on the PlayWork spirit.    What named it

▲GTW-IS-Jason Lin   Little Tip: Good health can be achieved by exercising just 15 minutes every day Recommended Books: The Men’s Health Big Book of Exercises Gamanians, in addition to working hard at work, have you remembered to take care of your own health as well? All Gamanians know about the gym on the second floor of Gamania Headquarters, but only a few people ever go and take advantage of it. To encourage Gamanians to exercise more, in October of last year Gamania hired Jason （林笈申） to come to Gamania and work as the dedicated exercise trainer for Gamanians

▲GHQ-CRO-Nan Chen   Little Tip: Put just one object back into its place each day, and in time, everything will be neat and clean Recommended Book: The Magic Book of Organizing    Are you constantly angry because you can’t find certain objects or documents? Here are some tips from the Group R&D Chief’s administrative assistant Kitty (Nan Chen) for effectively organizing your work environment.    Kitty’s office is like a warm home – it is not only clean and well organized, but also very complete in that it has everything you can think of or need, including food, clothes,

The one and only: Collette, established on Saint-Honoré Street, Paris, in March 1997, is definitely the coolest, raddest fashion shop in the world. Combining creativity from fields of lifestyle, culture, design, music, aesthetics, trend, vogue and gourmet, Collette is the first “Concept” shop in the world and the first extreme “cross-over” brand.     Not so long ago, Collette just finished its garage shop front renovation project with its neighbor, Chanel. It is now ready to launch its new vigorous fashion concept shop, “The Away Project” on March 28th 2011. Collette packed a solid legion of brand power as