Design critic, Donald Norman once said, “A product that has good functions is important; a product that is easy to learn and use is also important. However, what’s more important is that the product has to make people feel a sense of pleasure.” The Alessi water boiler with bird whistle designed by American architect, Michael Graves is the best example of that.   Alessi’s design has always been fond by many, it can be attributed to two reasons, 1. the much praised Italian craftsmanship and 2. the design concept, “look for fun stuff in life.”  This water boiler with

If Maru-Waka didn’t get Jaime Hayón to do cross-over collaboration, I think we wouldn’t have even heard of the name, “Maru-Waka”, not to mention knowing the spirit and culture behind “Choemon-gama” the traditional ceramics kiln that has more than 130 years of history. What I’m trying to say is, “celebrity-effect” and “cross-over collaboration” still work like a charm to this day, especially when you can not only bring in free media report but create new spark in the product. Then that’s really a heck of investment!  The collaboration took place during the Tokyo Design Week in 2009. The president

Make the Year of Hare Pop: Creative Porcelain Painting Show GCN held a creative porcelain painting show in June 2011 to encourage fellow Gamanians to be creative, inspiring and innovative. This year the show went with the theme of the Chinese lunar year—the Year of Hare. The activity lasted a month, each department must work as a team to finish 4-5 rabbit/hare figurines. At the end of the activity, each staff would choose the most creative work. The prizes include restaurant vouchers, travel cards, tickets to amusement parks etc.  At the beginning of the activity, each department was given

Gamania is known for its unique play style and work philosophy. How do other people look at Gamanians’ “Work hard, play hard” lifestyle?    ▲Ping Huang Liao, CEO of Outward Bound Taiwan     Speaking of how Gamania does the work, “High air descending—an educational training that challenges the extreme”   Not many local enterprises would think of doing team building through educational trainings. From arranging training courses for Gamania, I found out that their content seems to be more creative and challenging than average enterprises, such as doing high air (16m) descending from the top of Parkview Hotel,

Marketing people care about consumers’ purchase decision, therefore they evaluate and speculate their strategy upon key factors such as lifestyle, personality and environment, whether to use Facebook to create the hype or have celebrity to do the endorsement.    And the product people care about who their consumers are. Who are the products for and how to use it?    Target consumers are the ones we need to communicate with and they’re the ones who play our games. Today, I’d like to talk about how we define our target.    I often ask our R&D team, “Who are our

In the information era of high mobility, people demand not only convenience of information accessibility but also its availability, for example, you may download any application you want on your phone or take an interesting picture and upload the photo to Facebook to share with your friends. When we enjoy the convenience and information that technology brings through any device, we do it through “UI”.   What is UI(User Interface)? Actually UI is all around us, any interface that assists the interaction between a person and an item or between people is considered an UI, which includes icons, signs, sounds and

Barbie, a plastic doll without life, not only sold billion worldwide and live the legend for over half a century! From flight attendant, doctor, rock n roller, Barbie always stays on the front-line of fashion. She has thrown on numerous outfits, broken up and made up with boyfriend, Kenny countless times. Rumors about their relationship remains a mystery, her life story far more exciting and enticing than the people who own her. All of this attributed to her manufacturer, Mattel, the company that continuously create values for its product through stories.  Mattel not only infused life into its product,

Created by Gamania’s subsidiary, Seedo Digital Co., Soul Captor the fantasy 3D online game made its tribute launch in Hong Kong! The close beta test (CB) fired up in May and the public test soon follows. The initial CB test came out on Facebook and the campaign was done in the form of comics. The adorable and funny characters were well-received, especially the “Create Your Very Own Comic Strips of the Lovely Soul Character” campaign which prompted much creativity and feverous discussion online. After the campaign ended, there were total of 20 players who received the extremely rare Cowboy

Since Gamania Cheer Up Foundation was established in 2008, they have encouraged teenagers in Taiwan to pursue dreams and be themselves. In the summer of 2011, the foundation announced the theme for this year’s summer school, Courage. The foundation will also expand on the “Courage Based Educational Training Program”, assisting participated college students to cultivate team spirits, challenge themselves, and further develop and make full use of this positive energy in the future!     Activate the “Courage Education”– Training 100 Teenage Volunteers   The Gamania Cheer Up Foundation administrated a survey to understand the courage of dream chasing

Gamania Game Developers Exchange (GDEX) made its debut appearance in GHQ. Encompassing various topics and forums, GDEX consisted of 32 sharing sessions during the span of 9 days. Special guest, Dr. Won Lee, CEO of KOR R&D Company flew his way to Gamania to give a seminar speech. The topics covered by GDEX this year include, introduction on the latest technology and productions of game industry, R&D team experience sharing, promotion of development strategy and regulation, domestic and overseas game campaign sharing and feedbacks. One can say that the latest trend and technological information of the game industry worldwide

All You Can East Ice Cream: Cool and Chill GJP Birthday Celebration!  Whenever there’s a birthday goes around in Gamania, Gamanians get to play as much as they want and eat to their hearts’ content! The birthday guy/gal could collect birthday vouchers, or take birthday leaves. For other bystanders in the office, they get to TP their colleague’s office or cream the birthday person etc. Birthday events are important dates in Gamania, colleagues could seek ‘revenge’ at this time (jk) and it’s a healthy outlet for Gamanians to let it all out and be merry! (lol) GJP held a

This is definitely the first time as well as the most significant time for the group. PlayWork Campaign, initiated by Brand Center was officially launched on March 21st 2011. In addition to having simultaneous exhibitions in Gamania operating cities such as Taipei, Hong Kong, Tokyo, Seoul, Shanghai, Beijing, Los Angeles, Amsterdam, Blair and Berlin, the campaign also combines films, internet activities and video memorial books etc. The campaign serves as a retrospection for Gamania’s growth and glory over the past 15 years. In the meantime, Gamania will also continue to carry on the PlayWork spirit.    What named it

Joyce, GM of Playcoo   “Surrounded by the institution of reality, fame and wealth, we often forget our passion and dream. Growing up, we couldn’t tell the difference between training and education. Find a love one or watch the movie alone in one weekend evening, you’ll rediscover the passion and the learning method that fits you the best.”       Film Introduction   Rancho, Farhan and Raju are students of Indian Institute of technology(one of the finest universities in India), they’re roommates and best friends with one another. However, in the campus that grades determine everything, Rancho, the

Lucent Heart: Europe CB Test to be Launched!  Playcoo, R&D subsidiary of Gamania launched a more than a week long closed beta test in Europe on its self-produced online game, Lucent Heart in June 2011. In addition to testing the pressure on the server, players could enjoy playing all content of Lucent Heart. The character level limit has also been enhanced to maximum 65 Lv.  avel all around Acadia continent in the game. They could attend activities and events such as ride contest, village experience, holding wedding etc. The content is rich and interesting. Through this CB test, R&D

G!VOICE: Gamania’s always celebrated the Game Day in the form of Sports Day, and in private, Gamanians also like to form clubs and get involved in sports activities. Gamanians seem to have a thing for sports, do you know why?  Albert: Actually it’s kind of intriguing! I remembered back in 2005, “sports” is not really an element in Gamania’s culture. It was not until end of 2004 and beginning of 2005 while I was chatting with a few colleagues and someone suddenly mentioned, “Dare to challenge the Jade Mountain ?” Back then everyone cared a lot about their “faces”

For general companies, when engaging in critical policies, there will usually be a group of people sitting quietly at the meeting room, discussing and ruminating until a decision is being made. But for dynamic Gamania, that is never the case. “Move about, don’t sit it out” philosophy was adopted by all heads of units and supervisors. We want the strategic meeting to “pop”! Resolution can be triggered and inspired by outdoor activities, which is a necessary means to acquire for all to face future challenges with no fear.  Strategic Meeting Turned into Sports Races Remember couple of years ago,

▲(Source of picture: http://blog.regalmanners.com/ )     Open your mind and take a stride, let’s go for a grand tour!    Everyone deserves a grand tour in his/her life regardless of rich or poor. Quoting from renowned mime actor, John Barrymore, “A man is not old until regrets take the place of dreams.” Everyone always holds on to their dreams. Be it far-reaching or within reach, it all depends on the power of realizing because some things, if we don’t do it, we never will!        Grand tour is a journey of soaring aspiration    What exactly

I used this award-winning film to discuss about how to create a CF when I was working in China.     Epuron - the Power of Wind         https://youtu.be/6IjUkNmUcHc We usually say there are lots of techniques to express your creativity in a CF. One such techniques is how you can guide audiences – what kind of stories you intend to present to audiences with what kind of scenes. So, by the time audiences follow your tempo and finish the CF, they can still recall key messages stored in their memory.    Here comes the key

  The uber-“Moe” online game, DIVINA Online packed a copious content for close best. The official characters’ voices were dubbed by renowned voice actor Norio Wakamoto (dubbed in Dragon Ball Z) and voice actress, Moe Goto (dubbed in Naughty Kiss). Players may select their favorite voice actors to go with the characters they created. Since the beginning of CB in March 10th, DIVINA Online had a head start ranking at top 5 on the first day of launch. The server opened for CB was jammed pack on the first day! This spring, DIVINA Online will give you the hottest

Chief Development Officer – Alan Kuo: “Bringing to you heart warming stories through simple homemade dishes and flavors in stores that are worthwhile to taste. Just like what I heard before: Our heart will warm up after we are full. So I recommend the Japanese drama that goes by the same name.”  Sneak Preview - Late Night Diner (Japanese drama)：      https://youtu.be/RgQtA4iJHsM Official Site – Late Night Diner (Japanese drama)：http://www.meshiya.tv About Late Night Diner    Abe Yaro’s Late Night Diner takes place at a diner that opens at mid-night and is located inside an alley in a busy