ico_gvoice

The Endless Resource: Solar Energy

We tend to define at a brand from the message its tries to deliver. However, has it ever occurred to you that a product can become its own advertisement, literally? Most will think of how convenient the product may be. The problem is, by going in that direction, one ends up with boring subjects such as eco-friendly bus stop bench cover, or free battery chargers for public transportation.

Well. Let’s take a look of how this sunblock brand presents itself in a different light. Brazilian was always known for its sunny beaches. It’s also one of its main tourist attractions. NIVEA focuses on the fact of “using sunscreen lotion on a beach” to make a solar board advertisement: The message is that, while NIVEA will keep you safe under the sun, this solar board will keep your phone “alive” using the sun. The commercial points out how beachers can stay out there for long hours without worry about neither problem. In order to maintain this relaxing condition, both are essential, and both are equally promoted. The idea is not that far-fetched as it initially may seem. As sunblock can keep your skin moist, and the solar board keep batteries pumped, two products center around the same keyword, “recharge”. And, NIVEA never drifts too far from its association with the sun. How ‘bout that?

The NIVEA Solar Ad Charger  

 

 

 

 

 

Source:

http: //wallblog. co. uk

http: //fpetroni. com/NIVEA-SUN

http: //www. businessflood. com/nivea-un-magazine-qui-recharge-vos-batteries/

https: //lexiebrown. wordpress. com/category/social-2/

 

 

—————————————————————-

About the author

 

gamaniabrandcenter

A blog created together by the brand center team.
This team includes designers, projects, musicians, planners, innovators, aliens… etc.

They demonstrate their critique and observation on marketing, brand, and design.

 

Our blog: gamaniabrandcenter. blogspot. com

—————————————————————–

 

Read more
April 1, 2020

Gamania First Mild Builder Mobile Game “Komori Life” World Debut on Mar 25!

Pre-registration for dual platform and exclusive release of limited edition browser game "Komori Life Cat"

Events TW
April 1, 2020

Since KFC represents hook-ups nowadays, Kentucky Fried Chicken will just book the hotel room for you!

If you ask a person randomly on the streets in Taiwan his or her impression

Columns On Market Trends
May 7, 2020

Cover 89

Cover
April 1, 2020

“Tonight, I’ll be eating…” Internet slams Uber Eats spokesperson campaign ads. Is a plus or minus for the brand profile?

"Tonight, I'll be eating...Kebuke bubble milk tea without ice." "Tonight, I'll be eating...Jin Feng braised

Columns On Branding
April 1, 2020

A Manual for Workplace Relationships and Communication, Maybe “You Should be More Calculating in Your Communication”

▲ Ashley Chen - You Should be More Calculating in Your Communication The word "calculating"

Columns Recommendation
May 15, 2020

The Most Fashionable Acessory for 2020 GAMA DRAGON BOAT FESTIVAL – Q Brick Fragrant Sachet

May 5 Dragon Boat Festival is the holiday on which we conduct customs to pursue

2020 Design