On July 29th, the 2015 First Half Year TaoBao Branding and Service Market New Brands Press Release contest was held at the Taobao Alibaba Xixi Era in Hangzhou. This TaoBao Partner evaluation was the longest in history, and it used the most stringent standards ever. In addition to items which measured statistical potential which they used in the past, a new component where businesses requested reviews was added in order to select excellent vendors which were highly recognized by consumers. This evaluation was deemed the highest quality evaluation process to date.
Taobao Partners are outstanding businesses which acquire official brand certification from TaoBao after a stringent evaluation process. Jollywiz Shanghai fulfilled and exceeded expectations by winning two major awards for the first half of 2015: gold TaoBao Partner in the food industry of the operation services category, and silver Taobao Partner in the cross-border service industry of the operation services category.