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Category: VOL. 81

2014.07.25
0

The Japanese ladies who sell matches: こけしマッチ manufacturer

  HOLE  IN  ELEVEN     The Japanese ladies who

Columns On Branding
2014.07.25
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Cradle to Cradle: Green Economy Design Proposal

G!VIOCE Recommend:  “Imagine when you throw your broken carpet to

Columns Recommendation
2014.07.25
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「JOHN~」「I am here!」

在洛杉磯進行的E3展，Xbox與343揭露了Halo 4新的Trailer 「Awakening」，Halo 4 新的三部曲的第一波，上市預定為2012年12月（好長時間的預熱行銷啊）。Trailer裡，主角在逃離燃燒中的飛行器之前，從低溫睡眠中被喚醒……，Trailer 的故事劇情很短，但花了很多素材來鋪陳、來達成影片目的，並加深影片的張力。 一個成熟且目的清楚的商業影片，會把所有的資源與精力，運用在想說清楚的那個目的上，為了被消費者記住，「目的」是否明確非常重要，完成的方法也很重要。 換個說法，CG、3D、合成這方面的影像工業，一路走來從電影、遊戲、廣告、Animate等等產業來看，「擬真」一直是商業賣點。CG做得像真實的，頭髮會飄、毛會抖……，人的身體可以有四隻腳、長尾巴，但卻是會說話的人。我們可以用很炫的CG科技，讓消費這看到一個「超酷炫」的電影技術，也可以把很炫的CG科技，轉化成「運釀一股氣氛來引起共鳴」。 這支Trailer是個上乘之作，花了很多錢、用了很多人力來塑造一個氣氛，一個畫面裡有各種影音的元素來鋪陳氣氛，而非把時間與人員花在製作跳來飛去的模型、以及誇張的鏡位視角來拍攝主角揮舞手中的武器上。 這支影片與宣傳由知名廣告代理商McCann來負責，找到了這支Trailer的製作人員名單後，就很想寫這篇文章跟大家分享，一個CG或是一個宣傳影片，要結合許多的專業來完成，我覺得，我們目前還是在用廚師兼掌櫃的方法幹活，距離真正成熟的大規模商業影片製作……「兄弟們，我們還有很長的一段路要走……加油吧」

Columns On Ads
2014.07.25
0

The Must-Know Universal Design

    A good design will enable people to have a

Columns On UX
2014.07.25
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Design Principles for Smart Phone UI

Mobile phone makers are increasingly focusing on hardware upgrades rather

Columns On UX
2014.07.24
0

Gamanians’ Hot-Blooded Mini Revolution

There is a kind of revolution that doesn’t require human

Feature
2014.07.24
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Morrie：「When you know how to die, you learn how to live.」

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is

Columns Recommendation
2014.07.24
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Gamania Mobilization The adventure of the Otaku Godfather, Chen, Jian-Hong –founder of Bahamut (Gamer)

The last GM was hosted on December 19, 2011. Our

Events TW
2014.07.24
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Spiritual Goods for Revolution and Courage Replenishment

Like Mao said, “Revolution is not treating someone to a

Feature
2014.07.24
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Exploring the Player’s Mind- Psychophysiology

Introduction   Game companies have always focused considerable effort on

Columns On UX
2014.07.24
0

Lucent Heart Debut in France: Open Beta to be Activated

A self-produced online game, Lucent Heart by Playcoo, Gamania’s R&D

EU Events
2014.07.24
0

May Your 2012 Wish Comes True, Starting Now

▲（Source of picture:http://polwig.com）   You looked at yourself in the

Feature
2014.07.24
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What Makes Up a Good Idea?

（Photo source：http://thecubiclesurvivalguide.blogspot.com/） I don't know if you know anybody like

Columns On Market Trends
2014.07.24
0

1111 Gama Day—Flash Mob Success

One gloomy morning, a group of mysterious black-clothed people swarmed

Events TW
2014.07.24
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Little Gamanians’ New Year Resolutions

▲（Source of picture: http://www.backpackers.com.tw/forum/gallery/index）   Don’t know how to execute your

Feature
2014.07.24
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The Logic Behind Evian Water

I don't remember who was it that told me it

Columns On Branding
2014.07.24
0

The Adorable Puzzle Game for Mobile—GU Morning Launched Worldwide

GU Morning is easy, interesting and exciting, you will love

Events TW
2014.07.24
0

Steve Tsay in the Fight of R&D

        The Years of Senior Gamanian, Steve

Feature