“Thinking!” This paradoxically simple yet deep concept effects the smallest establishment of a humble shop, to the great history of human civilization. However. . . How do you define the act of thinking? Should it be as heavy as Rodin’s Le Penseur, or as light as an innocent child, wrinkling brows?   In fact, the only rule you need to have in a brainstorming session is that, there are no rules! The process of inspirational thinking should be the act of “emptying your brain” and connecting everything that pours out of your mind at the moment. Just freely associate

Looking back to what users want How does a good idea stand out among others in the sea of inspiration? We need to ask ourselves. . . Where does the problem lie, exactly?        “The Question is always inside us” That fact is, we need a “user-oriented, innovative, interactive and practical method to figure out the best concept and ultimate plan”. That is the heart of Design Thinking: humanity. Through observation and key interviews, the problem can be truly pinpointed and tackled with; that is the spirit of what ideas are all about. For example, one of IDEO’s past

Build a prototype; Embrace the mistakes    On the road of Design Thinking, after much observation of the consumer society, it is important to learn how to embrace your “failed” ideas as much as the successful ones. Many are idealists that aim for perfection on the first go. This leads to a lot of pre-planning and organizing beforehand, which is a good thing. However, when it comes to innovation that is when it starts to get tricky. Upon wanting a top score before actually trying often leads to the reluctance to be bold and take risks. From conceiving an

There is no doubt that Gamania has the best creative thinkers gathered into one, smart and fun team. Each playing different roles, gamanians have always excelled in affecting others, as to march in a more positive light! Yet, with such versatility of division, that range from customer service, HR, IT, UX, QA, marketing, operations, design, creativity, brand, strategy planning, administration, finance and Gama Island... Not all objectives apply the same kind of logic. This time, SPACE 17 introduces the Design Thinking exhibition to remind all gamanians: Design is not just a professional trait, it is a way of living,

Everyone has a posture of happiness, it doesn’t need to be anything extravagant. Sometimes it may be wrapping arms in front of the chest, and looking at your completed task. Sometimes it may be a light smile or looking at your loved one and laugh from the bottom of your heart. “Doing what you love and living in peace” is exactly the posture of happiness!  When Albert said to the media who came to the press conference, “Running this kindergarten, I care first and foremost about our ‘stance on education’. I hope that GamaGarden, like Gamania, could share the

Everyone has their own image and perception of their ideal company in mind. After the official launch of GamaGarden on April 3rd, 2012, Albert said to his media friends, “Gamania celebrated its 17th anniversary at 13:00, on April 1st, 2012. This company is like my child, I’ve cherished and loved everything about it. I hope it could become a company with a competitive edge in every aspect, be it innovation, development or staff welfare etc. In sum, I hope that Gamania is the most ‘kick-ass’ company… ”When the word, ‘kick-ass’ was uttered, our media partners who sat with straight

Born to play and to have fun, such is the strong brand character and culture of Gamania. Whether it is in space, sound, office stationary, everywhere you see you could feel the vibrant, vigorous energy of Gamania. GamaGarden was born in April, 2012, it is the brainchild of Gamania, inheriting Gamania’s style. The minute you step into GamaGarden, you could feel that strong element of play and fun!  G!VOICE invited the planner, Rainbow and desiner, Kevin from Brand Center to talk about the brand concept of GamaGarden. ▲The design of GamaGarden’s brand image was planned and executed by Kevin

▲ ’Concentric Circle’ event held during Gama-Together camp on Gamania Festival, 2006. ‘Talent’ is the basic unit for constituting a company. How a company makes its staff feel sense of happiness at work has become an important issue for all companies nowadays. Generally speaking, the style of business owner decides the operation of the company and corporate culture. In the current stage of Taiwanese traditional job market, business owners tend to place ‘task demand’ over ‘corporate sharing’ and consequently making staff feel a bit left out and on the brink of feeling unhappy. 1111 Job Bank conducted a questionnaire

Do it a step ahead, in exchange for customers’ 100% satisfaction  The Ritz Carlton is a world renowned international luxury hotel chain. Its founder, César Ritz was the king of hotel industry. The reason for him to claim the thrown of the empire was not because his countless chained hotels, but that he implanted the principle and the spirit of ‘customer service’ into the corporate DNA and his staff. “Amazing, ultimate customer experience” is the service quality that Ritz Carlton demands. Such service spirit takes place in every Ritz Carlton hotels all over the world. In the book, “The

As the leading figures of digital entertainment, Gamania is honored with the opportunity to work with IDEO, which is currently one of the most innovative design companies! During the project, IDEO flew out to Taiwan and got together with Gamania members,in order to discuss how the concept of Design Thinking can be actualized? G!Voice takes you in for a closer look!  Before the official meeting, IDEO hopped on a plane and came to Taiwan for a “Looking in” interview. The team learned about Gamania’s nature, working environment, company policy, brand image... etc, and most importantly, what our customers are

In this society we often switch our identities between servers and servees. What do you feel when you’re being served?  Yuan-Liou Publishing Co. once published a book, “How to move your customer”. There was a story about customer service that took place in a simple westernized restaurant (with a la carte meals with coffees). I think everyone could relate to this experience: in the somewhat hectic lunch time, the coffees that are supposed to come after the meal are either forgotten or needed to be urged several times. If there are several people having lunch together, sometimes the waiter

Customer servicing is very important strength a brand exhibits in market sales. What it stands for internally is everything the brand embodies: from the sufficiency of hardware equipment to the organization and management of software; from product R&D, completion, complete profit mechanism to corporate culture and style. Every detail has to be in tune, and together they represent the performance one sees. Just like the ballerinas on stage, they endured the tough training from their mentors, they developed great sync with the musicians and they trained day and night just for that perfect moment on stage. You may not