Creative Design Concept Design – WANG, Teng-Yu (Fish) The words "Creative Center" conjures up imagery of "creative" people hard at work coming up with answers to any question you might have. In reality, that's what happens. When G!VOICE asks tough questions about creativity, Fish, a concept designer with Creative Center, gives us answers that every creative worker should think carefully about.  G!VOICE: What does creativity mean to you? Fish： Something that is surprising, unusual and makes people jump.  G!VOICE: Where does your creativity come from? How does it take shape?Fish： I tend to be take bigger leaps in my

（Picture source：http://www.dotcomsecrets.com/customermindset）   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and outside of Gamania has given high marks to the designs produced by the Brand Center. The creativity that produced these designs was however the result of solid preparation and research. So what techniques and concepts are involved? Xinhui, the Creative Director of the Brand Center, will now reveal them to you!    G!VOICE: What does creativity mean to you? Xinhui： I think creativity is about doing something that people find interesting. Not only must you find it to be interesting, other people must feel the same way as well.

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

Web POWER DoLLS, a webpage game jointly developed by GJP and Kogado Studio officially started its open beta in Japan, in December 2011. This game was adapted from the famous console game, POWER DoLLS.    Web POWER DoLLS inherited the content of the original game and is a strategic game that combines female role and robot. Players may select any female role of their preference and cultivate them to become battle partners. Each female team member will ride on a customizable heavy infantry robot soldier. Players need to develop adaptable strategies to lead the legion to fight.    Official

Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His

A year has come to an end, SPACE 17 invited renowned Japanese illustrator, Akinori Oishi to create some art works for Gamanians around the theme of travel. His last name, “Oishi” in Japanese means “delicious” so it prompted him to name the show, “Mr. Oishi’s Travel Map Show.” Gamanians can follow Akinori’s smiley men and travel around the world.      Gamania’s Exclusive Edition of Smiley Man   Japanese illustrator Akinori is known for drawing his charismatic characters with a few succinct strokes. This time, he added some Gamanian elements into his smiley men and created many interesting illustration

There is a kind of revolution that doesn’t require human sacrifice, or mobilization, or hatred or fanfare, it starts from the self! Every mini revolution can change the society bit by bit. Once we gather enough “bits”, this world could be a better place.  G!VOICE collected a series of mini revolutions done by Gamanians. Let’s hear their hot-blooded declarations. We bet you can’t wait to start one of your own to make the world a different place after reading it.  [ 1 ] Bottle caps can be a kind of revolution Name: Bruce yang Unit: GJP-Product Development Department Mini

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.”    Movie Trailer for Tuesday with Morrie    Introduction  The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion

The last GM was hosted on December 19, 2011. Our last but not least special guest is not only hugely influential but has deep connection with game industry. The founder of Bahamut.bbs  (formerly known as Gamer), Chen, Jian-Hong (a.k.a Sega) was invited to share his hot blooded history of building his career upon video game website.   Gamer had just celebrated its 15th birthday and currently possesses 2.5 million members with daily hits of 20 million which is the top 6 website in Taiwan. However, at the very beginning, Bahamut was just a BBS for game discussions set up