Category: On Branding

EASTPAK X KVA: Heralds the style of Hi Street

Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets

Green in Hand Deserves Applause

In recent years, “MIT” has suddenly become every brand’s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French

2012 Most Glorious Field For Brand Image

圖片來源:http://postcardsfromwildwood.wordpress.com/2012/07/14/olympic-flame-on-the-isle-of-wight/ Home education has taught us since we were kids that carbonated drinks are detrimental to our health. In recently years, Coca Cola extended the

P&G-Mother+2012 London Olympics

Mother’s day is around the corner, as the official partner of 2012 London Olympics, P&G (Procter & Gamble) released a commercial about mothers. The commercial

Better Taste in Life: Moleskine

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris