Category: On Branding

Other than notebooks, Moleskine now got…

▲(Source︰www.moleskine.com) Mobile device has been hot for years. Many paper-backed magazines were terminated accordingly and even the paper-backed notebooks are required to find an alternative

Odd Perfume Rulez!

  Shakespeare said, "That which we call a rose, by any other name would smell as sweet" but in this time and period, smelling ‘sweet’

When High-End Make-Up Start to Play Games

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women

The Logic Behind Evian Water

I don't remember who was it that told me it was best to sell water, if I had to sell anything at all. Why is