“Connecting People” was once a powerful slogan (too bad the company that came up with this has gone downhill). This slogan aptly describes the intimate correlation between technology and digital entertainment platforms. Simply put, the big environment dominates the wave cycle of digital entertainment market. With countless ups and downs, the ones that survive are of the fittest.      Want to Surf on the Crest of the Wave? Find the Perfect Wave First    The big environment means the ‘popular’ and ‘pervasive’ trend. If one could be aware of the market trend early, he can access the market

Facing rapid changes in the digital market, information update becomes daily homework. For people who might panic about inundating information, they may even receive too much useless information. There are also people who feel absolutely no need to update new information. How do you train and advance your ‘level’ of digital entertainment market observation? I think people who love playing online games would share the same experience, “If you discover somewhere good to upgrade your level, you develop a model and repeat it to swiftly accumulate experience value.” How do you develop such model? To avoid becoming one of

Coffee has become a staple for many white collar workers. Whether you like to make it yourself, buy a fresh one in Starbucks or grab a canned one from the convenience store, everyone could easily get one to ease their caffeine addiction or as quick fix to refresh their minds.   It is precisely because drinking coffee has become a common demand in our daily lives that more and more brands throw themselves in the market for a piece of share. If you want to stand out in this fiercely competitive market, you need to have big idea to

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris belongs to me, but I belong to the pencil I’m holding and the notebook.” That notebook Hemingway referred to was Moleskine. Moleskine (pronounced mol-a-skeen’-a) originally meant ‘mole’s skin’ in French was a legendary notebook in the 20th century, notable for being owned by European artists and intellectuals. Famous painter, Vincent Van Gogh had used 7 Moleskine notebooks to draw and sketch numerous drafts and is now collection of Van Gogh Museum in Amsterdam. This

Build a prototype; Embrace the mistakes    On the road of Design Thinking, after much observation of the consumer society, it is important to learn how to embrace your “failed” ideas as much as the successful ones. Many are idealists that aim for perfection on the first go. This leads to a lot of pre-planning and organizing beforehand, which is a good thing. However, when it comes to innovation that is when it starts to get tricky. Upon wanting a top score before actually trying often leads to the reluctance to be bold and take risks. From conceiving an

Quit smoking, no drinking and driving, clean elections, child welfare, domestic violence preventions, gender equality. . . . . . When an advertisement is from social institutions, charity foundations or child care services, the product usually is a marginalized group or taboo subject. In the advertising industry, controversial topics are always a challenge, and need to be dealt with care and consideration. It’s having to stride into the office when you are aware everyone knows you are late. That is, this kind of thing must be “bold, yet sensitive”.  The client, YWCA New Zealand, requested a survey about “women

▲On March 15th, 2013, the abolishment of GTW guest center, a place of iconic status, finally takes place, and lives on now in the memories of all gamanians.  The center was first established in April 2007, as place to receive guests in Taiwan that visit our corporation. Every time a Gamania player sets foot in the headquarters, he or she is greeted by the warm, welcoming gates of the stylish - and orange - Customer Service Center. From April 2007, to March 2013, the center served as the perfect receptionist venue that introduces people to what gamania’s image is

There is no doubt that Gamania has the best creative thinkers gathered into one, smart and fun team. Each playing different roles, gamanians have always excelled in affecting others, as to march in a more positive light! Yet, with such versatility of division, that range from customer service, HR, IT, UX, QA, marketing, operations, design, creativity, brand, strategy planning, administration, finance and Gama Island... Not all objectives apply the same kind of logic. This time, SPACE 17 introduces the Design Thinking exhibition to remind all gamanians: Design is not just a professional trait, it is a way of living,

In this era of internet age, information inundates the virtual world. Whenever you need to find any information, the first place to be is the internet. There are so many competitors on the web, when a user is not satisfied with your service, please believe that his/her patience won’t last over a minute. With that said, how do we provide an intuitive and thoughtful way of search method for users? This is an important issue to address. Especially when a website provides a service of massive information, they would need a thoughtful information architect who understands users’ behaviors in

After a long, hardworking year, GHK held an awesome annual Spring Banquet on March 8th, 2013. The 6 brave fighters showed great courage facing terrible monsters. They went all the way to Miramar Shopping Centre to fulfill their promise of protecting earth.  ▲The Red Fighter: Leave the Earth’s Happiness to me!   Change and Innovation! Challenging the Theatre This year’s spring banquet was a special one. Besides the dance performances, we were introduced to “The Orange Fighters: GAMA6”! A nod to the greatly appreciated Taiwan film “Machi Action”, this year a short performance based on the idea of the

Everyone has a posture of happiness, it doesn’t need to be anything extravagant. Sometimes it may be wrapping arms in front of the chest, and looking at your completed task. Sometimes it may be a light smile or looking at your loved one and laugh from the bottom of your heart. “Doing what you love and living in peace” is exactly the posture of happiness!  When Albert said to the media who came to the press conference, “Running this kindergarten, I care first and foremost about our ‘stance on education’. I hope that GamaGarden, like Gamania, could share the

As a business in the 21st century, it doesn’t matter which field you’re in, I think most people would agree the conviction of ‘Customer First’. But do you know that even though we both recognize the importance of service quality, the ‘standard’ of service may change according to different industry and company positions. Everyone must have visited the hospital at some point in their lives. The image of a hospital conceptualized in your mind may be something of cold and serious. However, not all medical related services make you ‘feel’ the same. Health Check Center actually provides a whole