The combination of contemporary culture and modern technology cannot be made without creativity. East London has become a great example of cultural hybrids: its music, art, bars and graffiti, to just name a few examples of where to look. The richness of the cultures also are reflected in its mode of technology. East London’s science park has become one of the most creative centers that meet different kinds of modern demands. Modern technology is naturally linked to rich culture in places like this. It is the diversity of this region that set a perfect ground for exploring all

What’s the relationship between a car and a piano? When you see a scene like this, “on top of a still car is a 350 kg, real piano hanging by 9 ropes”, what is your first reaction? Danger! Unexpected! It could crash and kill the person in the car! That’s right, this marketing case wants to give you the message that “you cannot secure yourself against all risks and dangers, so it’s best to insure”. The interesting thing is that, when will these 9 hanging ‘ropes’ break, and what breaks them will be determine by online users. Through live

Gamania is a company that encourages creativity. Gamanians are a bunch of vigorous creative initiators. To nourish Gamania's creative nutrient, and develop internal creative force, we established Have a good IDEA community based forum platform. We invite Gamanians to share creativity and new knowledge and participate in discussions of creative themes on this platform.   Share IDEA Whether you are doing marketing, branding, R&D, planning, programming, designing or just an ordinary Gamanian, as long as you have any good tips, stories, pictures, films, books on or about creativity, we welcome you to share them on Share IDEA.   We will also provide

Gamania acquired the agent right for the FPS masterpiece, S.A. Storm which ranked as no.1 in the internet café for 106 consecutive weeks in Korea. After receiving great feedback from the exclusive closed beta test in February, the public beta test was launched on April 18th. The story took place in the middle East where the military alliance formed by developed countries had a series of conflicts over the profits of oil with the local rebellion troops.   S.A. Storm is a game that requires mutual cover-up and team work. If the player plays alone and tries to be

Do it a step ahead, in exchange for customers’ 100% satisfaction  The Ritz Carlton is a world renowned international luxury hotel chain. Its founder, César Ritz was the king of hotel industry. The reason for him to claim the thrown of the empire was not because his countless chained hotels, but that he implanted the principle and the spirit of ‘customer service’ into the corporate DNA and his staff. “Amazing, ultimate customer experience” is the service quality that Ritz Carlton demands. Such service spirit takes place in every Ritz Carlton hotels all over the world. In the book, “The

Directed and portrayed by Italian cinematic maestro—Roberto Benigni G!VOICE Recommend:  “In life, it doesn’t matter what obstacle you run into, be optimistic, and make it a crazy game! Only the ones who believe life is beautiful becomes the winner in the end. If you’re fed up with the ‘emptiness’ of Hollywood, then you should prepare a spare evening to enjoy this movie. The deep thoughts brewing in the air after you finish watching the movie… and that each time you re-watch it, the magic is still there…  In this film, Roberto Benigni adopted black humor to map out the

As the leading figures of digital entertainment, Gamania is honored with the opportunity to work with IDEO, which is currently one of the most innovative design companies! During the project, IDEO flew out to Taiwan and got together with Gamania members,in order to discuss how the concept of Design Thinking can be actualized? G!Voice takes you in for a closer look!  Before the official meeting, IDEO hopped on a plane and came to Taiwan for a “Looking in” interview. The team learned about Gamania’s nature, working environment, company policy, brand image... etc, and most importantly, what our customers are

Work is an important place in business professionals’ lives, therefore the setting of the office more or less affects their lives. Magic mirror on the wall, which office is the coolest in the world? Inc magazine says that the coolest office belongs to the 2nd largest group purchase website, LivingSocial in the U.S. What so cool about it isn’t the advanced work facilities, but the young online company infuses with the old architecture, creating a vigorous and vibrant office with a unique bearing that pays tribute to the history. LivingSocial is located in Washington and was built by OTJ

We Love Sports   Summer is upon the doorstep, it is the time of the year where everyone ‘reveals’ himself/herself. Your ‘flab’ may shy you away from putting on short skirts or tank tops. In order to lose the fat, GTW-CS initiated ‘Health Battle: Move your body’ contest in April. The contest not only embodies the ‘family’ value and love your work spirit, but enhances body condition, figure shaping and team work.   The contestwas divided into three categories: fitness cycle relay, point-accumulation and ultimate challenge with the ‘devils’.   Fitness cycle relay took the form of group competition.

In this society we often switch our identities between servers and servees. What do you feel when you’re being served?  Yuan-Liou Publishing Co. once published a book, “How to move your customer”. There was a story about customer service that took place in a simple westernized restaurant (with a la carte meals with coffees). I think everyone could relate to this experience: in the somewhat hectic lunch time, the coffees that are supposed to come after the meal are either forgotten or needed to be urged several times. If there are several people having lunch together, sometimes the waiter

“What would a TV commercial from 40 years ago be, when it’s being re-interpreted through modern technology and the internet?” Are you curious about the answer? Let Google answer it.   Google carried out a project, Google Project Re:Brief where it selected classic American commercials from the 60s and 70s, including Coca Cola, Volvo, Avis Car Rental and Alka-Seltzer, and destructured these commercials.    Concept-wise, Google wants these classics to transcend beyond the one way communication as mere TV commercials or 2-dimensional advertisements but to add the interactive feature of modern technology, such as social media, mobile phones, internet,

Customer servicing is very important strength a brand exhibits in market sales. What it stands for internally is everything the brand embodies: from the sufficiency of hardware equipment to the organization and management of software; from product R&D, completion, complete profit mechanism to corporate culture and style. Every detail has to be in tune, and together they represent the performance one sees. Just like the ballerinas on stage, they endured the tough training from their mentors, they developed great sync with the musicians and they trained day and night just for that perfect moment on stage. You may not