▲Gamanian observers from marketing and technology perspectives: Bea (left) and Gilbert (right).  Facing the rapid changes in the global market, are you fully prepared? G!VOICE interviewed Gamanian observers who possess of keen market senses, Bea and Gilbert, to share their observations on the marketing and technology aspects of digital entertainment market. Still haven’t caught up with the trend? Let’s hear what they have to say!  Observation from the Marketing Perspective: GOBU3 of GTW, Bea Wang ▲GTW-GOBU3-Bea Wang(王蘭君) Rapid Changes in the Market: Are You Ready? Judging from the game companies who participated in the exhibitions, web game and mobile

Players can enjoy many popular webpage games in beanfun! [Gama News] The biggest online game entry website in Taiwan, beanfun! announced on September 7th that its membership has reached over 14 million. Deputy COO of GTW, Summer Yu said that these new joined members were attracted by the new games launched in the summer and the version changes of popular games. beanfun! also launched dozen of popular webpage games starting in August, including self-developed, Web Koihime†Musou, Shikihime-Zoushi (strategy), Star Song (RPG), Chi-Fun Online (leisure), Iron Alliance (shooting), Average Joe (funny) to satisfy different player groups.    To provide better

[Gama News] Ultra-popular game characters, from Kart Rider 2.0 and Bomb King, Dao and Bazzi will embark an exciting water gun fight with Taiwanese players! Gamania announced on October 5th that it has acquired the agent right of Bubble Fighter in Taiwan, Hong Kong, and Macau. This is the first water gun shooting game featuring adorable characters that most players considered classic cast: Dao and Bazzi. Director of GTW-GOBU3, Bea Wang said “In order for Taiwanese players to enjoy the fun of shooting water gun, our Taiwanese operation team will work closely with developers to shorten the waiting time.

In the fierce competition in the capital market nowadays, business owners could only wish their shops are filled with customers and their products pre-sold way before official launch. Shrewd sales personnel wish they could see through customers’ minds and know what they are thinking so they could earn handsome amount of commission fees. In this day and age, everyone wants to know what the customers think, what they want and how to get them to pay. In this article, I’ll introduce a research method that could have an insight into consumers’ real demands—context inquiry.   Context inquiry is a

▲Lego master, Nathan Sawaya pieced up many seemingly petty Lego bricks into artworks full of life force! In 2008, Lego, a brand originated from Denmark had gone through half a century but still standing tall. It is the common interest and memory of many children and adults alike. Why is its charm so pervasive that still influences people even after 50+ years? Such charismatic toy possesses the features of numerous combination and diversity so that people could use their imagination and creativity and create many precious pieces and stories! Creative Lego: Intricate to the Ts Lego’s slogan has changed

A Role Play Task   As the marketing department in Gamania, we often alternate between two roles: when we face the business operation, we turn into professional Ad personnel, providing marketing strategy and corresponding effect according to the features of each game and the target player group; however when we face external advertising agency or production company, we act as a client of game company where we carefully examine the proposal and estimate prospective result. Switching characters between these two roles requires more than adjusting the attitudes but professional skill-set to deal with different tasks. Therefore, a real life

Summer is the peak season for game industry, Gamania will not be absent from the mobile game market. Presenting branding new mobile content, Gamania officially launched SubCat with enhanced visual quality. In addition, two new quests were added: East Sea Dragon Palace and Honey Strait. The new game targets cat-lovers, recreational players and iPad owners and seeks to attract spotlight with the hottest ‘screen-wipe’ method.   This time we did an unannounced interview with potential player, Grace from operator, to test the game effect of SubCat HD.   We installed SubCat HD to iPad and placed it on Grace’s

▲Spokesperson and Taiwanese celebrity, Jolin Tsai, representative from Korean developer (left) and COO of GTW, Vincent Chuang (right).  July 13th, 2012 [Gama News] Gamania’s annual masterpiece, Cyphers launched the official open beta test on July 31st 2012. Cyphers embodies the thrills of DOTA strategic appliance and exciting action games. Taiwan was announced as the first overseas launch location and was positively perceived by players, who expressed high anticipation for this game. Two game modes, point accumulation battle and player vs. computer, were added for the open beta on July 31st Open Beta. The ‘union system’ was also opened to

▲The map of U.S presented through inforgraphics: the features of each state was presented through different colors and illustrations, elevating the visual enjoyment.      What is Infographics？   Infographics is a compound word comprises of information and graphic. Basically it is a graphic, visual representation of specific information, message or knowledge. Examples of infographics range from maps, metro or bus maps, data graphs on the newspapers to various diagrams on Excel.    Originally infographics were used mostly on newspapers or magazins to illustrate the storyline or the plot of an incident. During 1970-90, the art editor of The

Gama-Townhall  What is it that enabled this 30+ young guy to establish iPartment, a dating social networking site that spreads across China Strait and has over 30 million members? This virtual apartment provides a platform for people to make friends online. It is not only one of the most famous dating sites in Taiwan but successfully made its way to China and became one of the top 3 dating websites there. We invited this young entrepreneur, the chairman of SunFun Info., Ltd, Chang Chia-Ming to share his story of success with us in Gama-Townhall.  iPartment : http://www.i-part.com.tw   How We

In the digital time, millions of information is transferred or exchanged in the virtual world in the speed of light at every second. If you want to be the leading creator in the digital entertainment time, you must have a clear sense of market trend. There are certain ‘required credits’ you must study and obtain before you could become a creator. These would be useful tools when Gamanians to explore and expand the territory in the future.     Required Credit 1: Communities? Networking? Get it Straight First!    What is a community? Scholar Shafer (1999) defined it loosely

WOWOW is a private satellite broadcasting and pay TV station. Its channels provide movies, TV series and sports. They recently launched a commercial for promoting their online TV service. In the commercial, an eagle was resting on top of the tree. You could see from someone’s window that the TV was playing some intense drama. In the drama, a mother failed to grab the baby stroller and it dashed down the long stairs. The eagle, which was also watching the TV from the tree outside the window, soared and flew to the filming scene. The crew thought the eagle