Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and outside of Gamania has given high marks to the designs produced by the Brand Center. The creativity that produced these designs was however the result of solid preparation and research. So what techniques and concepts are involved? Xinhui, the Creative Director of the Brand Center, will now reveal them to you!    G!VOICE: What does creativity mean to you? Xinhui： I think creativity is about doing something that people find interesting. Not only must you find it to be interesting, other people must feel the same way as well.

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

Web POWER DoLLS, a webpage game jointly developed by GJP and Kogado Studio officially started its open beta in Japan, in December 2011. This game was adapted from the famous console game, POWER DoLLS.    Web POWER DoLLS inherited the content of the original game and is a strategic game that combines female role and robot. Players may select any female role of their preference and cultivate them to become battle partners. Each female team member will ride on a customizable heavy infantry robot soldier. Players need to develop adaptable strategies to lead the legion to fight.    Official

Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His

A year has come to an end, SPACE 17 invited renowned Japanese illustrator, Akinori Oishi to create some art works for Gamanians around the theme of travel. His last name, “Oishi” in Japanese means “delicious” so it prompted him to name the show, “Mr. Oishi’s Travel Map Show.” Gamanians can follow Akinori’s smiley men and travel around the world.      Gamania’s Exclusive Edition of Smiley Man   Japanese illustrator Akinori is known for drawing his charismatic characters with a few succinct strokes. This time, he added some Gamanian elements into his smiley men and created many interesting illustration

There is a kind of revolution that doesn’t require human sacrifice, or mobilization, or hatred or fanfare, it starts from the self! Every mini revolution can change the society bit by bit. Once we gather enough “bits”, this world could be a better place.  G!VOICE collected a series of mini revolutions done by Gamanians. Let’s hear their hot-blooded declarations. We bet you can’t wait to start one of your own to make the world a different place after reading it.  [ 1 ] Bottle caps can be a kind of revolution Name: Bruce yang Unit: GJP-Product Development Department Mini

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.”    Movie Trailer for Tuesday with Morrie    Introduction  The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion

The last GM was hosted on December 19, 2011. Our last but not least special guest is not only hugely influential but has deep connection with game industry. The founder of Bahamut.bbs  (formerly known as Gamer), Chen, Jian-Hong (a.k.a Sega) was invited to share his hot blooded history of building his career upon video game website.   Gamer had just celebrated its 15th birthday and currently possesses 2.5 million members with daily hits of 20 million which is the top 6 website in Taiwan. However, at the very beginning, Bahamut was just a BBS for game discussions set up

Gama Bears inherit the spirit of pursuing glory from Gamania and never give up any battle. Though there were setbacks and failures, when the going gets tough, the tough gets going until the victory arrives. Gama Bears spirit can be easily observed from the logo and uniforms of every generation. Now, more products were launched while the spirit of Gama Bears keeps spreading. G!VOICE is going to show the identification, uniforms, and products of Gama Bears to all. Unique V-Shape as the Symbol of Victory The idea of fighting for battles and pursuing glory can be easily be found

"Two Tigers" Animation Company Goes Wild!  On September 9, an earth-shattering announcement was made at GGS: SOFA Studio CEO Yang Shao-chang and Gamania Chief Strategy Officer William Chen jointly announced that the two companies will set up a new joint venture: the "Two Tigers" animation company. With the backing from the top brands in gaming and animation, "Two Tigers" should prove to be well-night unstoppable in the future! The press conference also hosted the global premiere of Two Tigers' first 3D animation Jade Armor, winning the praise and acclaim of the global media in attendance with its mix of

While the term, “User Experience Design” (UX design) prevails in the world nowadays, we discovered that consumption behaviors are also changing. Such consumption has changed from physical demand to mental satisfaction. Product development and design no longer emphasize on “function and appearance” but user experience and combine such experience with the company’s DNA.      Product Development and Design=Corporate Demand+ User Demand   A good product must combine both the corporate and user demands. Let’s take a scientific look at our brains. A human brain can be divided into two parts: the left (red area) represents logic while the

A Bridge to the Global Media – PR Team The Public Relations (PR) team played a key role in the GGS as the liaison with the media around the world. Were there any interesting incidents during the process? What problems did they encounter with communication and coordination? Let's see what the PR staff have to say in their interviews with G!VOICE!  GUS – Yuwei Chang G!VOICE: What was the trickiest part of the talking with international game media? Yuwei: The media in America is easy to work with so there were problems there. Still, people were spread out all

When you are viewing web pages or playing games on a site, you may come across the situation where the page you click on cannot be found (a.k.a 404 page) 404Lab did a statistics research asking people about their experience, “what would you respond when you see the 404 page?” of which 39.88% people just lost it and started wailing, 36.92% people would go back to the previous page and forget about the 404 page. This piece of data is quite interesting and it reflects the “bad feeling or experience” that 404 page causes.  The purpose of 404 page

If you, as a Gamanian who spends time with young consumers, do not understand the word “trendy”, a catchword of today’s youth, I'm afraid you will be or were already left behind. “G! VOICE” specially invited Shen Junwei, a veteran journalist who has worked for many years with trends, to explain in detail to Gamanians what “trendy” is and how the world is “trendy” via his profound observations.    The street culture of Uraharajuku gives rise to the trends that influence China Mainland, Hong Kong and Taiwan, and even the entire world. Image source: http://sleepwalkingintokyo.wordpress.com     To explain

We know that many men fell under the spell of video games but you probably aren’t aware that video games actually helped Gillette razors boost its sales!   Gillette Razor+American Football+EANFL 10 Many years ago, the godfather of Taiwan Advertisement, David Sun helped a razor brand create a very masculine slogan, “Men’s knive”, shaping the image of a “true manhood”. At the time when electric razor just emerged from the market, the ad made owning a less technologically-advanced razor trendy. For the longest time, the razor & shaving industry makes its profit not from the razor itself, but the

Adventurous Gamanians dare to top themselves, in 2011 they carried out the spirit of revolution and created many glorious results. Although, there was no bloodshed or heads flying about, you can definitely say that Gamanians did their best in every sense!  G!VOICE will take every down the memory lane and review the glorious battles fought in the name of Gamania Revolution. We need to learn from the past and seek to march forward on our path of spreading Gamania to the world.  Revolutionary Events Worldwide Gamania Game Show Gamania hosted the first and very own Gamania Game Show! The

In recent years, “MIT” has suddenly become every brand’s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French and Japanese products. However, the trend seems to have changed in recent years. As if finally waking up to reality, the government started to encourage enterprises to promote local brands and the media suddenly shifted a positive attitude towards “Proud of Taiwan” and is now advocating it energetically. Even consumers have started to become more patriotic by acknowledging “MIT” products. We never realized that Taiwan finally has what is called a “national brand” until

Trends are transmitted in this way: pop culture in the streets of Europe and America is gradually transmitted to Japan, Mainland China, Hong Kong and Taiwan. But what elements of culture help in spreading it? 《G! VOICE》 finds out! Trend is the pop culture from the bottom up First, please look at the figure below. Fashion or high fashion is transmitted from top to bottom, but street fashion goes from bottom to top. Trend is transmitted mutually between tribes. Each tribe has its own inner circle, which interacts with each other. Trend enthusiasts generally have multiple tribe identities. Trend