Director of the GAMANIA Creative Center, Mr. Kuo: "The most important thing about this exhibitions is that not only is each piece aesthetically pleasing when on display, the concept of the art of life has been integrated into each piece to give them functional value. This is why a great deal of thought has been placed in the creation of each item on display. Unlike regular exhibitions where the pieces are displayed in an emotionless manner, you will feel as if you're at home when you enter this venue. You can view, use, and savor each piece as if

At a press conference on July 12, Gamania's internationally renowned original animation Hero: 108 formally announced a partnership with trend label STAGE to release three ranges of limited edition trendy T-shirts: Honor Roll, Enter the Hero and Water Ink. Fans of Hero: 108 can now wear their favorites cute heroes like Lin Chung, Mighty Ray, Mystique Sonia and more! The Hero:108 mobile game for iOS has also been revamped. Simply register online for the mobile game's national tournament and you will have the chance to win great prizes like limited-edition STAGE trend T-shirts, iPod Touch, iPad, APPLE MacBook…. The

（Source of picture:：http://www.efonia.co.kr/index_kor.asp）   New Year resolution fell short for the past couple of year? G!VOICE gives you top 11 super practical and useful application. This time, your mobile phone will be your supervisor, be it your dream, saving up, losing weight or having fun, it can manage and accomplish effectively. Let’s hope for the 100% complete rate of our new year resolutions!      Bring your quit smoking coach with you—MyQuit Coach Quitting cigarette is difficult but it might help if you have a coach nearby to supervise you. Developed by LIVESTRONG Foundation, founded by cancer-fighter, legendary cycler

When one is explaining a thought or an idea, sometimes you can encounter a bottleneck where it seems very difficult to explain the core concept behind the idea. Why does its execution have to be carried out this way? Why will it succeed? Why? Why...? This is why I look up to creative directors who know how to present proposals. They have to be as funny and entertaining as Stephen Chow, look as sincere as Tony Leung, and have the ability to convince them of anything. The most important thing is to be able to explain one's thoughts clearly

Everyone in the Gamania Group should have received their own ID badge now.  The new ID badge not only has a more minimalist look but also improves the feel of quality in the texture and design as well. So, was the update solely for the purpose of "making the ID badge look better"? The answer is no. For the Gamania Group, the change is far more meaningful than that.     Management Requirements   Gamania's rapid growth in recent years has seen the Group grow in size as well. To give the organization a more defined management system, the

The Years of Senior Gamanian, Lulu in the Fight of Distribution Channels PLS-TW-PB-Simon Lu(呂俊賢) Employee: Simon Lu (A.K.A: Lulu) Started from: April 10th , 2000 (The year when Gamania was founded) Total employees then: around 100 Position then: responsible for the distribution in marketing department and advertising Current position: Section manager of GASH PLUS Unexpected Career Move G!VOICE: Why did you join Gamania? What sort of changes have the company been through?  Lulu: I’ve known Albert two years before I joined the company in 1998. Back then the company’s name was FullSoft. I was doing AE for advertising then

The sound of firecrackers rumbled along with cheering, this was not a scene spotted at the baseball field, nor was Chinese goddess Ma-Zhu parading the streets, it was the welcome party for our CEO, Albert, who challenged himself on a 30-day tour around Taiwan by foot. G!VOICE specially invited Albert for an exclusive interview to talk about the journey and his new year resolution for 2012…   “Each year I want to do something very difficult, something outside of my comfort zone, something that worries or scares me.” From Albert’s hearty smile, it is hard to imagine to difficulty

Gamania time travel: back in where it all began… How did Gamania go from a small company with no more than a dozen employees to a big corporation with thousands of staff? What crazy initiatives Gamania has launched in the game industry? What miracles it has created? As a Gamanian, knowing the history of Gamania is a prerequisite. Now let’s take the time travel machine back in time and review Gamania’s wild history! 1993 Completed two in-house game products, ‘Warring States’ and ‘Alien’, and received great result from the market 1995 On April 1st, Full Studio (R&D) and FullSoft

  On April 1st, 1995 was the day FullSoft (for marketing) and Full Studio (for R&D) were founded. In 1997, these two integrated into FullSoft. Many new Gamanians may be unfamiliar with this part of the history, what is FullSoft’s relationship with Gamania? Let G!VOICE take you back to the past and unveil the exciting stories underneath.      Key Milstone   l   1993富進時代：《戰國策》、《魔異入侵》開啟遊戲研發之路 l   1993 Fujin Era: launched game products, ‘Warring States’, Alien, and started the path to game R&D l   1995富峰群時代：《日蝕》開始打響知名度 l   1995 FullSoft Era: launched ‘Eclipse’, and enjoyed rising popularity l   1996富峰群時代：《富貴列車》慘敗，初嚐失敗滋味 l   1996 FullSoft Era:

We are sure that there are times when Gamanians are stuck for ideas. Being completely out of ideas is a terrible feeling. Creativity can in fact be improved through training. Tools can also make the creative process more efficient. G!VOICE will now introduce to you the techniques and tools for creative thinking!    Four Creative Thinking Methods Creativity is something that everyone has. Everyone hopes for ideas when they are writing or making a proposal. Still, flashes of genius account for just 5% of all creativity so there are other techniques for tapping into your creativity. These can be

PlayCoo Product R&D Department Senior Game Designer CHENG, Ching-Lun (Priest)   R&D subsidiary PlayCoo has been producing games that did well in the market in recent years. From Lucent Heart to Divina, these games have won over countless players. What keeps these players coming back? The design team undoubtedly spent a great deal of effort on designing the game content. G!VOICE has invited the Cheng, Ching-lun ("Priest"), the lead designer for Divina, to share with everyone his experience with creativity in R&D.    G!VOICE：What is your source for creative inspiration in game development?  Priest： If we are talking about

Everyone wishes for boundless creativity at work or in their everyday life so they can constantly create something exciting in their life. But "creativity" doesn't grow on trees. You must spend time cultivating your concepts and building up your knowledge every day! So how do you learn about creative concepts? What databases can you draw on? G!VOICE has drawn up a list so your creativity can stand on the shoulders of giants!      Book Kashiwa Sato's Ultimate Method for Reaching the Essentials – Kashiwa Sato Japan's famous designer Kashiwa Sato tells us that creativity must be "organized" and

How does a super-mini town of only 78 residents situated on 1000+ meters high attract people’s attention?    Of course, in this desolately remote town with only a few cows, a church, a hotel and a few dozen senior residence, you wouldn’t expect there to be any topic worthy of notice. However, they cleverly chose the cheapest and most convenient way to link to the world, the social media—Facebook. In less than a month, they have become the subject that has been widely reported in 32 countries thousands of miles away from them, making them the most lively fan

Gamania is renowned for its business acumen and many competitors have tried and failed to emulate its "out of the blue" creativity. How does Gamania's operations division go about being creative? What is their attitude toward creativity? G!VOICE invited Bea from GTW-GO1 to share their secrets with us. To our surprise, Bea told us right off the bat: There is no such thing as creativity that comes out of the blue. Creativity must be "cultivated"!   GTW-GO1 Senior Manager WANG, Lan-Chun (Bea)   G!VOICE: What does creativity mean to you? Bea： Any idea is creative if it is not

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

Creative Design Concept Design – WANG, Teng-Yu (Fish) The words "Creative Center" conjures up imagery of "creative" people hard at work coming up with answers to any question you might have. In reality, that's what happens. When G!VOICE asks tough questions about creativity, Fish, a concept designer with Creative Center, gives us answers that every creative worker should think carefully about.  G!VOICE: What does creativity mean to you? Fish： Something that is surprising, unusual and makes people jump.  G!VOICE: Where does your creativity come from? How does it take shape?Fish： I tend to be take bigger leaps in my

（Picture source：http://www.dotcomsecrets.com/customermindset）   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and outside of Gamania has given high marks to the designs produced by the Brand Center. The creativity that produced these designs was however the result of solid preparation and research. So what techniques and concepts are involved? Xinhui, the Creative Director of the Brand Center, will now reveal them to you!    G!VOICE: What does creativity mean to you? Xinhui： I think creativity is about doing something that people find interesting. Not only must you find it to be interesting, other people must feel the same way as well.

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not