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Design

Exposing one’s own shortcomings is a good business

Exposing one’s own shortcomings is a good business

"Exposing one's own shortcomings is a good business." The statement is based on a pivotal core presumption "The product is not for everyone." It sounds like nonsense, but many marketers ignore or don't want to admit it. To put it

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Darling, Which “Taste Lovers” Are You, Sour, Sweet, Bitter, Spicy or Salty

Darling, Which “Taste Lovers” Are You, Sour, Sweet, Bitter, Spicy or Salty

This article "Darling, Which 'Taste Lover' Are You, Sour, Sweet, Bitter, Spicy or Salty" is excerpted from PolyshBy Yun-Chih ZengPhotography/ Xiaoguang & Yoy Legend has it that women miss their lovers in different ways from men. Compared with the linear

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Is a Good Idea Enough for an Excellent Product?

Is a Good Idea Enough for an Excellent Product?

It's been a couple of months since I wrote an article last time (shame). I have been busy with product transformation lately. It also prompted me to rethink how to turn an idea into a product. After some twists and

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2018 GAMA Christmas Surprise

2018 GAMA Christmas Surprise

▲HO HO HO! Surprise! Meet the Gama buddy-turned Santa Gama Claus with surprise! With food, music and glowing Christmas street lights, Christmas is a big festival at the end of the year. But the most anticipated part at Christmas Eve

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PREV NEXT
2014.07.25
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Quality Trumps Quantity for Marketing in the Digital AGe

Xu Zhimo once said: "Beauty lies in the numbers". The phrase describes how "scale" can have a beauty of its own and the concept remains just in the digital age today nearly a century later. Daily Monster I have always been impressed by those that live up to their promises and stay at it. Especially those that go and commit themselves to coming up with new ideas 365 days a year without fail. In 2009, Stefan G. Bucher decided to do something crazy like this – Create a new and different monster every day. To produce a drawing every

Columns On Market Trends
2014.07.25
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Turning Heads with the COTEetCIEL Laptop Backpack

Will we enter the "Post-PC Age" in just another few years? I am not sure myself, but the laptop is still the best option for mobile computing right now (maybe it will be replaced by the ASU Eee Pad Transformer? I hope not!). Since you are going to take your laptop with you, you should pick a laptop bag that is distinctive, practical and perhaps even fashionable!  Here I am more than happy to recommend COTEetCIEL from Paris. The main reason is because COTEetCIEL knows how to achieve just the right balance between technology and fashion so that even

Columns On Branding
2014.07.25
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Taiwan’s First Locally-Produced 3D Animation Feature Film Memory Loss

  Creative Director, Kuo, “This is the first time a feature 3D animation produced by Taiwanese people in the history of Taiwan. Produced by F. Rhythm 3D Animation Company, the film was the result of 5 years of hard work and collaboration. Not only entertaining but educational in its content, it’s definitely an animation worthy of viewing and support! ”   Official Website:http://www.fr3d.com.tw/ Official Movie Blog:http://memoryloss.pixnet.net/blog Official Fan Page on Facebook:http://www.facebook.com/FR.MemoryLoss Movie Trailer:     ----------     Film Summary   After Ta lost her father, to console her grieving mother, this strong little girl accidentally erased her mother’s

Columns Recommendation
2014.07.25
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One Win and Nine Losses: Every Success is Built on Countless Failures

  (缺圖) Alan Kuo, Chief R&D Officer at Gamania :  "We can sense through the matter of fact tone in the article by UNIQLO CEO Tadashi Yanai how he transformed a local clothing shop into a multinational enterprise one step at a time. Unlike the autobiographies of other successful people, the author dedicated many pages to reviewing the failures along the way, as well as how he managed to remain true to his original ideals even as he steered the company through transformation after transformation."    ------------   Abstract Written personally by UNIQLO Founder Tadashi Yanai, the book covers

Columns Recommendation
2014.07.25
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Shootout at Huashan! Live Report from the CSO National Elite and Inter-School Cup Finals!

  The "CSO National Elite and Inter-School Cup" was launched at major net cafes in early June. After 3 months of intensive competition in northern, central and southern Taiwan, 32 crack teams rose above the pack and got ready to compete for the crown of grand champion! Braving the September heat, they gathered at the Huashan Culture Park, "lock and loaded" for the bloodbath ahead. Which team will the Goddess of Victory ultimately favor? G!VOICE brings Gamanians a live report from the battlefield!  Firefight ! The "CSO National Elite and Inter-school Cup" finals at the Huashan Culture Park consisted

Events TW
2014.07.25
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2012 Gamania Spring Banquet

Gamania Spring Banquet Gamania and 5Zhua 2012 Annual Spring Party Gamania R&D colleagues from Shanghai and Beijing and partner, 5Zhua co-held an exciting spring banquet in Chinese style on March 2nd, 2012. The hotel that features its European architecture, Wedding Story was chosen as the venue which added some romantic element to it. On the actual day, there were prize-draw, Beijing opera and light &shadow shows and many other exceptional performances. Now, let’s take a look at some of the memorable moments on that day.  Source of picture:www.591849.com/hotel ▲The venue of the annual party, filled with the romantic atmosphere

CN Events
2014.07.25
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I don’t want to talk to machines—a surprising way of speaking to users

I don’t want to talk to machines—a surprising way of speaking to users Some sudden situations we may run into when we go online, in addition to internet disconnect, computer breaks down, the most frequently encountered instance is ‘system message’. There are tons of system messages, some reminds you that you’ve selected the capital lock, some tells you your internet has been disconnected, some informs you the user name is not available. Most of the time, these messages are rigid, but the following message should bring a smile to your face: ▲“we have to check if you’re human.” This

Columns On UX
2014.07.25
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Gamania’s Own Mig Said Animation Set for TV on 9/18

Special Report The original Mig Said animation series created by the Gamania Creative Center will be aired on TV from 9/19 onwards! A partnership has been formed with GTV's idol drama In Time with You. The show is written by Mag Hsu, directed by Yu-Ning, Chu and will star Ariel Lin and Bo-lin, Chen. Mig Said's cute Square-Head Lion doll will appear during the show and at the end of each episode a Mig Said will be shown as well. FTV will begin airing In Time with You on 9/18 and GTV on 9/24. Gamanians, don't miss this if

Events TW
2014.07.25
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Gamania Retired Staff Gathering Party—A Warm Closure

Gamania Retired Staff Gathering Party—A Warm Closure In February, 2012, Gamania’s first retiree was born. On the day of March 16th, HR held a special staff gathering party for the very 1st retiree, Peter who had served Gamania for 10 years. CEO Albert and other heads of departments were invited, along with Peter’s family, colleagues and good friends, the atmosphere was warm and touching.  Albert personally conferred Group Retiree Award to Peter in appreciation of his dedication and contribution to Gamania for the past 10 years. This award is very significant in its meaning and it not easy to

Events TW
2014.07.25
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Infinity Net: The Autobiography of Yayoi Kusama

G!VOICE Recommend:   “Through this book, you could explore the inner world of Ms. Yayoi Kusama, an artist that even the fashion world (see footnote 1) is raving about. Her perseverance and paranoid side of growing up were delineated in details in this book.”   What is art? What makes an exceptional artist? There are no standard answers for these questions, however, after reading the book, ‘Infinity Web’, I could understand the insistence and simplicity of this artist for it is so moving: “I could only finish my own path…even when I encounter pain or grief in this ruin,

Columns Recommendation
2014.07.25
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Onwards, Global Gamer! Gamania at Europe’s Gamescon

Over the years Gamania's exhibition strategy has focused mainly on the TGS in Asia. In a dramatic change during the heat of late August this year, Gamania entered "Gamescom", the largest game show in Europe. There Gamania not only left a strong impression on major game European game companies but also set a new milestone in Gamania's global expansion.  A Spectacular Gaming Carnival! – 2011 Gamescon As we mentioned before, the annual "Gamescon" is the largest and most professional general game show in Europe. Practically all of the world's top game companies and hardware / software vendors come to

EU Events
2014.07.25
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Dream Design: Secret to the Success of Grand Prize Winner of Japan Dream Plan

Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

Columns Recommendation
2014.07.25
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Those Years When We got a bit ‘Tipsy’…

  The beginning of spring in 2012, GHK held a vivacious spring banquet. To conjure the ‘wildness’ of the lost youth and those teenage dreams everyone used to have, Gamanians in GHK dressed in high school uniforms once again and attended the event held in The Patio hotel in Hung Hom on February 10th, 2012 to relive those ‘unforgetable’ years. How exciting was the event? How special were their high school style? How nervous did they get when they drew the prizes? Let’s review those wonderful moments through pictures!    The venue was extravagant and magnificant       Albert

Events HK
2014.07.24
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Ops’ Take on Creativity BEA: Creativity must be “cultivated”!

Gamania is renowned for its business acumen and many competitors have tried and failed to emulate its "out of the blue" creativity. How does Gamania's operations division go about being creative? What is their attitude toward creativity? G!VOICE invited Bea from GTW-GO1 to share their secrets with us. To our surprise, Bea told us right off the bat: There is no such thing as creativity that comes out of the blue. Creativity must be "cultivated"!   GTW-GO1 Senior Manager WANG, Lan-Chun (Bea)   G!VOICE: What does creativity mean to you? Bea: Any idea is creative if it is not

Feature
2014.07.24
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When High-End Make-Up Start to Play Games

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

Columns On Branding
2014.07.24
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Designer’ Take on Creativity.FISH: Use the “Step Ladder” Approach to Improve Your Ideas!

Creative Design Concept Design – WANG, Teng-Yu (Fish) The words "Creative Center" conjures up imagery of "creative" people hard at work coming up with answers to any question you might have. In reality, that's what happens. When G!VOICE asks tough questions about creativity, Fish, a concept designer with Creative Center, gives us answers that every creative worker should think carefully about.  G!VOICE: What does creativity mean to you? Fish: Something that is surprising, unusual and makes people jump.  G!VOICE: Where does your creativity come from? How does it take shape?Fish: I tend to be take bigger leaps in my

Feature
2014.07.24
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Get Inside a Customer’s Mind at the Moment Your Message Appears

(Picture source:http://www.dotcomsecrets.com/customermindset)   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

Columns Recommendation
2014.07.24
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Branding’s Take on Creativity.Xinhui: Creativity requires preparation!

Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and outside of Gamania has given high marks to the designs produced by the Brand Center. The creativity that produced these designs was however the result of solid preparation and research. So what techniques and concepts are involved? Xinhui, the Creative Director of the Brand Center, will now reveal them to you!    G!VOICE: What does creativity mean to you? Xinhui: I think creativity is about doing something that people find interesting. Not only must you find it to be interesting, other people must feel the same way as well.

Feature
2014.07.24
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Looking at Design: from Emotional Perspective

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

Columns On UX
2014.07.24
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Make Consumers Happy, They will Come Back for More

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

Columns On Market Trends