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Design

Hou Guanqun: Emotion Management is Performance Art

Hou Guanqun: Emotion Management is Performance Art

Hou Guanqun, our speaker today, will talk about "The Importance of Performance in Speech and Emotion Management". He had learned the performance art Crosstalk(xiangsheng). He had been an actor, a show host, and he had been a two-term Taipei City

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Why did Heineken sponsor the “New York, East River, +Pool”?

Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27 million liters of river water per day, and allow New

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“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to 15. "Golden Paragon 9" is released in Taiwan, ahead of

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Don’t underestimate the youth as superficial!

Don’t underestimate the youth as superficial!

Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing campaigns. Everyone wants to become the top consumer's choice. The

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2014.07.09
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The Tap Project: Charity in Restaurants

We’ve all been there. After entering a restaurant, the waiter takes you to your table, and hands over a glass of water with the menu. The water is usually free of charge. (In Taiwan, we are served boiled water, while in the US, they provide drinkable tap water).   Tap water is something we take for granted, something accessible just by turning on the faucet. Amazingly, one out of five children around the world cannot have clean water to drink on a daily basis. As a result, 6,000 precious lives are lost each day.   Information like that are

Columns On Market Trends
2014.07.09
0

The Slender Vender – The World’s Slimmest Vending Machine

How do you associate “Coke” with “staying fit”? We all know that Diet Coke might a better choice than regular Coke for one’s guilty pleasure. But did you know that the brand of Diet Coke now stands for slimness?  Diet Coke’s latest publicity stunt in Paris is the “Slender Vendor,” a vending machine that’s only 7 inches wide to show how “famously fit and elegant” Diet Coke is. Get it? Not only does it fit nicely in narrow spaces, it is now everywhere: in the middle of sidewalks, in bowling allies, between treadmills in fitness centers... etc. In short,

Columns On Branding
2014.07.09
0

The Amateurs

About the film: You might say this is the puppy love version of adult movies! One that no man can resist! How do everyday common people try to make way for fame and fortune stuck in the most boring little town ever? Andy, a middle-aged divorcé that just recently lost his job, seeks different ways to quickly make himself a rich man. A brilliant idea came across his mind one day watching a stroll into an adult video shop: That’s it! What makes better money than porn? Andy’s outrageous plan surprisingly won over his friends’ support, and everyone pitched

Columns Recommendation
2014.07.09
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Join 2013 Gamania Summer School Now! !

Bring out the Courage within You! ! The students of the Gamania Summer School believe that, the minute they put on their Courage T-shirts, they are ready to stand up for what they believe in. This is a program that welcomes you bring out your potentials through various trainings and fun activities. Join the 2013 Gamania Summer School project now! About the Gamania Summer School: In 2009, The Gamania Cheer Up Foundation started the first “Gamania Summer School” project with the central motif of Courage. We encourage young adults to pursue their dreams by owning up to them, and

Events TW
2014.07.09
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Holiday Fun! Dreaming of a White Picnic

The Gamania Cheer Up Foundation launches a new series this year known as the “Dreaming of a White Picnic” event. It offers a platform for young adults to exchange ideas and learn from one another in a casual, stress-free setting. The very first “White Picnic” event was held in Gama Island on Apr. 27th. It was a rare sight to see Gama Island crowded with people on a Saturday. The head of the foundation, Newgo Chen, and Summer School participant WuShin take the lead and share their experience of how they made their dreams come true. In addition, the

Events TW
2014.07.09
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The GAMA 360° Gallery

SPACE 17 has always been a platform for Gamanians to know about unique brands and designs. This is not just a exhibition space; its where we express and understand more about the culture of our members. Today, as a means to encourage more community interaction through SPACE 17, we introduce the GAMA 360° Gallery! Explore the artisan world of Gamania through the 360° Gallery today!   From a business angle, we have a 90° heart full of innovation and adventurous spirit. From a gamer’s angle, we have a 180° passion that urges us to seek out fun in any

Events TW
2014.07.09
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GAMA 18 Sports Day Heats up Taipei Children’s Recreation Center!

Gamania is turning 18 this year! The 18th annual Gamania Sports Day took place on May 25th, 2013 in the Taipei Children’s Recreation Center. It was a special day indeed, especially because we had perfect weather. Gamanians were seen arriving in their Gama Tees early on! An adorable show was brought to us by Gama Garden to start the day with a bang. ▲ The little Gama Angels appear on stage and capture the hearts of everyone. Look at those glamor shots! This year, every aspect counts. In order to get the top score, performance in attendance, cheers, challenges

Events TW
2014.07.09
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Gamania Japan introduces: “Engage Knights – New Testament Hero Wars!

Join the Engage Knights - New Testament Hero Wars” Open Beta introduced by Gamania Digital Entertainment (JP) Co., Ltd. starting on May 16th! To heighten up the user experience, Gamania Japan is simultaneously holding a “Open Beta Acknowledgment” party event. Desktops and twitter images are also available for downloads on our official site, which contains detailed information on the 10 new classes. ▲ Desktop art of the New Testament warriors. ▲ Meet the 6 classes! JP Open Beta Period: Scheduled during: May 16th (Thurs) 15: 00 - May 20th (Mon) 15:00, 2013  The “Open Beta Acknowledgment” Event: Scheduled during:

Events TW
2014.07.08
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The 18-year Mystery of G!Voice’s Origin!

G! VOICE started out as the Gamanian magazine! ? ▲ In 2005, 4 volumes of the Gamanian were exclusively issued. ▲ Gamania’s CEO, Albert Liu. Albert’s words on the 1st issue of the Gamanian (2005): “The culture of a company is crucial to its growth and development. When I say ‘culture’, I’m referring to the way people interact and work with each other within a company. It determines things that we value along the way, and defines what we stand for. In 2002, when Gamania started testing the waters of the international market, we came in contact with a

Feature
2014.07.08
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The Flavor of Sweet 18 – Legend of the Gama Iced Tea

“What is the Gama Iced Tea?”  “Is it available at Gama Island?” Many of our interviewers expressed their curiosity about this mysterious drink that is served in Gama Island. Exactly what is the recipe of this Gamania specialty? And what’s the story behind it? G!Voice calls out the history of this beloved drink now! The Gama Iced Tea is inspired by something 3000 ft. above. The story goes back to when our Creative Director of the Brand Center, Ahbin Chen, noticed that a signature drink was promoted by the attendants during a flight. To think of it: Indeed, almost

Feature
2014.07.08
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18 Years of Gamania Games: From the Eyes of the Gamer Lineage saved me from becoming a rebellious youth: Shaun’s 11 years of Lineage

About the Gamer: It started out by farming mobs for her brother’s character, yet ended up so enticed by the game that she ended up the most avid gamer in her family. She even got her parents to play, too! Just like that, Shauna embarked on a 10-year, love-hate relationship with Lineage. ////////////////////////////////////////////////////////////////////////////////////////////// Senior Gamer: Shuan First time encountering online games: 2002 Played Lineage for: 11 years (ongoing) Class: Elf Longest consecutive play: 36 hrs Greatest fear: Cheetos ////////////////////////////////////////////////////////////////////////////////////////////// ▲ Shuan was noted as one of the hottest Lineage gamers of all-time. The magazine Talker contains many interviews with

Feature
2014.07.08
0

Prototype can make things happen

この文章を読むまで、多くのideaが開発されていないか、開発に協力してくれるチームのリソースがないということはありませんか。  ひとつ教えましょう。Prototype(原型)はMake things happenを実現するツールです。これはどういうことでしょうか? 有名なAppクリエイター(Instagram、Yipit、Odopod、POPなどを創造した会社)はいずれも低コストでスピーディーなプロトタイプデザインツールを最初に使用してクライアントに提案したり、デザイナーやプログラマーと意思の疎通を行ったり、ユーザーにユーザーエクスペリエンス(User experience, UX)について実際にテストしてもらったり、フィードバックに耳を傾けるなどします。ポイントは製品を徐々にユーザーが期待するものに近づけることにあります。   プロトタイプがこんなにすごいなら、なぜ誰も常に使用しないのでしょうか。実は、プロトタイプを作成する過程では誰もがプロトタイプに対して次にあげるいくつかの思い込みがあり、多くのアイデアを持っているクリエイターが遅々としてプロトタイプを製品の開発に役立てようとしたがらないのです。この文章を通じてビジョンとアイデアを持っている人が簡単に実際に作ってみることを願っています。     思い込み1:プロトタイプは全ての機能がきちんとデザインされているようでなければならない。 正しい思考:全てのインターフェースと機能を完全に考え付いてから作成を始める必要はありません。アイデアがあれば、すぐに作成を始めてかまいません。 Instagramの早期のバージョンでは、友人が加入した時に注意を促すという機能の追加が考慮されていました。Instagramの創始者Kriegerはこの機能を直接作ってテストせず、人手による方法でユーザーに通知を送信したのです。その結果会員の反応はよいものではなかったため、この機能を作ることはありませんでした。「私たちは1行のコードも書いていません。だから1行のコードも削除する必要はありませんでした。」プロトタイプの目的は「デザインの問題の解決」、「デザインのアイデアの評価」、「デザインのアイデアの伝達」であり、限られた時間と行動力、予算の中で構想を形にして良いか悪いかのフィードバックを獲得してから次のステップに進むことを決定するものです。 ▲プロトタイプではデザインプランと仮説を提出し続けて、潜在的ユーザーに実際にテストしてもらうことによってユーザーのフィードバックと経験を聞き取り、開発中の製品をユーザーの仕様体験と期待に合致するよう発展させていく。     思い込み2:デザイナーではないから、素晴らしいプロトタイプは作れない。 正しい思考:デザイナーのテクニックが無くても簡単なデザインツールを利用できる。 プロトタイプは芸術品を生み出すことではありません。プロトタイプ作成の鍵は「ある物から選ぶ」、「使えればOK」です。Instagramのもう一人の創始者Systromは常にiPhoneのデザインボール紙をもってカフェに座りながらどの機能を残し、どれを削除するかを一緒に話し合っていました。プロトタイプを作成するツールにはPost-it、ペーパーモデル、PowerPoint(PPT)やKeynoteプレゼンテーションツール、Googleグラフィックツール、関連アプリケーションからPhotoshop+インタラクティブプログラムなどに至るまで様々な種類があります。どのツールを使用して作成するにせよ、プロトタイプの目的はアイデアを素早く具現化するためのツールなのです。   簡単で操作しやすく、しかも無料のツールを紹介します。 名称 紹介 ダウンロード ワイヤフレーム・テンプレート(Free) iphone, ipad, mac Browserのワイヤーフレームテンプレートがダウンロード可。   http://mrare.ca/blog/iphone-ipad-and-browser-wireframe-templates Prototyper (Free) (PC版) iphone, Androidコンポーネントを内蔵。各ページのリンクを簡単に設定。 http://www.justinmind.com/prototyper/download UIDesigner (Free) (PC版) iphoneコンポーネントを内蔵。Iconコンポーネントを自ら組み立てることが可能。各ページのリンクを簡単に設定。   http://uid.cdc.tencent.com/ POP(Free) for iOS 手描きグラフィックを迅速にiphone内にインポートしてシミュレーションが可能。   https://itunes.apple.com/tw/app/pop-prototyping-on-paper/id555647796?mt=8       思い込み3:Prototypeインタラクティブな効果は表現できない。 正しい思考:ちょっとした工夫でプロトタイプにインタラクティブ効果をもたらすことが可能。   本当のところ、iPhoneやiPadのフリックなどのやり取りをプロトタイプで表現することは難しいのです。例えばズーム、スクロールなどの使用について正確にシミュレートすることは大変難しいことです。しかしほとんどのウェブサイト、ソフトウェアまたはAppの操作とインタラクティブデザインは、まだクリックを主としたアクションです。これらの操作の状況はプロトタイプソフトウェアツールでシミュレートできます。製品のフリックとインタラクティブ効果の感覚をテストしたい時は、ペーパー・プロトタイピングの方法で動態シミュレーションを完成させます。次のビデオでペーパー・プロトタイピングの効果を表現しています。     Video Prototype: Touchscreen Digital Camera       思い込み4:プロトタイプはプロフェッショナルではない感じがする。 正しい思考:ユーザーが使用状況に溶けこんでいる時はプロフェッショナルではない感覚にはならない。   以前プロトタイプを使ってテストをした時、プロトタイプであると聞いたり、見たりしたユーザーの表情にはプロフェッショナルではないという感覚が現れていました。しかし、テストの過程でユーザーはすぐに使用状況に溶けこみ、脳の中には多くの画面やアイデアが起こり始め、多くの経験とデザインのフィードバックを与えてくれるので、プロトタイプはプロフェッショナル的感覚に乏しいと心配する必要はありません。     思い込み5:プロトタイプは会議やテストが終わったら捨ててもよい。 正しい思考:プロトタイプの全てのバージョンはいずれも次のデザインへの道筋。   プロトタイプを上司や開発スタッフに見せたり、ユーザーテストを行うたびに、製品発表会のように会議を終えたらそれでおしまいというのではなく、毎回の議論、フィードバックとアドバイスの記録を続けると、毎回の変更の過程を一目で追跡でき、製品開発スタッフがいつまでも古い問題で堂々巡りすることが少なくなります。 ▲それぞれのプロトタイプのバージョンと毎回のフィードバックの情報は全て記録しておくこと!   最後にPrototype can make things happenのキーポイントをまとめると、プロトタイプは迅速に低コストでアイデアを具現化し、上司やユーザーたちを招いて自ら操作してもらうことによって使用する体験を感じてもらい、開発チームのビジネスニーズと試用ニーズの模索に役立ち、リソースを有効に利用して製品の発展方向を迅速に推進させるものです。最後にひとつ、皆さんがプロトタイプを作成する際は上記の思い込みをしっかり覚えておいてください。         参考資料: (1) Advice I Wish I Could Have Given Myself 5

Uncategorized
2014.07.08
0

Lift Your Imagination Off the Page: Experience the 3Doodler Now!

Have you ever wished that you could just make your drawing walk off the paper and come to life on your table? It dreams is just about to come true, as the “3Doodler” pen acts like a magic wand that can draw shapes in the air right before your eyes! Although the object don’t actually “walk” off the paper, it is already a mind-blowing experience to be able to visualize our imagination in 3-D!  ▲Within minutes, an Eiffel tower created through the 3Doodler stands before you.   The 3Doodler is a 3D printing pen developed by Peter Dilworth and

Columns On Branding
2014.07.08
0

18 Years of Gamania Games: From the Eyes of the Gamer Princess Lunami’s Fantasy World: 10 Years of Lineage

About the Gamer: Lunami’s name is very well-known among the Lineage community. When she first entered the world of online games back in 2001, it took her only a short period of time to become one of the top level players. She also won the Lineage Trivia award on MeetGee.com and gained celebrity-status thereafter. ///////////////////////////////////////////////////////////////////////////////////////////// Senior Gamer: Lunami First time encountering online games: 2001 Played Lineage for: 10 years Class: Princess Longest consecutive play: 18 hrs Interest: Cosplaying OLG characters ///////////////////////////////////////////////////////////////////////////////////////////// ▲ Lunami was noted as one of the hottest Lineage gamers of all-time. The magazine Talker contains many

Feature
2014.07.08
0

Technology Replaced Paper, But…

I’m fully aware that paper is a product of the past now, thanks to smartphones and tablets. Not a fan of techy gadgets in general, my iPad and iPhone are nearly 6 months old. These couple of months were a nightmare, that is! Why, you ask? As a result of my “encounter” of these things, I am now pathetically addicted to these screens-- not only do I have to hide this habit from my wife, I’m pretty sure my ability to spell has gone out the window altogether. My wife confronted me with red, puffy eyes the other day:

Columns On Ads
2014.07.08
0

Gamania proudly presents the 3D Action Game “Continent of the Ninth” in TW and HK

▲The battle between good and evil sparks once again!    Apr 3rd, 2013   [Gama News] Continent of the Ninth, known for its features on action gameplay, will be available in Taiwan, Hong Kong and Macau soon! C9 (Continent of the Ninth) is a free-to-play action MMORPG developed by Webzen. C9 contains console-style controls, with an emphasis on combos, and dungeon exploration. Upon its first release in Korea, it broke a record of having over 500,000 players online within a mere 24 hrs.    ▲Gamania announces the rights to C9 distribution in TW and HK   Crowned with “Presidential

Events TW
2014.07.08
0

Your Most Vivid Memories at 18

18 is the legal age for driving, drinking or voting in many cultures. It is the year you start making your own choices, and the year you become fully responsible for your own decisions and actions. The year 18 marks the first milestone in life for many. What do you remember most about yourself at 18? Check out the results below! Up to 41% Gamanians recall their crazy pasts of having reckless fun when they were 18. 23% noted the frustration of entering college and taking national exams. 10% reminisce the younger version of themselves as a time of

Feature
2014.07.08
0

Face to face: Meet the director of Design & Thinking

In the last issue, we have covered quite a lot on the idea of Design Thinking, and its significance to us. The UX Lab also host several showings of related films. On Apr. 29th, the UX Lab invited the director of the documentary Design & Thinking, Mu-Ming Tsai, and the team’s art director, Iris Lai, to share their experience of film-making with us, face to face!  ▲(Left) Creative Director, Iris Lai. (Right) Director, Mu-Ming Tsai   A year after graduating from the Academy of Art University, San Francisco, CA, Tsai and Lai decided to start their own design company,

Events TW
2014.07.08
0

Monitoring the Weight of Every 18 New Gamanians

Gamania is a people-oriented company. It has always been a place where attention to employees’ welfare and working conditions come before anything else. However, as our Gama Island (GHQ) provides all-rounded meals throughout the day, we have noticed that our fellow Gamanians are... gaining a lot of weight! Thanks to our gym, we haven’t blown up too much just yet. Imagine what it would be like without those treadmills on 2F! In order to look deeper into this, G!Voice launched a survey to find out just how many of us our getting mysteriously chubbier.   Our investigation concludes that,

Feature
2014.07.08
0

Digital Codes Offer You a Quality Lifestyle

Have you noticed that QR codes are popping up everywhere, even in the most unlikely places? Even the hottest LINE software uses a QR code login system now. In fact, QR codes allows great potential for creativity and marketing. A new ways of applying this technology are as the following: What are QR Codes? The QR code (Quick Response Code) is a code that can be read by using digital cameras and decryption devices. It is mainly used for cameras and can be converted into text information. The purpose is to omit the procedure of typing in a string

Columns On UX