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Back to the Roots, the Origin of G!VOICE

Back to the Roots, the Origin of G!VOICE

"G!VOICE - Gamanian" was started in 2006, and the first hard copy version of "G!VOICE" was published in 2007. 2017 is a representative milestone, and marks a new start of "G!VOICE" after 10 years of history. G!VOICE has been through every period of Gamania's history, and "G!VOICE" shall embrace its

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A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

A good brand brings out a better you. See how Nike uses high-tech to achieve well-rounded, successful branding

Are you a jogger? Are you always alone and take the steps forward on your own? Nike heard you. With high technologies, it creates an “avatar of you”, who runs with you in real time! The so-called “Unlimited Stadium” is the world’s first 200-meter full-size LED running track taking the

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Behold, UX is all around! User experiences in our daily lives

Behold, UX is all around! User experiences in our daily lives

“Oh man! What the hell is this? Why is it so hard to use?” Does it sound familiar to you? Has it occurred to you that the things we use every day, from the moment you open your eyes until you go to bed, influence your mood due to bad

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How to market when the government is a brand?

How to market when the government is a brand?

In a democratic country, its government is not only a political or administrative body, but also a brand that requires honing. In 2017, let’s take a look at how Taipei City shines its brand of Taipei City Government through the Summer Universiade. Marketing Strategy 1: Invites its people into the

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PREV NEXT
2014.07.28
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Gamania Global Benefit at a Glance

Not only does GHQ has handsome benefits, overseas Gamanians also enjoy many awesome or at times ‘odd’ benefits according to local customs: GKR often have meal gatherings to enhance their bond; colleagues from R&D in Shanghai and Beijing often rally for group travels during vacations and their favorite snack is the well-known ‘Zhang Jun Ya noodle-snack’ from Taiwan.    GJP prepares free snack-filled cabinet for colleagues as well as many vending machines selling beverages. GHK’s gama-island is equipped with TV and many comfortable couches so that colleagues could relax and watch some Taiwanese soap operas. GEU and GUS’s benefits

Feature
2014.07.25
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Infinity Net: The Autobiography of Yayoi Kusama

G!VOICE Recommend:   “Through this book, you could explore the inner world of Ms. Yayoi Kusama, an artist that even the fashion world (see footnote 1) is raving about. Her perseverance and paranoid side of growing up were delineated in details in this book.”   What is art? What makes an exceptional artist? There are no standard answers for these questions, however, after reading the book, ‘Infinity Web’, I could understand the insistence and simplicity of this artist for it is so moving: “I could only finish my own path…even when I encounter pain or grief in this ruin,

Columns Recommendation
2014.07.25
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Onwards, Global Gamer! Gamania at Europe’s Gamescon

Over the years Gamania's exhibition strategy has focused mainly on the TGS in Asia. In a dramatic change during the heat of late August this year, Gamania entered "Gamescom", the largest game show in Europe. There Gamania not only left a strong impression on major game European game companies but also set a new milestone in Gamania's global expansion.  A Spectacular Gaming Carnival! – 2011 Gamescon As we mentioned before, the annual "Gamescon" is the largest and most professional general game show in Europe. Practically all of the world's top game companies and hardware / software vendors come to

EU Events
2014.07.25
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Dream Design: Secret to the Success of Grand Prize Winner of Japan Dream Plan

Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

Columns Recommendation
2014.07.25
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Those Years When We got a bit ‘Tipsy’…

  The beginning of spring in 2012, GHK held a vivacious spring banquet. To conjure the ‘wildness’ of the lost youth and those teenage dreams everyone used to have, Gamanians in GHK dressed in high school uniforms once again and attended the event held in The Patio hotel in Hung Hom on February 10th, 2012 to relive those ‘unforgetable’ years. How exciting was the event? How special were their high school style? How nervous did they get when they drew the prizes? Let’s review those wonderful moments through pictures!    The venue was extravagant and magnificant       Albert

Events HK
2014.07.25
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May Gamania Medal of Bravery Winner: Divina

The winner of the Gamania Medal of Bravery has been announced! Divina has won this distinction for the month of May. Divina has been fierce all the way from CB testing to OB launch. In addition to exceeding the figure of having more than 30,000 players online simultaneously, total member count is now more than 300,000. They are breaking records with each passing second. What strategies did the Divina operations team implement to yield such glorious results in revenue for the second quarter? G!VOICE is about to provide you with an in-depth analysis! GTW Second Game Operations Division, Assistant

Laurels
2014.07.25
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Live from the Glamorous Exhibition Areas!

As the saying goes, "clothes make the man". While the focus is on the games, the design of the exhibition area was an important part of the GGS as well. The pavilions at GGS were the work of well-know theatrical design company "Big Bright Room". Thanks to their ingenuity, each of the pavilions acquired their own particular style and became the center of the media's attention on opening day. The main pavilion even included movable sofas that could be used to host press conferences during the day and parties at night! So what was Big Bright Room's design concept

Feature
2014.07.25
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Zombies are more than just prop to scare people, but an excellent tool for marketing

          Zombies are more than just prop to scare people, but an excellent tool for marketing   Zombies are probably the more popular character in recent years, appearing from novels, comics, video games, movies, commercials to TV series. In addition, there are even a slew of products created in the name of zombie, the trickiest thing is, the consumers don’t seem to get enough of it, and even find it fascinating. Maybe because zombies are now well adored by the public that many brands have started to use it as a marketing tool.    Let’s

Columns On Market Trends
2014.07.25
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Live from GGS!

The 2-day GGS was made livelier by all kinds of exciting performances with the icing on the cake being the visit of special guests including Minister Sheng Chih-jen from the Council for Cultural Affairs as well as Tia Li and Song Mi-jin from Dream Girls. Gamania also had all kinds of giveaways on offer for the international media so they can not only enjoy the fun and games but also return home with a bagful of souvenirs. G!VOICE will now take Gamanians on a tour of the excitement at GGS!  GGS events video https://youtu.be/n5JSUIYO8lA Guests from Afar - Special

Feature
2014.07.25
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On Brand Character Management: M&M

  Everybody knows that there are three major features of M&M: it only melts in your mouth, not your hands, each package contains different flavors, and each color-coated chocolate has its own personification. M&M’s unique marketing operation is precisely the reason why it stands out among all other brands. Of all the strategies, the most commendable performance lies in its shaping of brand character.    Sweets, unlike 3C products, do not feature on being ‘stronger’, ‘faster’ in technological functions. High-tech products may cause heated discussion and generate much attention merely from their specifications. However, for sweets and snacks, the

Columns On Market Trends
2014.07.25
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Exclusive GGS Report!

During the period of GGS, media reporters from all over the world took part in the events. After the event came to a successful conclusion, G!VOICE received a thoughtfully put together exclusive report on GGS by Tesuya Ogawa, a special reporter from Gamania Japan. Let’s take a look at this exciting content on GGS!

Feature
2014.07.25
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The Japanese ladies who sell matches: こけしマッチ manufacturer

  HOLE  IN  ELEVEN     The Japanese ladies who sell matches: こけしマッチ manufacturer    It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity.    Since the invention of lighter, matches gradually faded out of sight. At the brink of

Columns On Branding