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Why do corporations need to study UX?

Why do corporations need to study UX?

A developer team may consider the introduction of UX research when developing product services, to better meet user demands with a product design based on UX methods. Maybe you have

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“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

“PopKart” introduces brand new model “Golden Paragon 9” ahead of Korea

Gamania recreational racing game "PopKart" will be introducing the brand new racing model - "Golden Paragon 9", to the gamers of Taiwan, Hong Kong, and Macao from September 1 to

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Why did Heineken sponsor the “New York, East River, +Pool”?

Why did Heineken sponsor the “New York, East River, +Pool”?

This is a meaningful case of brand marketing. "Heineken" has its eyes on the "+Pool" project which "a group of crazy people wants to use non-chemical methods to filter 2.27

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Don’t underestimate the youth as superficial!

Don’t underestimate the youth as superficial!

Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms of prices and creative marketing

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2014.07.17
0

WebGame Cup Let’s Play WebGame!

Winners for the first WebGame Cup were out! Vincent personally conferred the certificate of merits and prizes to the winners.    What is WebGame?  Actually WebGame is the so called webpage games, which are games that could be run independently. You don’t need to install programs, just click on the webpage to enjoy the game. These games are good for killing time and they have been sprung up on community platforms such as Facebook and Google +. Words and phrases that emerge from these web games, such as ‘stealing vegetable’, ‘feeding fish’, ‘opening shops’ have also become the ‘hit’

Events TW
2014.07.17
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How do cultural people view Technology? – An interview with Neutron Innovation CEO, Landy Chang

From the local based Simple Market, the Hua-shan concert venue legacy, to the biannual Simple Life Festival... these events all promote the same cause: Creating innovation culture. StreetVoice and other platforms now allow you to virtually experience stories and projects of such. Whether it is a reminiscence of the past or the birth of the present, the clashes that technology brought was to no means just superficial impact. Today, G!Voice invites CEO of Neutron Culture and legendary music producer Landy Chang, to talk to us about the clash of technology and cultural art! Technology-- Opening the Doors to Art

Feature
2014.07.17
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Bashing the Opponents: A Perfect Battle & Performance

 ▲Man of the men—SJ (left) feared no defeat or challenge, bringing up 200% effort to keep going forward. He is the ‘ultimate’ man in many fans’ hearts.  After the dismal failure in 4th year of TeSL, Gama Bears did not give up any hope but continued to fight. Players went through special trainings and coaches and team leaders studied and drilled various strategies. All of this effort was invested in the hopes of winning the championship! The blessing moment finally came in the 5th year of TeSL, all the hard work paid off. This year, players of Gama Bears

Feature
2014.07.17
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A Beautiful Mind

G! VOICE Introduces: Adapted from a true story based on the life of legendary mathematician John Nash. Although being a academic prodigy, he had an intense personality and was socially awkward to say the least. However, it was determined that his original theories was the key to it all. His works overthrew Adam Smith's homo economicus theory that dominated for 150 years, and was offered a position in MIT. Soon he was invited to cooperate with a mysterious secret intelligence that needed his help to crack encrypted telecommunication... He fell in love with one of his students, Alicia, and

Columns Recommendation
2014.07.17
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Icons and Signs—Elements to Convey Emotions and Functions

Our everyday life is filled with all kinds of signs. They transcend ethnicity, languages and nations. Through the design of icons and signs we could illustrate people, things and items to swiftly and effectively identify and communicate with one another. Semiotics is a field of study on signs, symbols and the interpretation of their use. It mainly investigates how signs can be understood by people more easily.  Why should UI icon be simplified to signs?  The picture on the far left is an actual picture of a person’s face, on the far right is a conceptual face expressed through

Columns On UX
2014.07.16
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FPS Masterpiece S.A. Storm Public Beta Test to be Launched

Gamania acquired the agent right for the FPS masterpiece, S.A. Storm which ranked as no.1 in the internet café for 106 consecutive weeks in Korea. After receiving great feedback from the exclusive closed beta test in February, the public beta test was launched on April 18th. The story took place in the middle East where the military alliance formed by developed countries had a series of conflicts over the profits of oil with the local rebellion troops.   S.A. Storm is a game that requires mutual cover-up and team work. If the player plays alone and tries to be

Events TW
2014.07.16
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Gamania’s First Agent Right for Webpage Based Game, Jiun Ling Tien Sha: Public Beta Test to be Officially Launched in May

Gamania actively seeks to penetrate the webpage based game market this year. The first acquired agent right of webpage based game is Jiun Ling Tien Sha which will be officially launched on May 17th this year and conduct public beta test.   This is a strategy simulation game that incorporates elements from Chinese history and a true test on players’ strategic maneuver, attack and defense. The most salient feature is that the players may relive classic battles in ancient China, recruit famous talents and heroes in the history. The game breaks the boundary of time and enables players to

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2014.07.16
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More than 14 Million Members Joined beanfun! Popular Webpage Games, Shikihime-Zoushi, Star Song, Chi-Fun Online Available Online Now

Players can enjoy many popular webpage games in beanfun! [Gama News] The biggest online game entry website in Taiwan, beanfun! announced on September 7th that its membership has reached over 14 million. Deputy COO of GTW, Summer Yu said that these new joined members were attracted by the new games launched in the summer and the version changes of popular games. beanfun! also launched dozen of popular webpage games starting in August, including self-developed, Web Koihime†Musou, Shikihime-Zoushi (strategy), Star Song (RPG), Chi-Fun Online (leisure), Iron Alliance (shooting), Average Joe (funny) to satisfy different player groups.    To provide better

Events TW
2014.07.16
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Gamanian Observers See Digital Entertainment Market

▲Gamanian observers from marketing and technology perspectives: Bea (left) and Gilbert (right).  Facing the rapid changes in the global market, are you fully prepared? G!VOICE interviewed Gamanian observers who possess of keen market senses, Bea and Gilbert, to share their observations on the marketing and technology aspects of digital entertainment market. Still haven’t caught up with the trend? Let’s hear what they have to say!  Observation from the Marketing Perspective: GOBU3 of GTW, Bea Wang ▲GTW-GOBU3-Bea Wang(王蘭君) Rapid Changes in the Market: Are You Ready? Judging from the game companies who participated in the exhibitions, web game and mobile

Feature
2014.07.16
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Dao and Bazzi Will Sweep Taiwan Off its Feet Gamania Acquired Agent Right of Bubble Fighter in Taiwan, Hong Kong and Macau

[Gama News] Ultra-popular game characters, from Kart Rider 2.0 and Bomb King, Dao and Bazzi will embark an exciting water gun fight with Taiwanese players! Gamania announced on October 5th that it has acquired the agent right of Bubble Fighter in Taiwan, Hong Kong, and Macau. This is the first water gun shooting game featuring adorable characters that most players considered classic cast: Dao and Bazzi. Director of GTW-GOBU3, Bea Wang said “In order for Taiwanese players to enjoy the fun of shooting water gun, our Taiwanese operation team will work closely with developers to shorten the waiting time.

Events TW
2014.07.16
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Internal Training: GTW-Marketing Marketing Upgrade Drill: Scenario Simulation

A Role Play Task   As the marketing department in Gamania, we often alternate between two roles: when we face the business operation, we turn into professional Ad personnel, providing marketing strategy and corresponding effect according to the features of each game and the target player group; however when we face external advertising agency or production company, we act as a client of game company where we carefully examine the proposal and estimate prospective result. Switching characters between these two roles requires more than adjusting the attitudes but professional skill-set to deal with different tasks. Therefore, a real life

Events TW
2014.07.16
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See Through Your Customers: Context Inquiry

In the fierce competition in the capital market nowadays, business owners could only wish their shops are filled with customers and their products pre-sold way before official launch. Shrewd sales personnel wish they could see through customers’ minds and know what they are thinking so they could earn handsome amount of commission fees. In this day and age, everyone wants to know what the customers think, what they want and how to get them to pay. In this article, I’ll introduce a research method that could have an insight into consumers’ real demands—context inquiry.   Context inquiry is a

Columns On UX
2014.07.16
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After Half a Century, Still Creative: the Ageless Toy Brand—Lego

▲Lego master, Nathan Sawaya pieced up many seemingly petty Lego bricks into artworks full of life force! In 2008, Lego, a brand originated from Denmark had gone through half a century but still standing tall. It is the common interest and memory of many children and adults alike. Why is its charm so pervasive that still influences people even after 50+ years? Such charismatic toy possesses the features of numerous combination and diversity so that people could use their imagination and creativity and create many precious pieces and stories! Creative Lego: Intricate to the Ts Lego’s slogan has changed

Columns On Branding
2014.07.16
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Gamania Proudly Present: Cyphers, Official Open Beta!

▲Spokesperson and Taiwanese celebrity, Jolin Tsai, representative from Korean developer (left) and COO of GTW, Vincent Chuang (right).  July 13th, 2012 [Gama News] Gamania’s annual masterpiece, Cyphers launched the official open beta test on July 31st 2012. Cyphers embodies the thrills of DOTA strategic appliance and exciting action games. Taiwan was announced as the first overseas launch location and was positively perceived by players, who expressed high anticipation for this game. Two game modes, point accumulation battle and player vs. computer, were added for the open beta on July 31st Open Beta. The ‘union system’ was also opened to

Events TW
2014.07.16
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Upgrade to High Quality Image! SubCat HD Focusing on iPad: Experience New Quest Challenge!

Summer is the peak season for game industry, Gamania will not be absent from the mobile game market. Presenting branding new mobile content, Gamania officially launched SubCat with enhanced visual quality. In addition, two new quests were added: East Sea Dragon Palace and Honey Strait. The new game targets cat-lovers, recreational players and iPad owners and seeks to attract spotlight with the hottest ‘screen-wipe’ method.   This time we did an unannounced interview with potential player, Grace from operator, to test the game effect of SubCat HD.   We installed SubCat HD to iPad and placed it on Grace’s

Columns Recommendation
2014.07.16
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The Young Entrepreneur that Makes Finding Love Possible: Chang, Chia-Ming

Gama-Townhall  What is it that enabled this 30+ young guy to establish iPartment, a dating social networking site that spreads across China Strait and has over 30 million members? This virtual apartment provides a platform for people to make friends online. It is not only one of the most famous dating sites in Taiwan but successfully made its way to China and became one of the top 3 dating websites there. We invited this young entrepreneur, the chairman of SunFun Info., Ltd, Chang Chia-Ming to share his story of success with us in Gama-Townhall.  iPartment : http://www.i-part.com.tw   How We

Events TW
2014.07.16
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Making Graphics and Data Fun—the Enticing Infographics

▲The map of U.S presented through inforgraphics: the features of each state was presented through different colors and illustrations, elevating the visual enjoyment.      What is Infographics?   Infographics is a compound word comprises of information and graphic. Basically it is a graphic, visual representation of specific information, message or knowledge. Examples of infographics range from maps, metro or bus maps, data graphs on the newspapers to various diagrams on Excel.    Originally infographics were used mostly on newspapers or magazins to illustrate the storyline or the plot of an incident. During 1970-90, the art editor of The

Columns On UX
2014.07.16
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Gamania’s 1st Battle in Summer Ultra-Simulated Online Action Game Masterpiece: Mabinogi: Heroes, Officially at War

July 9th, 2012 [Gama News] Gamania’s very own ultra-simulated online action game masterpiece, Mabinogi: Heroes officially launched on July 9th, 2012, introducing new profession, Archer, Kai and multi game systems, including Transformation system, Enchant system, X skill contest and M skill contest. Other launch campaign activities include gift package for initial battle, war-currency waiver, and double-up weekend experience, taking the avid players on to the road to becoming heroes!  ▲The only concurrently released new profession in the world, the Archer, Kai!  Mabinogi: Heroes received the highest honor in Korea, the President Award. The game caused quite a sensation before

Events TW