Trends are transmitted in this way: pop culture in the streets of Europe and America is gradually transmitted to Japan, Mainland China, Hong Kong and Taiwan. But what elements of culture help in spreading it? 《G! VOICE》 finds out! Trend is the pop culture from the bottom up First, please look at the figure below. Fashion or high fashion is transmitted from top to bottom, but street fashion goes from bottom to top. Trend is transmitted mutually between tribes. Each tribe has its own inner circle, which interacts with each other. Trend enthusiasts generally have multiple tribe identities. Trend

G! VOICE recommends:  “This is a creative exhibition that will make students in grades five and six revive an old dream. It will exhibit over 160 pieces of manuscripts autographed by Osamu Tezuka, the god of cartoon. The animated films and his workroom will be featured. There are 8 exhibition areas altogether. Once you enter the exhibition area, you will feel as if you are traveling in time, not only in ancient times but also hundreds of years into the future, with the cartoon characters of Osamu Tezuka. Grown-ups can revive an old dream and children can have a

Trend, trendy; of course trend comes first followed by trendy. And what leads trends around the world are the brands and sponsors listed below. If you do not know these big shots, I’m afraid you are far from being trendy! G! VOICE listed all the famous brands below. Gamanians who are interested in these can Google them: Japan: l   Hiroshi Fujiwara, the godfather of trend (creator of Fragment Design, Head Porter, Burton and Base Control). l   Nigo (creator of BAPE (sold to IT Hong Kong already), and is now the talent behind Human Made. A marketing genius) l   Shinsuke

In a total marketing strategy, every moment and every marketing tool aim for different objectives. In order to draw the customers’ attention, make them remember, entice them to purchase and make a favorable impression on them, one needs various marketing information and tools. What makes games quite different from ordinary products in the use of marketing tools is the Gameplay screen, i.e. game content, which is shown in the advertising process, like a teaser wherein the players see the finished product without pay. However, is there really anyone who shows the entire Gameplay to players? Of course, there isn’t

G!VOICE Recommend:  “We often face different predicaments in life. Sometimes when we are knocked down by the setback, we come up with negative ideas and thoughts. This is a vicious circle where in the end, we would be shrouded by negativity. Nick was born different. In the past he had experienced despair towards life but now he’s learned to embrace it. In this book, he teaches people to appreciate those who are nice to you as well as those who aren’t. Learn to see things with some humor. You only get to live once so whenever you set up

SPACE17 was relocated from the 17th floor to the 1st floor, following the transfer of Gama-Island last end of July. The exhibition of SPACE 17 showcases a brand new look. Along with the launch of “DENSITY”, a trendy brand among brands, the first series of exhibits of SPACE 17 started off with “What is Called Density: DENSITY Brand Exhibition”!   Experimental Paper Installation Art: Different Angles, Different Impressions Upon stepping inside Gama-Island, you will find a striking protruding wall with 3 big letters displayed: “D”, “S” and “T” which represent “DENSITY”. But what makes it particularly special is that

Gama-Island, the distinctive food and refreshment center of Gamanians, was reopened on the first floor of the headquarters in Taipei on July 25. The new Gama-Island is more spacious and comfortable and offers a more leisurely atmosphere as compared to its previous one. The area’s overall look doesn’t fall behind that of world-renowned coffee shop chains. No wonder an endless stream of Gamanians have been flocking to the place since its soft opening. “Which high-class coffee shop is to be opened here?” “I want to work in Gamania, too.” “It seems it has a strong sense of design.” These

Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets have gone shallower, people feel uncertain about the economic status quo so they no longer squander money on high end brands. The show must go on, even though high end brand was taken a hard blow. Crossover was introduced to the scene and coined another trendy term, Hi Street, a hybrid between high fashion and street fashion.  Known for its practicality, street(sport) brand is much adored by younger generation which gives it an edge

Korea subsidiary of Gamania announced the new promotion video for Web Koihime†Musou in October 2011 and that the game will be introduced in the later in the year. Taking a footstep after Japan, these three gorgeous teenager fighting warriors of 3 kingdoms are expected to sweep Korea off its feet.  Web Koihime†Musou is based on the popular game, Koihime†Musou by BaseSon in Japan. The webpage game was developed and adapted by GJP. Shin Koihime†Musou won the Grand Prize for Moe-Style Game in 2009. Moe element is said to be the biggest feature in Web Koihime†Musou. The game ingeniously turned

Whether you are doing an external promotion campaign or an internal illustration, videos are great tools for briefing. The videos may have different names such as teaser, trailer, PV, MV, Gameplay, Walk Through, depending on their nature or usage. However whatever their names may be, as long as the end receiver is B2B or B2C, the videos entails the task of exhibition and illustration.   We have previously talked about “How to brief/introduce a game to players.” This time, I’d like to share with everyone how to use videos to illustrate an end result. Several years ago, Cannes Lions

Special Report ACGHK，Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011 The “Animation-Comic-Game Hong Kong” held in the Hong Kong Convention and Exhibition Center attracts a large number of anime and video game enthusiasts every year. It is a large exhibition of comics, animation, video games, toys and models. The event this year ran from July 29 to Aug. 2, with an unprecedented number of attendees estimated at 690,000. There are 170 exhibitors and 500 booths in total this year, making it the largest in history.   Gamania’s exhibit this year maintained its consistent attractive presentation

Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output.  UX LAB’s services, features and laboratory facilities are discussed in the article. UX LAB Research Scope ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”. In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the