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Owen Wang’s Journey of Music: Be Yourself, Don’t Give a Standard Reply

Owen Wang’s Journey of Music: Be Yourself, Don’t Give a Standard Reply

Be Yourself is something that many strive to achieve in their whole life, just like Owen Wang. His greatest passion is to become a musician behind the scenes; it's what he wants to be. Theater and acting has been an

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Facebook bans forced sharing. Good or bad?

Facebook bans forced sharing. Good or bad?

▲Photo from the Associated Press The changing algorithm of Facebook is no longer news, and no longer surprising to us editors or any digital marketing professional. In fact, the changes on Facebook are not universal around the world, but gradually

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2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

▲Festive New Outfit! Gama Buddy becomes a rice dumpling (Little Orange Dumpling). He announces it's festival time! Eating rice dumplings on the Dragon Boat Festival is a must, but what deliciousness exactly should be wrapped inside to show sincerity? Gama

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How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

▲The wildly sought after McDonald's limited supply of Szechuan Sauce and poster. As long as your brand has been around long enough, then you must have, in one way or another, some discontinued products that are deemed "classic or fondly

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2014.07.24
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Gamania time travel: back in where it all began…

Gamania time travel: back in where it all began… How did Gamania go from a small company with no more than a dozen employees to a big corporation with thousands of staff? What crazy initiatives Gamania has launched in the game industry? What miracles it has created? As a Gamanian, knowing the history of Gamania is a prerequisite. Now let’s take the time travel machine back in time and review Gamania’s wild history! 1993 Completed two in-house game products, ‘Warring States’ and ‘Alien’, and received great result from the market 1995 On April 1st, Full Studio (R&D) and FullSoft

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2014.07.24
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Things You Don’t Know About Gamania in the Past

  On April 1st, 1995 was the day FullSoft (for marketing) and Full Studio (for R&D) were founded. In 1997, these two integrated into FullSoft. Many new Gamanians may be unfamiliar with this part of the history, what is FullSoft’s relationship with Gamania? Let G!VOICE take you back to the past and unveil the exciting stories underneath.      Key Milstone   l   1993富進時代:《戰國策》、《魔異入侵》開啟遊戲研發之路 l   1993 Fujin Era: launched game products, ‘Warring States’, Alien, and started the path to game R&D l   1995富峰群時代:《日蝕》開始打響知名度 l   1995 FullSoft Era: launched ‘Eclipse’, and enjoyed rising popularity l   1996富峰群時代:《富貴列車》慘敗,初嚐失敗滋味 l   1996 FullSoft Era:

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2014.07.24
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What can you do if you are stuck for ideas?- Tricks and tools for unleashing your creative instincts

We are sure that there are times when Gamanians are stuck for ideas. Being completely out of ideas is a terrible feeling. Creativity can in fact be improved through training. Tools can also make the creative process more efficient. G!VOICE will now introduce to you the techniques and tools for creative thinking!    Four Creative Thinking Methods Creativity is something that everyone has. Everyone hopes for ideas when they are writing or making a proposal. Still, flashes of genius account for just 5% of all creativity so there are other techniques for tapping into your creativity. These can be

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2014.07.24
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RD’s Take on Creativity Priest: Good ideas are surprising, novel or unexpected!

PlayCoo Product R&D Department Senior Game Designer CHENG, Ching-Lun (Priest)   R&D subsidiary PlayCoo has been producing games that did well in the market in recent years. From Lucent Heart to Divina, these games have won over countless players. What keeps these players coming back? The design team undoubtedly spent a great deal of effort on designing the game content. G!VOICE has invited the Cheng, Ching-lun ("Priest"), the lead designer for Divina, to share with everyone his experience with creativity in R&D.    G!VOICE:What is your source for creative inspiration in game development?  Priest: If we are talking about

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2014.07.24
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Come Get a Creative Boost!

Everyone wishes for boundless creativity at work or in their everyday life so they can constantly create something exciting in their life. But "creativity" doesn't grow on trees. You must spend time cultivating your concepts and building up your knowledge every day! So how do you learn about creative concepts? What databases can you draw on? G!VOICE has drawn up a list so your creativity can stand on the shoulders of giants!      Book Kashiwa Sato's Ultimate Method for Reaching the Essentials – Kashiwa Sato Japan's famous designer Kashiwa Sato tells us that creativity must be "organized" and

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2014.07.24
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The Power of Facebook Makes a Little Town Shine!

How does a super-mini town of only 78 residents situated on 1000+ meters high attract people’s attention?    Of course, in this desolately remote town with only a few cows, a church, a hotel and a few dozen senior residence, you wouldn’t expect there to be any topic worthy of notice. However, they cleverly chose the cheapest and most convenient way to link to the world, the social media—Facebook. In less than a month, they have become the subject that has been widely reported in 32 countries thousands of miles away from them, making them the most lively fan

Columns On Market Trends
2014.07.22
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Inspiration from Cannes Lions Festival of Creativity 2011: Mission, Idea, Solution

Whether you are doing an external promotion campaign or an internal illustration, videos are great tools for briefing. The videos may have different names such as teaser, trailer, PV, MV, Gameplay, Walk Through, depending on their nature or usage. However whatever their names may be, as long as the end receiver is B2B or B2C, the videos entails the task of exhibition and illustration.   We have previously talked about “How to brief/introduce a game to players.” This time, I’d like to share with everyone how to use videos to illustrate an end result. Several years ago, Cannes Lions

Columns On Ads
2014.07.22
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Special Report ACGHK,Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011

Special Report ACGHK,Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011 The “Animation-Comic-Game Hong Kong” held in the Hong Kong Convention and Exhibition Center attracts a large number of anime and video game enthusiasts every year. It is a large exhibition of comics, animation, video games, toys and models. The event this year ran from July 29 to Aug. 2, with an unprecedented number of attendees estimated at 690,000. There are 170 exhibitors and 500 booths in total this year, making it the largest in history.   Gamania’s exhibit this year maintained its consistent attractive presentation

Events HK
2014.07.22
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Human Factors Design Center UX LAB (User Experience Laboratory) The new Gamania has been completed.

Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output.  UX LAB’s services, features and laboratory facilities are discussed in the article. UX LAB Research Scope ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”. In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the

Columns On UX
2014.07.22
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SPACE 17 Feature Report 0°-360° Viewpoint: Gamania Lomo Photography Exhibition Unleash Your Curiosity: Explore Gama-Life

Lomo is more than a camera brand, it’s a photography attitude or even a life style.  Lomo has brought up slogans such as “There is no rule” and “Don’t think, just take it,” the fun-loving and spontaneous nature is quite similar to Gamanians, who always seem to be the pioneer to explore all possibilities. SPACE 17’s feature exhibition, titled “0°-360° Viewpoint: Gamania Lomo Photography Exhibition.” We invited renowned photographer, DINGDONG to GHQ and asked him to randomly, casually take pictures that capture his impression of Gamania from various angles, creating a vivacious and surprising Gama-vision.  In to exhibition, SPACE

Events TW
2014.07.22
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Want to be trendy? Then don’t forget to carry an iPhone.

When it comes to the word “trendy”, we have to mention iPhone, the game changer in mobile phones. Besides the smooth hardware and first-rate man-machine interface that make iPhone distinctive, the featured applications are what make iPhone great. It has been more than 3 years since the iPhone App Store came into the market. It featured the function of “touch + sense” that has never been seen before and introduced many innovative Apps at the very start. What’s more, the originality of the developers makes one gasp in admiration. They always have a masterpiece coming out that makes them

Columns On Market Trends
2014.07.22
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Gamania Mobilization Jump! Pride of Taiwan Cinematography-Director, LIN Yu-Hsien

For September’s feature activity, Gamania Mobilization, Gamania invited the pride of Taiwan cinematography, director, Lin Yu-Hsien (a.k.a Ah-Meow Lin) to give a speech on how he accomplished his dream and how he faced frustration and setbacks with all Gamanians.  The Birth of the Documentary, Jump!Boys Ah-Meow Lin once faced the plight of unemployment when he was younger. Without any financial support, he had no way but to head back to hometown and seek aid from his family. He had no other better things to do then so he took a camera and went to the local elementary school everyday

Events TW
2014.07.22
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Gamania’s Own Digital Entertainment Exhibition (GGS)

Global Exclusive Last year was a great year for Gamania TGS. Gamania demonstrated its status as a major international game company in terms of "quality", "quantity", international media exposure, popularity at Chiba and sheer force of presence. This year Gamania is not going to TGS, not going to E3 and not going to Gamescon. Instead, Gamania decided to stay home in Taipei and host its own independent digital entertainment exhibition – the Gamania Game Show (GGS). What led to this decision? Let's find out!  Hosting an independent digital entertainment exhibition is a break from Gamania's tradition of taking part

Feature
2014.07.22
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Basic Outfits to Make You Trendy

All tribes have their own identification symbols. As trendsetters, you should be dressed with the smell of the “street” and the youth. The following are basic outfits recommended by G! VOICE. You can rest assured that you will become trendy by mixing and matching these accessories. Trendy T-shirt: Don't think that any worn T-shirt or company T-shirts shopped from some 3C exhibition are considered trendy T-shirts. The reason why trendy T-shirts are trendy is that there are culture and design implications behind them, such as a sketch of screaming hands on T-shirts of skateboarders; trendy “XX” patterns of KAWS;

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2014.07.22
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Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!

▲Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!  Popular Gamania online game, Dragon Nest conducted a version upgrade on September 27th 2011, launching brand new career, Academic. The spokesperson for the adorable character is Taiwanese singer, Genie Zhuo. Academic may seem sweet and innocent, but she specializes in using heavy weaponry and electromagnetic guns and thus is categorized as a long-distance attacking character. When player’s role reaches level 15, he/she may choose to change the task and upgrade to “Mechanic Summoner,” in which he/she can summon up to 7 mechanic partners to assist in attack!  In addition to

Events TW
2014.07.22
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Intensive Preparations, All New Experience!

It is rare to see an independent game show in Taiwan. To deliver a world-class GGS, Gamania's "Corporate Marketing Office企業行銷室 (CM)" held countless meetings during the preparation period. All of the participating units were on high alert as well, running test after test to make sure everything was absolutely perfect. The exhibition setup unit also ran at maximum efficiency to transform the old buildings with nothing at all into a high-quality exhibition venue combining fantasy with technology in just two short weeks. G!VOICE will now take everyone on a tour of all the preparations for GGS so you can

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2014.07.22
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Recommended Readings for Trendsetter Wannabes!

Fashion trends are constantly changing. In order to keep up with the trends, some effort needs to be exerted. Below are popular magazines and websites recommended by G! VOICE. You will never be left behind as long as you read this stuff frequently.   Magazines 《Milk》  “Milk” was started by TK, the godfather of trend in Hong Kong in 2001. In Hong Kong where the information flows fast, “Milk” brings the newest and hottest information on trends to readers every week. The content also provides an insight into various lifestyles, featuring different street cultures favored by the youth. The

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2014.07.22
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Golden Line-up I: Gamania’s Self-Developed A List Games

There are many elements involved in organizing a successful game show. Once you get past the venue design, show girls and performances, what really matters is a wealth of greatly quality game content. The Gamania Game Show featured 4 MMO heavyweight titles and 9 SNS, Web Game and Mobile Game titles. The lineup not only demonstrated Gamania's strong, vibrant R&D capability and originality but also gave this rare expo on self-developed titles in Taiwan both depth and breadth. In keeping with the spirit of "a good show is worth sharing!", G!VOICE ventured deep into the GGS to bring Gamanians

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