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Laurels

Gama-esque Renaissance III: Culture and Aesthetics

Gama-esque Renaissance III: Culture and Aesthetics

8. GAMA Space:Breaking New Grounds; Broadening the Visions In June 2016, Gamania moved its headquarter that stood  for 21 years in Zhonghe, to Neihu. The new Neihu headquarters embraces the concept of Open & Limitless, opening up new grounds for Gamania

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Owen Wang’s Journey of Music: Be Yourself, Don’t Give a Standard Reply

Owen Wang’s Journey of Music: Be Yourself, Don’t Give a Standard Reply

Be Yourself is something that many strive to achieve in their whole life, just like Owen Wang. His greatest passion is to become a musician behind the scenes; it's what he wants to be. Theater and acting has been an

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How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

▲The wildly sought after McDonald's limited supply of Szechuan Sauce and poster. As long as your brand has been around long enough, then you must have, in one way or another, some discontinued products that are deemed "classic or fondly

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2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

▲Festive New Outfit! Gama Buddy becomes a rice dumpling (Little Orange Dumpling). He announces it's festival time! Eating rice dumplings on the Dragon Boat Festival is a must, but what deliciousness exactly should be wrapped inside to show sincerity? Gama

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PREV NEXT
2014.07.24
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Mobile phone! Please give me the magic power

(Source of picture::http://www.efonia.co.kr/index_kor.asp)   New Year resolution fell short for the past couple of year? G!VOICE gives you top 11 super practical and useful application. This time, your mobile phone will be your supervisor, be it your dream, saving up, losing weight or having fun, it can manage and accomplish effectively. Let’s hope for the 100% complete rate of our new year resolutions!      Bring your quit smoking coach with you—MyQuit Coach Quitting cigarette is difficult but it might help if you have a coach nearby to supervise you. Developed by LIVESTRONG Foundation, founded by cancer-fighter, legendary cycler

Feature
2014.07.24
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Why not a cow…?

When one is explaining a thought or an idea, sometimes you can encounter a bottleneck where it seems very difficult to explain the core concept behind the idea. Why does its execution have to be carried out this way? Why will it succeed? Why? Why...? This is why I look up to creative directors who know how to present proposals. They have to be as funny and entertaining as Stephen Chow, look as sincere as Tony Leung, and have the ability to convince them of anything. The most important thing is to be able to explain one's thoughts clearly

Columns On Ads
2014.07.24
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An Insider’s Look at Gamania Group’s New ID Badge

Everyone in the Gamania Group should have received their own ID badge now.  The new ID badge not only has a more minimalist look but also improves the feel of quality in the texture and design as well. So, was the update solely for the purpose of "making the ID badge look better"? The answer is no. For the Gamania Group, the change is far more meaningful than that.     Management Requirements   Gamania's rapid growth in recent years has seen the Group grow in size as well. To give the organization a more defined management system, the

Events TW
2014.07.24
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Lulu in the Fight of Distribution Channels

The Years of Senior Gamanian, Lulu in the Fight of Distribution Channels PLS-TW-PB-Simon Lu(呂俊賢) Employee: Simon Lu (A.K.A: Lulu) Started from: April 10th , 2000 (The year when Gamania was founded) Total employees then: around 100 Position then: responsible for the distribution in marketing department and advertising Current position: Section manager of GASH PLUS Unexpected Career Move G!VOICE: Why did you join Gamania? What sort of changes have the company been through?  Lulu: I’ve known Albert two years before I joined the company in 1998. Back then the company’s name was FullSoft. I was doing AE for advertising then

Feature
2014.07.24
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Albert’s New Year Resolution: Continue to Push my Limit

The sound of firecrackers rumbled along with cheering, this was not a scene spotted at the baseball field, nor was Chinese goddess Ma-Zhu parading the streets, it was the welcome party for our CEO, Albert, who challenged himself on a 30-day tour around Taiwan by foot. G!VOICE specially invited Albert for an exclusive interview to talk about the journey and his new year resolution for 2012…   “Each year I want to do something very difficult, something outside of my comfort zone, something that worries or scares me.” From Albert’s hearty smile, it is hard to imagine to difficulty

Feature
2014.07.24
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Gamania time travel: back in where it all began…

Gamania time travel: back in where it all began… How did Gamania go from a small company with no more than a dozen employees to a big corporation with thousands of staff? What crazy initiatives Gamania has launched in the game industry? What miracles it has created? As a Gamanian, knowing the history of Gamania is a prerequisite. Now let’s take the time travel machine back in time and review Gamania’s wild history! 1993 Completed two in-house game products, ‘Warring States’ and ‘Alien’, and received great result from the market 1995 On April 1st, Full Studio (R&D) and FullSoft

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2014.07.22
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HQ’s New Gama-Island Opened!

Gama-Island, the distinctive food and refreshment center of Gamanians, was reopened on the first floor of the headquarters in Taipei on July 25. The new Gama-Island is more spacious and comfortable and offers a more leisurely atmosphere as compared to its previous one. The area’s overall look doesn’t fall behind that of world-renowned coffee shop chains. No wonder an endless stream of Gamanians have been flocking to the place since its soft opening. “Which high-class coffee shop is to be opened here?” “I want to work in Gamania, too.” “It seems it has a strong sense of design.” These

Events TW
2014.07.22
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EASTPAK X KVA: Heralds the style of Hi Street

Speaking of “Commerce”, it inevitably comes to the paradigm that “it scurries towards the crowd.” These past decade saw the global economic downturn. Consumers’ wallets have gone shallower, people feel uncertain about the economic status quo so they no longer squander money on high end brands. The show must go on, even though high end brand was taken a hard blow. Crossover was introduced to the scene and coined another trendy term, Hi Street, a hybrid between high fashion and street fashion.  Known for its practicality, street(sport) brand is much adored by younger generation which gives it an edge

Columns On Branding
2014.07.22
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The Sexiest 3 Kingdoms Legend- Web Koihime†Musou, Launched this Winter in Korea

Korea subsidiary of Gamania announced the new promotion video for Web Koihime†Musou in October 2011 and that the game will be introduced in the later in the year. Taking a footstep after Japan, these three gorgeous teenager fighting warriors of 3 kingdoms are expected to sweep Korea off its feet.  Web Koihime†Musou is based on the popular game, Koihime†Musou by BaseSon in Japan. The webpage game was developed and adapted by GJP. Shin Koihime†Musou won the Grand Prize for Moe-Style Game in 2009. Moe element is said to be the biggest feature in Web Koihime†Musou. The game ingeniously turned

Events KR
2014.07.22
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Inspiration from Cannes Lions Festival of Creativity 2011: Mission, Idea, Solution

Whether you are doing an external promotion campaign or an internal illustration, videos are great tools for briefing. The videos may have different names such as teaser, trailer, PV, MV, Gameplay, Walk Through, depending on their nature or usage. However whatever their names may be, as long as the end receiver is B2B or B2C, the videos entails the task of exhibition and illustration.   We have previously talked about “How to brief/introduce a game to players.” This time, I’d like to share with everyone how to use videos to illustrate an end result. Several years ago, Cannes Lions

Columns On Ads
2014.07.22
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Special Report ACGHK,Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011

Special Report ACGHK,Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011 The “Animation-Comic-Game Hong Kong” held in the Hong Kong Convention and Exhibition Center attracts a large number of anime and video game enthusiasts every year. It is a large exhibition of comics, animation, video games, toys and models. The event this year ran from July 29 to Aug. 2, with an unprecedented number of attendees estimated at 690,000. There are 170 exhibitors and 500 booths in total this year, making it the largest in history.   Gamania’s exhibit this year maintained its consistent attractive presentation

Events HK
2014.07.22
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Human Factors Design Center UX LAB (User Experience Laboratory) The new Gamania has been completed.

Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output.  UX LAB’s services, features and laboratory facilities are discussed in the article. UX LAB Research Scope ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”. In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the

Columns On UX
2014.07.22
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SPACE 17 Feature Report 0°-360° Viewpoint: Gamania Lomo Photography Exhibition Unleash Your Curiosity: Explore Gama-Life

Lomo is more than a camera brand, it’s a photography attitude or even a life style.  Lomo has brought up slogans such as “There is no rule” and “Don’t think, just take it,” the fun-loving and spontaneous nature is quite similar to Gamanians, who always seem to be the pioneer to explore all possibilities. SPACE 17’s feature exhibition, titled “0°-360° Viewpoint: Gamania Lomo Photography Exhibition.” We invited renowned photographer, DINGDONG to GHQ and asked him to randomly, casually take pictures that capture his impression of Gamania from various angles, creating a vivacious and surprising Gama-vision.  In to exhibition, SPACE

Events TW
2014.07.22
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Want to be trendy? Then don’t forget to carry an iPhone.

When it comes to the word “trendy”, we have to mention iPhone, the game changer in mobile phones. Besides the smooth hardware and first-rate man-machine interface that make iPhone distinctive, the featured applications are what make iPhone great. It has been more than 3 years since the iPhone App Store came into the market. It featured the function of “touch + sense” that has never been seen before and introduced many innovative Apps at the very start. What’s more, the originality of the developers makes one gasp in admiration. They always have a masterpiece coming out that makes them

Columns On Market Trends
2014.07.22
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Gamania Mobilization Jump! Pride of Taiwan Cinematography-Director, LIN Yu-Hsien

For September’s feature activity, Gamania Mobilization, Gamania invited the pride of Taiwan cinematography, director, Lin Yu-Hsien (a.k.a Ah-Meow Lin) to give a speech on how he accomplished his dream and how he faced frustration and setbacks with all Gamanians.  The Birth of the Documentary, Jump!Boys Ah-Meow Lin once faced the plight of unemployment when he was younger. Without any financial support, he had no way but to head back to hometown and seek aid from his family. He had no other better things to do then so he took a camera and went to the local elementary school everyday

Events TW
2014.07.22
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Gamania’s Own Digital Entertainment Exhibition (GGS)

Global Exclusive Last year was a great year for Gamania TGS. Gamania demonstrated its status as a major international game company in terms of "quality", "quantity", international media exposure, popularity at Chiba and sheer force of presence. This year Gamania is not going to TGS, not going to E3 and not going to Gamescon. Instead, Gamania decided to stay home in Taipei and host its own independent digital entertainment exhibition – the Gamania Game Show (GGS). What led to this decision? Let's find out!  Hosting an independent digital entertainment exhibition is a break from Gamania's tradition of taking part

Feature
2014.07.22
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Basic Outfits to Make You Trendy

All tribes have their own identification symbols. As trendsetters, you should be dressed with the smell of the “street” and the youth. The following are basic outfits recommended by G! VOICE. You can rest assured that you will become trendy by mixing and matching these accessories. Trendy T-shirt: Don't think that any worn T-shirt or company T-shirts shopped from some 3C exhibition are considered trendy T-shirts. The reason why trendy T-shirts are trendy is that there are culture and design implications behind them, such as a sketch of screaming hands on T-shirts of skateboarders; trendy “XX” patterns of KAWS;

Feature
2014.07.22
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Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!

▲Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!  Popular Gamania online game, Dragon Nest conducted a version upgrade on September 27th 2011, launching brand new career, Academic. The spokesperson for the adorable character is Taiwanese singer, Genie Zhuo. Academic may seem sweet and innocent, but she specializes in using heavy weaponry and electromagnetic guns and thus is categorized as a long-distance attacking character. When player’s role reaches level 15, he/she may choose to change the task and upgrade to “Mechanic Summoner,” in which he/she can summon up to 7 mechanic partners to assist in attack!  In addition to

Events TW