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8 UX Terms You Might Not Know About

8 UX Terms You Might Not Know About

Author: Shandy TsaiThis article is provided by UXeastmeetswest. The original article: 8 UX terms You Might Not KnowAbout UXeastmeetswest is a content platform created by four alumni of Taiwan's Tsing Hua University, also UX talents currently working overseas. The team shares with the readers

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“Maple Story” is collaborating with the iconic anime “Evangelion” in March, 2018.

“Maple Story” is collaborating with the iconic anime “Evangelion” in March, 2018.

Gamania's popular game, "Maple Story" announces today (1st) that from today onwards until 27th March, it will be collaborating with the iconic anime, "Evangelion". In this collaboration, Aliens from "Maple Story" summons "Evangelion"'s Angels by mistake, thereby causing a chaos

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It is Obviously an Advertisement Pretending to be a Movie Trailer! What is happening?

It is Obviously an Advertisement Pretending to be a Movie Trailer! What is happening?

Look at the above movie poster, who do you think the owner of this advertisement is? Recently, the foreign marketing industry has popularized a new form of expression: disguising the brand's marketing advertisement as a movie, and even produce a

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“Elsword” Announces the Long-Awaited Opening of 3rd 3Line of Job-Change, Infusing Characters with Dark Powers!

“Elsword” Announces the Long-Awaited Opening of 3rd 3Line of Job-Change, Infusing Characters with Dark Powers!

Gamania's online RPG "Elsword" opens its final stage of job-change, the 3rd 3Line, thereby allowing a third job-change for a total of 37 classes of heroes. The heroes are reinterpreted with Dark Powers, thereby successfully capturing the attention of Taiwanese

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PREV NEXT
2014.07.22
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Special Report ACGHK,Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011

Special Report ACGHK,Animation-Comic-Game Hong Kong The Opening of the 13th Animation-Comic-Game Hong Kong 2011 The “Animation-Comic-Game Hong Kong” held in the Hong Kong Convention and Exhibition Center attracts a large number of anime and video game enthusiasts every year. It is a large exhibition of comics, animation, video games, toys and models. The event this year ran from July 29 to Aug. 2, with an unprecedented number of attendees estimated at 690,000. There are 170 exhibitors and 500 booths in total this year, making it the largest in history.   Gamania’s exhibit this year maintained its consistent attractive presentation

Events HK
2014.07.22
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Human Factors Design Center UX LAB (User Experience Laboratory) The new Gamania has been completed.

Introducing the new optimized tool for human factors design – UX LAB! Human Factors Design Center’s UX LAB is officially launched to assist all research units in conducting user experience studies and help integrate user-centered UI design concepts into the entire research team’s output.  UX LAB’s services, features and laboratory facilities are discussed in the article. UX LAB Research Scope ser Experience Laboratory) is created based on user experience which consists of “Expert Review”, “Focus Group Discussion” and “Usability test”. In terms of game development, experts evaluate the completeness and scope of the game’s UI design flow during the

Columns On UX
2014.07.22
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SPACE 17 Feature Report 0°-360° Viewpoint: Gamania Lomo Photography Exhibition Unleash Your Curiosity: Explore Gama-Life

Lomo is more than a camera brand, it’s a photography attitude or even a life style.  Lomo has brought up slogans such as “There is no rule” and “Don’t think, just take it,” the fun-loving and spontaneous nature is quite similar to Gamanians, who always seem to be the pioneer to explore all possibilities. SPACE 17’s feature exhibition, titled “0°-360° Viewpoint: Gamania Lomo Photography Exhibition.” We invited renowned photographer, DINGDONG to GHQ and asked him to randomly, casually take pictures that capture his impression of Gamania from various angles, creating a vivacious and surprising Gama-vision.  In to exhibition, SPACE

Events TW
2014.07.22
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Want to be trendy? Then don’t forget to carry an iPhone.

When it comes to the word “trendy”, we have to mention iPhone, the game changer in mobile phones. Besides the smooth hardware and first-rate man-machine interface that make iPhone distinctive, the featured applications are what make iPhone great. It has been more than 3 years since the iPhone App Store came into the market. It featured the function of “touch + sense” that has never been seen before and introduced many innovative Apps at the very start. What’s more, the originality of the developers makes one gasp in admiration. They always have a masterpiece coming out that makes them

Columns On Market Trends
2014.07.22
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Gamania Mobilization Jump! Pride of Taiwan Cinematography-Director, LIN Yu-Hsien

For September’s feature activity, Gamania Mobilization, Gamania invited the pride of Taiwan cinematography, director, Lin Yu-Hsien (a.k.a Ah-Meow Lin) to give a speech on how he accomplished his dream and how he faced frustration and setbacks with all Gamanians.  The Birth of the Documentary, Jump!Boys Ah-Meow Lin once faced the plight of unemployment when he was younger. Without any financial support, he had no way but to head back to hometown and seek aid from his family. He had no other better things to do then so he took a camera and went to the local elementary school everyday

Events TW
2014.07.22
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Gamania’s Own Digital Entertainment Exhibition (GGS)

Global Exclusive Last year was a great year for Gamania TGS. Gamania demonstrated its status as a major international game company in terms of "quality", "quantity", international media exposure, popularity at Chiba and sheer force of presence. This year Gamania is not going to TGS, not going to E3 and not going to Gamescon. Instead, Gamania decided to stay home in Taipei and host its own independent digital entertainment exhibition – the Gamania Game Show (GGS). What led to this decision? Let's find out!  Hosting an independent digital entertainment exhibition is a break from Gamania's tradition of taking part

Feature
2014.07.22
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Basic Outfits to Make You Trendy

All tribes have their own identification symbols. As trendsetters, you should be dressed with the smell of the “street” and the youth. The following are basic outfits recommended by G! VOICE. You can rest assured that you will become trendy by mixing and matching these accessories. Trendy T-shirt: Don't think that any worn T-shirt or company T-shirts shopped from some 3C exhibition are considered trendy T-shirts. The reason why trendy T-shirts are trendy is that there are culture and design implications behind them, such as a sketch of screaming hands on T-shirts of skateboarders; trendy “XX” patterns of KAWS;

Feature
2014.07.22
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Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!

▲Dragon Nest’s Annual Version Upgrate: Introducing New Career, Acadmic!  Popular Gamania online game, Dragon Nest conducted a version upgrade on September 27th 2011, launching brand new career, Academic. The spokesperson for the adorable character is Taiwanese singer, Genie Zhuo. Academic may seem sweet and innocent, but she specializes in using heavy weaponry and electromagnetic guns and thus is categorized as a long-distance attacking character. When player’s role reaches level 15, he/she may choose to change the task and upgrade to “Mechanic Summoner,” in which he/she can summon up to 7 mechanic partners to assist in attack!  In addition to

Events TW
2014.07.22
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Intensive Preparations, All New Experience!

It is rare to see an independent game show in Taiwan. To deliver a world-class GGS, Gamania's "Corporate Marketing Office企業行銷室 (CM)" held countless meetings during the preparation period. All of the participating units were on high alert as well, running test after test to make sure everything was absolutely perfect. The exhibition setup unit also ran at maximum efficiency to transform the old buildings with nothing at all into a high-quality exhibition venue combining fantasy with technology in just two short weeks. G!VOICE will now take everyone on a tour of all the preparations for GGS so you can

Feature
2014.07.22
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Recommended Readings for Trendsetter Wannabes!

Fashion trends are constantly changing. In order to keep up with the trends, some effort needs to be exerted. Below are popular magazines and websites recommended by G! VOICE. You will never be left behind as long as you read this stuff frequently.   Magazines 《Milk》  “Milk” was started by TK, the godfather of trend in Hong Kong in 2001. In Hong Kong where the information flows fast, “Milk” brings the newest and hottest information on trends to readers every week. The content also provides an insight into various lifestyles, featuring different street cultures favored by the youth. The

Feature
2014.07.22
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Golden Line-up I: Gamania’s Self-Developed A List Games

There are many elements involved in organizing a successful game show. Once you get past the venue design, show girls and performances, what really matters is a wealth of greatly quality game content. The Gamania Game Show featured 4 MMO heavyweight titles and 9 SNS, Web Game and Mobile Game titles. The lineup not only demonstrated Gamania's strong, vibrant R&D capability and originality but also gave this rare expo on self-developed titles in Taiwan both depth and breadth. In keeping with the spirit of "a good show is worth sharing!", G!VOICE ventured deep into the GGS to bring Gamanians

Feature
2014.07.22
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The Most Youthful and Invincible CSR EVER Gamania Cheer up Foundation: Continue to Soar

Gamania is a conglomeration of dreams, converging dreams from CEO, Albert, fellow Gamanians and many others from the society. Founded for over a dozen years, Gamania has continuously received support and help from the outside over the years which prompted it to think about establishing an integrated and organized institution to give back to the society and to fulfill its corporate social responsibility. Hence in January 4th, 2008, Gamania officially founded, Gamania Cheer up Foundation. The Foundation believes that teenagers are the initiators of all dreams and the main force that drives our future world. However, in this age

Feature
2014.07.22
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Revolution: A Path of Destruction and Innovation

(Source of picture: http://www.deviantart.com)   Revolution came from the Latin root Revolutio which means to turn direction or to change fundamentally.  Looking at uprisings from across nations in 2011, from Tunisian Revolution in North Africa, Egyptian Revolution to American citizens occupying Wall Street, the word “Revolution” is happening in all corners of the world.  Towards the end of this revolution year, G!VOICE deconstructed various meanings and aspects of revolution, taking Gamanians to learn the Spirit of Revolution that is ever relevant and innovative!   Speaking of revolution, the first thing that comes in mind is usually the image of political

Feature
2014.07.22
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Leave the claw marks and the spirits too

Gama Bears inherit the spirit of pursuing glory from Gamania and never give up any battle. Though there were setbacks and failures, when the going gets tough, the tough gets going until the victory arrives. Gama Bears spirit can be easily observed from the logo and uniforms of every generation. Now, more products were launched while the spirit of Gama Bears keeps spreading. G!VOICE is going to show the identification, uniforms, and products of Gama Bears to all. Unique V-Shape as the Symbol of Victory The idea of fighting for battles and pursuing glory can be easily be found

Feature
2014.07.22
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Golden Line-up II: 3D Animation by Gamania!

"Two Tigers" Animation Company Goes Wild!  On September 9, an earth-shattering announcement was made at GGS: SOFA Studio CEO Yang Shao-chang and Gamania Chief Strategy Officer William Chen jointly announced that the two companies will set up a new joint venture: the "Two Tigers" animation company. With the backing from the top brands in gaming and animation, "Two Tigers" should prove to be well-night unstoppable in the future! The press conference also hosted the global premiere of Two Tigers' first 3D animation Jade Armor, winning the praise and acclaim of the global media in attendance with its mix of

Feature
2014.07.22
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UX Design—The Medium that Draws Users and Corporations Closer

While the term, “User Experience Design” (UX design) prevails in the world nowadays, we discovered that consumption behaviors are also changing. Such consumption has changed from physical demand to mental satisfaction. Product development and design no longer emphasize on “function and appearance” but user experience and combine such experience with the company’s DNA.      Product Development and Design=Corporate Demand+ User Demand   A good product must combine both the corporate and user demands. Let’s take a scientific look at our brains. A human brain can be divided into two parts: the left (red area) represents logic while the

Columns On UX
2014.07.22
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Gold Team: A Global Task Force!

A Bridge to the Global Media – PR Team The Public Relations (PR) team played a key role in the GGS as the liaison with the media around the world. Were there any interesting incidents during the process? What problems did they encounter with communication and coordination? Let's see what the PR staff have to say in their interviews with G!VOICE!  GUS – Yuwei Chang G!VOICE: What was the trickiest part of the talking with international game media? Yuwei: The media in America is easy to work with so there were problems there. Still, people were spread out all

Feature
2014.07.22
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What!? 404 Error Page, what should I do next?

When you are viewing web pages or playing games on a site, you may come across the situation where the page you click on cannot be found (a.k.a 404 page) 404Lab did a statistics research asking people about their experience, “what would you respond when you see the 404 page?” of which 39.88% people just lost it and started wailing, 36.92% people would go back to the previous page and forget about the 404 page. This piece of data is quite interesting and it reflects the “bad feeling or experience” that 404 page causes.  The purpose of 404 page

Columns On UX