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Laurels

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term

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Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble?

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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M":

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The evolution of endorsements as seen from “Lineage M”

The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai

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2014.07.21
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Say Goodbye to Old Affairs: Gama Welcomes a New Year!

  Thanking the Gods on the First Day of Work With the rumbling roars of lucky firecrackers, Gamania drives off the old and greets the new. With Albert in the lead, the corporation starts the first day by offering their appreciation to the gods, and wish that this year will bring ever more fortune and success!   ▲According to Taiwan’s customs, Gamania Headquarters are to gather and pray to the gods on the first day of work after CNY.  ▲One incense for each to send a prayer for a prosperous new year.    ▲Red firecrackers are set off in the

Events TW
2014.07.21
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Queen’s Jubilee x British 10 K London Run

The rain poured down on July 8th 2012 in London, drenching the streets and the runners.  GEU-UK-Samantha Whale   This year’s British 10K London Run was particularly special because it also commemorated the 2012 London Olympics as well as Queen’s Jubilee. The ‘iconic route’ was designated from a section in the 40km marathon route in Olympics, which incorporated various famous London landmarks. However, on the day of the run, it was raining. Despite the rain, there were over 40,000 people participated in this charity run. GEU-UK, Samantha Whale took the opportunity and raise funds for charity organization, GamesAid. Initially

EU Events
2014.07.18
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A Story About An Orange

Perhaps you are tired of hearing another fruit fable about George Washington’s cherry tree, Newton’s apple or Peach Taro’s ghost-busting adventure. However, the next fruit related story we are about to tell you, you’re gonna love it! It’s about a Taiwanese orange moving onto the world, a heartfelt tale woven by dreams and fun!     Two Students’ Dream of Games   FullSoft, established in 1995 by Albert and his good friend, Lin, Huei-Yuan, was the studio-turned-company and the predecessor of Gamania. The ambition to promote Taiwanese games for the world to see was the biggest drive for their

Feature
2014.07.18
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Who said all hospitals look alike! The Hospital in Villeneuve d’Ascq

The new private hospital in Villeneuve d’Ascq in northern France is a hospital like one you’ve never seen before. Who said a health institute had to be all solemn and impersonal?  On the contrary, this hospital was carefully designed for the patients to feel at ease in a relaxing environment. The project was led by Jean-Philippe Pargade, one of the top architects and urban planners in France. Besides inserting chic, modern elements into the building structure, it aims to improve the community’s medical quality. The hospital in Villeneuve d’Ascq covers an area renovated from uncultivated farmland in the new

Columns On Branding
2014.07.18
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Gamanian: a Closer Look

In addition to the three pillars of Gamanian spirit, G!VOICE also prepared a section for everyone to see what makes Gamanian a Gamanian! Ingredients of a Gamanian Good Vision that Could See Far Ahead Gamanians have great vision: we set the goal to become ‘the leading brand of digital entertainment in the world’. Ears Are Not the Only Information Receptor The whole Gamanian from head to toe is considered a receptor: we receive information from the world any time and by any means! Hands that Dare to Explore Everything Gamanians possess of hands of curiosity: we explore all kinds

Feature
2014.07.18
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Things I Look Back On: Hsiao Yeh’s Thoughts on Life

  G!VOICE Introduces: “So this is what life is about! It is always years later when we realize what we were going through at a certain period of our lives. Over the years, we often look back and wonder about, or even regret, the decisions that we made. But who said life was easy in the first place? !  This philosophy applies to all of us. Even for Hsiao Yeh, who has been pondering over this for quite some time! Hsiao Yeh’s book, titled Things I Look Back On, is a reflection of his past 60 years, and is

Columns Recommendation
2014.07.18
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What They Think About Gamanians

From being tender and considerate in nature to having eyes as bright as the sunbeam, Gamanians all seem to have their own characteristics. Different environment or circumstances reveal different attitudes that Gamanians adopt to face and deal with things. Gamanians respect partners’ thinking, they adore games, they have the courage to tackle adverse situation and they are fearless in the face of challenge. Gamanians have many facets but they always approach things with playful hearts. Moreover, they enjoy the process of overcoming various tasks. If you were to describe Gamanians in one sentence, what would it be? G!VOICE invited

Feature
2014.07.18
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An RPG Inspired Innovative Spark

The clip starts with 2 parachuters landing in a line of fire in the jungle. They trek to a gloomy castle where they have to pay for a pass. . . .The fee can be either gold, cash, or gems. The troopers toss 2 coins, take off their gear, and enter into a fantasy world, where people from completely different eras gather at the bar. After doing a double take, hey! Aren’t these heroes from different games? Each hero rants out his or her code of honor, but for who? ? ? For who, exactly? ? ? Not for

Columns On Ads
2014.07.18
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Wow! Gamanians Aren’t Humans!?

  What exactly are Gamanians? Earthlings? Marsians? Or aliens? In fact, Gamanians are not even humans for they possess of three pillars of Gamanian spirit that differentiates them from ordinary people. What are the three pillars of Gamanian spirit? What do Gamanians look like in the eyes of Gama Star? As a Gamanian, this is something you gotta know!     Three Pillars of Gamanian Spirit   Pride: Not arrogance, but having the confidence to look to one’s laurels   “In the games, there isn’t a boss you can’t beat. There is nothing you cannot do in reality!” This

Feature
2014.07.18
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Core Blaze Received Best Combat System Award

Chief editor of the website, Mmorpgitalia, Mattia Lehmann (right) conferred Best Combat System for Gamania’s Core Blaze to William (left).  The biggest game exhibition in Europe, Gamescom was held in Koln, German between 15 and 19 August, 2012 with over 600 companies from 40 countries participating. Gamania was also one of the participating companies. We did not overtly promote ourselves during the exhibition, but we received a pleasant surprise!  The biggest online game website, Mmorpgitalia (http://www.mmorpgitalia.it) ranked Core Blaze as having the ‘Best Combat System’ of all online games in 2012. The chief editor, Mattia Lehmann personally conferred the

EU Events
2014.07.18
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Web Koihime†Musou Open Beta: Debut Appearance of 12 EX Warlords!

12 rare warlords released all at once!   [Gamania News] Gamania’s own webpage game, Web Koihime†Musou received fervent feedbacks from players during closed beta test and was widely discussed among major online game forums. It was also ranked among top games on game billboard. Web Koihime†Musou is expected to host open beta test from September 5th to October 4th 2012. In addition to the original 46 beautiful warlords, 12 additional EX version rare warlords would also be released. Many players were very excited about the news and couldn’t wait for the fun of collecting various warlords! In addition, all

Events TW
2014.07.18
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Marketing War in the Digital Age

▲(Source of picture:http://www.psdgraphics.com/backgrounds/bulls-eye-target) More and more people asked me recently, “For brand owners, what exactly is brand marketing in the digital age?” The traditional marketing relies on T.V, newspapers, magazines, radio broadcastings or outdoor billboards so if we get our heads around the features of these media, we could market everything with flying color. However, in these past few years, these old tricks don’t work the same magic anymore.  Due to the rise of social networks in recent years, from blog, YouTube, twitter to Facebook and Pinterest, new media appear in alarming rate. These new marketing tools have their

Columns On Market Trends
2014.07.18
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Scent of Tranquility—From a Book

“The smell of a freshly printed book is the best smell in the world”                                                                                                              ─Karl Lagerfeld   Do you still remember the smell of a book? After the e-publication became popular, the scent of books has gradually been forgotten. If you’re an avid lover of

Columns On Branding
2014.07.18
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Creativity: Turning the Negative Positive

( Source of picture:http://www.casaoito.net/coca-cola-security-cameras) We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy dyeing hair blonde as delinquent, a strong muscular man must be meat-lover, girls must love playing with dolls or guys will inevitably cheat etc. (please scrap the last one). Stereotypes are generally negative perceptions. What is your impression of surveillance/security camera? Monitoring, stalking, uncomfortable, violence-related, insecure…?  This Coca-Cola commercial from Latin America turned the usually negatively-associated-surveillance camera into a happiness catcher that capture every second of moving moment about bliss, love, peace and friendship.

Columns On Ads
2014.07.18
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Marketing not only promotes life, it improves life!

Remember the 3.11 Earthquake in Japan 2 years ago? That was the first time the impact of such disasters really hit me by “witnessing” it with my own eyes. (A few colleagues and I hung around the TV all afternoon watching live broadcast. We were in awe of nature’s cruelty, and and the same time, impressed with how fast the Japanese new reporters were able to get there.) It was unreal, almost as if watching a movie. Before this, there has not been an occasion where the actual happening of a natural disaster is fed to viewers live. It

Columns On Market Trends
2014.07.17
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Gama Bears Team Life Exclusive

We saw eSports contestants’ game faces on TV, we saw them discuss and try to win the game, but do you know what they’re really like off the screen? G!VOICE gained access to the Gama Bears’ private life. We will show you how these three teams were made up. Are you curious? Let’s read on!  24hr Exclusive Spot Checks on eSports Players 9am-10am: Getting up and Going to the Office Players of Gama Bears currently live in the dormitory situated at a clean and quiet community not far from the company. G!VOICE conducted a random spot check on the

Feature
2014.07.17
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Molding the Consumer’s Ideal: The Dreamwalker Marketing Plan

What kind of image would a liquor merchandise want to give its consumers? Heineken puts down its competitors by visualizing its slogan: “Refreshes the parts other beers cannot reach”; while Hennessy plays on being the favorite among hip and elegant yuppies. My encounter with Johnnie Walker, though, goes back to almost a decade ago...   It was the time when Harvey Keitel was the face of Johnnie Walker, the whole world recognized it as the famous drink from the “Keep Walking” campaign. In Taiwan it’s the same story. From the “KEEP WALKING Fund” project to the inspirational Tommy Chen

Columns On Ads
2014.07.17
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Gamanian Production Line – Gama Island’s New Window Display!

▲Have any Gamanians noticed that Gama Island’s window display looks different now? How is a Gamanian born? What do Gamanians eat? What kind of exhibitions intrigue them? What sport classes do they take? The true spirit of Gamanian culture is demonstrated best through Gama Island! Gama Island is more than just a cafeteria for Gamanians. It has its own area dedicated to contemporary art and sub-culture, known as Space 17, and includes a well-equipped gym upstairs. The purpose of these recreational stations is to take care of our mind, body and spirit; Gama Island is like a modeling factory

Events TW