ico_gvoice

Design

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term

more
Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble?

more
2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M":

more
The evolution of endorsements as seen from “Lineage M”

The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai

more
PREV NEXT
2014.07.17
0

Ad is a hit, but why can’t you remember the brand?

These few days (May 5) there have been a advertisement being widely shared on Facebook. The content is a picture of a whole family. The dad looks handsome and the mom pretty, however, the kids didn’t seem to get the ‘good’ genes and look quite ‘plain’. These three kids look like they’re ‘produced’ from the same ‘models’ and the same ‘factory’  and you wonder how on earth happened? Then you saw the tagline reads “The only thing you need to worry about is how to explain to your kids”, you had a sudden realization.  This is an advertisement from

Columns On Market Trends
2014.07.17
0

The World is Not Enough – Gama Charity: Full Throttle

    2012, the end of the world? Never!    On Nov 11st, 1999, FullSoft was renamed as Gamania Digital Entertainment (Game + Mania = Gamania) and become known as Gamania Day ever since. Every year on this day, Gamanians world-wide demonstrate their charity and creativity through a range of fun-filled events as to celebrate this special day! Our energy and passion become ever more meaningful through acts of giving back and helping others.    This year, Gamania hosted a bakery sale for the Children Are Us Foundation; not only were there delicious pastries, we were “eating for a

Events TW
2014.07.17
0

2012 Summer School Kicks Off!

Remember those teeangers who participated in Summer School 2011? They sailed Gamania Courage on their own, broke thorugh Sarika typhoon and came back to Taiwan. Did that story inspire you to fight for your dream?  Summer School has always hoped that the teenagers who participate could grow within the process and that they will pass on the spirit to care for children in the remote areas.        This year’s Summer School Dreams Come True Camp will be based in Hualien city. Gamania collaborates with Outward Bound Taiwan, hoping to inspire teeangers’ courage through different ways of learning and

Events TW
2014.07.17
0

We Shine on Dream Island. Our Goals Lie in the Most Beautiful Places.

  The activities of the Gamania Cheer Up Foundation attract youths from all over Taiwan every year. The students who participate always leave inspired and full of courage. But how do these students continue to plan and follow their dreams after they’ve graduate? The Gamania Cheer Up Foundation believes that every student achieves a greater sense of self during its activities, so it helps them create a “dream map.” The foundation serves as the first stop on this map and new maps are created every year. The idea is to continue positive, forward thinking within each and every graduate! 

Feature
2014.07.17
0

P&G-Mother+2012 London Olympics

Mother’s day is around the corner, as the official partner of 2012 London Olympics, P&G (Procter & Gamble) released a commercial about mothers. The commercial begins with mothers’ gently wake up their children in bed in early morning, prepare breakfasts, send their kids off to school and accompany them through every stage of learning. These children eventually become the rising athlete stars in the Olympic Games. The commercial tells the public that these athletes have great mothers to support them and their successes are the pride of their mothers. Lastly, P&G comes up with the line, “The hardest job

Columns On Branding
2014.07.17
0

Asian Realism Fantasy MMO

[Gama News] Asian Realism Fantasy MMO <GR Online> OB was launched on Dec. 19! During the open beta, besides the “Clan system” and the “Relation” system, the “Pet Animagus” system was available for players to experience first-handedly, and collect puzzle pieces of the “Demon Album”! The “Warrior Soul” system is exclusively introduced into the TW region, allowing players to have a sneak peek at “Dynasty War Cats” design! Our GTW Chief Operating Officer, Vincent Chuang, states that: “Gamania has always been loyal to the spirit of its product quality, and it is truly a great honor to have the

Events TW
2014.07.17
0

Flourishing 《CoCoCan Planet》! Create the New Paradise Exclusively for You

Want to be a theme park owner? 《CoCoCan Planet》 will make your dream come true! Gamania will launch a new game 《CocoCan Planet》 on Facebook this June. In 《CocoCan Planet》, there are all kinds of facilities for the players to choose from and arrange. Such as the scary roller coaster, Ferris Wheel for lovers, merry-go-round for all ages, and tiny world for both parents and children. In addition, there are also store installations. For instance, the hotdog store, smoothie store, jeans store, and balloon store. There are foods, drinks, commodities, and facilities and players can sure build their own

Events TW
2014.07.17
0

The Men Behind Gama Bears

 The heroes behind Gama Bears: (from the left) coach 4 Leaf, coach Ryuzaki, manager Alan Chang and coach Momo.    Players shine on the stage, receiving applause and support from their fans. After winning the champion, the players almost always mention their appreciation for the coaches or the team leaders, however these are usually the ones that are ignored. These people, working staff, team leaders and coaches almost never made it to the front page but do you know how influential their existence are to the team, and how indispensable they are? G!VOICE will show you these unknown heroes

Feature
2014.07.17
0

The People’s Supermarket, The people’s Brand.

  Here is a brand that stands for the everyman, generated from the notion of being “cooperative”. The chain store The People’s Supermarket (TPS) in the UK opened in 2012 with the slogan, “For the people, by the people”. Their aim is to provide the local community with good quality food that comes from local producers sold “back” at a fair price to local residents. Sticking to the principle of “For the people, by the people”, TPS also allows the entire staff to participate in the management of the supermarket as a collective community. Members that contribute 4 hours

Columns On Branding
2014.07.17
0

Living Life: “Pain-hop” Style

Off-beat= Pain-hop   An editor of an advertising company, senior editor of a fashion magazine, music producer of TV shows, radio station DJ and a well-known writer, Shiuan Liu has establish himself as a very unique public character indeed. Shiuan admits being very fond of the Taiwanese expression of “Off-beat” (literally, beat-hop), but even more the expression “Pain-hop”. Shiuan Liu: “I admire being able to insert oneself into different environments. With each ‘hop’, we leave our comfort zone and learn to adjust and adapt whatever is around us. This leads to, of course, emotional distress. Even the fact that

Events TW
2014.07.17
0

How do cultural people view Technology? – An interview with Neutron Innovation CEO, Landy Chang

From the local based Simple Market, the Hua-shan concert venue legacy, to the biannual Simple Life Festival... these events all promote the same cause: Creating innovation culture. StreetVoice and other platforms now allow you to virtually experience stories and projects of such. Whether it is a reminiscence of the past or the birth of the present, the clashes that technology brought was to no means just superficial impact. Today, G!Voice invites CEO of Neutron Culture and legendary music producer Landy Chang, to talk to us about the clash of technology and cultural art! Technology-- Opening the Doors to Art

Feature
2014.07.17
0

Bashing the Opponents: A Perfect Battle & Performance

 ▲Man of the men—SJ (left) feared no defeat or challenge, bringing up 200% effort to keep going forward. He is the ‘ultimate’ man in many fans’ hearts.  After the dismal failure in 4th year of TeSL, Gama Bears did not give up any hope but continued to fight. Players went through special trainings and coaches and team leaders studied and drilled various strategies. All of this effort was invested in the hopes of winning the championship! The blessing moment finally came in the 5th year of TeSL, all the hard work paid off. This year, players of Gama Bears

Feature
2014.07.17
0

A Beautiful Mind

G! VOICE Introduces: Adapted from a true story based on the life of legendary mathematician John Nash. Although being a academic prodigy, he had an intense personality and was socially awkward to say the least. However, it was determined that his original theories was the key to it all. His works overthrew Adam Smith's homo economicus theory that dominated for 150 years, and was offered a position in MIT. Soon he was invited to cooperate with a mysterious secret intelligence that needed his help to crack encrypted telecommunication... He fell in love with one of his students, Alicia, and

Columns Recommendation
2014.07.17
0

Icons and Signs—Elements to Convey Emotions and Functions

Our everyday life is filled with all kinds of signs. They transcend ethnicity, languages and nations. Through the design of icons and signs we could illustrate people, things and items to swiftly and effectively identify and communicate with one another. Semiotics is a field of study on signs, symbols and the interpretation of their use. It mainly investigates how signs can be understood by people more easily.  Why should UI icon be simplified to signs?  The picture on the far left is an actual picture of a person’s face, on the far right is a conceptual face expressed through

Columns On UX
2014.07.17
0

WebGame Cup Let’s Play WebGame!

Winners for the first WebGame Cup were out! Vincent personally conferred the certificate of merits and prizes to the winners.    What is WebGame?  Actually WebGame is the so called webpage games, which are games that could be run independently. You don’t need to install programs, just click on the webpage to enjoy the game. These games are good for killing time and they have been sprung up on community platforms such as Facebook and Google +. Words and phrases that emerge from these web games, such as ‘stealing vegetable’, ‘feeding fish’, ‘opening shops’ have also become the ‘hit’

Events TW
2014.07.16
0

FPS Masterpiece S.A. Storm Public Beta Test to be Launched

Gamania acquired the agent right for the FPS masterpiece, S.A. Storm which ranked as no.1 in the internet café for 106 consecutive weeks in Korea. After receiving great feedback from the exclusive closed beta test in February, the public beta test was launched on April 18th. The story took place in the middle East where the military alliance formed by developed countries had a series of conflicts over the profits of oil with the local rebellion troops.   S.A. Storm is a game that requires mutual cover-up and team work. If the player plays alone and tries to be

Events TW
2014.07.16
0

Gamania’s First Agent Right for Webpage Based Game, Jiun Ling Tien Sha: Public Beta Test to be Officially Launched in May

Gamania actively seeks to penetrate the webpage based game market this year. The first acquired agent right of webpage based game is Jiun Ling Tien Sha which will be officially launched on May 17th this year and conduct public beta test.   This is a strategy simulation game that incorporates elements from Chinese history and a true test on players’ strategic maneuver, attack and defense. The most salient feature is that the players may relive classic battles in ancient China, recruit famous talents and heroes in the history. The game breaks the boundary of time and enables players to

Events TW
2014.07.16
0

Gamanian Observers See Digital Entertainment Market

▲Gamanian observers from marketing and technology perspectives: Bea (left) and Gilbert (right).  Facing the rapid changes in the global market, are you fully prepared? G!VOICE interviewed Gamanian observers who possess of keen market senses, Bea and Gilbert, to share their observations on the marketing and technology aspects of digital entertainment market. Still haven’t caught up with the trend? Let’s hear what they have to say!  Observation from the Marketing Perspective: GOBU3 of GTW, Bea Wang ▲GTW-GOBU3-Bea Wang(王蘭君) Rapid Changes in the Market: Are You Ready? Judging from the game companies who participated in the exhibitions, web game and mobile

Feature
2014.07.16
0

More than 14 Million Members Joined beanfun! Popular Webpage Games, Shikihime-Zoushi, Star Song, Chi-Fun Online Available Online Now

Players can enjoy many popular webpage games in beanfun! [Gama News] The biggest online game entry website in Taiwan, beanfun! announced on September 7th that its membership has reached over 14 million. Deputy COO of GTW, Summer Yu said that these new joined members were attracted by the new games launched in the summer and the version changes of popular games. beanfun! also launched dozen of popular webpage games starting in August, including self-developed, Web Koihime†Musou, Shikihime-Zoushi (strategy), Star Song (RPG), Chi-Fun Online (leisure), Iron Alliance (shooting), Average Joe (funny) to satisfy different player groups.    To provide better

Events TW
2014.07.16
0

Dao and Bazzi Will Sweep Taiwan Off its Feet Gamania Acquired Agent Right of Bubble Fighter in Taiwan, Hong Kong and Macau

[Gama News] Ultra-popular game characters, from Kart Rider 2.0 and Bomb King, Dao and Bazzi will embark an exciting water gun fight with Taiwanese players! Gamania announced on October 5th that it has acquired the agent right of Bubble Fighter in Taiwan, Hong Kong, and Macau. This is the first water gun shooting game featuring adorable characters that most players considered classic cast: Dao and Bazzi. Director of GTW-GOBU3, Bea Wang said “In order for Taiwanese players to enjoy the fun of shooting water gun, our Taiwanese operation team will work closely with developers to shorten the waiting time.

Events TW