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Design

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term

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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M":

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Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble?

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Lineage, More Than Just a Game!  Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

Lineage, More Than Just a Game! Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers on December 11. The game, created by the Korean gaming giant NCSOFT and distributed by Gamania, performed exceptionally in number of logins and broke several industry

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2014.07.17
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What is Courage? An Interview with Dream Island’s Albert

    Albert: The Elements of Courage - Breaking the Norm and Making Ideas a Reality   Albert: “I believe that courage requires several basic elements. The first is that you must be willing to set a goal for yourself that takes you out of your comfort zone. To put it simply, you must dare to dream. This goal must exceed what you believe your current capabilities are. The second element is realizing this goal. You must be able to actually stand up, take the first step forward and begin the journey to achieving your goal. You must dare

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2014.07.17
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Chapter 4: Skills Friendly Alliance Fay’s Secret Tips

For this issue of G!VOICE, we are fortunate to invite our  long-time human resources correspondent, Fay Chen, to offer us valuable advice. Fay is the most prestigious consultant and chief technical adviser for the ── DDI, Asian branch. ▲G!Voice visits our longtime human resources correspondent, Fay, at the DDI South-east Asian Headquarters in Taipei 101. Management is all about social skills and interactive communication G!VOICE: From your past experience with the Logistics, Creativity, R&D and Operations team, what strengths do you think they each have? What suggestions would you give to each of the four main units? I think

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2014.07.17
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The Show-stopping “Garbage Kaleidoscope”

When we were young, we all had the experience of looking into a kaleidoscope with one eye-- Remember how it felt like to be fascinated by the different patterns that almost never repeated themselves? Indian designer Nishant Jethi integrates the idea of the kaleidoscope with garbage and prompts the world to take a closer look at the “dazzling fashion” of garbage pollution from a new perspective.     In India, littering in public streets is the norm. Everyone does it, no matter in rural or urban areas. When local charity organizations decided to bring this issue to serious attention,

Columns On Branding
2014.07.17
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DOTA Masterpiece Cyphers—Tester Session Received Exceptional Reviews

Cyphers—Brand New Attack Method: 3D Ground-Air Battle  First action DOTA mater piece, Cyphers provides players not only the fun of strategic collaboration but 3D ground-air attacks. Players can break through 2D limitation and the game challenges the players’ defense skills. In addition, the extravagant and fluent action elements elevate the awesomeness to a whole new level which players cannot stop talking about. The to be launched Cyphers has officially announced its Chinese title on June 13th. Cyphers is a game that features in attack tactics and strategies. Players cannot but marvel the new DOTA and hope that Cyphers can

Events TW
2014.07.17
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Gama Bears Team Life Exclusive

We saw eSports contestants’ game faces on TV, we saw them discuss and try to win the game, but do you know what they’re really like off the screen? G!VOICE gained access to the Gama Bears’ private life. We will show you how these three teams were made up. Are you curious? Let’s read on!  24hr Exclusive Spot Checks on eSports Players 9am-10am: Getting up and Going to the Office Players of Gama Bears currently live in the dormitory situated at a clean and quiet community not far from the company. G!VOICE conducted a random spot check on the

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2014.07.17
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Molding the Consumer’s Ideal: The Dreamwalker Marketing Plan

What kind of image would a liquor merchandise want to give its consumers? Heineken puts down its competitors by visualizing its slogan: “Refreshes the parts other beers cannot reach”; while Hennessy plays on being the favorite among hip and elegant yuppies. My encounter with Johnnie Walker, though, goes back to almost a decade ago...   It was the time when Harvey Keitel was the face of Johnnie Walker, the whole world recognized it as the famous drink from the “Keep Walking” campaign. In Taiwan it’s the same story. From the “KEEP WALKING Fund” project to the inspirational Tommy Chen

Columns On Ads
2014.07.17
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Gamanian Production Line – Gama Island’s New Window Display!

▲Have any Gamanians noticed that Gama Island’s window display looks different now? How is a Gamanian born? What do Gamanians eat? What kind of exhibitions intrigue them? What sport classes do they take? The true spirit of Gamanian culture is demonstrated best through Gama Island! Gama Island is more than just a cafeteria for Gamanians. It has its own area dedicated to contemporary art and sub-culture, known as Space 17, and includes a well-equipped gym upstairs. The purpose of these recreational stations is to take care of our mind, body and spirit; Gama Island is like a modeling factory

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2014.07.17
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The Four Characteristics of a Dream Island Warrior

      Embracing Dreams - Yizhong      “Any expense will affect the balance sheet...“ The professor on the platform drones on with his accounting calculations, but fails to capture the attention of Yizhong. “Add two seconds to the fade-in time for the second picture and the image should be smoother…” Yizhong’s thoughts were far removed from whatever was written on the blackboard. This boy doesn’t concentrate in class!  This is Yizhong, a top student in the National Chengchi University Department of Accounting. In the beginning, he enjoyed studying commerce and hoped to become a CEO in the

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2014.07.17
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Athletic Design Exhibition

SPACE 17 Feature Report Sportswear, sneakers, caps etc are the key elements for fans to support sports events. We want to copy those sports stars’ apparel and styles, for example, NY cap, the light orange and blue colored Linsanity T-shirt etc. Through these apparel, people could guess which sports star you support. These images that people could instantly recognize is what we called, athletic design! This month Gama-island is full of energy and enthusiasm, hosting an “Athletic Design Exhibition” at SPACE 17 and showcasing jerseys and a wall of athletic designs. Right now, all kinds of sports competitions are

Events TW
2014.07.17
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Leaping Over the Obstacle in Mind: Challenge the Impossible

E-sports is a fairly new sports with limited support and popularity and therefore as young eSports contestants in Taiwan (average age from 16-22), they need to put in a lot of efforts to hack a path amidst adverse environment. They are the pioneers for opening the path for others who might follow suit in the future, and right now, members of Gama Bearss are at that stage.  The cruel winning and losing reality of eSPorts, frictions among peers, the opposition from the families, these young contestants faced frustration and failures earlier than most. To give them courage and encouragement

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2014.07.17
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Requiem for a Dream

    G-Voice Recommendation:    This is a film by Darren Aronofsky who directed the critically acclaimed Black Swan (2000). If you consider Trainspotting as a brilliant film on drugs, addiction and the critique on modernity, Requiem for a Dream would be ever more appealing to your taste. Although the film is full of images of using drugs, and considered banned for such reason, the atmosphere created in Dream is a sound warning rather than an appraisal of any kind.    One of the films technique is using rapid cuts to parallel the emotion drug addicts are going through.

Columns Recommendation
2014.07.17
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SPACE 17 – January: DESIRE Phantom

Art / Lust / Photography 〉〉〉 SPACE 17 (January) features erotic art and photography. One of the forerunners in this industry is Terry Richardson. His works are charged with sexual tension, yet is regarded by the public as a highly-respected form of art. From fashion designers to President Obama, all were happy to be associated with Terry Richardson. His legacy tells the rest. Yonehara Yasumasa is another example of an erotic artist that has now achieved international fandom and prestige. The erotic industry doesn’t always have to point to sex and nudity, especially in Europe, Japan and the US. As

Events TW
2014.07.17
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Chapter 5: The Community Efficiency gain through the right resources – GamaVille

In order to unite and gather fair opinions from different departments, our company presents you with our very own social platform: GamaVille. Surely everyone is familiar with Facebook, yet it is more personal-oriented. On the other hand, GamaVille offers the same model with the framework of our work environment. GamaVille is not a rigid, bureaucratic site, though. This platform not only can elevate work efficiency. It also embodies the spirit of Playwork, and aims for employees to have fun at work. ▲GamaVille has stream feeds similar to those on Facebook. It will update you on your friends’ latest events,

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2014.07.17
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Legendary Performances: The White Lie

Legendary Performances: The White Lie   Why is it that those who appear in commercials are always compelled to exaggerate their reactions? Why do food products always look much more tastier on television? ? ? Is this a dishonesty scam, or just an artistic portrayal that allows imagination? We must start from the story of production assistants. . . . . .    When I was working as an film producer’s assistant, the director had looked at me with hope and excitement and exclaimed: “Bruce, that chicken patty needs to burst with juice and flavor the moment it is

Columns On Ads
2014.07.17
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Gamania’s Branchild Core Blaze: Media Tester to be Held in L.A on June 7, 2012 Release of Latest Content: Latest Version to be Released on Official Website

Gamania R&D team’s dedicated work, developed by Unreal Engine 3, freely maneuver 3D action game, Core Blaze received high media praise in last year’s Gamania Game Show. This year, Gamania sees the potential for Core Blaze to enter Europe and U.S markets. Gamania announced today (June 17) that a meda tester, Core Blaze: The VIP Experience will be held on June 7, in L.A, U.S. Further details have not yet been released but through the event trailer, one could see the latest content of Core Blaze and Gamania’s keen amtition to impress the media with this exceptional action game. 

Events TW
2014.07.16
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Standing on the Crest of the Digital Entertainment Wave?

“Connecting People” was once a powerful slogan (too bad the company that came up with this has gone downhill). This slogan aptly describes the intimate correlation between technology and digital entertainment platforms. Simply put, the big environment dominates the wave cycle of digital entertainment market. With countless ups and downs, the ones that survive are of the fittest.      Want to Surf on the Crest of the Wave? Find the Perfect Wave First    The big environment means the ‘popular’ and ‘pervasive’ trend. If one could be aware of the market trend early, he can access the market

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2014.07.16
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Sharpen up Your Skills: Upgrade Market Observation Experience

Facing rapid changes in the digital market, information update becomes daily homework. For people who might panic about inundating information, they may even receive too much useless information. There are also people who feel absolutely no need to update new information. How do you train and advance your ‘level’ of digital entertainment market observation? I think people who love playing online games would share the same experience, “If you discover somewhere good to upgrade your level, you develop a model and repeat it to swiftly accumulate experience value.” How do you develop such model? To avoid becoming one of

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2014.07.16
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Boss Coffee: Alien’s Communication Skills

Coffee has become a staple for many white collar workers. Whether you like to make it yourself, buy a fresh one in Starbucks or grab a canned one from the convenience store, everyone could easily get one to ease their caffeine addiction or as quick fix to refresh their minds.   It is precisely because drinking coffee has become a common demand in our daily lives that more and more brands throw themselves in the market for a piece of share. If you want to stand out in this fiercely competitive market, you need to have big idea to

Columns On Market Trends
2014.07.16
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Better Taste in Life: Moleskine

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris belongs to me, but I belong to the pencil I’m holding and the notebook.” That notebook Hemingway referred to was Moleskine. Moleskine (pronounced mol-a-skeen’-a) originally meant ‘mole’s skin’ in French was a legendary notebook in the 20th century, notable for being owned by European artists and intellectuals. Famous painter, Vincent Van Gogh had used 7 Moleskine notebooks to draw and sketch numerous drafts and is now collection of Van Gogh Museum in Amsterdam. This

Columns On Branding
2014.07.16
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Gamanian Discovery

As a Gamanian, being unique is everyone’s common trait. If you make a visit in GHQ, you’d get to see all kinds of Gamanians: be it pretty-Gamanian, parkour-Gamanian, Lit. & art-Gamanian, musician-Gamanian or paranoid-Gamanian etc. A song goes like this, “You said I’m like a Gamanian, capricious and unpredictable, in fact you don’t know Gamanian’s heart…” Because Gamanians are so unique, it is not that easy to ‘get’ them. You can’t judge a Gamanian by its face! Observing Gamanians daily routines is not enough to get to know what they hide inside. In this special feature, we sent out

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