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Design

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term

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Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble?

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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M":

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The evolution of endorsements as seen from “Lineage M”

The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai

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2014.07.17
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Angry Bird’s Videos Always Make me Laugh!

Famous Astronaut Armstrong said, “One small step for man, a giant leap for mankind.” Now the scene shifted to Angry Birds, the moment when it is about to be flung what would it say? Would it snicker? Would its feather fall?  Videos about Angry Birds never disappoint me, and they always make me laugh! The Space edition of Angry Birds was launched on March 22. About a month ago, its official website released this video and quickly created sensational talk around the space edition. The video was inspired from true humor, the good kind of creativity. The creative team

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2014.07.17
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Gamania Have a good IDEA: Staff Creative Proposal Trial Campaign Kicks Off!

According to renowned Taiwanese medium, Management Magazine, out of the top 10 corporate management tools, ‘Staff proposal’ is ranked at number 4. It is not difficult to see how important ‘staff proposal’ is for companies to enhance competitiveness. Not only did the data show us that, but well-known global companies had already carried out such initiative, such as American internet giant, Google, French bank magnate, Société Générale, Asian automobile tycoon, Toyota and Taiwanese real estate frontrunner, Sinyi Realty etc. These companies all have their unique internal proposal mechanisms. In the past, Gamania had held many internal creative proposal competitions,

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2014.07.17
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Wonderland of Gamania

Speaking of Gamania, both the soft/ hardware and the design of office are in accordance with humanity so that Gamanians can have good working emotions. The consistent improvement allows Gamanians think straight, feel comfortable, and have more creative innovations. Most people picture offices as dull concrete cubes. However Gamanians, in game industry, not only have humanitarian working environment but also the liberal atmosphere in the office. Vigorous Gamanians spend almost 1/3 day circling around in the office so all Gamanians are aware of where the goodies are and which corner has changed secretly. Let’s see what they’ve been seen!

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2014.07.17
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The more options the better. Really? ?

    Source: http: //www. hidabroot. org The recent trend in modern web design emphasizes on simplicity yet with versatile and accessible content. Every site is trying to present its product in the most obvious manner possible, with over-exposure and overwhelming information. They are eventually buried among all the other hypertext messages, ending up with the visitor clicking off after a few brief glances. According to Sheena Iyengar’s “Jam Study”, it is suggested that when a being is offered too many options, the more difficult it becomes to make an actual choice. (View the Jam Study here)   It

Columns On UX
2014.07.17
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Mabinogi: Heroes Official Website Launched! Experience the ‘Real’ Visual Shock

The much anticipated Mabinogi: Heroes was announced to be launched in Taiwan this year, immediately causing a surge of discussion on the web. Embodied three exclusive features: real fight, real interaction and real game scene, Mabinogi: Heroes’s ultra-real visual presentation and real-life fighting experience hype up player’s anticipation. The official website will be officially opened on June 1st, players can step into the world of Mabinogi: Heroes and experience the shocking sensation of ‘realness’ in the virtual world!  Mabinogi: Heroes: give you the sensation of ‘real fights’! Ultra-Simulated Fights: ‘Feel’ the Thrill and Sensation! The much awaited Mabinogi: Heroes

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2014.07.17
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Those Years Before the Success

  Year 2012 marks the 5th year of Taiwan eSports League and a proud year for Gama Bears! They won the highest honor, Professional Super Cup of TeSL for S&K: SF and KR. With the aid from the new joined force, Sen, they also won the champion for SCII and earned the highest honor, Mars Cup of TeSL.   The Mars Cup (for SCII) was a precious win!  SF joined force with KR and took the Professional Super Cup of TeSL in the 5th year.    Before winning these two champions in the 5th year, Gama Bears has had

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2014.07.17
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Chapter 3: Skills Gamania Fighter Linus’ Secret Tips

For this special issue, we have invited the director of HR, Linus, to share his secrets to success. The following sections introduce Linus’ precious advice for all gamanians. Pay attention, and keep improving G!VOICE: As the result of Gamanian leaders’ votes on the must-have skills, “Professional Intel”, “Problem Solving” and “Social Innovation” stand out among the rest. How should we tackle these three areas, then? Linus: From the angle of professional intel, I believe that the desire to learn is a very important attitude one most embody. For example, being the director of the HR department, I need to

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2014.07.17
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Welcome the New Era of Sports through High-tech!

I have recently come across a story that really blew me away: “Taiwan has broken 2 world records: a whopping 49 marathons races were held in 2012 (42.195 kilometers in total). falling in 4th place only behind the United States, the United States, and Japan. Taiwan hold the highest density of runners in an area based on the ratio of population and land. Wow! That is really something. Many friends around me have participated in some kind of marathon race. Some even already signed up for the 2013 Tokyo Marathon and are undergoing intensive training as we speak! The

Columns On Market Trends
2014.07.17
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DOTA Masterpiece Cyphers—Tester Session Received Exceptional Reviews

Cyphers—Brand New Attack Method: 3D Ground-Air Battle  First action DOTA mater piece, Cyphers provides players not only the fun of strategic collaboration but 3D ground-air attacks. Players can break through 2D limitation and the game challenges the players’ defense skills. In addition, the extravagant and fluent action elements elevate the awesomeness to a whole new level which players cannot stop talking about. The to be launched Cyphers has officially announced its Chinese title on June 13th. Cyphers is a game that features in attack tactics and strategies. Players cannot but marvel the new DOTA and hope that Cyphers can

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2014.07.17
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What is Courage? An Interview with Dream Island’s Albert

    Albert: The Elements of Courage - Breaking the Norm and Making Ideas a Reality   Albert: “I believe that courage requires several basic elements. The first is that you must be willing to set a goal for yourself that takes you out of your comfort zone. To put it simply, you must dare to dream. This goal must exceed what you believe your current capabilities are. The second element is realizing this goal. You must be able to actually stand up, take the first step forward and begin the journey to achieving your goal. You must dare

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2014.07.17
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Chapter 4: Skills Friendly Alliance Fay’s Secret Tips

For this issue of G!VOICE, we are fortunate to invite our  long-time human resources correspondent, Fay Chen, to offer us valuable advice. Fay is the most prestigious consultant and chief technical adviser for the ── DDI, Asian branch. ▲G!Voice visits our longtime human resources correspondent, Fay, at the DDI South-east Asian Headquarters in Taipei 101. Management is all about social skills and interactive communication G!VOICE: From your past experience with the Logistics, Creativity, R&D and Operations team, what strengths do you think they each have? What suggestions would you give to each of the four main units? I think

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2014.07.17
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The Show-stopping “Garbage Kaleidoscope”

When we were young, we all had the experience of looking into a kaleidoscope with one eye-- Remember how it felt like to be fascinated by the different patterns that almost never repeated themselves? Indian designer Nishant Jethi integrates the idea of the kaleidoscope with garbage and prompts the world to take a closer look at the “dazzling fashion” of garbage pollution from a new perspective.     In India, littering in public streets is the norm. Everyone does it, no matter in rural or urban areas. When local charity organizations decided to bring this issue to serious attention,

Columns On Branding
2014.07.17
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Gamanian Production Line – Gama Island’s New Window Display!

▲Have any Gamanians noticed that Gama Island’s window display looks different now? How is a Gamanian born? What do Gamanians eat? What kind of exhibitions intrigue them? What sport classes do they take? The true spirit of Gamanian culture is demonstrated best through Gama Island! Gama Island is more than just a cafeteria for Gamanians. It has its own area dedicated to contemporary art and sub-culture, known as Space 17, and includes a well-equipped gym upstairs. The purpose of these recreational stations is to take care of our mind, body and spirit; Gama Island is like a modeling factory

Events TW
2014.07.17
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Gama Bears Team Life Exclusive

We saw eSports contestants’ game faces on TV, we saw them discuss and try to win the game, but do you know what they’re really like off the screen? G!VOICE gained access to the Gama Bears’ private life. We will show you how these three teams were made up. Are you curious? Let’s read on!  24hr Exclusive Spot Checks on eSports Players 9am-10am: Getting up and Going to the Office Players of Gama Bears currently live in the dormitory situated at a clean and quiet community not far from the company. G!VOICE conducted a random spot check on the

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2014.07.17
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Molding the Consumer’s Ideal: The Dreamwalker Marketing Plan

What kind of image would a liquor merchandise want to give its consumers? Heineken puts down its competitors by visualizing its slogan: “Refreshes the parts other beers cannot reach”; while Hennessy plays on being the favorite among hip and elegant yuppies. My encounter with Johnnie Walker, though, goes back to almost a decade ago...   It was the time when Harvey Keitel was the face of Johnnie Walker, the whole world recognized it as the famous drink from the “Keep Walking” campaign. In Taiwan it’s the same story. From the “KEEP WALKING Fund” project to the inspirational Tommy Chen

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2014.07.16
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The Young Entrepreneur that Makes Finding Love Possible: Chang, Chia-Ming

Gama-Townhall  What is it that enabled this 30+ young guy to establish iPartment, a dating social networking site that spreads across China Strait and has over 30 million members? This virtual apartment provides a platform for people to make friends online. It is not only one of the most famous dating sites in Taiwan but successfully made its way to China and became one of the top 3 dating websites there. We invited this young entrepreneur, the chairman of SunFun Info., Ltd, Chang Chia-Ming to share his story of success with us in Gama-Townhall.  iPartment : http://www.i-part.com.tw   How We

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2014.07.16
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Making Graphics and Data Fun—the Enticing Infographics

▲The map of U.S presented through inforgraphics: the features of each state was presented through different colors and illustrations, elevating the visual enjoyment.      What is Infographics?   Infographics is a compound word comprises of information and graphic. Basically it is a graphic, visual representation of specific information, message or knowledge. Examples of infographics range from maps, metro or bus maps, data graphs on the newspapers to various diagrams on Excel.    Originally infographics were used mostly on newspapers or magazins to illustrate the storyline or the plot of an incident. During 1970-90, the art editor of The

Columns On UX
2014.07.16
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Gamania’s 1st Battle in Summer Ultra-Simulated Online Action Game Masterpiece: Mabinogi: Heroes, Officially at War

July 9th, 2012 [Gama News] Gamania’s very own ultra-simulated online action game masterpiece, Mabinogi: Heroes officially launched on July 9th, 2012, introducing new profession, Archer, Kai and multi game systems, including Transformation system, Enchant system, X skill contest and M skill contest. Other launch campaign activities include gift package for initial battle, war-currency waiver, and double-up weekend experience, taking the avid players on to the road to becoming heroes!  ▲The only concurrently released new profession in the world, the Archer, Kai!  Mabinogi: Heroes received the highest honor in Korea, the President Award. The game caused quite a sensation before

Events TW
2014.07.16
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Required Credits for Being a True Creator

In the digital time, millions of information is transferred or exchanged in the virtual world in the speed of light at every second. If you want to be the leading creator in the digital entertainment time, you must have a clear sense of market trend. There are certain ‘required credits’ you must study and obtain before you could become a creator. These would be useful tools when Gamanians to explore and expand the territory in the future.     Required Credit 1: Communities? Networking? Get it Straight First!    What is a community? Scholar Shafer (1999) defined it loosely

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2014.07.16
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Animals in the Commercials

WOWOW is a private satellite broadcasting and pay TV station. Its channels provide movies, TV series and sports. They recently launched a commercial for promoting their online TV service. In the commercial, an eagle was resting on top of the tree. You could see from someone’s window that the TV was playing some intense drama. In the drama, a mother failed to grab the baby stroller and it dashed down the long stairs. The eagle, which was also watching the TV from the tree outside the window, soared and flew to the filming scene. The crew thought the eagle

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