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Design

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term

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Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble?

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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M":

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The evolution of endorsements as seen from “Lineage M”

The evolution of endorsements as seen from “Lineage M”

The highly anticipated launch of "Lineage M" was a immediate hit on the market. The sophisticated game design is one thing, but the choice of celebrity endorsers is even more interesting. "Lineage M" chose 3 celebrity endorsers: Chen Chin-Feng, Tai

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2014.07.17
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Leaping Over the Obstacle in Mind: Challenge the Impossible

E-sports is a fairly new sports with limited support and popularity and therefore as young eSports contestants in Taiwan (average age from 16-22), they need to put in a lot of efforts to hack a path amidst adverse environment. They are the pioneers for opening the path for others who might follow suit in the future, and right now, members of Gama Bearss are at that stage.  The cruel winning and losing reality of eSPorts, frictions among peers, the opposition from the families, these young contestants faced frustration and failures earlier than most. To give them courage and encouragement

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2014.07.17
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Requiem for a Dream

    G-Voice Recommendation:    This is a film by Darren Aronofsky who directed the critically acclaimed Black Swan (2000). If you consider Trainspotting as a brilliant film on drugs, addiction and the critique on modernity, Requiem for a Dream would be ever more appealing to your taste. Although the film is full of images of using drugs, and considered banned for such reason, the atmosphere created in Dream is a sound warning rather than an appraisal of any kind.    One of the films technique is using rapid cuts to parallel the emotion drug addicts are going through.

Columns Recommendation
2014.07.17
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Gamania’s Branchild Core Blaze: Media Tester to be Held in L.A on June 7, 2012 Release of Latest Content: Latest Version to be Released on Official Website

Gamania R&D team’s dedicated work, developed by Unreal Engine 3, freely maneuver 3D action game, Core Blaze received high media praise in last year’s Gamania Game Show. This year, Gamania sees the potential for Core Blaze to enter Europe and U.S markets. Gamania announced today (June 17) that a meda tester, Core Blaze: The VIP Experience will be held on June 7, in L.A, U.S. Further details have not yet been released but through the event trailer, one could see the latest content of Core Blaze and Gamania’s keen amtition to impress the media with this exceptional action game. 

Events TW
2014.07.17
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Chapter 5: The Community Efficiency gain through the right resources – GamaVille

In order to unite and gather fair opinions from different departments, our company presents you with our very own social platform: GamaVille. Surely everyone is familiar with Facebook, yet it is more personal-oriented. On the other hand, GamaVille offers the same model with the framework of our work environment. GamaVille is not a rigid, bureaucratic site, though. This platform not only can elevate work efficiency. It also embodies the spirit of Playwork, and aims for employees to have fun at work. ▲GamaVille has stream feeds similar to those on Facebook. It will update you on your friends’ latest events,

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2014.07.17
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Legendary Performances: The White Lie

Legendary Performances: The White Lie   Why is it that those who appear in commercials are always compelled to exaggerate their reactions? Why do food products always look much more tastier on television? ? ? Is this a dishonesty scam, or just an artistic portrayal that allows imagination? We must start from the story of production assistants. . . . . .    When I was working as an film producer’s assistant, the director had looked at me with hope and excitement and exclaimed: “Bruce, that chicken patty needs to burst with juice and flavor the moment it is

Columns On Ads
2014.07.17
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OB & The Bubble Craze Has Begun!

The 3D FPS mini game <Bubble Fighter> has launched exclusively in Taiwan! The bubble war is on! The 3D FPS mini game <Bubble Fighter> open beta started on Jan. 1st with 4 game modes in total: “Classic”, “Pirate”, “Item” and “Zombie”. There are 3 open maps, including an urban, forest and arena setting, also with an exclusive map for Taiwanese gamers. Ready, set? Come and join the intense battling world of <Bubble Fighter> now! Besides the <Bubble Fighter> testing event, GTW also hosted an actual <Bubble Cup Tournament> on Dec. 10th 6pm! All Gamanians are invited to this squirt

Events TW
2014.07.17
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The Future of Corporate Space

        The Branding Center Tour Welcomes You!    As our corporate structure is reaching the state of sophistication, our image needs to adapt to the change as well. Gamanians not only need to embody inspiration and fun, but also professionalism and confidence. Starting in 2010, “Gamania” as a brand has presented itself to the public, and now signifies much more than just a name. This concept is realized through the implement of Gamania Business Headquarters Smart Office 2. 0.   Our colleagues from the Branding Center have redecorated their new office before the Christmas holidays, and

Events TW
2014.07.17
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The Dream Island Museum

    1/4/2008 The Gamania Cheer Up Foundation is created   Armed with the spirit of the motto “Dare to dream and dare to be yourself,” the Gamania Cheer Up Foundation was officially founded on January 4th, 2008. The foundation hoped to raise spirits and pursue dreams. It also hoped to channel positive value into society. The foundation formally announced its dream planting sponsorship plan at a press conference. The plan was to encourage taking the initiative and becoming advocates for their dreams.          2/1-7/2008 Dream Planting Sponsorship Plan   The foundation collected many various types

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2014.07.17
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Failing ads? Change your method, now!

  When was the last time you came across an online ad?  Yesterday? Last week? Last month? Or maybe never?    It is an proved fact that consumers are even less convinced by the advertisements they see. According to the following research: Only 14% view commercials as trustworthy, yet 78% take in a friend’s or any online reviewer’s opinion as a reliable source. Consumers are now smart enough to look past the fancy packaging of a product, hence the birth of “embedded marketing” and other promoting strategies as such. On the web, a new form of media is also

Columns On Market Trends
2014.07.17
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GAMANIA YEAR END PARTY

    Anime expos have nothing on us! This year, all Gamanians gathered together dressed up as their favorite manga or cartoon characters for the 2012 End Party! The insightful Conan, ultimate athlete Sakuragi, Vocaliod’s Miku, the graceful gentlemen thief or the ever-courageous Luffy, all of them showed up on Jan 18th in the Taida Stadium!   The best shows at the end party are also composed by Gamanians themselves. All of them show perfect sportsmanship as they put in everything they’ve got to offer everyone the best night of the year! This is what the spirit of FAMILY

Events TW
2014.07.17
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Experience the new Gamania Official Site & Fansite!

Check it out! Visit www. gamania. com to find out what has changed! Not only is the our official site enriched with more visual enticements, our company headquarters, subsidiaries and corporate structure is displayed in much more detail. You may also find all Gamania-related digital creations. After 6 months of innovative research, the Gamania Corporate Official Site launched last month!     International Recognition and Professionalism demonstrates the Fun Gamania Spirit   In this globalized era of the Internet and digital convenience, the most dominant professional image of a company is represented through its website. The former Gamania site

Events TW
2014.07.17
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Game On in the Zoo!

2012 Gama Cup Feature Report The 17th GHQ Sports Day –Gama Zoolanders was held in the Taipei City Zoo. The Sports Day was also Family Day. The reason why it is always held on Saturday is to allow Gamanians bring their families to this event to feel the freshness and energy of Gamania! Gama Cup Sports Day was held during the raining season in Taiwan but it was great that morning and the event ran so smoothly that everyone had good time in the zoo. Cheering competition was served as the initiation of this Sports Day. Team cheer is

Events TW
2014.07.17
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Dream Island School – Eight Goals

Courage, Breaking through Physiological and Psychological BarriersChallenge on Suhua Highway   On the fourth day of the cycling trip around the island, this year’s exhausted cyclists faced the most rigorous section of their journey. This section was also a controversial part of the original route path. The young people were not familiar with cycling or trained. Suhua Highway is dangerous and, without a doubt, the most problematic aspect of the event.    After a 5 o’clock morning alarm, the team leader gave words of encouragement to the group before the planned 6 o’clock departure. The leader was faced with

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2014.07.17
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Chapter 2: Class Out of the four classes, which one do you belong to?

There are different classes in a game, each with their own properties and traits. Let’s start a fun test to see what kind of a warrior you might be, shall we? Ready, set, all gamanians? GO! Q1 You are sitting in a cafe enjoying a cup of coffee. You see a man at the table next to you concentrating on his smart phone. You would assume:  A. He is checking in on Facebook.  B. He is chatting via Line with friends.  C. He is playing Angry Birds.  D. He is googling for reviews on this cafe.    Q2 You

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2014.07.17
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“Design Thinking” – How to create an unique APP

  Christmas is coming, and everyone is wondering what special gifts are in store for them! Christmas presents can be ever more special if you can create one yourself! The user-experience center hosted an “X’mas Design Thinking” event in December 2011 that allowed its participants to design a Christmas-themed APP on their on accord. The following demonstrates how we play with the concept of “Design Thinking”.      1. Let’s role play! The Designer & The Recipient Role playing is a good way to create interaction and detect problems in an efficient manner. 2 two are paired together with

Columns On UX
2014.07.16
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Gamanian Discovery

As a Gamanian, being unique is everyone’s common trait. If you make a visit in GHQ, you’d get to see all kinds of Gamanians: be it pretty-Gamanian, parkour-Gamanian, Lit. & art-Gamanian, musician-Gamanian or paranoid-Gamanian etc. A song goes like this, “You said I’m like a Gamanian, capricious and unpredictable, in fact you don’t know Gamanian’s heart…” Because Gamanians are so unique, it is not that easy to ‘get’ them. You can’t judge a Gamanian by its face! Observing Gamanians daily routines is not enough to get to know what they hide inside. In this special feature, we sent out

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2014.07.16
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Something You Feel Monotonous Could be the Guarantee for Success

The Power of Repetition G!VOICE Recommend   「"If you only do things in the heat of the moment, you would fail; but if you do it persistently for a long time, you would succeed."We often think that repetition is boring and lacks sense of achievement, but professional personnel enjoys repeating and they are persistent in whatever they do. This book mentions that if you want to be a professional on one subject, you need to invest about 10,000 hours on it. The more times you repeat, the stronger the momentum, the closer you get to your goal. If you

Columns Recommendation
2014.07.16
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Culture x Innovation = Chemistry between the Tangible and the Abstract

Inheriting the concrete “old ”to abstract” new” There are 117 canals and 118 islands linked by 401 bridges in Venice, Italy. This is the only city in the world that does not have cars for transportation. The gondolas in particular are especially meaningful, because of its significance in Italian culture. Each boat is painted in black with an assigned rower. For the past few centuries, gondolas have been the main vehicle for Venice. However, the administration offices in Venice are trying to save the gondolas, which are on the verge of being replaced by public ferries. Culture is the

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2014.07.16
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Gamania UX Design Center Inspires Game Vision

For game developers in Taiwan, there is something unique about Taipei this June! Since 1988, Game Developer Conference (GDC) has been considered the biggest game technology exchange event in game industry. After 26 years, this year, the much anticipated first ever GDC Taipei Summit was held in Taipei. The event was joined by around 600 professional game developers from 12 countries including the U.S, Brazil, Australia, Japan, Singapore, Hong Kong, Macao and China and 20 invited guest speakers from Taiwan and overseas. In the past, Gamania had participated GDC as an attendee, this year however, we were honored to

Columns On UX
2014.07.16
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Technology as a Tool for Cultural Innovation

  The combination of contemporary culture and modern technology cannot be made without creativity. East London has become a great example of cultural hybrids: its music, art, bars and graffiti, to just name a few examples of where to look. The richness of the cultures also are reflected in its mode of technology. East London’s science park has become one of the most creative centers that meet different kinds of modern demands. Modern technology is naturally linked to rich culture in places like this. It is the diversity of this region that set a perfect ground for exploring all

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