In the fierce competition in the capital market nowadays, business owners could only wish their shops are filled with customers and their products pre-sold way before official launch. Shrewd sales personnel wish they could see through customers’ minds and know what they are thinking so they could earn handsome amount of commission fees. In this day and age, everyone wants to know what the customers think, what they want and how to get them to pay. In this article, I’ll introduce a research method that could have an insight into consumers’ real demands—context inquiry.   Context inquiry is a

▲Lego master, Nathan Sawaya pieced up many seemingly petty Lego bricks into artworks full of life force! In 2008, Lego, a brand originated from Denmark had gone through half a century but still standing tall. It is the common interest and memory of many children and adults alike. Why is its charm so pervasive that still influences people even after 50+ years? Such charismatic toy possesses the features of numerous combination and diversity so that people could use their imagination and creativity and create many precious pieces and stories! Creative Lego: Intricate to the Ts Lego’s slogan has changed

A Role Play Task   As the marketing department in Gamania, we often alternate between two roles: when we face the business operation, we turn into professional Ad personnel, providing marketing strategy and corresponding effect according to the features of each game and the target player group; however when we face external advertising agency or production company, we act as a client of game company where we carefully examine the proposal and estimate prospective result. Switching characters between these two roles requires more than adjusting the attitudes but professional skill-set to deal with different tasks. Therefore, a real life

Summer is the peak season for game industry, Gamania will not be absent from the mobile game market. Presenting branding new mobile content, Gamania officially launched SubCat with enhanced visual quality. In addition, two new quests were added: East Sea Dragon Palace and Honey Strait. The new game targets cat-lovers, recreational players and iPad owners and seeks to attract spotlight with the hottest ‘screen-wipe’ method.   This time we did an unannounced interview with potential player, Grace from operator, to test the game effect of SubCat HD.   We installed SubCat HD to iPad and placed it on Grace’s

▲Spokesperson and Taiwanese celebrity, Jolin Tsai, representative from Korean developer (left) and COO of GTW, Vincent Chuang (right).  July 13th, 2012 [Gama News] Gamania’s annual masterpiece, Cyphers launched the official open beta test on July 31st 2012. Cyphers embodies the thrills of DOTA strategic appliance and exciting action games. Taiwan was announced as the first overseas launch location and was positively perceived by players, who expressed high anticipation for this game. Two game modes, point accumulation battle and player vs. computer, were added for the open beta on July 31st Open Beta. The ‘union system’ was also opened to

▲The map of U.S presented through inforgraphics: the features of each state was presented through different colors and illustrations, elevating the visual enjoyment.      What is Infographics？   Infographics is a compound word comprises of information and graphic. Basically it is a graphic, visual representation of specific information, message or knowledge. Examples of infographics range from maps, metro or bus maps, data graphs on the newspapers to various diagrams on Excel.    Originally infographics were used mostly on newspapers or magazins to illustrate the storyline or the plot of an incident. During 1970-90, the art editor of The

Gama-Townhall  What is it that enabled this 30+ young guy to establish iPartment, a dating social networking site that spreads across China Strait and has over 30 million members? This virtual apartment provides a platform for people to make friends online. It is not only one of the most famous dating sites in Taiwan but successfully made its way to China and became one of the top 3 dating websites there. We invited this young entrepreneur, the chairman of SunFun Info., Ltd, Chang Chia-Ming to share his story of success with us in Gama-Townhall.  iPartment : http://www.i-part.com.tw   How We

In the digital time, millions of information is transferred or exchanged in the virtual world in the speed of light at every second. If you want to be the leading creator in the digital entertainment time, you must have a clear sense of market trend. There are certain ‘required credits’ you must study and obtain before you could become a creator. These would be useful tools when Gamanians to explore and expand the territory in the future.     Required Credit 1: Communities? Networking? Get it Straight First!    What is a community? Scholar Shafer (1999) defined it loosely

WOWOW is a private satellite broadcasting and pay TV station. Its channels provide movies, TV series and sports. They recently launched a commercial for promoting their online TV service. In the commercial, an eagle was resting on top of the tree. You could see from someone’s window that the TV was playing some intense drama. In the drama, a mother failed to grab the baby stroller and it dashed down the long stairs. The eagle, which was also watching the TV from the tree outside the window, soared and flew to the filming scene. The crew thought the eagle

July 9th, 2012 [Gama News] Gamania’s very own ultra-simulated online action game masterpiece, Mabinogi: Heroes officially launched on July 9th, 2012, introducing new profession, Archer, Kai and multi game systems, including Transformation system, Enchant system, X skill contest and M skill contest. Other launch campaign activities include gift package for initial battle, war-currency waiver, and double-up weekend experience, taking the avid players on to the road to becoming heroes!  ▲The only concurrently released new profession in the world, the Archer, Kai!  Mabinogi: Heroes received the highest honor in Korea, the President Award. The game caused quite a sensation before

Most Gamanians tend to take the same route from home to Gamania every day. Although the route is the same, sometimes affected by the mood, weather, or as simple as a random smile from a pedestrian, the ‘view’ would suddenly change!  In this special issue, we invited Gamanians from around the globe to share their work routes. You can simply click on the Google Map and experience the work route with our representatives. Are you ready to travel with us? Let’s go!  Taiwan GTW Unit: GTW-NT Name: Joseph Huang Joseph lives in hustle-bustle Tucheng filled with shops and stores. You

ALSOK is a company that provides various security and insurance services. Since early last year, they hired the well known Japanese figure, Saori Yoshida, a female wrestler who won World Championship of Women’s Wrestling for 10 consecutive years (as well as winning two consecutive Olympic Gold Medals), ALSOK became a product that imprints in everyone’s mind, a household name. The commercial adopted the form of a song and signal that average consumers are familiar with. They looked for the perfect endorsement person with ‘security guarantee’ as product feature. The commercial was made into a music video to ‘brainwash’ the

    August 4th, 2012   [Gama News] The biggest game entry website in Taiwan, beanfun! hosted the biggest game event in the summer. The two-day event was held in the gymnasium of National Taiwan University from August 4th 2012. Tens of thousands of players swarmed in the venue to get an exclusive game experience of Gamania’s new products, Cyphers, Mabinogi: Heroes, Maple Story and CS Online, Crazy Racing Kartriders, Elsword, New Mabinogi, Dragon Nest and the exclusive pre-launch appearance of Web Koihime Musou. Nearly a hundred of gorgeous beauties stationed at the site, 2 million beanfun! points as

“Connecting People” was once a powerful slogan (too bad the company that came up with this has gone downhill). This slogan aptly describes the intimate correlation between technology and digital entertainment platforms. Simply put, the big environment dominates the wave cycle of digital entertainment market. With countless ups and downs, the ones that survive are of the fittest.      Want to Surf on the Crest of the Wave? Find the Perfect Wave First    The big environment means the ‘popular’ and ‘pervasive’ trend. If one could be aware of the market trend early, he can access the market

Facing rapid changes in the digital market, information update becomes daily homework. For people who might panic about inundating information, they may even receive too much useless information. There are also people who feel absolutely no need to update new information. How do you train and advance your ‘level’ of digital entertainment market observation? I think people who love playing online games would share the same experience, “If you discover somewhere good to upgrade your level, you develop a model and repeat it to swiftly accumulate experience value.” How do you develop such model? To avoid becoming one of

Coffee has become a staple for many white collar workers. Whether you like to make it yourself, buy a fresh one in Starbucks or grab a canned one from the convenience store, everyone could easily get one to ease their caffeine addiction or as quick fix to refresh their minds.   It is precisely because drinking coffee has become a common demand in our daily lives that more and more brands throw themselves in the market for a piece of share. If you want to stand out in this fiercely competitive market, you need to have big idea to

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris belongs to me, but I belong to the pencil I’m holding and the notebook.” That notebook Hemingway referred to was Moleskine. Moleskine (pronounced mol-a-skeen’-a) originally meant ‘mole’s skin’ in French was a legendary notebook in the 20th century, notable for being owned by European artists and intellectuals. Famous painter, Vincent Van Gogh had used 7 Moleskine notebooks to draw and sketch numerous drafts and is now collection of Van Gogh Museum in Amsterdam. This

As a Gamanian, being unique is everyone’s common trait. If you make a visit in GHQ, you’d get to see all kinds of Gamanians: be it pretty-Gamanian, parkour-Gamanian, Lit. & art-Gamanian, musician-Gamanian or paranoid-Gamanian etc. A song goes like this, “You said I’m like a Gamanian, capricious and unpredictable, in fact you don’t know Gamanian’s heart…” Because Gamanians are so unique, it is not that easy to ‘get’ them. You can’t judge a Gamanian by its face! Observing Gamanians daily routines is not enough to get to know what they hide inside. In this special feature, we sent out

The Power of Repetition G!VOICE Recommend   「＂If you only do things in the heat of the moment, you would fail; but if you do it persistently for a long time, you would succeed.＂We often think that repetition is boring and lacks sense of achievement, but professional personnel enjoys repeating and they are persistent in whatever they do. This book mentions that if you want to be a professional on one subject, you need to invest about 10,000 hours on it. The more times you repeat, the stronger the momentum, the closer you get to your goal. If you

Inheriting the concrete “old ”to abstract” new” There are 117 canals and 118 islands linked by 401 bridges in Venice, Italy. This is the only city in the world that does not have cars for transportation. The gondolas in particular are especially meaningful, because of its significance in Italian culture. Each boat is painted in black with an assigned rower. For the past few centuries, gondolas have been the main vehicle for Venice. However, the administration offices in Venice are trying to save the gondolas, which are on the verge of being replaced by public ferries. Culture is the