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Category: VOL. 66

2014.07.25
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May Gamania Medal of Bravery Winner: Divina

The winner of the Gamania Medal of Bravery has been

Laurels
2014.07.25
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Live from the Glamorous Exhibition Areas!

As the saying goes, "clothes make the man". While the

Feature
2014.07.25
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On Brand Character Management: M&M

  Everybody knows that there are three major features of

Columns On Market Trends
2014.07.25
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Live from GGS!

The 2-day GGS was made livelier by all kinds of

Feature
2014.07.24
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Looking at Design: from Emotional Perspective

What is it that brings the customers back for more

Columns On UX
2014.07.24
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Branding’s Take on Creativity.Xinhui: Creativity requires preparation!

Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and

Feature
2014.07.24
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Make Consumers Happy, They will Come Back for More

If one wants to compare the key differences between digital

Columns On Market Trends
2014.07.24
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ZARA: Affordable Fashion with Insight and Commercial Minimalism

“Have you been to Zara yet?” That the new greetings

Columns On Branding
2014.07.24
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Web POWER DoLLS: Open Beta Officially Launched in Japan

Web POWER DoLLS, a webpage game jointly developed by GJP

Events JP
2014.07.24
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The Most Attractive Aspect is not Necessarily the Most Profitable?

Have you ever gone on a blind date? I’ve never

Columns On Ads
2014.07.24
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Morrie:「When you know how to die, you learn how to live.」

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is

Columns Recommendation
2014.07.24
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Gamanians’ Hot-Blooded Mini Revolution

There is a kind of revolution that doesn’t require human

Feature
2014.07.24
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Exploring the Player’s Mind- Psychophysiology

Introduction   Game companies have always focused considerable effort on

Columns On UX
2014.07.24
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Lucent Heart Debut in France: Open Beta to be Activated

A self-produced online game, Lucent Heart by Playcoo, Gamania’s R&D

EU Events
2014.07.24
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Spiritual Goods for Revolution and Courage Replenishment

Like Mao said, “Revolution is not treating someone to a

Feature

Tell the Story, Give the Brand Warmth

Brand image is woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the digital entertainment

Spreading the Story the Smart Way!

Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by storytellers and urban legends passed as gossip