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Category: VOL. 81

2014.07.25
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I don’t want to talk to machines—a surprising way of speaking to users

I don’t want to talk to machines—a surprising way of

Columns On UX
2014.07.25
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Gamania’s Own Mig Said Animation Set for TV on 9/18

Special Report The original Mig Said animation series created by

Events TW
2014.07.25
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Gamania Retired Staff Gathering Party—A Warm Closure

Gamania Retired Staff Gathering Party—A Warm Closure In February, 2012,

Events TW
2014.07.25
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Infinity Net: The Autobiography of Yayoi Kusama

G!VOICE Recommend：   “Through this book, you could explore the

Columns Recommendation
2014.07.25
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Onwards, Global Gamer! Gamania at Europe’s Gamescon

Over the years Gamania's exhibition strategy has focused mainly on

EU Events
2014.07.25
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Dream Design: Secret to the Success of Grand Prize Winner of Japan Dream Plan

Gamania Cheer up Foundation, “Having a dream is a wonderful

Columns Recommendation
2014.07.25
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Those Years When We got a bit ‘Tipsy’…

  The beginning of spring in 2012, GHK held a

Events HK
2014.07.25
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Live from the Glamorous Exhibition Areas!

As the saying goes, "clothes make the man". While the

Feature
2014.07.25
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Zombies are more than just prop to scare people, but an excellent tool for marketing

          Zombies are more than just

Columns On Market Trends
2014.07.25
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May Gamania Medal of Bravery Winner: Divina

The winner of the Gamania Medal of Bravery has been

Laurels
2014.07.25
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Live from GGS!

The 2-day GGS was made livelier by all kinds of

Feature
2014.07.25
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On Brand Character Management: M&M

  Everybody knows that there are three major features of

Columns On Market Trends
2014.07.25
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Exclusive GGS Report!

During the period of GGS, media reporters from all over

Feature
2014.07.25
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The Japanese ladies who sell matches: こけしマッチ manufacturer

  HOLE  IN  ELEVEN     The Japanese ladies who

Columns On Branding
2014.07.25
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Cradle to Cradle: Green Economy Design Proposal

G!VIOCE Recommend:  “Imagine when you throw your broken carpet to

Columns Recommendation
2014.07.25
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「JOHN~」「I am here!」

在洛杉磯進行的E3展，Xbox與343揭露了Halo 4新的Trailer 「Awakening」，Halo 4 新的三部曲的第一波，上市預定為2012年12月（好長時間的預熱行銷啊）。Trailer裡，主角在逃離燃燒中的飛行器之前，從低溫睡眠中被喚醒……，Trailer 的故事劇情很短，但花了很多素材來鋪陳、來達成影片目的，並加深影片的張力。 一個成熟且目的清楚的商業影片，會把所有的資源與精力，運用在想說清楚的那個目的上，為了被消費者記住，「目的」是否明確非常重要，完成的方法也很重要。 換個說法，CG、3D、合成這方面的影像工業，一路走來從電影、遊戲、廣告、Animate等等產業來看，「擬真」一直是商業賣點。CG做得像真實的，頭髮會飄、毛會抖……，人的身體可以有四隻腳、長尾巴，但卻是會說話的人。我們可以用很炫的CG科技，讓消費這看到一個「超酷炫」的電影技術，也可以把很炫的CG科技，轉化成「運釀一股氣氛來引起共鳴」。 這支Trailer是個上乘之作，花了很多錢、用了很多人力來塑造一個氣氛，一個畫面裡有各種影音的元素來鋪陳氣氛，而非把時間與人員花在製作跳來飛去的模型、以及誇張的鏡位視角來拍攝主角揮舞手中的武器上。 這支影片與宣傳由知名廣告代理商McCann來負責，找到了這支Trailer的製作人員名單後，就很想寫這篇文章跟大家分享，一個CG或是一個宣傳影片，要結合許多的專業來完成，我覺得，我們目前還是在用廚師兼掌櫃的方法幹活，距離真正成熟的大規模商業影片製作……「兄弟們，我們還有很長的一段路要走……加油吧」

Columns On Ads
2014.07.25
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The Must-Know Universal Design

    A good design will enable people to have a

Columns On UX
2014.07.25
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Design Principles for Smart Phone UI

Mobile phone makers are increasingly focusing on hardware upgrades rather

Columns On UX