Does innovation and creativity bring us science fiction, or technological breakthroughs? On Jan. 9th, 2007, Steve Jobs used his iPhone to make the first call outside the company. It was made to a local Starbucks in San Francisco, in which the worker answered: “Good morning, how may I help you?” “I would like to take out 4,000 lattes, thank you.” Jobs laughs at his own joke, and adds, “No no, I was just kidding. Wrong number. Bye!” This was when iPhone was introduced to the world for the first time. The other defining moment was when Jobs initiated Google

Albert: “Eighteen. Wow. In human years, that means a company that has reached its ‘adulthood’, and has its own fully developed characteristics. Looking back on these 18 years, we really have come a long way. I wouldn’t say it was easy, but that’s what makes us unique. Gamania grew up as a ‘tough kid in hard times’ (laughs). It’s not uncommon to see international companies find a business model that works, and stick to it for the next 10 or 15 years to come. However, in Taiwan, things change faster than expected. The nature of our industry allows us

We tend to define at a brand from the message its tries to deliver. However, has it ever occurred to you that a product can become its own advertisement, literally? Most will think of how convenient the product may be. The problem is, by going in that direction, one ends up with boring subjects such as eco-friendly bus stop bench cover, or free battery chargers for public transportation. Well. Let’s take a look of how this sunblock brand presents itself in a different light. Brazilian was always known for its sunny beaches. It’s also one of its main tourist

　[Gama News] Gamania’s in-house production Armageddon Girls just ended CB with a bang. It broke the record of logins upon the first day of its release, proving Armageddon Girls’ success in capturing the hearts of Taiwan gamers. Besides Gamania announcement the CB’s excellent performance, a voting event “Armageddon: The Sexy Slayer” was held on July 24th to give fans a chance to meet their favorite schoolgirls in person. 　 Caution! Ripping Out of Control! With killing zombies as the end game of Armageddon Girls, it attracted gamers from all over to take down over 900,000 zombies online within 72

Sanrio is a name that anyone discussing in terms of intellectual property will always refer to. While Disney started from building characters, Sanrio started from product production: Everything had a Hello Kitty logo on it, and anything with a Hello Kitty logo on it sold. About Sanrio Origin: The name Sanrio comes from Spanish, meaning “holy river” Founded: 1960 by Shintaro Tsuji as the Yamanashi Silk Company. IP Assets include: Hello Kitty, Melody, Keroppi, Pompompurin, Badtz-Maru and more    This white, bob-tail cat with a red bow has been one of the most loved characters in history. She is

每年端午節是正逢太陽直射北半球之時，除了炎炎夏日是端午節的一大特徵之外，也因為太陽直射北半球的緣故，太陽引力與地心引力相互拉扯，恰巧形成兩股反方向的拉扯力量，作用在雞蛋上，就容易使蛋直立起來；也有一個說法是，此時正逢陽剛正氣匯集之時，因此連平常不容易站立的雞蛋都可以立起來。更有不少人相信，若在端午的正午時分立蛋成功，來年將會一整年都會獲得好運！ 獨家揭露！2吋小橘人披粽葉裝亮相！ 在2013年的夏天，Gamania獨家限定的2吋小橘人公仔披上粽葉裝首次登場啦！這是今年端午節的企業贈品－小橘人立蛋組！希望藉由小橘人為您立蛋，進而凝聚更多的好運！ ▲小橘人立蛋組裡的2吋小橘人四肢設計都是可以轉動的，以更活潑的風格與大家見面！ ▲這顆蛋裡裝的是特別訂製的橘子迴紋針與粽子迴紋針喔！另外裡面的泡棉膠是小橘人立蛋組組裝的材料。 ▲再將泡棉膠固定於2吋小橘人和蛋的底端，就大功告成了！ 在大家的眾目睽睽之下，2吋小橘人已經成功登場！接下來2吋小橘人還會以甚麼造型出現呢？敬請期待！ 2吋小橘人設計與演變過程請看這篇文末。

Everyone knows these characters by heart: The weak and whiny Nobita, the snobbish and wealthy Suneo, Gian the bully, and Doraemon. All across Japan you see fans of different ages, men and women alike. Now, they take part in a TOYOTA commercial!   トヨタ　実写版　ドラえもん CM １-４総集編　-ReBORN-　TOYOTA:     *********** Commercial Content Below ************ The cartoon: Shizuka: “When I grow up, I want to drive to a barbecue!” Nobita: “Sure ! Let’s go together!”   The movie: A thiry-year-old Nobita takes first the subway and next the bus, with Shizuka at his side, to a riverside to barbecue. “Nobita, my

  A 100% Genuine and Heartfelt Experience The SPACE17 May exposition “The GAMA 360° Gallery” gave us a first glance into the talents of some fellow Gamanians. The leather goods in particular garnered much attention and inquires, therefore the Brand Center decided to invite our Master of Leather, Sanp (FUN-SO-Sanp Wang) to lead us to experience the wonders of making our own custom goods. ▲ Handcrafted leather goods displayed at SPACE17: The GAMA 360° Gallery. ▲ It was full house for the workshop that day! Online registrations went beyond its max limit! ▲ Sanp started out by introducing us

When you think of animation, you think of Disney. Disney started with the character of a single mouse, and now owns the world’s largest and most successful brand in the entertainment business. Recently the debate on Disney’s agressiveness for ALL intellectual properties is one of the hottest topics anywhere. First with Pixar, Marvel, and now Lucasfilm - What will become of all these well-known names, and how will they all fit into the universe of Disney?   About the Walt Disney Company Founded: 1922 as Disney Brothers Cartoon Studio. IPs Assets include: Mickey Mouse, Donald Duck, Snow White and

Gama Speech Presentation “You need to know who you are before you can be creative with life. The most important thing is identity. Every thought that you come up with will always have some kind of connection to your personal experience. It is part of your roots, and that is where you must start from.”  -- Jeffery Huang, Machi Brother Starting off from a Fixed Point The first thing that Jeff mentions is how he, as a hip hop lover, came to be. When he was growing up in the States, hip hop was not a thing yet. It

DC Comics is the oldest and largest comic book companies in the United States, owning over 1,000 well-known characters -- mostly superheroes. This includes the popular cultural icon, Superman! DC Comics went through a lot to solidify the image of Superman in the DC universe. Needless to say, with all the movies about him, the battle over Superman’s intellectual property has been a fascinating one. About DC Comics Origin: Started with the publishing of Detective Comics, Inc. Founded: 1934 as National Allied Publications IP Assets include: Superman, Batman, Wonder Woman, the Flash, Green Lantern Parent Company: Warner Bros Entertainment

Promoting a character intellectual property is not an easy task. It calls for solid public recognition and constant daily-life references. Since 2009, Angry Birds has become the most popular mobile App of its time. This year, an amusement park inspired by the game opens in Zhejiang, China. So what’s the story behind its creator, Rovio Entertainment Ltd.? What’s the secret to a character IP success? About Rovio Entertainment Founded: 2003 as Relude, 2005 changed to Rovio Entertainment Ltd. IP Assets include: Angry Birds, Bad Piggies Headquarters: Espoo, Finland Revenue: €152.2 million (2012)            “Twang! ----