Have you noticed that QR codes are popping up everywhere, even in the most unlikely places? Even the hottest LINE software uses a QR code login system now. In fact, QR codes allows great potential for creativity and marketing. A new ways of applying this technology are as the following: What are QR Codes? The QR code (Quick Response Code) is a code that can be read by using digital cameras and decryption devices. It is mainly used for cameras and can be converted into text information. The purpose is to omit the procedure of typing in a string

In 2012, the HKCSS acknowledged Gamania HK’s dedication towards the community with the “Caring Company Award”! Launched by The Hong Kong Council of Social Service (HKCSS) in 2002, the Caring Company Scheme aims to cultivate good corporate citizenship. It is specifically builds strategic partnerships among businesses and non-profit organizations to create a more cohesive society. The criteria for Caring Company: The committee presents 17 factors sorted into 3 main categories: “Social Service”, “Member service and Professional Aid” and “Community Support Services”. The nominated corporation must fulfill at least 2 to become a qualified candidate. As to show appreciation for

Promoting a character intellectual property is not an easy task. It calls for solid public recognition and constant daily-life references. Since 2009, Angry Birds has become the most popular mobile App of its time. This year, an amusement park inspired by the game opens in Zhejiang, China. So what’s the story behind its creator, Rovio Entertainment Ltd.? What’s the secret to a character IP success? About Rovio Entertainment Founded: 2003 as Relude, 2005 changed to Rovio Entertainment Ltd. IP Assets include: Angry Birds, Bad Piggies Headquarters: Espoo, Finland Revenue: €152.2 million (2012)            “Twang! ----

【Gama News】 Gamania collaborates with the legendary Japan games company SEGA for the very first time! The highly anticipated PHANTASY STAR ONLINE 2 (PSO2) will be represented in Taiwan, Hong Kong and Macau by Gamania starting in 2014. The PSO2 teaser trailer is already available for fans to get a taste of this classic space adventure game! Gamania states that in order to maintain as the top gaming companies in the business, in 2014 the popular ARPG PSO2 will be launched as to capture the hearts of all gamers alike. This is Gamania’s first collaboration with SEGA Japan, who

Superman, Hello Kitty, Disney, and Angry Birds. By now you already now what intellectual property is all about. Actually, here in Gamania, we also have experts that secure rights to our intellectual property. Last year when Mig Said was in collaboration with one of Taiwan’s popular teen dramas, the Square-Head Lion instantly became a household image. This was made possible by Global Pursuit (GPNA), our studio-turned licensing company led by our very own Sanvy Hsieh, the Director of Gamania’s Creativity Center. About Global Pursuit Established by Sanvy Hsieh of the Creativity Center in 2012 IP assets include: Harajuku Lovers,

【GamaBears】Gamania’s GamaBears started their very own LOL team this April. They impressed everyone by entering the WGT2013 (World Gamemaster Tournament) on June 15th and 16th and ended up first runner-up for the championship, beating their more-experienced e-sports team opponents. The GamaBears Official Fanpage hosted a “Win a GamaBear Jacket” lottery event on June 19th as to celebrate with fans this very special day! ▲The LOL GamaBears wins an honorable place the first time joining the tournament! 2013 WGT started in June online, with the LOL GamaBears started off with a bang, squeezing in the top 4 during semifinals, and

People often approach me with the same question: “What is UX Design?”   Before getting into that, I need to clarify that the User Experience is a field that covers many different kinds of expertise. We are talking about the field of engineering, visual art, interactive design, behavior studies, social psychology and customer service... (The list can go on and on.) Any activity, design, trade, education or service that concerns people will need to be familiar with the study of the User Experience.   That is why we do not define UX Design (User Experience Design) as a single

G! VOICE Introduces: The Great Hello Kitty Evolution! This is not just another park with a Hello Kitty theme. It is the Hello Kitty “Futureland”! The futuristic park is a 3D labyrinth scenario embedded with interactive triggers featuring the whole family of Hello Kitty characters. Sanrio did what it does best: Creating a world from a different perspective. We get to see Hello Kitty’s grandfather’s blueprint of Robot Kitty, and how it developed into the Hello Kitty Kingdom of today. About the Event: To all the Hello Kitty fans out there: DO NOT miss out on the very first

We have always expected the same things from a public relations person. It is either a lot of media workers are invited to learn about a planned event, or to muster whatever kind of publicity or exposure that might be gained.   This is, however, the era of digital control. Not only are the ways of marketing changing, PR relations are evolving, too. Or, at least, they should. The main thing is that, a brand cares too much about “whether the media will like this” instead of actually focusing on what’s important: the customer. The publicist, as to respond

【Gama News】 Gamania’s classic action game Continent of the Ninth OB starts on July 4th! Besides presents the highly anticipated new class, the Witch Blade, new systems such as the PVP battlefield and Chaotic Invasion are officially available, too! As to evoke your inner “force” and fighting morale, players over LV49 are allowed to reincarnate into a 2nd class and learn the awakening skills. These are formidable skills that can almost kill upon attack if under berserk mode. Let’s take a closer look on each awakening ultimate skill for every class. Sit back, unleash your gamer spirit, and enjoy

We tend to define at a brand from the message its tries to deliver. However, has it ever occurred to you that a product can become its own advertisement, literally? Most will think of how convenient the product may be. The problem is, by going in that direction, one ends up with boring subjects such as eco-friendly bus stop bench cover, or free battery chargers for public transportation. Well. Let’s take a look of how this sunblock brand presents itself in a different light. Brazilian was always known for its sunny beaches. It’s also one of its main tourist

　[Gama News] Gamania’s in-house production Armageddon Girls just ended CB with a bang. It broke the record of logins upon the first day of its release, proving Armageddon Girls’ success in capturing the hearts of Taiwan gamers. Besides Gamania announcement the CB’s excellent performance, a voting event “Armageddon: The Sexy Slayer” was held on July 24th to give fans a chance to meet their favorite schoolgirls in person. 　 Caution! Ripping Out of Control! With killing zombies as the end game of Armageddon Girls, it attracted gamers from all over to take down over 900,000 zombies online within 72