The one and only: Collette, established on Saint-Honoré Street, Paris, in March 1997, is definitely the coolest, raddest fashion shop in the world. Combining creativity from fields of lifestyle, culture, design, music, aesthetics, trend, vogue and gourmet, Collette is the first “Concept” shop in the world and the first extreme “cross-over” brand.     Not so long ago, Collette just finished its garage shop front renovation project with its neighbor, Chanel. It is now ready to launch its new vigorous fashion concept shop, “The Away Project” on March 28th 2011. Collette packed a solid legion of brand power as

▲GHQ-CRO-Nan Chen   Little Tip: Put just one object back into its place each day, and in time, everything will be neat and clean Recommended Book: The Magic Book of Organizing    Are you constantly angry because you can’t find certain objects or documents? Here are some tips from the Group R&D Chief’s administrative assistant Kitty (Nan Chen) for effectively organizing your work environment.    Kitty’s office is like a warm home – it is not only clean and well organized, but also very complete in that it has everything you can think of or need, including food, clothes,

The overwhelming popularity of the Apple iPod or iPhone in recent years has reminded us how influential excellent UI designs can simplify our life and even determine the sales of products. Because the UI, or User Interface, is the first product impression for users when they start using a product, a poor UI design will only frustrate users who may put products aside after a few tries. Then, these cleverly or sophisticatedly designed features soon become useless decoration of products. This is because the effort that product designers put into product designs remains invisible to users, and they can

In 2000, Gamania introduced the first online game “Lineage” to players in Taiwan. With this product, Gamania started to think how to inspire the consumer to purchase. CEO, Albert recalled the Gift Card he saw overseas, which could store value and be given as a gift just like the pre-paid phone card. Gift Cards are easily assessable in convenient stores (which were the most common purchasing channel then) The Value Card was therefore created. 2000, GDS2 = Ticket to the Theme Park GD2S (Gamania Digital Distribution System), also known as the predecessor of GASH. If we refer it to

Since its launch in 2002, GASH card has been improving upon its texture, getting lighter and better each time. In the future, it is expected to become a virtual card without any weight. During of the course of such transformation, GASH left many records that marked its importance in the field of online entertainment.  1.Breakthrough—one card for all Back in the day, one game will typically launch its own card: RO card for RO, World of War Craft (WoW) card for WoW, GASH card for Gamania. But now our GASH card can be used to play games from other

People buy GASH cards not only for the game points, but a sense of adoration for a certain product. GASH cards appeared in various forms before, players buy them not only for the points but for collection purpose. \ ▲Far left: Maple Story, 2nd from the left and upper right: Lineage, lower right: Dragon Nest In addition to colorful basic style, image promotion style, what other forms of GASH cards did Gamania launch in the past?  GHQ—1000 points VIP Gift GHQ has designed and developed various corporate gifts since 2006 which not only serve as good wish to other corporate

The much familiar GASH will be upgraded to GASH PLUS. Effective March 1st, 2011, GASH PLUS will officially become a independent subsidiary. What did it need to be upgraded and establish as a subsidiary? What new services can it provide to players? G!Voice invited director of GASH PLUS, Lulu who can personally introduce it everyone!  Could you tell us what your view is towards GASH card and was there anything memorable or fun you could tell us about?  LuLu: I have a very simple view towards GASH. I think GASH represents universal value, you may even call it the

This year’s Game Developer Conference (GCD) was held in San Francisco Moscone Center from end of February to early March 2011. UI Design Center was very fortunate to have caught up and attended this gathering of global professional game designers. In fact, the gathering was filled with riveting experience sharing, ranging from casual to hardcore; from mobile, console to online games; from program, art, sound effect to marketing, covering each and every professional aspect in game industry.     However, we are not here to talk about what we’ve learned from that week in GDC (I’m sensing slight disappointment?)

Internet has already become one of the indispensible marketing tools in modern brand campaign. Official websites can be used to promote the business idea or launching of new products. Internet as a major communication tool has become a trend for years while the current trend is to combine virtual and real world. Some are moving from reality to virtual world and some are doing it the other way around. No matter what kind of method is used, the purpose is to build a deeper interactive relationship with the consumers. Now we will introduce some of these integration examples.  GT5

With the rise of mobile platforms, one can see the prevalence of smart phones or iPads. The applications from these mobile devices have gradually become the up and coming digital entertainment in the market. To encourage Gamanians’ innovation and creativity and to use imagination and professional expertise to propose good ideas, Gamania launched a Have a good App contest in 2011 followed by the success of Have a good IDEA contest in 2008. The total amount of proposal submission surged from 42 pieces in 2008 to 93 in 2011 and the contestants range from Taiwan, China, Japan, Korea and

In addition to a variety of welfare and benefits, Gamania also has a great reward system. Regardless it’s individual or department, if you work hard enough, you could be recognized. Gamania will openly acknowledge your achievement and you may also get a chance to receive the highest honor—in the Gamania Hall of Fame.  ▲Gamania reward system is divided into two parts: individual and product sections.    Individual: Senior Staff Award is for staff who serves Gamania more than 5 years; Gama Star will receive cash prize NTD30,000.    Product: Best Inhouse Title is for product that generates revenue over

Not only does GHQ has handsome benefits, overseas Gamanians also enjoy many awesome or at times ‘odd’ benefits according to local customs: GKR often have meal gatherings to enhance their bond; colleagues from R&D in Shanghai and Beijing often rally for group travels during vacations and their favorite snack is the well-known ‘Zhang Jun Ya noodle-snack’ from Taiwan.    GJP prepares free snack-filled cabinet for colleagues as well as many vending machines selling beverages. GHK’s gama-island is equipped with TV and many comfortable couches so that colleagues could relax and watch some Taiwanese soap operas. GEU and GUS’s benefits

February 24th , 2012, Taipei suffered from rainy spell, but inside the hotel, boiled-hot enthusiasm ran through everyone’s vein. That day marked the Gama Townhall of 1st quarter held by GHQ in 2012. This time, Gamania invited the travel writer who courageously stepped outside his comfort zone and realized his dream, Cyril Chu to share his experience and story with Gamanians. Have a good APP award conferment ceremony was also held afterwards.      Three Crucial Stages in Life: Back to Zero   Cyril Chu has an impressive academic achievement and once worked for a high-tech company in the

Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

  The beginning of spring in 2012, GHK held a vivacious spring banquet. To conjure the ‘wildness’ of the lost youth and those teenage dreams everyone used to have, Gamanians in GHK dressed in high school uniforms once again and attended the event held in The Patio hotel in Hung Hom on February 10th, 2012 to relive those ‘unforgetable’ years. How exciting was the event? How special were their high school style? How nervous did they get when they drew the prizes? Let’s review those wonderful moments through pictures!    The venue was extravagant and magnificant       Albert

          Zombies are more than just prop to scare people, but an excellent tool for marketing   Zombies are probably the more popular character in recent years, appearing from novels, comics, video games, movies, commercials to TV series. In addition, there are even a slew of products created in the name of zombie, the trickiest thing is, the consumers don’t seem to get enough of it, and even find it fascinating. Maybe because zombies are now well adored by the public that many brands have started to use it as a marketing tool.    Let’s

The winner of the Gamania Medal of Bravery has been announced! Divina has won this distinction for the month of May. Divina has been fierce all the way from CB testing to OB launch. In addition to exceeding the figure of having more than 30,000 players online simultaneously, total member count is now more than 300,000. They are breaking records with each passing second. What strategies did the Divina operations team implement to yield such glorious results in revenue for the second quarter? G!VOICE is about to provide you with an in-depth analysis! GTW Second Game Operations Division, Assistant

As the saying goes, "clothes make the man". While the focus is on the games, the design of the exhibition area was an important part of the GGS as well. The pavilions at GGS were the work of well-know theatrical design company "Big Bright Room". Thanks to their ingenuity, each of the pavilions acquired their own particular style and became the center of the media's attention on opening day. The main pavilion even included movable sofas that could be used to host press conferences during the day and parties at night! So what was Big Bright Room's design concept