Gamania Retired Staff Gathering Party—A Warm Closure In February, 2012, Gamania’s first retiree was born. On the day of March 16th, HR held a special staff gathering party for the very 1st retiree, Peter who had served Gamania for 10 years. CEO Albert and other heads of departments were invited, along with Peter’s family, colleagues and good friends, the atmosphere was warm and touching.  Albert personally conferred Group Retiree Award to Peter in appreciation of his dedication and contribution to Gamania for the past 10 years. This award is very significant in its meaning and it not easy to

G!VOICE Recommend：   “Through this book, you could explore the inner world of Ms. Yayoi Kusama, an artist that even the fashion world (see footnote 1) is raving about. Her perseverance and paranoid side of growing up were delineated in details in this book.”   What is art? What makes an exceptional artist? There are no standard answers for these questions, however, after reading the book, ‘Infinity Web’, I could understand the insistence and simplicity of this artist for it is so moving: “I could only finish my own path…even when I encounter pain or grief in this ruin,

Over the years Gamania's exhibition strategy has focused mainly on the TGS in Asia. In a dramatic change during the heat of late August this year, Gamania entered "Gamescom", the largest game show in Europe. There Gamania not only left a strong impression on major game European game companies but also set a new milestone in Gamania's global expansion.  A Spectacular Gaming Carnival! – 2011 Gamescon As we mentioned before, the annual "Gamescon" is the largest and most professional general game show in Europe. Practically all of the world's top game companies and hardware / software vendors come to

Gamania Cheer up Foundation, “Having a dream is a wonderful thing, the ultimate desire is satisfied through the realization of the dream. In the process, you may encounter frustration and obstacles, but as the book said, ‘say your dream out loud and invite friends who share the same dream to take that first step courageously!’”   ------------ Content Introduction    Realize your dream begins from believing yourself! If you have a dream, you could march toward realizing it! The author was determined to become an entrepreneur at the age of 10. She shares her precious experience and gives the

  The beginning of spring in 2012, GHK held a vivacious spring banquet. To conjure the ‘wildness’ of the lost youth and those teenage dreams everyone used to have, Gamanians in GHK dressed in high school uniforms once again and attended the event held in The Patio hotel in Hung Hom on February 10th, 2012 to relive those ‘unforgetable’ years. How exciting was the event? How special were their high school style? How nervous did they get when they drew the prizes? Let’s review those wonderful moments through pictures!    The venue was extravagant and magnificant       Albert

Gamania is renowned for its business acumen and many competitors have tried and failed to emulate its "out of the blue" creativity. How does Gamania's operations division go about being creative? What is their attitude toward creativity? G!VOICE invited Bea from GTW-GO1 to share their secrets with us. To our surprise, Bea told us right off the bat: There is no such thing as creativity that comes out of the blue. Creativity must be "cultivated"!   GTW-GO1 Senior Manager WANG, Lan-Chun (Bea)   G!VOICE: What does creativity mean to you? Bea： Any idea is creative if it is not

“Women put on make-up for their/others’ pleasure” has long been the basic element for cosmetic advertising. Make-up commercials often adopt the form to provide women with a sexy and beautiful imaginary space. However, this winter Christian Dior abandoned the popular big-cast-small-film form, ridding of sexy celebrities’ endorsement and going for a game that provokes the pure desire to “play doll-up make-up game.” New commercial, Dior Games evokes that little girl in every woman—the one that jump and scream to fight for older brother’s video games.    Therefore, the spirit of having fun has been re-summoned. Dior tactfully combined its

Creative Design Concept Design – WANG, Teng-Yu (Fish) The words "Creative Center" conjures up imagery of "creative" people hard at work coming up with answers to any question you might have. In reality, that's what happens. When G!VOICE asks tough questions about creativity, Fish, a concept designer with Creative Center, gives us answers that every creative worker should think carefully about.  G!VOICE: What does creativity mean to you? Fish： Something that is surprising, unusual and makes people jump.  G!VOICE: Where does your creativity come from? How does it take shape?Fish： I tend to be take bigger leaps in my

（Picture source：http://www.dotcomsecrets.com/customermindset）   I’d like to introduce to you all an article about Messages and Customers. The content is simple with great insights. How the message of a product reaches the consumers? What place is a good place? What message is a good message? How do we give the consumers a good branding experience?  I’ve done some simple Chinese translation, please feel free to read the original text in English.  Get Inside a Customer’s Mind at the Moment Your Message Appears  A Pitch Need to Occor in the Right Place and Time and Leave a Good Feeling Marketers are

Brand CenterCreative Director WANG, Hsin-Hui (Xinhui)   Everyone inside and outside of Gamania has given high marks to the designs produced by the Brand Center. The creativity that produced these designs was however the result of solid preparation and research. So what techniques and concepts are involved? Xinhui, the Creative Director of the Brand Center, will now reveal them to you!    G!VOICE: What does creativity mean to you? Xinhui： I think creativity is about doing something that people find interesting. Not only must you find it to be interesting, other people must feel the same way as well.

What is it that brings the customers back for more in the shopping website? Taking Yahoo and PChome’s shopping channels for example, Yahoo has more online shops than PChome. There is a complicated emotional relationship involved in all this. Humans are emotional animals who think   which is precisely why this certain kind of emotion maintains the relationship between the product and the customers, making a customer to identify with the product. This is the same emotional commitment we wish to see a user have for our web pages.  Emotion—Behavior Correspondence  From psychology’s point of view, emotion is the response

If one wants to compare the key differences between digital time and traditional marketing, one of which would be “Consumer Control Right.” Imaging yourself watching TV, whether you like the commercial or not, unless you switch to another channel or go to the bathroom or turn it off, it is almost impossible not to be bombarded by commercials. And it doesn’t even matter if you are the target customer of such product.  Compared this to internet browsing, you may have spent the whole day on the web but somehow you have not seen a single ad. This is not

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

Web POWER DoLLS, a webpage game jointly developed by GJP and Kogado Studio officially started its open beta in Japan, in December 2011. This game was adapted from the famous console game, POWER DoLLS.    Web POWER DoLLS inherited the content of the original game and is a strategic game that combines female role and robot. Players may select any female role of their preference and cultivate them to become battle partners. Each female team member will ride on a customizable heavy infantry robot soldier. Players need to develop adaptable strategies to lead the legion to fight.    Official

Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His

A year has come to an end, SPACE 17 invited renowned Japanese illustrator, Akinori Oishi to create some art works for Gamanians around the theme of travel. His last name, “Oishi” in Japanese means “delicious” so it prompted him to name the show, “Mr. Oishi’s Travel Map Show.” Gamanians can follow Akinori’s smiley men and travel around the world.      Gamania’s Exclusive Edition of Smiley Man   Japanese illustrator Akinori is known for drawing his charismatic characters with a few succinct strokes. This time, he added some Gamanian elements into his smiley men and created many interesting illustration

There is a kind of revolution that doesn’t require human sacrifice, or mobilization, or hatred or fanfare, it starts from the self! Every mini revolution can change the society bit by bit. Once we gather enough “bits”, this world could be a better place.  G!VOICE collected a series of mini revolutions done by Gamanians. Let’s hear their hot-blooded declarations. We bet you can’t wait to start one of your own to make the world a different place after reading it.  [ 1 ] Bottle caps can be a kind of revolution Name: Bruce yang Unit: GJP-Product Development Department Mini

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.”    Movie Trailer for Tuesday with Morrie    Introduction  The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion