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Wait a minute! So it only takes a small change to increase my brand’s likability?

Wait a minute! So it only takes a small change to increase my brand’s likability?

A good and creative idea is usually "simple, easy to understand, and can be carried out by different people without the results being too inconsistent." The following case is a

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6 Secrets to Designing a More Pleasant “Waiting” Experience

6 Secrets to Designing a More Pleasant “Waiting” Experience

"Waiting" is a process. It is something unavoidable in daily life. We wait to ultimately reach the thing or the person we desire. We usually have a positive mental image

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From Image Editing to Simulation, An Observation of How AI Changes Things

From Image Editing to Simulation, An Observation of How AI Changes Things

It may seem like artificial intelligence (AI) only exists in movies, but in fact, AI has already infiltrated our lives. It could even be said that everyone has already used

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Gama-esque Renaissance – Additional Feature: Fulfilling CSR

Gama-esque Renaissance – Additional Feature: Fulfilling CSR

Additional Feature: In 2008, Gamania created a “first” in Taiwan’s online gaming industry by setting up “Gamania Cheer Up Foundation”. Its main focus is to provide services to young people

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PREV NEXT
2014.07.25
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Live from GGS!

The 2-day GGS was made livelier by all kinds of exciting performances with the icing on the cake being the visit of special guests including Minister Sheng Chih-jen from the Council for Cultural Affairs as well as Tia Li and Song Mi-jin from Dream Girls. Gamania also had all kinds of giveaways on offer for the international media so they can not only enjoy the fun and games but also return home with a bagful of souvenirs. G!VOICE will now take Gamanians on a tour of the excitement at GGS!  GGS events video https://youtu.be/n5JSUIYO8lA Guests from Afar - Special

Feature
2014.07.25
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On Brand Character Management: M&M

  Everybody knows that there are three major features of M&M: it only melts in your mouth, not your hands, each package contains different flavors, and each color-coated chocolate has its own personification. M&M’s unique marketing operation is precisely the reason why it stands out among all other brands. Of all the strategies, the most commendable performance lies in its shaping of brand character.    Sweets, unlike 3C products, do not feature on being ‘stronger’, ‘faster’ in technological functions. High-tech products may cause heated discussion and generate much attention merely from their specifications. However, for sweets and snacks, the

Columns On Market Trends
2014.07.25
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Exclusive GGS Report!

During the period of GGS, media reporters from all over the world took part in the events. After the event came to a successful conclusion, G!VOICE received a thoughtfully put together exclusive report on GGS by Tesuya Ogawa, a special reporter from Gamania Japan. Let’s take a look at this exciting content on GGS!

Feature
2014.07.25
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The Japanese ladies who sell matches: こけしマッチ manufacturer

  HOLE  IN  ELEVEN     The Japanese ladies who sell matches: こけしマッチ manufacturer    It is alleged that majority of Japanese people have A blood type. The notion implies that they often give off a sense of seriousness and demand for perfection. However, some anti-depressed merchandises mushroomed and brought smiles back to peoples’ faces in recent years. We have to give it to the Japanese: they may seem uptight to the bones, but they’ve got some quirky sense of humor and creativity.    Since the invention of lighter, matches gradually faded out of sight. At the brink of

Columns On Branding
2014.07.25
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Cradle to Cradle: Green Economy Design Proposal

G!VIOCE Recommend:  “Imagine when you throw your broken carpet to the garden, it can be decomposed and provided nutrition to the earth; the detergent flow through the river can actually nourish the river; when the garden and farms alike have signs written, ‘Dump the Waste Here’…” Cradle to Cradle’s visionary eco ideal will overthrow your perspective on green design and reexamine it.  Introduction In the nature, there is nothing to be disposed. When a cherry tree blossoms, the flowers will fall to the ground—nothing is being wasted here. Because all the dry branches, fallen leaves and flowers will return

Columns Recommendation
2014.07.24
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Web POWER DoLLS: Open Beta Officially Launched in Japan

Web POWER DoLLS, a webpage game jointly developed by GJP and Kogado Studio officially started its open beta in Japan, in December 2011. This game was adapted from the famous console game, POWER DoLLS.    Web POWER DoLLS inherited the content of the original game and is a strategic game that combines female role and robot. Players may select any female role of their preference and cultivate them to become battle partners. Each female team member will ride on a customizable heavy infantry robot soldier. Players need to develop adaptable strategies to lead the legion to fight.    Official

Events JP
2014.07.24
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ZARA: Affordable Fashion with Insight and Commercial Minimalism

“Have you been to Zara yet?” That the new greetings for people in Taipei city. Unlike Uniqlo’s permeating advertisements occupying the surface of buses, indoor and outdoor advertising space, ZARA’s only visible advertisement was the lights in the shape of ZARA logo in 101 building on its opening day. (provided by 101 by the way)  However, the physical location of the store is the invisible advertisement. ZARA successfully integrated the “luxury” it wishes to convey into the 5th Avenue in New York, les Champs-Élysées in Paris, Milan, Shanghai and finally to Taipei 101. Across 5 continents, more than 200

Columns On Branding
2014.07.24
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SPACE 17 Feature Report Follow Mr. “Oishi” and Wander about Travel Maps that Make People Smile

A year has come to an end, SPACE 17 invited renowned Japanese illustrator, Akinori Oishi to create some art works for Gamanians around the theme of travel. His last name, “Oishi” in Japanese means “delicious” so it prompted him to name the show, “Mr. Oishi’s Travel Map Show.” Gamanians can follow Akinori’s smiley men and travel around the world.      Gamania’s Exclusive Edition of Smiley Man   Japanese illustrator Akinori is known for drawing his charismatic characters with a few succinct strokes. This time, he added some Gamanian elements into his smiley men and created many interesting illustration

Events TW
2014.07.24
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The Most Attractive Aspect is not Necessarily the Most Profitable?

Have you ever gone on a blind date? I’ve never been one but I’ve heard many people have. The purpose of blind date is to find a suitable mate. However whether the blind date would actually work doesn’t depend on first impression; nor on the intoxicating moment where both people have sparks in the air or butterfly in the stomachs; nor based on matchmaker’s torrent of compliments like a host selling a product on a shopping channel. Whether or not the blind date would work lies in the actual person, what his/her value is. Which is his worth? His

Columns On Ads
2014.07.24
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Gamania Mobilization The adventure of the Otaku Godfather, Chen, Jian-Hong –founder of Bahamut (Gamer)

The last GM was hosted on December 19, 2011. Our last but not least special guest is not only hugely influential but has deep connection with game industry. The founder of Bahamut.bbs  (formerly known as Gamer), Chen, Jian-Hong (a.k.a Sega) was invited to share his hot blooded history of building his career upon video game website.   Gamer had just celebrated its 15th birthday and currently possesses 2.5 million members with daily hits of 20 million which is the top 6 website in Taiwan. However, at the very beginning, Bahamut was just a BBS for game discussions set up

Events TW
2014.07.24
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Gamanians’ Hot-Blooded Mini Revolution

There is a kind of revolution that doesn’t require human sacrifice, or mobilization, or hatred or fanfare, it starts from the self! Every mini revolution can change the society bit by bit. Once we gather enough “bits”, this world could be a better place.  G!VOICE collected a series of mini revolutions done by Gamanians. Let’s hear their hot-blooded declarations. We bet you can’t wait to start one of your own to make the world a different place after reading it.  [ 1 ] Bottle caps can be a kind of revolution Name: Bruce yang Unit: GJP-Product Development Department Mini

Feature
2014.07.24
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Morrie:「When you know how to die, you learn how to live.」

Sister Hsieh (HSIEH, Chun-wei), Director of Animation Strategy Development “This is a book about learning life lesson. Only when you learn about death, you learn about how to live. We don’t always have to introspect after we hear about the tragic news. Replace negativity and pessimism with positivity and optimism. This book will make you cherish each moment and live everyday to the fullest.”    Movie Trailer for Tuesday with Morrie    Introduction  The author Mitch Albom visited his late teacher every Tuesday during the teacher’s final months. Despite the looming shadow of death, the old professor kept his passion

Columns Recommendation
2014.07.24
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Lucent Heart Debut in France: Open Beta to be Activated

A self-produced online game, Lucent Heart by Playcoo, Gamania’s R&D subsidiary is expected to make is footprint onto Europe, specifically, France in the end of 2011 after previous successful launch in Japan and North America. Closed beta has started in October and open beta test will follow suit in November. To celebrate this special event, Gamania has prepared adorable lions and alpacas rides to give away to players!  Lucent Heart’s official French website: www.lucentheart.fr 《 Lucent Heart》Exciting video introduction https://youtu.be/NnWEt0q1JWI

EU Events
2014.07.24
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Spiritual Goods for Revolution and Courage Replenishment

Like Mao said, “Revolution is not treating someone to a meal.” We need courage and determination for new change. G!VOICE selected a series movies, books and music to replenish Gamanians’ energy so they can learn the passion and perseverance from them on the path of revolution.      【Selected Films】 Follow the youth of revolutionary heroes 《Motorcycle Diary》 革命常來自於對社會的不平,拉丁美洲革命英雄格瓦拉24歲的青春歷險,他在暑假和友人一同騎著摩托車、環繞南美洲旅行。旅途中看到了拉丁美洲各國的苦難與不義,在他心中種下他充滿理想主義的革命種子。   Passion and Patriotism in Chinese History 《1911》 1911 is an epic historical drama based on the founding of Republic of China when nationalist forces and idealists led by Sun Yat-Sen overthrew Qing Dynasty. The movie was made in commemoration

Feature
2014.07.24
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Exploring the Player’s Mind- Psychophysiology

Introduction   Game companies have always focused considerable effort on interpreting players' feelings and thoughts regarding their games. Current solutions mostly consist of quantifiable market research methods such as surveys, in-depth interviews, or focus groups. While these methods may extract information about player opinion and satisfaction after playing the game, there are hardly any instinctive tools which allow immediate measurement of player responses during game play. Perhaps psychophysiology, which has been applied in other industries for some years, will provide a suitable method to aid us in correctly interpreting player responses so that we may improve the user experience.

Columns On UX
2014.07.24
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1111 Gama Day—Flash Mob Success

One gloomy morning, a group of mysterious black-clothed people swarmed in and brought about 2 minutes of uber-merry dance, leaving passers-by baffled. Then the group dismissed, the crowd marveled at their performance but still confused.  What they saw was the 1st “Gama-Flash” mobilization that took place at 11:11 on November 11th 2011, in celebration of Gama Day.  ▲ Wind and rains won’t put any damp on Gamanians’ enthusiasm, they brought out Gama flag and got ready to “Flash”! (請嵌入影片:http://www.youtube.com/watch?v=oecbAHW90FM) What is Gama Day? To commemorate Gamania’s official name change from its precursor, FullSoft to Gamania (Game+Mania) on November 11th,

Events TW
2014.07.24
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May Your 2012 Wish Comes True, Starting Now

▲(Source of picture:http://polwig.com)   You looked at yourself in the mirror on January 1st, beginning to make a list of new year resolutions such as shake off 3 kg (and even bought a new pair of running shoes for it), life is supposed to unfold as the way you planned. Everything seemed so wonderful in your imagination!    January 2nd, your only exercise was lying on the couch, your new running shoes never touched the road.    This is a common scene in the beginning of the year. The new beginning motivates us but we are also easily be

Feature
2014.07.24
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What Makes Up a Good Idea?

(Photo source:http://thecubiclesurvivalguide.blogspot.com/) I don't know if you know anybody like this, who will sometimes say, "I've just thought of a fantastic commercial script. If I could shoot a commercial for this brand, I would shoot it this way..." And then he will ask you in a very serious manner if you think his script is incredible too. These commercial ideas that your friends love so much are often humorous and very "creative". However, "there should be a standard for how good an idea is, and not just an subjective opinion". I personally feel that the key to a good

Columns On Market Trends