The marketing of product features and quality is now old-school. The challenge for marketing now is creating a brand that touches the heart by capturing the customer experience and emotions. "Experiential marketing" is a brand manipulation technique that emphasizes customer experience. Its top practitioners include COCA COLA and IKEA, and of course, Disney. COCA COLA came up with vending machines that can only be used by forming a human pyramid; or having to align two caps in order to open the coke bottle; IKEA's real-world showrooms and online catalog app; and then you have Disney and Disney Land where

G!VOICE Recommends If asked to name an artist of the Renaissance, then Da Vince immediately comes to mind! His many masterpieces included the Mona Lisa, The Last Supper and The Vitruvian Man. The detective novel The Da Vinci Code also ignited the popular imagination. Da Vince was not just an artist. His research into many fields such as dissection, sculpting, architecture and engineering all left a deep and abiding influence on future generations. "The Face of Leonardo: Images of a Genius" introduces 55 drawings by Da Vinci for the first time and reveals the face of this genius! Contents

Gamania's leisure racing game Kart Rider has now introduced the "LTE Mode" with speedometer-busting straight-line speeds for a limited time until April 10. There is no need to drift or power up, simply step on the accelerator and make clever of the speed-up devices on the track and overtake your opponents. The 30-sec ultra-fast races will offer the thrill of speed like never before.  All New "LTE Mode"! Experience the Thrill of Busting the Speedometer For a limited time from now until April 10, the "LTE Mode" will offer straight-line drag races with no need for drifting that lasts

If someone ask you out of the blue: which 8 countries formed Eight-National Alliance intervened in China? How many could you still recount after so many years since graduation? Even though we’ve been long parted from our student era, I believe many people could still answer it correctly in an lightening speed: Russia, Germany, France, U.S, Japan, Austria, Italy and U.K. And we have our great history teacher to thank, for he/she ‘reorganize information’ for us using ‘verbal association’ Let’s try the following order to review Eight-National AllianceRussia, Germany, France, U.S, Japan, Austria, Italy, U.KIf you’re hungry, stew an

After six years, a much-anticipated update appears. The classic Gamanian game which has dominated the Taiwanese market for 15 years, Lineage, launched its all new Fearless Battlesoul update on February 21st, officially introducing an 8th class: the warrior. With powerful damage output and the highest HP growth of all classes, the warrior class can wield two single-handed class weapons at once, making it the first Lineage class to dual wield axes. At the same time, a new solo dungeon is now available, Lair of Valakas. Players will battle one of three major bosses, which randomly appear: Ifrit, Phoenix, or

As is the tradition each year, GTW especially hosted the 2015 Gamanian Casino event for Chinese New Year so that Gamanians could try their luck for 2015 while sharing in the auspice. The Chinese New Year atmosphere permeated the Gamanian Casino venue as GTW CEO Marco generously distributed red envelopes, meal coupons, and bingo coupons! Then, everyone exchanged meal coupons for tokens and wagered them at a variety of different tables including blackjack, showdown, dice games and more! To make this year’s Chinese New Year especially festive, the organizer organized a spiritual spread too! Buddhist chants played next door

A popular Japanese mobile game represented by Gamania, Dragon Poker, has launched a brand new Chinese style dungeon named the Saint of Rapid Fists. The martial arts master Chen Ziyuan challenges the player, along with a group of his best disciples. Players who successfully pass Master Chen’s trial will have the chance to win Master Ziyuan’s New Year’s Red Envelope to be redeemed for deluxe dragonstone rewards. Players can also purchase Master Ziyuan’s weapons with dragon gold. We welcome new players to the fun and exciting game of Dragon Poker. More agility-based characters are being introduced to the game,

Starting February 9th, Gamania’s first person shooter, Counter-Strike Online launched the first Ultimate Gore update. This update includes all new ways to play zombie mode, where zombie numbers and health points are higher than ever. One-second invincibility is also introduced with this update, giving players one second of invincibility when they make the transition from human to zombie, dealing enemies an unexpected fata strike. To celebrate the beginning of 2015, a new weapon is also available now, the Thanatos-7. It will be the first to shatter the battlefield as it shoots out slicing blades across the enemy for blade

With its 10th anniversary approaching, Mabinogi, one of Gamania’s popular online games, is about to launch the new Iria II saga. From now until March 14th, players will play as the main characters of each episode each Saturday at 8 pm as they gradually complete Mabinogi’s all new storyline missions. Widely popular Zero hero characters such as Treasure Hunter, Master Chef, Professor J, Diva, and Merlin will embark on a series of brilliant adventures alongside characters from Iria I. They will jointly unveil the exciting content of Iria II alongside players. ▲As Mabinogi’s 10th anniversary approaches, an all-new storyline was introduced

The second defiant other world walker was revealed for one of Gamania’s most exciting MMORPGs, Elsword, on February 11th. The Queen of Blood, Elesis, now has a new class, the Dark Knight. After discovering Wally’s evil deeds and oppression of local residents, Elesis becomes determined to carry out justice in her own way, as she becomes a Dark Knight walking in darkness to defeat villains. ▲The Queen of Blood, Elesis’ new class, Dark Knight, has officially arrived in Elsword Elesis transforms into the new Dark Knight class, redefining justice The Queen of Blood, Elesis, is a hotheaded girl who

The popular sci-fi blockbuster Phantasy Star Online 2 (PSO2) developed by SEGA Japan and distributed by Gamania has officially launched a new storyline, Code: Episode 2. Players will visit the new coast region of the water planet Uopal where various large oceanid D-arkers like Bal Rodos and Orgbran hide amongst the beach resort-like scenery. ARKS explorders and the D-arkers will surely engage in some challenging battles! In addition, players can enjoy the much anticipated braver class and duman race during their brilliant new adventures. The New Year’s Luck Festival marks the beginning of 2015. ARKS explorers can change into

On the chilly night of February 6th, cheers and loud music emanated from the National Taiwan University Sports Center. It was not a concert by a famous musical group, but Gamania’s annual year-end banquet, the Gisco Night! Classic disco looks, like afros, sequin dresses, schoolgirls, miniskirts, hip hop dancers at the Gisco Party revealed that all Gamanians went full out when dressing up for this party! Gisco Party dance off! Since it was Gisco Night, there was no doubt that some brilliant dance performances would take place. The dance club opened up again with a sexy performance this year,