It is rare to see an independent game show in Taiwan. To deliver a world-class GGS, Gamania's "Corporate Marketing Office企業行銷室 (CM)" held countless meetings during the preparation period. All of the participating units were on high alert as well, running test after test to make sure everything was absolutely perfect. The exhibition setup unit also ran at maximum efficiency to transform the old buildings with nothing at all into a high-quality exhibition venue combining fantasy with technology in just two short weeks. G!VOICE will now take everyone on a tour of all the preparations for GGS so you can

Fashion trends are constantly changing. In order to keep up with the trends, some effort needs to be exerted. Below are popular magazines and websites recommended by G! VOICE. You will never be left behind as long as you read this stuff frequently.   Magazines 《Milk》  “Milk” was started by TK, the godfather of trend in Hong Kong in 2001. In Hong Kong where the information flows fast, “Milk” brings the newest and hottest information on trends to readers every week. The content also provides an insight into various lifestyles, featuring different street cultures favored by the youth. The

There are many elements involved in organizing a successful game show. Once you get past the venue design, show girls and performances, what really matters is a wealth of greatly quality game content. The Gamania Game Show featured 4 MMO heavyweight titles and 9 SNS, Web Game and Mobile Game titles. The lineup not only demonstrated Gamania's strong, vibrant R&D capability and originality but also gave this rare expo on self-developed titles in Taiwan both depth and breadth. In keeping with the spirit of "a good show is worth sharing!", G!VOICE ventured deep into the GGS to bring Gamanians

Gamania is a conglomeration of dreams, converging dreams from CEO, Albert, fellow Gamanians and many others from the society. Founded for over a dozen years, Gamania has continuously received support and help from the outside over the years which prompted it to think about establishing an integrated and organized institution to give back to the society and to fulfill its corporate social responsibility. Hence in January 4th, 2008, Gamania officially founded, Gamania Cheer up Foundation. The Foundation believes that teenagers are the initiators of all dreams and the main force that drives our future world. However, in this age

（Source of picture: http://www.deviantart.com）   Revolution came from the Latin root Revolutio which means to turn direction or to change fundamentally.  Looking at uprisings from across nations in 2011, from Tunisian Revolution in North Africa, Egyptian Revolution to American citizens occupying Wall Street, the word “Revolution” is happening in all corners of the world.  Towards the end of this revolution year, G!VOICE deconstructed various meanings and aspects of revolution, taking Gamanians to learn the Spirit of Revolution that is ever relevant and innovative!   Speaking of revolution, the first thing that comes in mind is usually the image of political

Gama Bears inherit the spirit of pursuing glory from Gamania and never give up any battle. Though there were setbacks and failures, when the going gets tough, the tough gets going until the victory arrives. Gama Bears spirit can be easily observed from the logo and uniforms of every generation. Now, more products were launched while the spirit of Gama Bears keeps spreading. G!VOICE is going to show the identification, uniforms, and products of Gama Bears to all. Unique V-Shape as the Symbol of Victory The idea of fighting for battles and pursuing glory can be easily be found

"Two Tigers" Animation Company Goes Wild!  On September 9, an earth-shattering announcement was made at GGS: SOFA Studio CEO Yang Shao-chang and Gamania Chief Strategy Officer William Chen jointly announced that the two companies will set up a new joint venture: the "Two Tigers" animation company. With the backing from the top brands in gaming and animation, "Two Tigers" should prove to be well-night unstoppable in the future! The press conference also hosted the global premiere of Two Tigers' first 3D animation Jade Armor, winning the praise and acclaim of the global media in attendance with its mix of

While the term, “User Experience Design” (UX design) prevails in the world nowadays, we discovered that consumption behaviors are also changing. Such consumption has changed from physical demand to mental satisfaction. Product development and design no longer emphasize on “function and appearance” but user experience and combine such experience with the company’s DNA.      Product Development and Design=Corporate Demand+ User Demand   A good product must combine both the corporate and user demands. Let’s take a scientific look at our brains. A human brain can be divided into two parts: the left (red area) represents logic while the

A Bridge to the Global Media – PR Team The Public Relations (PR) team played a key role in the GGS as the liaison with the media around the world. Were there any interesting incidents during the process? What problems did they encounter with communication and coordination? Let's see what the PR staff have to say in their interviews with G!VOICE!  GUS – Yuwei Chang G!VOICE: What was the trickiest part of the talking with international game media? Yuwei: The media in America is easy to work with so there were problems there. Still, people were spread out all

When you are viewing web pages or playing games on a site, you may come across the situation where the page you click on cannot be found (a.k.a 404 page) 404Lab did a statistics research asking people about their experience, “what would you respond when you see the 404 page?” of which 39.88% people just lost it and started wailing, 36.92% people would go back to the previous page and forget about the 404 page. This piece of data is quite interesting and it reflects the “bad feeling or experience” that 404 page causes.  The purpose of 404 page

If you, as a Gamanian who spends time with young consumers, do not understand the word “trendy”, a catchword of today’s youth, I'm afraid you will be or were already left behind. “G! VOICE” specially invited Shen Junwei, a veteran journalist who has worked for many years with trends, to explain in detail to Gamanians what “trendy” is and how the world is “trendy” via his profound observations.    The street culture of Uraharajuku gives rise to the trends that influence China Mainland, Hong Kong and Taiwan, and even the entire world. Image source: http://sleepwalkingintokyo.wordpress.com     To explain

We know that many men fell under the spell of video games but you probably aren’t aware that video games actually helped Gillette razors boost its sales!   Gillette Razor+American Football+EANFL 10 Many years ago, the godfather of Taiwan Advertisement, David Sun helped a razor brand create a very masculine slogan, “Men’s knive”, shaping the image of a “true manhood”. At the time when electric razor just emerged from the market, the ad made owning a less technologically-advanced razor trendy. For the longest time, the razor & shaving industry makes its profit not from the razor itself, but the

Adventurous Gamanians dare to top themselves, in 2011 they carried out the spirit of revolution and created many glorious results. Although, there was no bloodshed or heads flying about, you can definitely say that Gamanians did their best in every sense!  G!VOICE will take every down the memory lane and review the glorious battles fought in the name of Gamania Revolution. We need to learn from the past and seek to march forward on our path of spreading Gamania to the world.  Revolutionary Events Worldwide Gamania Game Show Gamania hosted the first and very own Gamania Game Show! The

In recent years, “MIT” has suddenly become every brand’s effective marketing slogan. In the past, Taiwanese preferred to buy imported goods, including Italian, German, French and Japanese products. However, the trend seems to have changed in recent years. As if finally waking up to reality, the government started to encourage enterprises to promote local brands and the media suddenly shifted a positive attitude towards “Proud of Taiwan” and is now advocating it energetically. Even consumers have started to become more patriotic by acknowledging “MIT” products. We never realized that Taiwan finally has what is called a “national brand” until

Trends are transmitted in this way: pop culture in the streets of Europe and America is gradually transmitted to Japan, Mainland China, Hong Kong and Taiwan. But what elements of culture help in spreading it? 《G! VOICE》 finds out! Trend is the pop culture from the bottom up First, please look at the figure below. Fashion or high fashion is transmitted from top to bottom, but street fashion goes from bottom to top. Trend is transmitted mutually between tribes. Each tribe has its own inner circle, which interacts with each other. Trend enthusiasts generally have multiple tribe identities. Trend

G! VOICE recommends:  “This is a creative exhibition that will make students in grades five and six revive an old dream. It will exhibit over 160 pieces of manuscripts autographed by Osamu Tezuka, the god of cartoon. The animated films and his workroom will be featured. There are 8 exhibition areas altogether. Once you enter the exhibition area, you will feel as if you are traveling in time, not only in ancient times but also hundreds of years into the future, with the cartoon characters of Osamu Tezuka. Grown-ups can revive an old dream and children can have a

Trend, trendy; of course trend comes first followed by trendy. And what leads trends around the world are the brands and sponsors listed below. If you do not know these big shots, I’m afraid you are far from being trendy! G! VOICE listed all the famous brands below. Gamanians who are interested in these can Google them: Japan: l   Hiroshi Fujiwara, the godfather of trend (creator of Fragment Design, Head Porter, Burton and Base Control). l   Nigo (creator of BAPE (sold to IT Hong Kong already), and is now the talent behind Human Made. A marketing genius) l   Shinsuke

In a total marketing strategy, every moment and every marketing tool aim for different objectives. In order to draw the customers’ attention, make them remember, entice them to purchase and make a favorable impression on them, one needs various marketing information and tools. What makes games quite different from ordinary products in the use of marketing tools is the Gameplay screen, i.e. game content, which is shown in the advertising process, like a teaser wherein the players see the finished product without pay. However, is there really anyone who shows the entire Gameplay to players? Of course, there isn’t