In the digital time, millions of information is transferred or exchanged in the virtual world in the speed of light at every second. If you want to be the leading creator in the digital entertainment time, you must have a clear sense of market trend. There are certain ‘required credits’ you must study and obtain before you could become a creator. These would be useful tools when Gamanians to explore and expand the territory in the future.     Required Credit 1: Communities? Networking? Get it Straight First!    What is a community? Scholar Shafer (1999) defined it loosely

WOWOW is a private satellite broadcasting and pay TV station. Its channels provide movies, TV series and sports. They recently launched a commercial for promoting their online TV service. In the commercial, an eagle was resting on top of the tree. You could see from someone’s window that the TV was playing some intense drama. In the drama, a mother failed to grab the baby stroller and it dashed down the long stairs. The eagle, which was also watching the TV from the tree outside the window, soared and flew to the filming scene. The crew thought the eagle

July 9th, 2012 [Gama News] Gamania’s very own ultra-simulated online action game masterpiece, Mabinogi: Heroes officially launched on July 9th, 2012, introducing new profession, Archer, Kai and multi game systems, including Transformation system, Enchant system, X skill contest and M skill contest. Other launch campaign activities include gift package for initial battle, war-currency waiver, and double-up weekend experience, taking the avid players on to the road to becoming heroes!  ▲The only concurrently released new profession in the world, the Archer, Kai!  Mabinogi: Heroes received the highest honor in Korea, the President Award. The game caused quite a sensation before

Most Gamanians tend to take the same route from home to Gamania every day. Although the route is the same, sometimes affected by the mood, weather, or as simple as a random smile from a pedestrian, the ‘view’ would suddenly change!  In this special issue, we invited Gamanians from around the globe to share their work routes. You can simply click on the Google Map and experience the work route with our representatives. Are you ready to travel with us? Let’s go!  Taiwan GTW Unit: GTW-NT Name: Joseph Huang Joseph lives in hustle-bustle Tucheng filled with shops and stores. You

ALSOK is a company that provides various security and insurance services. Since early last year, they hired the well known Japanese figure, Saori Yoshida, a female wrestler who won World Championship of Women’s Wrestling for 10 consecutive years (as well as winning two consecutive Olympic Gold Medals), ALSOK became a product that imprints in everyone’s mind, a household name. The commercial adopted the form of a song and signal that average consumers are familiar with. They looked for the perfect endorsement person with ‘security guarantee’ as product feature. The commercial was made into a music video to ‘brainwash’ the

    August 4th, 2012   [Gama News] The biggest game entry website in Taiwan, beanfun! hosted the biggest game event in the summer. The two-day event was held in the gymnasium of National Taiwan University from August 4th 2012. Tens of thousands of players swarmed in the venue to get an exclusive game experience of Gamania’s new products, Cyphers, Mabinogi: Heroes, Maple Story and CS Online, Crazy Racing Kartriders, Elsword, New Mabinogi, Dragon Nest and the exclusive pre-launch appearance of Web Koihime Musou. Nearly a hundred of gorgeous beauties stationed at the site, 2 million beanfun! points as

“Connecting People” was once a powerful slogan (too bad the company that came up with this has gone downhill). This slogan aptly describes the intimate correlation between technology and digital entertainment platforms. Simply put, the big environment dominates the wave cycle of digital entertainment market. With countless ups and downs, the ones that survive are of the fittest.      Want to Surf on the Crest of the Wave? Find the Perfect Wave First    The big environment means the ‘popular’ and ‘pervasive’ trend. If one could be aware of the market trend early, he can access the market

Facing rapid changes in the digital market, information update becomes daily homework. For people who might panic about inundating information, they may even receive too much useless information. There are also people who feel absolutely no need to update new information. How do you train and advance your ‘level’ of digital entertainment market observation? I think people who love playing online games would share the same experience, “If you discover somewhere good to upgrade your level, you develop a model and repeat it to swiftly accumulate experience value.” How do you develop such model? To avoid becoming one of

Coffee has become a staple for many white collar workers. Whether you like to make it yourself, buy a fresh one in Starbucks or grab a canned one from the convenience store, everyone could easily get one to ease their caffeine addiction or as quick fix to refresh their minds.   It is precisely because drinking coffee has become a common demand in our daily lives that more and more brands throw themselves in the market for a piece of share. If you want to stand out in this fiercely competitive market, you need to have big idea to

Ernest Hemingway sitting alone at a café in Paris in 1920, he wrote this down on his notebook, “You belong to me, the whole Paris belongs to me, but I belong to the pencil I’m holding and the notebook.” That notebook Hemingway referred to was Moleskine. Moleskine (pronounced mol-a-skeen’-a) originally meant ‘mole’s skin’ in French was a legendary notebook in the 20th century, notable for being owned by European artists and intellectuals. Famous painter, Vincent Van Gogh had used 7 Moleskine notebooks to draw and sketch numerous drafts and is now collection of Van Gogh Museum in Amsterdam. This

As a Gamanian, being unique is everyone’s common trait. If you make a visit in GHQ, you’d get to see all kinds of Gamanians: be it pretty-Gamanian, parkour-Gamanian, Lit. & art-Gamanian, musician-Gamanian or paranoid-Gamanian etc. A song goes like this, “You said I’m like a Gamanian, capricious and unpredictable, in fact you don’t know Gamanian’s heart…” Because Gamanians are so unique, it is not that easy to ‘get’ them. You can’t judge a Gamanian by its face! Observing Gamanians daily routines is not enough to get to know what they hide inside. In this special feature, we sent out

The Power of Repetition G!VOICE Recommend   「＂If you only do things in the heat of the moment, you would fail; but if you do it persistently for a long time, you would succeed.＂We often think that repetition is boring and lacks sense of achievement, but professional personnel enjoys repeating and they are persistent in whatever they do. This book mentions that if you want to be a professional on one subject, you need to invest about 10,000 hours on it. The more times you repeat, the stronger the momentum, the closer you get to your goal. If you

Inheriting the concrete “old ”to abstract” new” There are 117 canals and 118 islands linked by 401 bridges in Venice, Italy. This is the only city in the world that does not have cars for transportation. The gondolas in particular are especially meaningful, because of its significance in Italian culture. Each boat is painted in black with an assigned rower. For the past few centuries, gondolas have been the main vehicle for Venice. However, the administration offices in Venice are trying to save the gondolas, which are on the verge of being replaced by public ferries. Culture is the

For game developers in Taiwan, there is something unique about Taipei this June! Since 1988, Game Developer Conference (GDC) has been considered the biggest game technology exchange event in game industry. After 26 years, this year, the much anticipated first ever GDC Taipei Summit was held in Taipei. The event was joined by around 600 professional game developers from 12 countries including the U.S, Brazil, Australia, Japan, Singapore, Hong Kong, Macao and China and 20 invited guest speakers from Taiwan and overseas. In the past, Gamania had participated GDC as an attendee, this year however, we were honored to

  The combination of contemporary culture and modern technology cannot be made without creativity. East London has become a great example of cultural hybrids: its music, art, bars and graffiti, to just name a few examples of where to look. The richness of the cultures also are reflected in its mode of technology. East London’s science park has become one of the most creative centers that meet different kinds of modern demands. Modern technology is naturally linked to rich culture in places like this. It is the diversity of this region that set a perfect ground for exploring all

What’s the relationship between a car and a piano? When you see a scene like this, “on top of a still car is a 350 kg, real piano hanging by 9 ropes”, what is your first reaction? Danger! Unexpected! It could crash and kill the person in the car! That’s right, this marketing case wants to give you the message that “you cannot secure yourself against all risks and dangers, so it’s best to insure”. The interesting thing is that, when will these 9 hanging ‘ropes’ break, and what breaks them will be determine by online users. Through live

Everyone has their own image and perception of their ideal company in mind. After the official launch of GamaGarden on April 3rd, 2012, Albert said to his media friends, “Gamania celebrated its 17th anniversary at 13:00, on April 1st, 2012. This company is like my child, I’ve cherished and loved everything about it. I hope it could become a company with a competitive edge in every aspect, be it innovation, development or staff welfare etc. In sum, I hope that Gamania is the most ‘kick-ass’ company… ”When the word, ‘kick-ass’ was uttered, our media partners who sat with straight

Sanuk is a renowned handmade shoe brand in California, U.S. The word is originally Thai, meaning ‘pleasant and wonderful’. This brand won the grand prize of shoe design in 2007 in the U.S. This year, they launched a new series, ‘Streaker’, hoping to bring everyone the joy and comfort of streaking. When you hear the name, ‘Streaker’, it is not hard imagine how light-footed this shoe would be!  To welcome the blazing summer, Sanuk promotes the urban surfing and casual leisure style and adopted the bright orange as color to reflect the ‘madness’ of Streaker. The shoe model is