The term growth hacker, coined by Sean Ellis in 2010, has not been gradually introduced to Taiwan until the last two years. The first Growth Hacker Seminar Taiwan was held in 2016. If you google "growth hacker" in Chinese, you will get 2 million related results, and if you google the term in English, you will get a lot more. But what exactly is growth hacker? How do growth hackers help with brand growth? Do growth hackers guarantee a successful brand in the digital battlefield?  ▲When you search for "growth hacker" on the Books.com.tw website, as many as 82

If Gamania in 2018 can be defined in one word, the most representative word to the editor would be "adventure." In this issue, G!VOICE is going to discuss the "original intention" we all have when embarking on a journey, and the discussion will start with adventure. The "original intention" can be described as the original intention of a novice adventurer, or the unknown original intention we are to explore inside us. Be it the original intention of the first adventure or the one inside us, we should go back to the purpose of the journey one way or another.

The great exhibition "the Legacy of Chen Uen Art Life & Philosophy" held at the National Palace Museum since June this year showcased the comic manuscripts left by the deceased Chen Uen, a comic master. These manuscripts brought the brilliant creation process back to life. As the first comic artist to have an exhibition at the National Palace Museum, Chen Uen's loftiness is a focus and also a controversial issue. Since Gamania, a long-time game player, is inseparable with "image," Zhong Meng-shun, the curator of the Chen Uen exhibition and also one of Chen Uen's disciples, was invited to

 To celebrate the arrival of Black Mage in new version, a large-scale preliminary event "Mobilization Order in Preparation for War" for Gamania hit game "MapleStory" is going to be launched today (7). Empress Cygnus' virtual/physical mobilization order mails shall be mailed to players by the agent. Meanwhile, online and offline activities, including numerous brands in the marketing alliance and physical activities, shall kick off simultaneously, offering virtual treasures and physical rewards to immerse the "MapleStory" players of the past 13 years in the tense atmosphere ahead of a war so that they are ready to fight for MapleStory. Besides

"Exposing one's own shortcomings is a good business." The statement is based on a pivotal core presumption "The product is not for everyone." It sounds like nonsense, but many marketers ignore or don't want to admit it. To put it the other way, the statement means "Only some people are interested in the product." This way, it is easier to understand the idea. Take lemon for example. Lemons always taste sour, but customers ask, "Does the lemons taste sour?" Similar complaints include: small cars, meagre lunchbox, expensive product... You may come up with a reply that caters to customers

This article "Darling, Which 'Taste Lover' Are You, Sour, Sweet, Bitter, Spicy or Salty" is excerpted from PolyshBy Yun-Chih ZengPhotography/ Xiaoguang & Yoy Legend has it that women miss their lovers in different ways from men. Compared with the linear histories, women's nostalgia is more like an instant intuition, such as the incomprehensible abstract painting hung in the double room; the sweater held in arms after being taken down from the clothes rack in the morning; the chicken soup for "nourishing your body", but awkwardly seasoned with too much salt ... the peculiar green in the painting, the softener

It's been a couple of months since I wrote an article last time (shame). I have been busy with product transformation lately. It also prompted me to rethink how to turn an idea into a product. After some twists and turns, I realized several things: 1. It's easier said than done; 2. It's easy to do things, but it's hard to do valuable things because the key to a successful product is not the idea, but whether value can be created. As a product manager, my brain is always packed with various ideas. The ideas may come from some

▲HO HO HO! Surprise! Meet the Gama buddy-turned Santa Gama Claus with surprise! With food, music and glowing Christmas street lights, Christmas is a big festival at the end of the year. But the most anticipated part at Christmas Eve is waiting for a gift from Santa! HO HO HO! Surprise! This year, the Gama buddy-transformed Santa Gama Claus wearing a white beard and the familiar red clothes brings you blessings, and greet Christmas and a wonderful New Year with you. Let's have a GOOD TIME together! To everyone's surprise, Santa Gama Claus shows up at the little red

Have you heard of the fairy tale Jack and the Beanstalk? A common bean surprisingly grows into a giant bean tree. The curious Jack climbs up the tree into the clouds, where a new world now opens to him. This is like how beanfun! began. Started out as a little bean, it now spreads all the fun. From the time its closed beta was released in 2009, beanfun! has been inseparable from Gamania's gaming world. For Gamania's gamers, beanfun! is Gamania and the other way around. In 2018, beanfun!'s branches continue to extend, working to integrate more digital features

Gamania's super popular game "MapleStory" begins crossover collaboration with the also super popular animation "Cardcaptor Sakura"for the first time, launching a series of games and website events. Gamers can go to the event website to enjoy the fun of the card game as well as embark on an interactive adventure with "Cardcaptor Sakura: Clear Card" main characters "Sakura"," Keruberosu", "Tomoyo" and "Shaoran" in the game. Also, you can help them get to know the world of "MapleStory"! Join the events and complete assigned tasks to get the event's exclusive crossover-collaboration chair, titles and a variety of other prizes! ▲"MapleStory"

▲Awooo~Let this howl of the GAMA Wolf Buddy be the prelude to this year's Moon Festival! During Moon festival, while eating mooncakes and wearing pomelo hat, you cannot do without the company of the big round moon! Under the full moon, you hear the wolf howling “Awooo~~”. It turns out that at this year’s Moon Festival, the GAMA Buddy has changed into the handsome GAMA Wolf Buddy. Under the bright moonlight, he invites you to have a GOOD TIME together!   Let's summon the most beautiful full moon and enjoy it together! Under the night sky of Moon Festival stands

Gamania's leisure game "BnB" releases a new version after a three-year absence, and it comes with abundant goodness. Apart from the interface and system optimization and updates, a new character "Mischievous Catgirl" joins the BnB family. The new mode "cosmos mode maps" long-anticipated by gamers are now open, along which also comes new events – the game becomes ever more thrilling. To celebrate the launch of the new version, from today through September 26, when you log in to the game, you will receive a permanent "Mischievous Catgirl" avatar. There is also a series of events exclusive to returning

A child grows up in a childhood where his parents divorced, he's self-contained and bullied; with such life experiences, how will his life turn out? Expert gamer Tony Lin lived a life to embody the famous gaming slogan "There is heaven in everyone's mind." Having seen hell, he knows very well where heaven is Before the age of 13, Tony Lin was living in hell. Tony became self-contained at 6 due to his parents divorce, and even developed symptoms of schizophrenia. However, this experience also taught him how to be alone and utilize the resources to achieve what he

A good and creative idea is usually "simple, easy to understand, and can be carried out by different people without the results being too inconsistent." The following case is a classic example. The idea is so simple you will utter in awe "Wait a minute! Why didn't I think of that?" When it comes to top locations to get married, "Las Vegas" is probably a popular option for many. This is because, as the Hollywood movies go –any couple who are sweetly in love (or for that matter, strangers who just met) can find happiness here, whether the reason

"Waiting" is a process. It is something unavoidable in daily life. We wait to ultimately reach the thing or the person we desire. We usually have a positive mental image of what awaits us in the end. However, the process of waiting creates anxiety, impatience, and even desperation and anger. Therefore, a key experience design detail for a waiting process is to guide the user towards positive emotions. In "The Design of Everyday Things", Donald A. Norman proposed six principles of design, which I have listed below and applied to using the example of waiting in line: Principle No.1:

It may seem like artificial intelligence (AI) only exists in movies, but in fact, AI has already infiltrated our lives. It could even be said that everyone has already used AI, at least if you have used an image editing app before. These magical effects all come from precise AI algorithms. In late April of 2018, NVIDIA announced the research results which shows that AI can recognize missing parts to reconstruct an image. ▲NVIDIA Fixes Photos by Recognizing what's missing (Photo source: https://www.inside.com.tw/2018/04/25/nvidias-ai-fixes-photos-by-recognizing-whats-missing) This achievement may be just an entertaining function for the general public, but it can perfectly

▲ Photo source: https://www.buybook.tw/book-0010780186.htm In this day and age of social media, a physical store offers more than just sales, but the service and experience. "The Creative Shopkeeper", of which the 8th print was released in April, has researched over 60 independent retailers around the world which are unique and have their own philosophies to take about their trade secrets in detail in the following ten main categories: ▲ Photo source: https://www.appearhere.us/spaces/old-street-station-unit-2b ① Tools and Identifiers A unique brand identifier is definitely important. In contrast to the brand name, the identifier wins by leaving a visual impression. PRESS juice

Additional Feature: In 2008, Gamania created a “first” in Taiwan’s online gaming industry by setting up “Gamania Cheer Up Foundation”. Its main focus is to provide services to young people aged between 18 and 24, encouraging them to dare to persevere as they pursue the dream, and in turn play an active role in the  society. As a corporate that influences tens of thousands of consumers and employees, Gamania hopes to use its power to help more people, as it feels it has the responsibility and obligation to contribute to the society. Only with this mindset and awareness could