▲（Source of picture：http://www.psdgraphics.com/backgrounds/bulls-eye-target） More and more people asked me recently, “For brand owners, what exactly is brand marketing in the digital age?” The traditional marketing relies on T.V, newspapers, magazines, radio broadcastings or outdoor billboards so if we get our heads around the features of these media, we could market everything with flying color. However, in these past few years, these old tricks don’t work the same magic anymore.  Due to the rise of social networks in recent years, from blog, YouTube, twitter to Facebook and Pinterest, new media appear in alarming rate. These new marketing tools have their

“The smell of a freshly printed book is the best smell in the world”                                                                                                              ─Karl Lagerfeld   Do you still remember the smell of a book? After the e-publication became popular, the scent of books has gradually been forgotten. If you’re an avid lover of

（ Source of picture：http://www.casaoito.net/coca-cola-security-cameras） We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy dyeing hair blonde as delinquent, a strong muscular man must be meat-lover, girls must love playing with dolls or guys will inevitably cheat etc. (please scrap the last one). Stereotypes are generally negative perceptions. What is your impression of surveillance/security camera? Monitoring, stalking, uncomfortable, violence-related, insecure…?  This Coca-Cola commercial from Latin America turned the usually negatively-associated-surveillance camera into a happiness catcher that capture every second of moving moment about bliss, love, peace and friendship.

Remember the 3.11 Earthquake in Japan 2 years ago? That was the first time the impact of such disasters really hit me by “witnessing” it with my own eyes. (A few colleagues and I hung around the TV all afternoon watching live broadcast. We were in awe of nature’s cruelty, and and the same time, impressed with how fast the Japanese new reporters were able to get there.) It was unreal, almost as if watching a movie. Before this, there has not been an occasion where the actual happening of a natural disaster is fed to viewers live. It

Perhaps you are tired of hearing another fruit fable about George Washington’s cherry tree, Newton’s apple or Peach Taro’s ghost-busting adventure. However, the next fruit related story we are about to tell you, you’re gonna love it! It’s about a Taiwanese orange moving onto the world, a heartfelt tale woven by dreams and fun!     Two Students’ Dream of Games   FullSoft, established in 1995 by Albert and his good friend, Lin, Huei-Yuan, was the studio-turned-company and the predecessor of Gamania. The ambition to promote Taiwanese games for the world to see was the biggest drive for their

The new private hospital in Villeneuve d’Ascq in northern France is a hospital like one you’ve never seen before. Who said a health institute had to be all solemn and impersonal?  On the contrary, this hospital was carefully designed for the patients to feel at ease in a relaxing environment. The project was led by Jean-Philippe Pargade, one of the top architects and urban planners in France. Besides inserting chic, modern elements into the building structure, it aims to improve the community’s medical quality. The hospital in Villeneuve d’Ascq covers an area renovated from uncultivated farmland in the new

In addition to the three pillars of Gamanian spirit, G!VOICE also prepared a section for everyone to see what makes Gamanian a Gamanian! Ingredients of a Gamanian Good Vision that Could See Far Ahead Gamanians have great vision: we set the goal to become ‘the leading brand of digital entertainment in the world’. Ears Are Not the Only Information Receptor The whole Gamanian from head to toe is considered a receptor: we receive information from the world any time and by any means! Hands that Dare to Explore Everything Gamanians possess of hands of curiosity: we explore all kinds

  G!VOICE Introduces: “So this is what life is about! It is always years later when we realize what we were going through at a certain period of our lives. Over the years, we often look back and wonder about, or even regret, the decisions that we made. But who said life was easy in the first place? !  This philosophy applies to all of us. Even for Hsiao Yeh, who has been pondering over this for quite some time! Hsiao Yeh’s book, titled Things I Look Back On, is a reflection of his past 60 years, and is

From being tender and considerate in nature to having eyes as bright as the sunbeam, Gamanians all seem to have their own characteristics. Different environment or circumstances reveal different attitudes that Gamanians adopt to face and deal with things. Gamanians respect partners’ thinking, they adore games, they have the courage to tackle adverse situation and they are fearless in the face of challenge. Gamanians have many facets but they always approach things with playful hearts. Moreover, they enjoy the process of overcoming various tasks. If you were to describe Gamanians in one sentence, what would it be? G!VOICE invited

The clip starts with 2 parachuters landing in a line of fire in the jungle. They trek to a gloomy castle where they have to pay for a pass. . . .The fee can be either gold, cash, or gems. The troopers toss 2 coins, take off their gear, and enter into a fantasy world, where people from completely different eras gather at the bar. After doing a double take, hey! Aren’t these heroes from different games? Each hero rants out his or her code of honor, but for who? ? ? For who, exactly? ? ? Not for

  What exactly are Gamanians? Earthlings? Marsians? Or aliens? In fact, Gamanians are not even humans for they possess of three pillars of Gamanian spirit that differentiates them from ordinary people. What are the three pillars of Gamanian spirit? What do Gamanians look like in the eyes of Gama Star? As a Gamanian, this is something you gotta know!     Three Pillars of Gamanian Spirit   Pride: Not arrogance, but having the confidence to look to one’s laurels   “In the games, there isn’t a boss you can’t beat. There is nothing you cannot do in reality!” This

Chief editor of the website, Mmorpgitalia, Mattia Lehmann (right) conferred Best Combat System for Gamania’s Core Blaze to William (left).  The biggest game exhibition in Europe, Gamescom was held in Koln, German between 15 and 19 August, 2012 with over 600 companies from 40 countries participating. Gamania was also one of the participating companies. We did not overtly promote ourselves during the exhibition, but we received a pleasant surprise!  The biggest online game website, Mmorpgitalia (http://www.mmorpgitalia.it) ranked Core Blaze as having the ‘Best Combat System’ of all online games in 2012. The chief editor, Mattia Lehmann personally conferred the

12 rare warlords released all at once!   [Gamania News] Gamania’s own webpage game, Web Koihime†Musou received fervent feedbacks from players during closed beta test and was widely discussed among major online game forums. It was also ranked among top games on game billboard. Web Koihime†Musou is expected to host open beta test from September 5th to October 4th 2012. In addition to the original 46 beautiful warlords, 12 additional EX version rare warlords would also be released. Many players were very excited about the news and couldn’t wait for the fun of collecting various warlords! In addition, all

    1. The Promise   “Let’s go to Tibet!” This was a pact made by 3 junior high students that sat together in class. We were fascinated by the map of Tibet in our textbooks, and were measuring the Yarlung Tsangpo River with rulers. After a decade, I became one of those “migrating” backpackers. I am standing here alone on Mt. Chomolungma (Mt. Everest), fulfilling a promise 10 years too late. In 2010, from Qamdo, Nyingchi, Lhokha, and onto Lhasa and Shigatse, I have been wandering about in Tibet for over a month. Before leaving, I looking down

    Starting from culture; Catalyzed by innovation; Perfected through technology The 21st century motto is to balance life between technology and humanity. There is no doubt about this. We have come to the point where the cultural aspect has become the vital key to what defines “people”; together they create a most unique structure of social outlooks we live by. Words, language and entertainment... from which corners culture has sprung from. Innovation spices up the excitement by reinventing conventions and providing new interpretations that suggest more possibilities. Culture, innovation and technology are like three sides of the equilateral

  “Money lost, something lost. Honor lost, much lost. Courage lost, everything lost!” --Johann Wolfgang von Goethe     What is courage? This is a question that anyone can answer quickly, but there will never be a standard answer. Not only that, but because everyone’s answer will be different, the whole concept of courage remains very mysterious. The aim of the Gamania Cheer Up Foundation is to encourage young people to work hard to realize their dreams and be themselves! This time, G! Voice interviewed veteran dreamers from Dream Island. The interviewees include Social Secretary - Ms. Li Li-chen,

Picture this. You are sitting on a beige sofa in a roomy cafe on a sunny afternoon. Vines spiral across the panes, and sassy jazz music is tingling in the air. Chic people around you are conversing in a light, happy manner. Suddenly the pager hums softly in your hand. You get up, go to the counter and collect your coffee. The staff member does not holler out: “Mr./Ms. X, your coffee is ready!” And there is also no risk of accidentally snatching someone else’s order. That little pager, that sometimes makes you jump when it goes off, is

G!VOICE Recommend:  “’Nānā’ is the common language in Kamusari village, which means slowing things down. It is a village isolated from the world and the villagers live a sustainable living with the Nature. The main character is an urban youngster who does not have any direction or goal for the future. After he arrived in the village, he learned to cherish the forest and the importance of respecting nature. He learned that life is like climbing trees, you can only look upwards, not downwards. He gradually found his way living in the woods. This is a book that makes

The 37th TCS Amsterdam Marathon was held on Oct 21st, 01:00 PM. Over the recent years, there has increasing attention directed to half-marathons. These races are held alongside with marathons with only half the mileage required, though equally in need of physical and mental tenacity. Ever more participants gather to join such a sport in the hopes of conquering 21 kilometers in one setting! This year, Bianca Alexiuc from GEU, challenged, and completed, the Amsterdam half-marathon! G-Voice is honored to celebrate Bianca’s spiritual journey and delight with all Gamanians on this special occasion.    ▲The event was held on

August 6, 2012   [Gama News] As part of beanfun! Summer Carnival, beanfun! National Open of first half year came to a perfect end on August 5th 2012. Players from all over Taiwan competed nearly 4 months and finally the champion team was born! The winners of regular match and sudden death match of CS online were AlphaForce and Pi-Li GoGoGo respectively. The winners of group speed match and individual speed match of 2.0 Crazy Racing Kartrider were Low-key club and oPTTo respectively. The intense competition carried on all the way to the final moment, everyone’s emotion was brought