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Design

Gama-esque Renaissance III: Culture and Aesthetics

Gama-esque Renaissance III: Culture and Aesthetics

8. GAMA Space:Breaking New Grounds; Broadening the Visions In June 2016, Gamania moved its headquarter that stood  for 21 years in Zhonghe, to Neihu. The new Neihu headquarters embraces the concept of Open & Limitless, opening up new grounds for Gamania

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Owen Wang’s Journey of Music: Be Yourself, Don’t Give a Standard Reply

Owen Wang’s Journey of Music: Be Yourself, Don’t Give a Standard Reply

Be Yourself is something that many strive to achieve in their whole life, just like Owen Wang. His greatest passion is to become a musician behind the scenes; it's what he wants to be. Theater and acting has been an

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2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

2018 GAMA DRAGON BOAT FESTIVAL Festive New Outfit

▲Festive New Outfit! Gama Buddy becomes a rice dumpling (Little Orange Dumpling). He announces it's festival time! Eating rice dumplings on the Dragon Boat Festival is a must, but what deliciousness exactly should be wrapped inside to show sincerity? Gama

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How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

How to tactfully create an unstoppable comeback for a discontinued product? See how McDonald’s pulled it off.

▲The wildly sought after McDonald's limited supply of Szechuan Sauce and poster. As long as your brand has been around long enough, then you must have, in one way or another, some discontinued products that are deemed "classic or fondly

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2014.07.18
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Core Blaze Received Best Combat System Award

Chief editor of the website, Mmorpgitalia, Mattia Lehmann (right) conferred Best Combat System for Gamania’s Core Blaze to William (left).  The biggest game exhibition in Europe, Gamescom was held in Koln, German between 15 and 19 August, 2012 with over 600 companies from 40 countries participating. Gamania was also one of the participating companies. We did not overtly promote ourselves during the exhibition, but we received a pleasant surprise!  The biggest online game website, Mmorpgitalia (http://www.mmorpgitalia.it) ranked Core Blaze as having the ‘Best Combat System’ of all online games in 2012. The chief editor, Mattia Lehmann personally conferred the

EU Events
2014.07.18
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Web Koihime†Musou Open Beta: Debut Appearance of 12 EX Warlords!

12 rare warlords released all at once!   [Gamania News] Gamania’s own webpage game, Web Koihime†Musou received fervent feedbacks from players during closed beta test and was widely discussed among major online game forums. It was also ranked among top games on game billboard. Web Koihime†Musou is expected to host open beta test from September 5th to October 4th 2012. In addition to the original 46 beautiful warlords, 12 additional EX version rare warlords would also be released. Many players were very excited about the news and couldn’t wait for the fun of collecting various warlords! In addition, all

Events TW
2014.07.18
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Marketing War in the Digital Age

▲(Source of picture:http://www.psdgraphics.com/backgrounds/bulls-eye-target) More and more people asked me recently, “For brand owners, what exactly is brand marketing in the digital age?” The traditional marketing relies on T.V, newspapers, magazines, radio broadcastings or outdoor billboards so if we get our heads around the features of these media, we could market everything with flying color. However, in these past few years, these old tricks don’t work the same magic anymore.  Due to the rise of social networks in recent years, from blog, YouTube, twitter to Facebook and Pinterest, new media appear in alarming rate. These new marketing tools have their

Columns On Market Trends
2014.07.18
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Scent of Tranquility—From a Book

“The smell of a freshly printed book is the best smell in the world”                                                                                                              ─Karl Lagerfeld   Do you still remember the smell of a book? After the e-publication became popular, the scent of books has gradually been forgotten. If you’re an avid lover of

Columns On Branding
2014.07.18
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Creativity: Turning the Negative Positive

( Source of picture:http://www.casaoito.net/coca-cola-security-cameras) We tend to have preconceived images or stereotypes towards certain things, such as associating a tattooed person with drug use, a guy dyeing hair blonde as delinquent, a strong muscular man must be meat-lover, girls must love playing with dolls or guys will inevitably cheat etc. (please scrap the last one). Stereotypes are generally negative perceptions. What is your impression of surveillance/security camera? Monitoring, stalking, uncomfortable, violence-related, insecure…?  This Coca-Cola commercial from Latin America turned the usually negatively-associated-surveillance camera into a happiness catcher that capture every second of moving moment about bliss, love, peace and friendship.

Columns On Ads
2014.07.18
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Marketing not only promotes life, it improves life!

Remember the 3.11 Earthquake in Japan 2 years ago? That was the first time the impact of such disasters really hit me by “witnessing” it with my own eyes. (A few colleagues and I hung around the TV all afternoon watching live broadcast. We were in awe of nature’s cruelty, and and the same time, impressed with how fast the Japanese new reporters were able to get there.) It was unreal, almost as if watching a movie. Before this, there has not been an occasion where the actual happening of a natural disaster is fed to viewers live. It

Columns On Market Trends
2014.07.18
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Who said all hospitals look alike! The Hospital in Villeneuve d’Ascq

The new private hospital in Villeneuve d’Ascq in northern France is a hospital like one you’ve never seen before. Who said a health institute had to be all solemn and impersonal?  On the contrary, this hospital was carefully designed for the patients to feel at ease in a relaxing environment. The project was led by Jean-Philippe Pargade, one of the top architects and urban planners in France. Besides inserting chic, modern elements into the building structure, it aims to improve the community’s medical quality. The hospital in Villeneuve d’Ascq covers an area renovated from uncultivated farmland in the new

Columns On Branding
2014.07.18
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A Story About An Orange

Perhaps you are tired of hearing another fruit fable about George Washington’s cherry tree, Newton’s apple or Peach Taro’s ghost-busting adventure. However, the next fruit related story we are about to tell you, you’re gonna love it! It’s about a Taiwanese orange moving onto the world, a heartfelt tale woven by dreams and fun!     Two Students’ Dream of Games   FullSoft, established in 1995 by Albert and his good friend, Lin, Huei-Yuan, was the studio-turned-company and the predecessor of Gamania. The ambition to promote Taiwanese games for the world to see was the biggest drive for their

Feature
2014.07.18
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Things I Look Back On: Hsiao Yeh’s Thoughts on Life

  G!VOICE Introduces: “So this is what life is about! It is always years later when we realize what we were going through at a certain period of our lives. Over the years, we often look back and wonder about, or even regret, the decisions that we made. But who said life was easy in the first place? !  This philosophy applies to all of us. Even for Hsiao Yeh, who has been pondering over this for quite some time! Hsiao Yeh’s book, titled Things I Look Back On, is a reflection of his past 60 years, and is

Columns Recommendation
2014.07.18
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Gamanian: a Closer Look

In addition to the three pillars of Gamanian spirit, G!VOICE also prepared a section for everyone to see what makes Gamanian a Gamanian! Ingredients of a Gamanian Good Vision that Could See Far Ahead Gamanians have great vision: we set the goal to become ‘the leading brand of digital entertainment in the world’. Ears Are Not the Only Information Receptor The whole Gamanian from head to toe is considered a receptor: we receive information from the world any time and by any means! Hands that Dare to Explore Everything Gamanians possess of hands of curiosity: we explore all kinds

Feature
2014.07.18
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An RPG Inspired Innovative Spark

The clip starts with 2 parachuters landing in a line of fire in the jungle. They trek to a gloomy castle where they have to pay for a pass. . . .The fee can be either gold, cash, or gems. The troopers toss 2 coins, take off their gear, and enter into a fantasy world, where people from completely different eras gather at the bar. After doing a double take, hey! Aren’t these heroes from different games? Each hero rants out his or her code of honor, but for who? ? ? For who, exactly? ? ? Not for

Columns On Ads
2014.07.18
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What They Think About Gamanians

From being tender and considerate in nature to having eyes as bright as the sunbeam, Gamanians all seem to have their own characteristics. Different environment or circumstances reveal different attitudes that Gamanians adopt to face and deal with things. Gamanians respect partners’ thinking, they adore games, they have the courage to tackle adverse situation and they are fearless in the face of challenge. Gamanians have many facets but they always approach things with playful hearts. Moreover, they enjoy the process of overcoming various tasks. If you were to describe Gamanians in one sentence, what would it be? G!VOICE invited

Feature
2014.07.18
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Wow! Gamanians Aren’t Humans!?

  What exactly are Gamanians? Earthlings? Marsians? Or aliens? In fact, Gamanians are not even humans for they possess of three pillars of Gamanian spirit that differentiates them from ordinary people. What are the three pillars of Gamanian spirit? What do Gamanians look like in the eyes of Gama Star? As a Gamanian, this is something you gotta know!     Three Pillars of Gamanian Spirit   Pride: Not arrogance, but having the confidence to look to one’s laurels   “In the games, there isn’t a boss you can’t beat. There is nothing you cannot do in reality!” This

Feature
2014.07.17
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“Design Thinking” – How to create an unique APP

  Christmas is coming, and everyone is wondering what special gifts are in store for them! Christmas presents can be ever more special if you can create one yourself! The user-experience center hosted an “X’mas Design Thinking” event in December 2011 that allowed its participants to design a Christmas-themed APP on their on accord. The following demonstrates how we play with the concept of “Design Thinking”.      1. Let’s role play! The Designer & The Recipient Role playing is a good way to create interaction and detect problems in an efficient manner. 2 two are paired together with

Columns On UX
2014.07.17
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GAMANIA YEAR END PARTY

    Anime expos have nothing on us! This year, all Gamanians gathered together dressed up as their favorite manga or cartoon characters for the 2012 End Party! The insightful Conan, ultimate athlete Sakuragi, Vocaliod’s Miku, the graceful gentlemen thief or the ever-courageous Luffy, all of them showed up on Jan 18th in the Taida Stadium!   The best shows at the end party are also composed by Gamanians themselves. All of them show perfect sportsmanship as they put in everything they’ve got to offer everyone the best night of the year! This is what the spirit of FAMILY

Events TW
2014.07.17
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Experience the new Gamania Official Site & Fansite!

Check it out! Visit www. gamania. com to find out what has changed! Not only is the our official site enriched with more visual enticements, our company headquarters, subsidiaries and corporate structure is displayed in much more detail. You may also find all Gamania-related digital creations. After 6 months of innovative research, the Gamania Corporate Official Site launched last month!     International Recognition and Professionalism demonstrates the Fun Gamania Spirit   In this globalized era of the Internet and digital convenience, the most dominant professional image of a company is represented through its website. The former Gamania site

Events TW
2014.07.17
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Game On in the Zoo!

2012 Gama Cup Feature Report The 17th GHQ Sports Day –Gama Zoolanders was held in the Taipei City Zoo. The Sports Day was also Family Day. The reason why it is always held on Saturday is to allow Gamanians bring their families to this event to feel the freshness and energy of Gamania! Gama Cup Sports Day was held during the raining season in Taiwan but it was great that morning and the event ran so smoothly that everyone had good time in the zoo. Cheering competition was served as the initiation of this Sports Day. Team cheer is

Events TW
2014.07.17
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Dream Island School – Eight Goals

Courage, Breaking through Physiological and Psychological BarriersChallenge on Suhua Highway   On the fourth day of the cycling trip around the island, this year’s exhausted cyclists faced the most rigorous section of their journey. This section was also a controversial part of the original route path. The young people were not familiar with cycling or trained. Suhua Highway is dangerous and, without a doubt, the most problematic aspect of the event.    After a 5 o’clock morning alarm, the team leader gave words of encouragement to the group before the planned 6 o’clock departure. The leader was faced with

Feature
2014.07.17
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Chapter 2: Class Out of the four classes, which one do you belong to?

There are different classes in a game, each with their own properties and traits. Let’s start a fun test to see what kind of a warrior you might be, shall we? Ready, set, all gamanians? GO! Q1 You are sitting in a cafe enjoying a cup of coffee. You see a man at the table next to you concentrating on his smart phone. You would assume:  A. He is checking in on Facebook.  B. He is chatting via Line with friends.  C. He is playing Angry Birds.  D. He is googling for reviews on this cafe.    Q2 You

Feature
2014.07.17
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Ad is a hit, but why can’t you remember the brand?

These few days (May 5) there have been a advertisement being widely shared on Facebook. The content is a picture of a whole family. The dad looks handsome and the mom pretty, however, the kids didn’t seem to get the ‘good’ genes and look quite ‘plain’. These three kids look like they’re ‘produced’ from the same ‘models’ and the same ‘factory’  and you wonder how on earth happened? Then you saw the tagline reads “The only thing you need to worry about is how to explain to your kids”, you had a sudden realization.  This is an advertisement from

Columns On Market Trends