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Design

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

2017~2018 Thank you, let’s look forward! Welcoming Gamania’s “Wave of Creation”!

Looking back at 2017 for Gamania, whether it’s strategic planning or brand development, the word of the year could very well be “Creation”! (At least that is the keyword in the opinion of this humble G!VOICE editor). In the term

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2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

2 Superstar Celebrity Endorsers: Taiwan Heros Chen Chin-Feng, Tai Tzu-Ying Promotes Hit Mobile Game “Lineage M”

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers today. The game was created by the Korean gaming giant NCSOFT and distributed by Gamania. Gamanis also has 2 Taiwan hero celebrities to endorse "Lineage M":

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Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Why is Burger talking about anti-bullying that has nothing to do with its brilliant taste?

Imagine the two following scenarios, what would you do? 1. You witness a child being bullied in front of you. Do you step up to stop it, or pretend you haven't seen anything, and slip away in fear of trouble?

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Lineage, More Than Just a Game!  Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

Lineage, More Than Just a Game! Instant Hit “Lineage M” Breaks Multiple Records after Server Goes Live!

The highly anticipated, cross-generation NO. 1 mobile game "Lineage M" officially launched the servers on December 11. The game, created by the Korean gaming giant NCSOFT and distributed by Gamania, performed exceptionally in number of logins and broke several industry

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PREV NEXT
2014.07.17
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Those Years Before the Success

  Year 2012 marks the 5th year of Taiwan eSports League and a proud year for Gama Bears! They won the highest honor, Professional Super Cup of TeSL for S&K: SF and KR. With the aid from the new joined force, Sen, they also won the champion for SCII and earned the highest honor, Mars Cup of TeSL.   The Mars Cup (for SCII) was a precious win!  SF joined force with KR and took the Professional Super Cup of TeSL in the 5th year.    Before winning these two champions in the 5th year, Gama Bears has had

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2014.07.17
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Chapter 3: Skills Gamania Fighter Linus’ Secret Tips

For this special issue, we have invited the director of HR, Linus, to share his secrets to success. The following sections introduce Linus’ precious advice for all gamanians. Pay attention, and keep improving G!VOICE: As the result of Gamanian leaders’ votes on the must-have skills, “Professional Intel”, “Problem Solving” and “Social Innovation” stand out among the rest. How should we tackle these three areas, then? Linus: From the angle of professional intel, I believe that the desire to learn is a very important attitude one most embody. For example, being the director of the HR department, I need to

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2014.07.17
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Welcome the New Era of Sports through High-tech!

I have recently come across a story that really blew me away: “Taiwan has broken 2 world records: a whopping 49 marathons races were held in 2012 (42.195 kilometers in total). falling in 4th place only behind the United States, the United States, and Japan. Taiwan hold the highest density of runners in an area based on the ratio of population and land. Wow! That is really something. Many friends around me have participated in some kind of marathon race. Some even already signed up for the 2013 Tokyo Marathon and are undergoing intensive training as we speak! The

Columns On Market Trends
2014.07.17
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DOTA Masterpiece Cyphers—Tester Session Received Exceptional Reviews

Cyphers—Brand New Attack Method: 3D Ground-Air Battle  First action DOTA mater piece, Cyphers provides players not only the fun of strategic collaboration but 3D ground-air attacks. Players can break through 2D limitation and the game challenges the players’ defense skills. In addition, the extravagant and fluent action elements elevate the awesomeness to a whole new level which players cannot stop talking about. The to be launched Cyphers has officially announced its Chinese title on June 13th. Cyphers is a game that features in attack tactics and strategies. Players cannot but marvel the new DOTA and hope that Cyphers can

Events TW
2014.07.17
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What is Courage? An Interview with Dream Island’s Albert

    Albert: The Elements of Courage - Breaking the Norm and Making Ideas a Reality   Albert: “I believe that courage requires several basic elements. The first is that you must be willing to set a goal for yourself that takes you out of your comfort zone. To put it simply, you must dare to dream. This goal must exceed what you believe your current capabilities are. The second element is realizing this goal. You must be able to actually stand up, take the first step forward and begin the journey to achieving your goal. You must dare

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2014.07.17
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Chapter 4: Skills Friendly Alliance Fay’s Secret Tips

For this issue of G!VOICE, we are fortunate to invite our  long-time human resources correspondent, Fay Chen, to offer us valuable advice. Fay is the most prestigious consultant and chief technical adviser for the ── DDI, Asian branch. ▲G!Voice visits our longtime human resources correspondent, Fay, at the DDI South-east Asian Headquarters in Taipei 101. Management is all about social skills and interactive communication G!VOICE: From your past experience with the Logistics, Creativity, R&D and Operations team, what strengths do you think they each have? What suggestions would you give to each of the four main units? I think

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2014.07.17
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The Show-stopping “Garbage Kaleidoscope”

When we were young, we all had the experience of looking into a kaleidoscope with one eye-- Remember how it felt like to be fascinated by the different patterns that almost never repeated themselves? Indian designer Nishant Jethi integrates the idea of the kaleidoscope with garbage and prompts the world to take a closer look at the “dazzling fashion” of garbage pollution from a new perspective.     In India, littering in public streets is the norm. Everyone does it, no matter in rural or urban areas. When local charity organizations decided to bring this issue to serious attention,

Columns On Branding
2014.07.17
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Gamanian Production Line – Gama Island’s New Window Display!

▲Have any Gamanians noticed that Gama Island’s window display looks different now? How is a Gamanian born? What do Gamanians eat? What kind of exhibitions intrigue them? What sport classes do they take? The true spirit of Gamanian culture is demonstrated best through Gama Island! Gama Island is more than just a cafeteria for Gamanians. It has its own area dedicated to contemporary art and sub-culture, known as Space 17, and includes a well-equipped gym upstairs. The purpose of these recreational stations is to take care of our mind, body and spirit; Gama Island is like a modeling factory

Events TW
2014.07.17
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Gama Bears Team Life Exclusive

We saw eSports contestants’ game faces on TV, we saw them discuss and try to win the game, but do you know what they’re really like off the screen? G!VOICE gained access to the Gama Bears’ private life. We will show you how these three teams were made up. Are you curious? Let’s read on!  24hr Exclusive Spot Checks on eSports Players 9am-10am: Getting up and Going to the Office Players of Gama Bears currently live in the dormitory situated at a clean and quiet community not far from the company. G!VOICE conducted a random spot check on the

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2014.07.17
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Molding the Consumer’s Ideal: The Dreamwalker Marketing Plan

What kind of image would a liquor merchandise want to give its consumers? Heineken puts down its competitors by visualizing its slogan: “Refreshes the parts other beers cannot reach”; while Hennessy plays on being the favorite among hip and elegant yuppies. My encounter with Johnnie Walker, though, goes back to almost a decade ago...   It was the time when Harvey Keitel was the face of Johnnie Walker, the whole world recognized it as the famous drink from the “Keep Walking” campaign. In Taiwan it’s the same story. From the “KEEP WALKING Fund” project to the inspirational Tommy Chen

Columns On Ads
2014.07.17
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Athletic Design Exhibition

SPACE 17 Feature Report Sportswear, sneakers, caps etc are the key elements for fans to support sports events. We want to copy those sports stars’ apparel and styles, for example, NY cap, the light orange and blue colored Linsanity T-shirt etc. Through these apparel, people could guess which sports star you support. These images that people could instantly recognize is what we called, athletic design! This month Gama-island is full of energy and enthusiasm, hosting an “Athletic Design Exhibition” at SPACE 17 and showcasing jerseys and a wall of athletic designs. Right now, all kinds of sports competitions are

Events TW
2014.07.17
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The Four Characteristics of a Dream Island Warrior

      Embracing Dreams - Yizhong      “Any expense will affect the balance sheet...“ The professor on the platform drones on with his accounting calculations, but fails to capture the attention of Yizhong. “Add two seconds to the fade-in time for the second picture and the image should be smoother…” Yizhong’s thoughts were far removed from whatever was written on the blackboard. This boy doesn’t concentrate in class!  This is Yizhong, a top student in the National Chengchi University Department of Accounting. In the beginning, he enjoyed studying commerce and hoped to become a CEO in the

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2014.07.17
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SPACE 17 – January: DESIRE Phantom

Art / Lust / Photography 〉〉〉 SPACE 17 (January) features erotic art and photography. One of the forerunners in this industry is Terry Richardson. His works are charged with sexual tension, yet is regarded by the public as a highly-respected form of art. From fashion designers to President Obama, all were happy to be associated with Terry Richardson. His legacy tells the rest. Yonehara Yasumasa is another example of an erotic artist that has now achieved international fandom and prestige. The erotic industry doesn’t always have to point to sex and nudity, especially in Europe, Japan and the US. As

Events TW
2014.07.17
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Leaping Over the Obstacle in Mind: Challenge the Impossible

E-sports is a fairly new sports with limited support and popularity and therefore as young eSports contestants in Taiwan (average age from 16-22), they need to put in a lot of efforts to hack a path amidst adverse environment. They are the pioneers for opening the path for others who might follow suit in the future, and right now, members of Gama Bearss are at that stage.  The cruel winning and losing reality of eSPorts, frictions among peers, the opposition from the families, these young contestants faced frustration and failures earlier than most. To give them courage and encouragement

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2014.07.17
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Requiem for a Dream

    G-Voice Recommendation:    This is a film by Darren Aronofsky who directed the critically acclaimed Black Swan (2000). If you consider Trainspotting as a brilliant film on drugs, addiction and the critique on modernity, Requiem for a Dream would be ever more appealing to your taste. Although the film is full of images of using drugs, and considered banned for such reason, the atmosphere created in Dream is a sound warning rather than an appraisal of any kind.    One of the films technique is using rapid cuts to parallel the emotion drug addicts are going through.

Columns Recommendation
2014.07.16
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Over Tens of Thousands of Players Celebrated the Biggest Game Event in Summer 2012: Grand Opening of beanfun! Summer Carnival!

    August 4th, 2012   [Gama News] The biggest game entry website in Taiwan, beanfun! hosted the biggest game event in the summer. The two-day event was held in the gymnasium of National Taiwan University from August 4th 2012. Tens of thousands of players swarmed in the venue to get an exclusive game experience of Gamania’s new products, Cyphers, Mabinogi: Heroes, Maple Story and CS Online, Crazy Racing Kartriders, Elsword, New Mabinogi, Dragon Nest and the exclusive pre-launch appearance of Web Koihime Musou. Nearly a hundred of gorgeous beauties stationed at the site, 2 million beanfun! points as

Events TW
2014.07.16
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Follow a Gamanian to Work

Most Gamanians tend to take the same route from home to Gamania every day. Although the route is the same, sometimes affected by the mood, weather, or as simple as a random smile from a pedestrian, the ‘view’ would suddenly change!  In this special issue, we invited Gamanians from around the globe to share their work routes. You can simply click on the Google Map and experience the work route with our representatives. Are you ready to travel with us? Let’s go!  Taiwan GTW Unit: GTW-NT Name: Joseph Huang Joseph lives in hustle-bustle Tucheng filled with shops and stores. You

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2014.07.16
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ALSOK Commercial Song

ALSOK is a company that provides various security and insurance services. Since early last year, they hired the well known Japanese figure, Saori Yoshida, a female wrestler who won World Championship of Women’s Wrestling for 10 consecutive years (as well as winning two consecutive Olympic Gold Medals), ALSOK became a product that imprints in everyone’s mind, a household name. The commercial adopted the form of a song and signal that average consumers are familiar with. They looked for the perfect endorsement person with ‘security guarantee’ as product feature. The commercial was made into a music video to ‘brainwash’ the

Columns On Ads
2014.07.16
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Standing on the Crest of the Digital Entertainment Wave?

“Connecting People” was once a powerful slogan (too bad the company that came up with this has gone downhill). This slogan aptly describes the intimate correlation between technology and digital entertainment platforms. Simply put, the big environment dominates the wave cycle of digital entertainment market. With countless ups and downs, the ones that survive are of the fittest.      Want to Surf on the Crest of the Wave? Find the Perfect Wave First    The big environment means the ‘popular’ and ‘pervasive’ trend. If one could be aware of the market trend early, he can access the market

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2014.07.16
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Sharpen up Your Skills: Upgrade Market Observation Experience

Facing rapid changes in the digital market, information update becomes daily homework. For people who might panic about inundating information, they may even receive too much useless information. There are also people who feel absolutely no need to update new information. How do you train and advance your ‘level’ of digital entertainment market observation? I think people who love playing online games would share the same experience, “If you discover somewhere good to upgrade your level, you develop a model and repeat it to swiftly accumulate experience value.” How do you develop such model? To avoid becoming one of

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