For game developers in Taiwan, there is something unique about Taipei this June! Since 1988, Game Developer Conference (GDC) has been considered the biggest game technology exchange event in game industry. After 26 years, this year, the much anticipated first ever GDC Taipei Summit was held in Taipei. The event was joined by around 600 professional game developers from 12 countries including the U.S, Brazil, Australia, Japan, Singapore, Hong Kong, Macao and China and 20 invited guest speakers from Taiwan and overseas. In the past, Gamania had participated GDC as an attendee, this year however, we were honored to

  The combination of contemporary culture and modern technology cannot be made without creativity. East London has become a great example of cultural hybrids: its music, art, bars and graffiti, to just name a few examples of where to look. The richness of the cultures also are reflected in its mode of technology. East London’s science park has become one of the most creative centers that meet different kinds of modern demands. Modern technology is naturally linked to rich culture in places like this. It is the diversity of this region that set a perfect ground for exploring all

What’s the relationship between a car and a piano? When you see a scene like this, “on top of a still car is a 350 kg, real piano hanging by 9 ropes”, what is your first reaction? Danger! Unexpected! It could crash and kill the person in the car! That’s right, this marketing case wants to give you the message that “you cannot secure yourself against all risks and dangers, so it’s best to insure”. The interesting thing is that, when will these 9 hanging ‘ropes’ break, and what breaks them will be determine by online users. Through live

Gamania is a company that encourages creativity. Gamanians are a bunch of vigorous creative initiators. To nourish Gamania's creative nutrient, and develop internal creative force, we established Have a good IDEA community based forum platform. We invite Gamanians to share creativity and new knowledge and participate in discussions of creative themes on this platform.   Share IDEA Whether you are doing marketing, branding, R&D, planning, programming, designing or just an ordinary Gamanian, as long as you have any good tips, stories, pictures, films, books on or about creativity, we welcome you to share them on Share IDEA.   We will also provide

Gamania acquired the agent right for the FPS masterpiece, S.A. Storm which ranked as no.1 in the internet café for 106 consecutive weeks in Korea. After receiving great feedback from the exclusive closed beta test in February, the public beta test was launched on April 18th. The story took place in the middle East where the military alliance formed by developed countries had a series of conflicts over the profits of oil with the local rebellion troops.   S.A. Storm is a game that requires mutual cover-up and team work. If the player plays alone and tries to be

Gamania actively seeks to penetrate the webpage based game market this year. The first acquired agent right of webpage based game is Jiun Ling Tien Sha which will be officially launched on May 17th this year and conduct public beta test.   This is a strategy simulation game that incorporates elements from Chinese history and a true test on players’ strategic maneuver, attack and defense. The most salient feature is that the players may relive classic battles in ancient China, recruit famous talents and heroes in the history. The game breaks the boundary of time and enables players to

▲Gamanian observers from marketing and technology perspectives: Bea (left) and Gilbert (right).  Facing the rapid changes in the global market, are you fully prepared? G!VOICE interviewed Gamanian observers who possess of keen market senses, Bea and Gilbert, to share their observations on the marketing and technology aspects of digital entertainment market. Still haven’t caught up with the trend? Let’s hear what they have to say!  Observation from the Marketing Perspective: GOBU3 of GTW, Bea Wang ▲GTW-GOBU3-Bea Wang(王蘭君) Rapid Changes in the Market: Are You Ready? Judging from the game companies who participated in the exhibitions, web game and mobile

Players can enjoy many popular webpage games in beanfun! [Gama News] The biggest online game entry website in Taiwan, beanfun! announced on September 7th that its membership has reached over 14 million. Deputy COO of GTW, Summer Yu said that these new joined members were attracted by the new games launched in the summer and the version changes of popular games. beanfun! also launched dozen of popular webpage games starting in August, including self-developed, Web Koihime†Musou, Shikihime-Zoushi (strategy), Star Song (RPG), Chi-Fun Online (leisure), Iron Alliance (shooting), Average Joe (funny) to satisfy different player groups.    To provide better

[Gama News] Ultra-popular game characters, from Kart Rider 2.0 and Bomb King, Dao and Bazzi will embark an exciting water gun fight with Taiwanese players! Gamania announced on October 5th that it has acquired the agent right of Bubble Fighter in Taiwan, Hong Kong, and Macau. This is the first water gun shooting game featuring adorable characters that most players considered classic cast: Dao and Bazzi. Director of GTW-GOBU3, Bea Wang said “In order for Taiwanese players to enjoy the fun of shooting water gun, our Taiwanese operation team will work closely with developers to shorten the waiting time.

In the fierce competition in the capital market nowadays, business owners could only wish their shops are filled with customers and their products pre-sold way before official launch. Shrewd sales personnel wish they could see through customers’ minds and know what they are thinking so they could earn handsome amount of commission fees. In this day and age, everyone wants to know what the customers think, what they want and how to get them to pay. In this article, I’ll introduce a research method that could have an insight into consumers’ real demands—context inquiry.   Context inquiry is a

▲Lego master, Nathan Sawaya pieced up many seemingly petty Lego bricks into artworks full of life force! In 2008, Lego, a brand originated from Denmark had gone through half a century but still standing tall. It is the common interest and memory of many children and adults alike. Why is its charm so pervasive that still influences people even after 50+ years? Such charismatic toy possesses the features of numerous combination and diversity so that people could use their imagination and creativity and create many precious pieces and stories! Creative Lego: Intricate to the Ts Lego’s slogan has changed

A Role Play Task   As the marketing department in Gamania, we often alternate between two roles: when we face the business operation, we turn into professional Ad personnel, providing marketing strategy and corresponding effect according to the features of each game and the target player group; however when we face external advertising agency or production company, we act as a client of game company where we carefully examine the proposal and estimate prospective result. Switching characters between these two roles requires more than adjusting the attitudes but professional skill-set to deal with different tasks. Therefore, a real life